• Title/Summary/Keyword: 경영포인트

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BUSINESS GUIDE_경영상식/세무,노무,환경 - 멘토링제도의 이해와 실무 가이드(1)

  • 한국전기제품안전협회
    • Product Safety
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    • s.200
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    • pp.80-85
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    • 2010
  • 최근 멘토링제도(Mentoring Program)가 신입사원 교육의 일환으로 기업들 사이에 확산되고 있는 추세이다. '후견인, 벗바리, 빅브라더, 가디언' 등이 그 대표적인 예라 하겠다. 이러한 멘토링 제도의 확산은 선배 사원의 회사 생활에 대한 적절한 조언과 업무 스킬 및 자식교육이 신입사원들의 회사 및 업무에 대한 신속한 적응에 유용하다는 인식에 기반하고 있다고 볼 수 있다. 한 예로, 작년 인터넷 채용 정보 업체의 잡링크가 160여 개 기업을 조사한 바에 따르며, 47.5%는 멘토링제도를 활용하고 있다고 응답하였으며, 42.5%는 적극 검토중이거나 도입할 예정이라고 한다. 그러나 멘토링은 신입사원에게만 국한되어 활용되는 것이 아니다. 기업이 직면하고 있는 상황에 맞게 다양한 목적으로 여러 구성원들에게 활용될 수 있다. 멘토링제도의 개념과 목적, 그리고 실행상의 핵심 포인트에 대해 살펴보자.

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특허관리 전담부서 설치의 당위성 - 특허청의 특허관리 전담요원 연수에 부쳐

  • 신동식
    • 발명특허
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    • v.11 no.7 s.125
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    • pp.16-17
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    • 1986
  • 오늘날의 경제사회를 산업정보시대 또는 기술경쟁시대라 말한다. 바꾸어 말하면 우리나라 기업들이 국내외의 치열한 경쟁에서 언제나 우위를 확보할 수 있는 길은 무엇보다 특허정보활용을 통한 기술혁신과 특허관리를 효율적으로 하는데 있다는 뜻이기도 하다. 따라서 기업인들은 매년 쏟아져 나오는 모든 특허정보를 완전히 자사의 것으로 소화흡수하고 이를 토대로 우수한 최신기술의 선별도입과 기술축적으로 자유적 기술개발을 강력히 추구하여야 하며, 이를 위해서는 기업규모의 대소를 막론하고 사내에 특허관리 전담부서를 설치하여 전담요원으로 하여금 이를 체계적으로 담당케 하는데 있다 하겠다. 기업의 특허관리전담부서 설치는 이러한 현실적인 요청을 충족시킬 수 있는 지름길인 동시에 첨단공업화를 지향하는 기업전략의 중요한 포인트가 되는 것이다. 이러한 당위성에 비추어 볼 때 특허관리전담부서에서 특허업무를 담당하게 될 전담요원들은 국가산업발전의 핵심적 요원이며 기업내에서는 최고경영자의 특허참모로서 중차대한 임무를 수행해 나갈 역군이라는 사명과 자긍심을 가져야 할 것이다.

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Design and Implementation of Point Measurement System and Integrated Quality Management System for IPTV Network (IPTV 망의 측정 포인트 시스템과 통합 품질 관리 시스템의 설계와 구현)

  • Hae-Hyun Kim;Choon-Hee Kim;Young-Wook Cha
    • Annual Conference of KIPS
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    • 2008.11a
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    • pp.1288-1291
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    • 2008
  • 최근 IPTV 사용자가 증가 하면서 품질에 대한 사용자들의 기대가 커지고 있다. 본 논문에서는 다양한 서비스 제공이 가능한 IPTV 서비스의 품질 측정을 위하여 IP 망의 도메인별로 성능 모니터링을 수행하는 시스템과 이를 통합적으로 관리 할 수 있는 시스템의 설계 및 구현에 대해 기술하였다. 구현된 성능 모니터링 및 통합관리 시스템의 시험을 위하여 IPTV 실험 환경을 구성하였으며, 실험 환경에서 IP 계층 및 MPEG-2 전송 스트림의 품질 파라미터를 측정 및 비교하였다.

A Study on the Use Intention of Online Charging Service for Prepaid Electronic Payment: Focused on the Moderating Effects and Transportation Card Users (선불 전자지급 수단의 온라인 충전 이용의도에 관한 연구: 교통카드사용자, 조절효과를 중심으로)

  • Seon-Ku Lee;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.177-200
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    • 2021
  • Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

The Effect of Online Multiple Channel Marketing by Device Type (디바이스 유형을 고려한 온라인 멀티 채널 마케팅 효과)

  • Hajung Shin;Kihwan Nam
    • Information Systems Review
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    • v.20 no.4
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    • pp.59-78
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    • 2018
  • With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

The Effects of MPPA(Mileages/Points to Purchase Amount) Ratio on Consumer Preference (구매금액 대비 마일리지/포인트의 비율이 소비자 선호에 미치는 영향)

  • Park, Sang-June;Byun, Ji-Yeon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.1
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    • pp.1-10
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    • 2009
  • Consumers earn a number of points for every purchase and then they can exchange a specified number of points for a desired reward in a typical loyalty program. The immediate payoff of their effort given as points is not the real reward they actually care about. It is merely an instrument (or medium) which has no value in itself. In a real world, consumers frequently choose the option with a bigger medium even though the economic value of the option is not changed by the medium. We call it 'medium effect.' In this study we explored if the size of medium affects consumers' preferences. For this we controlled the reward options with three types of medium (small, medium, big) and measured the magnitude of preference difference among the three types of reward options. In addition, we manipulated comparability of reward options with wine and gas discount coupon. We confirmed that choosing one of two wines was easier than that of the two gas coupons. 123 respondents were allocated into three experimental groups. In three experimental grounds, the ratios of the focused reward option's medium to the compared reward option's medium were different. For example, the focused reward option has 10 million points whereas the compared reward option has 10 million points for 1 million won purchase amount in the first group. Then each respondent was asked to choose one of two loyalty programs (focused program vs. compared program) in two different conditions (comparability between reward options. easiness vs. difficulty). To compare the medium effects among the experiment conditions we used chi-squares tests. The empirical results show consumer preference increases and then decreases as reward mile-ages/points given according to purchase amount increase. Additionally, they let us know that comparability of alter natives affects change of consumer preference by reward mileages/points.

The Effects of MPPA (Mileages/Points to Purchase Amount) Ratio on Consumers' Preference (구매금액 대비 마일리지/포인트의 비율이 소비자 선호에 미치는 영향)

  • Park, Sang-June;Byun, Ji-Yeon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2008.10a
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    • pp.179-190
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    • 2008
  • Consumers earn a number of points for every purchase and then they can exchange a specified number of points for a desired reward in a typical loyalty program. The immediate payoff of their effort given as points is not the real reward they actually care about. It is merely an instrument (or medium) which has no value in itself. In a real world, consumers frequently choose the option with a bigger medium even though the economic value of the option is not changed by the medium. We call it 'medium effect'. In this study we explored if the size of medium affects on consumers' preferences. For this we controlled the reward options with three types of medium (small, medium, big) and measured the magnitude of preference difference among the three types of reward options. In addition, we manipulated comparability of reward options with wine and gas discount coupon. We confirmed that choosing one of two wines was easier than that of the two gas coupons. 164 respondents were allocated into three experimental groups and one control group. In three experimental groups, the ratios of the focused reward option's medium to the compared reward option's medium were different. For example, the focused reward option has 10 million points whereas the compared reward option has 10 million points for 1 million won purchase amount in the first group. Then each respondent was asked to choose one of two loyalty programs (focused program vs. compared program) in two different conditions (comparability between reward options: easiness vs. difficulty). To compare the medium effects among the experiment conditions we used chi-squares tests. The empirical results show the medium effect increases and then decreases as the ratio of reward mileages/points to purchase amount increases. Additionally, they let us know that comparability of alternatives affects on the medium effects depending on the ratio of reward mileages/points to purchase amount.

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A Study of Employee engagement on Hexagon Leadership (핵사곤 리더십이 종업원 인게이지먼트에 미치는 영향)

  • Kim, Jinwook;Chang, Youngchul;Jee, Cheoulgyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1699-1708
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    • 2013
  • A Korean Retail Company 'Homeplus' has accomplished great growth in a short period. The main factor behind it, which is Hexagon leadership, is based on the manager's experience and management philosophy. It focuses on leaders and the ability to build basic traits of leaders. The main points are organization managing foundations such as people, work, performance, management, facilitation, training and growth. It also includes specific analysis that are applicable right away on success, failure, efficiency and effectiveness of management. The important factor for hexagon leadership is that it focuses on traits of leaders than the skills. Through training, the members of the organization can internalize the six fundamentals, which create a synergy when performed together. Positive results can be found from 'Viewpoint', which is the evaluation method of the Homeplus.

A Study on the establishment of IoT management process in terms of business according to Paradigm Shift (패러다임 전환에 의한 기업 측면의 IoT 경영 프로세스 구축방안 연구)

  • Jeong, Min-Eui;Yu, Song-Jin
    • Journal of Intelligence and Information Systems
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    • v.21 no.2
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    • pp.151-171
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    • 2015
  • This study examined the concepts of the Internet of Things(IoT), the major issue and IoT trend in the domestic and international market. also reviewed the advent of IoT era which caused a 'Paradigm Shift'. This study proposed a solution for the appropriate corresponding strategy in terms of Enterprise. Global competition began in the IoT market. So, Businesses to be competitive and responsive, the government's efforts, as well as the efforts of companies themselves is needed. In particular, in order to cope with the dynamic environment appropriately, faster and more efficient strategy is required. In other words, proposed a management strategy that can respond the IoT competitive era on tipping point through the vision of paradigm shift. We forecasted and proposed the emergence of paradigm shift through a comparative analysis of past management paradigm and IoT management paradigm as follow; I) Knowledge & learning oriented management, II) Technology & innovation oriented management, III) Demand driven management, IV) Global collaboration management. The Knowledge & learning oriented management paradigm is expected to be a new management paradigm due to the development of IT technology development and information processing technology. In addition to the rapid development such as IT infrastructure and processing of data, storage, knowledge sharing and learning has become more important. Currently Hardware-oriented management paradigm will be changed to the software-oriented paradigm. In particular, the software and platform market is a key component of the IoT ecosystem, has been estimated to be led by Technology & innovation oriented management. In 2011, Gartner announced the concept of "Demand-Driven Value Networks(DDVN)", DDVN emphasizes value of the whole of the network. Therefore, Demand driven management paradigm is creating demand for advanced process, not the process corresponding to the demand simply. Global collaboration management paradigm create the value creation through the fusion between technology, between countries, between industries. In particular, cooperation between enterprises that has financial resources and brand power and venture companies with creative ideas and technical will generate positive synergies. Through this, The large enterprises and small companies that can be win-win environment would be built. Cope with the a paradigm shift and to establish a management strategy of Enterprise process, this study utilized the 'RTE cyclone model' which proposed by Gartner. RTE concept consists of three stages, Lead, Operate, Manage. The Lead stage is utilizing capital to strengthen the business competitiveness. This stages has the goal of linking to external stimuli strategy development, also Execute the business strategy of the company for capital and investment activities and environmental changes. Manege stage is to respond appropriately to threats and internalize the goals of the enterprise. Operate stage proceeds to action for increasing the efficiency of the services across the enterprise, also achieve the integration and simplification of the process, with real-time data capture. RTE(Real Time Enterprise) concept has the value for practical use with the management strategy. Appropriately applied in this study, we propose a 'IoT-RTE Cyclone model' which emphasizes the agility of the enterprise. In addition, based on the real-time monitoring, analysis, act through IT and IoT technology. 'IoT-RTE Cyclone model' that could integrate the business processes of the enterprise each sector and support the overall service. therefore the model be used as an effective response strategy for Enterprise. In particular, IoT-RTE Cyclone Model is to respond to external events, waste elements are removed according to the process is repeated. Therefore, it is possible to model the operation of the process more efficient and agile. This IoT-RTE Cyclone Model can be used as an effective response strategy of the enterprise in terms of IoT era of rapidly changing because it supports the overall service of the enterprise. When this model leverages a collaborative system among enterprises it expects breakthrough cost savings through competitiveness, global lead time, minimizing duplication.

Fault-Free Process for IT System with TRM(Technical Reference Model) based Fault Check Point and Event Rule Engine (기술분류체계 기반의 장애 점검포인트와 이벤트 룰엔진을 적용한 무장애체계 구현)

  • Hyun, Byeong-Tag;Kim, Tae-Woo;Um, Chang-Sup;Seo, Jong-Hyen
    • Information Systems Review
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    • v.12 no.3
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    • pp.1-17
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    • 2010
  • IT Systems based on Global Single Instance (GSI) can manage a corporation's internal information, resources and assets effectively and raise business efficiency through consolidation of their business process and productivity. But, It has also dangerous factor that IT system fault failure can cause a state of paralysis of a business itself, followed by huge loss of money. Many of studies have been conducted about fault-tolerance based on using redundant component. The concept of fault tolerance is rather simple but, designing and adopting fault-tolerance system is not easy due to uncertainty of a type and frequency of faults. So, Operational fault management that working after developed IT system is important more and more along with technical fault management. This study proposes the fault management process that including a pre-estimation method using TRM (Technical Reference Model) check point and event rule engine. And also proposes a effect of fault-free process through built fault management system to representative company of Hi-tech industry. After adopting fault-free process, a number of failure decreased by 46%, a failure time decreased by 56% and the Opportunity loss costs decreased by 77%.