• Title/Summary/Keyword: 경영컨설팅서비스특성

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Effects of professional Manpower support projects on sustainability of social enterprises -Mediaition effect on Enterprise Characteristics- (전문인력지원사업이 사회적기업 지속가능성에 미치는 영향 -기업특성을 매개로-)

  • Park, Hye-Rim;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.135-144
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    • 2021
  • Social and economic polarization such as the collapse of self-employed people and job losses are becoming social problems due to the COVICD-19 crisis, and the role of social enterprises in providing social services to vulnerable people in various business sectors is very important. Social enterprises are complaining of difficulties in sustainability due to the hybrid nature of creating social value and economic value. Support for professionals matching the business sector of social enterprises is urgently needed for sustainability, but support for professionals is very insufficient due to insufficient budget. This study studied how specialized personnel affect the sustainability of social enterprises through the medium of social enterprise characteristics, indicating that specialized personnel affect the expansion and sustainability of the corporate main business sector. Based on the above findings, practical implications of social enterprise financial support projects were presented.

A Convergence Study of The Effect of Service Factors Used Book Transactions in Online Bookstores on Customer Satisfaction and Reuse Intention (인터넷 서점 중고도서 거래의 서비스 요인이 고객만족과 재이용의도에 미치는 영향에 관한 융합연구)

  • Yang, Jin-Won;You, Yen-Yoo;Kim, Jung-Yol
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.85-96
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    • 2022
  • The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.

Study on the Enhancement of the Level of Service for the Pedestrian Queuing Area (보행자 점유공간 현행화 및 대기공간 서비스수준 산정을 위한 개선 연구)

  • Jungeun Yoon;Kyeongjin Lee;Hyoungsuk Jin;Heecheon You;Ilsoo Yun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.23 no.1
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    • pp.1-12
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    • 2024
  • Pedestrian facilities encompass pedestrian roads, stairs, and queuing areas exclusively designed for pedestrian use. The Korean Highway Capacity Manual provides guidelines for analyzing the capacity and level of service of pedestrian facilities. However, there is a lack of analysis methods tailored specifically for pedestrian facilities. Therefore, in this study, we introduced a new standard of pedestrian space to account for changes in the Korean body ellipse. Furthermore, based on this newly defined pedestrian space, we proposed a new standard value for the level of service of queuing areas. The results of on-site surveys confirmed that the proposed level of service can effectively reflect the actual walking situation.

A study on the Relationship between Leadership and Agile Culture: focusing on the mediating effect of Perceived Organizational Support(POS) (리더십과 애자일 문화간의 관계에 관한 연구: 조직지원인식의 매개 효과를 중심으로)

  • Kim, Tae-Wan;You, Yen-Yoo;Hong, Jung-Wan
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.226-242
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    • 2021
  • The purpose of this study was to examine the characteristics of Agile Culture, which is attracting attention as an organizational culture suitable for responding to changes in the recent corporate management environment, and to reveal the roles and relationships of leadership, Perceived Organizational Support(POS), and Agile Culture. The research was conducted on the employees of the National Agricultural Cooperative Federation and its subsidiaries, and SmartPLS 3.3.2 was mainly used for the research model test. As a result of the study, both Servant Leadership and Authentic Leadership had a positive effect on POS, and POS had a significant effect on all sub-dimensions of Agile Culture(Empowerment, Collective Intelligence and Continuous Learning). In addition, POS mediated the effects of the above two leaderships on Collective Intelligence and Empowerment, but there was no mediating effect in the relationship with Continuous Learning. These results suggest that leadership and Employees' perceptions of organizational support are important to build an Agile Culture.

A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

Smart farm development strategy suitable for domestic situation -Focusing on ICT technical characteristics for the development of the industry6.0- (국내 실정에 적합한 스마트팜 개발 전략 -6차산업의 발전을 위한 ICT 기술적 특성을 중심으로-)

  • Han, Sang-Ho;Joo, Hyung-Kun
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.147-157
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    • 2022
  • This study tried to propose a smart farm technology strategy suitable for the domestic situation, focusing on the differentiation suitable for the domestic situation of ICT technology. In the case of advanced countries in the overseas agricultural industry, it was confirmed that they focused on the development of a specific stage that reflected the geographical characteristics of each country, the characteristics of the agricultural industry, and the characteristics of the people's demand. Confirmed that no enemy development is being performed. Therefore, in response to problems such as a rapid decrease in the domestic rural population, aging population, loss of agricultural price competitiveness, increase in fallow land, and decrease in use rate of arable land, this study aims to develop smart farm ICT technology in the future to create quality agricultural products and have price competitiveness. It was suggested that the smart farm should be promoted by paying attention to the excellent performance, ease of use due to the aging of the labor force, and economic feasibility suitable for a small business scale. First, in terms of economic feasibility, the ICT technology is configured by selecting only the functions necessary for the small farm household (primary) business environment, and the smooth communication system with these is applied to the ICT technology to gradually update the functions required by the actual farmhouse. suggested that it may contribute to the reduction. Second, in terms of performance, it is suggested that the operation accuracy can be increased if attention is paid to improving the communication function of ICT, such as adjusting the difficulty of big data suitable for the aging population in Korea, using a language suitable for them, and setting an algorithm that reflects their prediction tendencies. Third, the level of ease of use. Smart farms based on ICT technology for the development of the Industry6.0 (1.0(Agriculture, Forestry) + 2.0(Agricultural and Water & Water Processing) + 3.0 (Service, Rural Experience, SCM)) perform operations according to specific commands, finally suggested that ease of use can be promoted by presetting and standardizing devices based on big data configuration customized for each regional environment.

Analysis of SMEs Internationalization theory through Systematic Literature Review (체계적 문헌고찰을 통한 중소기업 국제화 연구 이론분석)

  • Kim, Sang-Gil;Hyun, Byung-Hwan
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.88-99
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    • 2019
  • The objectives of this study is to Systematic literature review of internationalization of SMEs. Due to the economic characteristics of Korea, which depends on economic growth by exports, internationalization has become an essential management activity, not an option for SMEs. As a result, more than 400 studies related to the overseas expansion and internationalization of SMEs have been published in the past 20 years, focusing on major academic journals (such as KCI). Accordingly, the research trends used as advance research in internationalization research were analyzed of SMEs. Research targets were defined as the internationalization of SMEs and searched through 'RISS' (Research Information Sharing Service) as 'internationalization', 'global ', 'export', 'overseas expansion' and 'theory'. The analysis was carried out using a Systematic literature review. It was selected as the 76 studies and According to international research subjects and characteristics, the four areas of internationalization motive, process, outcomes, and support were analyzed. The results of the study confirmed that the most active research is focused on internationalization outcomes. This study could provide a support and the parties concerned in the ecosystem of SMEs in Korea with implications for the SMEs overseas market.

Impact of customer experience characteristics on perceived value and revisit intention: Focusing on offline home appliance stores (고객체험특성이 지각된 가치와 재방문 의도에 미치는 영향: 가전 오프라인 매장을 중심으로)

  • Hosun Jeong;Jungmin Park;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.395-413
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    • 2023
  • This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk (모바일 앱 콘텐츠 특성이 지속사용의도에 미치는 영향에 관한 연구: 카카오톡의 사용을 중심으로)

  • Sou-Bin Yun;Byung-June Kim;Chae-Hyun Lee
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.103-110
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    • 2023
  • This study targeted KakaoTalk app users, mainly in Seoul and the metropolitan area, and verified the factors that had a significant impact on the intention to continuously use the app through KakaoTalk contents. Among various content characteristics, five variables were used to verify the variables that had the greatest influence on the intention to continue using, and the ones that did not. As a result of testing the five hypotheses, it was found that convenience, enjoyment, informativeness, and perceived usefulness had a significant positive(+) effect on the intention to continue using, but intimacy did not. From this, it can be determined that the majority of users use the app content because it is useful and informative, rather than because they have a sense of familiarity. In this way, the purpose of this study is to provide empirical help to factors closely related to the intention of continuous use in deriving priorities to be considered in the service planning stage as well as in terms of technical design of contents when developing mobile apps in the mobile app industry as a whole and in the field in the future. I want to provide it, but there is a meaning.

A Framework to Determine the Loan Rate of the Government Loan Program based on Rationales of the Government Loan Program (고객만족수준과 고객만족을 위한 지출 및 재무적 성과의 관계에 관한 연구)

  • Im, Sin-Suk;Lee, Ho-Gap
    • 한국벤처창업학회:학술대회논문집
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    • 2007.11a
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    • pp.327-352
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    • 2007
  • The loan rate of the government loan program offered by the Small Business Corporation(SBC) can be determined as a sum of three factors such as a reference interest rate, a policy aim spread, and a credit risk spread. However the loan rate has been lower than the loan rate in the banking sector. The profit has continually run in the red figures and hence the stability the fund managed by the SBC has been damaged. Even though a policy aim spread could be emphasized, the stability and profitability of the fund should be prioritized. This means that the loan rate of the SBC should be determined such that the loss might not be occurred. This requires the policy aim spread to change from relatively large negative to near zero.

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