• Title/Summary/Keyword: 경영전략유형

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Development of a convergence inpatient medical service patient experience management model using data mining (데이터마이닝을 이용한 융복합 입원 의료서비스 환자경험 관리모형 개발)

  • Yoo, Jin-Yeong
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.401-409
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    • 2020
  • The purpose of this study is to develop a convergence inpatient medical service patient experience management model(IMSPEMM) that can help in the management strategy of a medical institution to create a patient-centered medical culture. Using the original data from the 2018 Medical Service Experience Survey, 593 people with medical services inpatient(MSI) over the age of 15 were analyzed. By using the decision tree model, we developed a prediction model for overall satisfaction(OS) with the inpatient medical service experience(IMSE) and the intention to recommend patient experience(RI), and were classified into 4 and 7 types. The accuracy of the model was 68.9% and 78.3%. The OS level of IMSE was the nurse area and the hospital room noise management area, and the RI decision factor was the nurse area. It is significant that the IMSPEMM for MSI was presented and confirmed that the nurse area and the noise management area of the hospital room are important factors for the inpatient experience. It is considered that further research is needed to generalize the IMSPEMM.

Impact on the Innovation Action for Job Autonomy of Caregiver (요양보호사의 직무자율성이 혁신행동에 미치는 영향)

  • Kim, Youn Jae;NamKoong, Sun;PARK, Su Jan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.199-208
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    • 2016
  • In this study, We tried to investigate the relationship between the Caregiver's Autonomy of duty and the Their innovation action at the present situation of awareness diffusion of caregiver's job autonomy and rapid aging increasing. We analyzed the factors effected to the innovative action by the caregiver's job autonomy and demographic factor, to the caregivers who work in Seoul. As a result of the analysis, it was found the factors that effect to innovation action statistically and significantly are job autonomy, work schedule, decision-making, methodology, age, education, type of facility, scale of facility and job title. In other words, the organization tries to invest enough job autonomy to caregiver in their environment and the organizational culture tries to encourage new idea is induct positive effect to the innovative action. In this regards, the principal requires ability to create environment that the caregivers can suggest new idea, and develop the management strategy to improve caregiver's job autonomy.

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A Study on the Determinants of Mobile Application Purchase based on User Groups (사용자 유형에 따른 모바일 앱 구매요인에 관한 연구)

  • Oh, Sunju
    • Information Systems Review
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    • v.16 no.1
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    • pp.73-88
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    • 2014
  • According to the widespread use of smartphone, various and abundant mobile applications have been used and lots of new companies have developed mobile applications. To revitalize mobile application market, a lot of research and experiments have been performed in application development and delivery industries. The purpose of this research is to figure out the usage pattern of smartphone application and purchasing criteria of mobile application. We categorized smartphone application users with respect to application selection criteria and examined the characteristics of the categorized users. As a result, the factors of purchasing criteria of the users with respect to smartphone application selection criteria and application type were categorized into 3 groups: aggressive usage group, middle usage group, and passive usage group. The result of this study indicates that the relationship between purchasing criteria and usage pattern in mobile application market was actualized by measuring the purchasing factors of user. Therefore this fact suggests that it is very important to measure the accurate purchasing factors of its user for setting up the marketing strategy of mobile application market.

A Study on the Antecedents and Performances of Technological Innovation in Small-Medium Ventures (기술혁신의 선행요인과 성과에 관한 연구)

  • Sun, Jonghak;Kim, Seungwoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.6
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    • pp.67-79
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    • 2019
  • This research is to examine the factors affect technological innovation, which in turn is likely to related to financial performance in SMVs (Small-Medium Ventures). Empirical analyses showed that overseas market shares, R&D investment, firm size, firm capability, and centralization in decision-making are statistically related to technological innovation measured with patents and intellectual property. Additionally, technological innovation was found to have a positive relationship with financial performances measured with firms' assets and sale revenues. In conclusion, this research assist to devise a strategic plan for motivating technological innovation and realizing its performance in the SMVs.

A Cost-Benefit Analysis for the Establishment of the Truck Transportation Information Networking System in Busan Region : Using the Scenario Analysis (부산지역 화물자동차 운송정보망 구축과 경제적 타당성 분석 -시나리오분석을 중심으로-)

  • Kim, Chul-Min
    • Journal of Korea Port Economic Association
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    • v.26 no.4
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    • pp.101-121
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    • 2010
  • Domestic trucking transportation market does not have only the poor business environment but also the serious defects on the transportation trading structure. It makes weaken the competitiveness of trucking industry and hinders the development of trucking industry. The problems of trucking industry such as the recession of the Korean economy and decrease of the trucking charge cause the truck drivers suffer. Korean government and national assembly try to change the law of truck transportation business. The suggested law includes the obligation of trucking information networking system and it can make the transportation business structures more efficiently. This article deals with the strategies for the establishment of trucking transportation networking system and examines the cost-benefit analysis assuming the four demand senario. The results suggest the establishment of the information system not based on the individual trucking industry but on the joint industry at the level of the local area. This article also suggests that the information system has a positive financial feasibility.

Information Breakdown Structure of Engineering Phase for Plant Project through Business Analysis (산업설비 업무 분석을 통한 설계단계 정보 분류체계)

  • Song, Young-Woongl;Cho, Hang-Min;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.5
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    • pp.3-15
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    • 2009
  • Recently, it has increased projects in the Oil and Gas industry as growing plant of overseas construction market. Therefore, domestic companies need to set some aggressive plans up that secure competitiveness of international plant business such as enhancing productivity, technological ability and statistical management. Specifically in the Oil and Gas industry of overseas plant business requires implying information in EPC (Engineering, Procurement and Construction, below EPC) more, but it has not been suggested an appropriate breakdown system for contents that manages the information each EPC phase, which lead to problems such as revision of design document, occurring duplicated work and omissions of each participant. For these problems, we find market share decreasing and competitiveness running down. Thus, for increasing practical use of contents management system and construction industry's information, this paper suggests a contents breakdown system based on BPM (Business Process Management), defines business process and systematizing knowledge needed, and finally analyzing contents information that establish information among industrial facilities in Design phase which is the weakest part of domestic companies.

Technology Sourcing Strategies and Cooperative Patterns in Vertical Cooperative R&D Projects (공동연구수행체제 및 참여기업의 기술획득전략-유형별 기업화성과 분석-)

  • 이철원;배종태
    • Journal of Technology Innovation
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    • v.3 no.1
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    • pp.1-34
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    • 1995
  • Since 1982, the government of Korea has actively promoted vertical cooperative R&D programs between government-sponsored research institutes (GRIs) and private firms. A number of firms participated in the programs because cooperative R&D could lower the risk and could contribute to rapid commercialization of many technologies. This paper examines the effectiveness of vertical cooperative R&D projects by the modes of cooperation between GRIs and industrial firms, and analyzes the performance of participating firms' technology sourcing strategies for commercial utilization of cooperative R&D results at the project performed from 1982 to 1989 under the Government-Industry Cooperative R&D Program sponsored by the Ministry of Science and Technology(MOST) in Korea. The cooperative R&D projects are classified into 4 groups by two criteria, i.e., the level of participation of firms, and the breadth of cooperation. The findings suggest that firms should actively participate in cooperative R&D projects. In addition, in order to enhance commercial success, cooperation between GRIs and industrial firms should not be limited to R&D stage only. The breadth of cooperation should be extended to commercialization stage. Small- and medium-sized firms participating in vertical cooperative R&D projects in Korea usually lack internal technological capabilities that are needed to commercialize the results of cooperative R&D. Three different technology sourcing strategies - exclusive cooperative R&D strategy, in-house development augmented cooperative R&D strategy, and licensing-in supplemented cooperative R&D strategy - are empirically derived through cluster analysis of the relative usage rates cooperative R&D and of other supplementary technology acquisition methods. The findings suggest that the firms participating in vertical cooperative R&D projects should try to utilize other supplementary technology acquisition methods in order to achieve commercial utilization of the vertical cooperative R&D results.

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THEORETICAL BACKGROUND AND EMPIRICAL EVIDENCE FOR R&D AND ADVERTISING INVESTMENTS IN KOREA (한국기업의 투자 행태 분석 : 이론적 배경과 실증적 근거)

  • 이종일
    • Journal of Technology Innovation
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    • v.3 no.1
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    • pp.185-212
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    • 1995
  • 전통적인 산업조직이론에서 널리 사용되는 시장구조-행동-성과 분석 도구 (The SCP Paradigm)는 시장성과가 가격정책, 기술개발투자(R&D), 광고투자, 생산설비 변경 등 시장행동의 함수라는 암묵적 가정에 근거한다. 최근 시장행동 중에서 기업의 관심이 크게 높아진 R&D 및 광고투자가 시장성과에 미치는 영향이 크게 부각되었으며, 시장성과를 구성하는 주요요인으로 주목받고 있다. R&D 및 광고 투자의 성격과 행태, 그리고 시장성과에 미치는 영향이 상호 유사함에도 불구하고 두 가지 변수를 동시에 다룬 연구는 매우 드물다. 몇 안 되는 연구들도 기업의 행태를 실증적으로 설명하는데 치중함으로써 이론적 근거를 소홀히 하는 경향을 보이고 있다. 즉, 논리의 전개상 이론적인 근거를 바탕으로 수리모형이 먼저 제시된 후에야 이를 검증하는 방법으로 통계모형을 사용하는 것이 옳을 것이다. 이 논문은 기존의 SCP 분석방법을 사용하여 기업이 한정된 재원을 어떤 원칙아래 R&D 및 광고에 분산 투자하는 가를 설명하기 위해 수리모형을 설정한 후, 정태와 동학, 확실성과 불확실성, 단발성과 균등투자전략의 개념을 도입하여 다양한 분석을 시도하였다. 또 R&D 및 광고투자 함수를 이론적 근거에 의해 도입하되, 각 모형에 균형이 존재하는가를 검증하였다. 수리모형을 이용해 분석한 결과 (1) 기업의 투자는 R&D 및 광고투자간에 한계원리(Marginal Principle)가 지켜지도록 분배할 때에 효율적임이 판명되었고, (2) 동학모형이 정학모형을 포함하는 일반모형의 성격을 가지고 있었으며, (3) 투자는 확실성이 높을수록, 분산시킬수록 투자효과가 큰 것으로 나타났다. 한국을 대상으로 한 실증적 모형추정은 앞의 수리모형 및 그 결과에 근거를 두었으며, 한국기업에 적절한 R&D 및 광고투자함수를 추정한 뒤 이를 이용해 업종, 기업규모, 상품유형별로 적합한 모델(Fixed Effects Model)을 결정하고, 각각에 해당하는 통계모형을 구축하였다. 이 결과 (1) 업종 및 기업규모별로 그룹간에 유의한 특성이 발견되었으며, (2) R&D 및 광고투자는 기업의 시장성과를 설명하는 중요한 변수이나, (3) R&D 투자의 경우는 광고에 비해 불확실성이 존재하는 것으로 나타났고, (4) 수리모형에서 도출된 한계원리가 통계모형에서도 유효한 것으로 드러났다.

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A Plan for Strengthening Cyber Security Capability toward North Korea: focusing on the Preparation of Cyber Warfare (대북 사이버 안보역량 강화를 위한 방안: 사이버전 대비를 중심으로)

  • Kim, Ho Jung;Kim, Jong-ha
    • Convergence Security Journal
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    • v.18 no.3
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    • pp.123-132
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    • 2018
  • North Korea's cyber warfare capability is becoming a serious security threat to Korea because most of the operational systems of social infrastructure and advanced weapons system are all networked. Therefore, the purpose of this article is to examine what the Korean government should do to strengthen cyber security capabilities toward North Korea. For this purpose, this article analyzed North Korea's cyber attack cases against Korea by categorizing according to threat type and purpose. The research findings are as follows. It is necessary first, to have aggressive cyber protection and attack capabilities; second, to establish an integrated cyber security control tower that can be overseen by the national government; third, to need to legislate domestic cyber- related laws; fourth, to build a multilateral & regional cyber cooperation system. The implication of these findings are that it needs to be strengthened the cyber security capability from the cyber threats of North Korea by minimizing the damage during the peacetime period and for the complete warfare in case of emergency.

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Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews (중국 온라인 패션쇼핑몰의 서비스 품질, 만족, 재구매의도간의 관계 및 온라인 리뷰의 조절효과 분석)

  • Jiang, Bao-Zhi;Lee, Young-sook;Lee, Jieun
    • Journal of Internet of Things and Convergence
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    • v.8 no.5
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    • pp.47-54
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    • 2022
  • The development of the Internet of Things led to new services that did not exist before. This required a change to the existing network. This study aims to verify the service quality, satisfaction, repurchase intention relationship, and the moderating effect of online reviews of Chinese consumers using fashion shopping malls. The results of the study showed that from the perspective of consumers in their 20s and 30s in China, the type, reliability, convenience, and interaction of service quality had a positive effect on customer satisfaction and repurchase intention. In addition, negative reviews among online reviews had a great influence on repurchase intention. Based on the results of the study, it will help improve the effect on online product reviews and in-depth understanding of the acceptance of online product reviews for online fashion shopping malls, and establish strategies for fashion companies to effectively manage online product reviews information.