• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.237-241
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• 2001

우리 나라와 세계 경제에서 모험기업이 차지하는 비중이 날로 높아져 가고 있다. 모험기업의 전략과 성과에 관한 연구는 1980년대 이후로 경영학 분야인 마케팅, 조직 등에서 꾸준히 진행되어 왔다. 그러나 기술전략 분야에서는 상대적으로 소홀히 되어 온 점이 다분하다. 이러한 연구의 필요성에 부응하여 마케팅 전략과 더불어 어떠한 기술전략이 모험기업의 성과에 어떠한 영향을 미치는지를 연구함으로써 향후 이 분야의 연구에 대한 방법론적 틀을 제공하고자 하는 것이다. 연구 내의 독립 변수는 크게 기술전략, 마케팅전략, 산업 환경의 세 부분으로 분류하였다. 조절변수로는 벤처연구소에서 실시한 벤처기업의 유형 분류(하이테크형, 우량기업형, 부띠크형, 일반기업형)를 사용하였고, 모험기업의 성과를 종속변수로 사용하였다. 이러한 변수들이 모험기업의 성과에 미치는 상대적 영향력을 연구자료를 확보하기 위하여 서베이가 행하여졌는데, 대상은 중소모험기업의 자본시장인 코스닥에 등록된 모험기업업체로 선정하였다. 연구 결과, 위에서 열거한 변수들의 대부분이, 각 전략의 종류에 따라 차이가 있지만, 모험기업의 성과에 유의적인 영향력을 행사하고 있다는 사실이 밝혀졌다. 또한, 분류된 모험기업의 종류에 따라 추구하는 전략이 달라진다는 사실도 밝혀졌다

• Journal of Internet of Things and Convergence
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• v.8 no.4
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• pp.85-96
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• 2022

The purpose of this study was to investigate how the management strategies and organizational culture required in the digital economy have an effect on business performance. It provided basic data on management strategies and organizational culture necessary to approach as a digital leading country. For data collection, a survey was conducted from March 1 to May 30, 2022 for companies located in J province and engaged in industries related to the digital economy. The survey was conducted online and non-face-to-face, and a total of 225 companies participated in the survey. For statistical analysis, frequency analysis, exploratory factor analysis and reliability analysis, cluster analysis, independent sample t-test, and multiple regression analysis were performed. The research results are as follows. First, organizational culture was classified into high and low groups according to preference in innovation oriented, relationship oriented, task oriented, and hierarchical oriented. Second, the 4 types of organizational culture showed differences in prospectors strategy, analyzers strategy, defenders strategy, differentiation strategy, cost leadership strategy, financial performance, and non-financial performance according to preference. Third, management strategies affecting financial performance were found to be analyzers strategy, differentiation strategy, prospectors strategy, and cost leadership strategy. Fourth, management strategies affecting non-financial performance were found to be differentiation strategy, defenders strategy, analysis strategy, offensive strategy, cost leadership strategy, and focus strategy. Fifth, organizational culture affecting financial performance was found to be task oriented. Sixth, organizational culture affecting non-financial performance was found to be innovation oriented and relationship oriented. Through these studies, it is expected that the economy will be revitalized in the domestic market and a growth ecosystem that can take a new leap forward is created in the global market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.6
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• pp.123-138
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• 2017

This study aims to identify the characteristic variables of businesses that would impact the choice of their type in the 6th industry and analyze how they work. To this end, this study analyzed data of 752 businesses certified as belonging to the 6th industry in 2015 through the classification and regression tree (CART) algorithm in decision tree analysis. The results of analysis showed that the type of agricultural product processing affected shaping the type of the 6th industry at the early stage of growth while the type of agricultural product processing, the type of service, region and sales volumes at the stage of growth and service strategy and the type of agricultural product processing at the stage of maturity. These findings empirically identified key business factors that could support businesses in the 6th industry at each stage of growth and presented a direction forward for support of the 6th industry.

• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.151-160
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• 2021

This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.252-257
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• 2006

기본적으로 모든 소비자들은 조금씩 다르며, 제품은 그 차이를 극대화 시킴으로써 다양한 소비를 촉진하게 된다. 이와 같은 시장 세분화와 포지셔닝 전략은 디자인 경영에 있어 매우 중요한 전략적 단계라 할 수 있으며, 기업의 소비자 분석의 목적이기도 하다. 다차원 척도법은 군집 분석에서와 마찬가지로 자료에 내재된 구조를 찾아내어 자료를 함축적으로 표현하고자 하는 자료축약형 다변량 분석 기법이다. 패턴 분류의 수량화를 이용하는 POSA(Partial Order Scalogram Analysis)는 MSA(Multidimensional Scalogram Analysis)의 구조화된 방법으로 디자인 전략을 수립하는 단계에서 소비자의 성향을 보다 세분화할 수 있다. 본 논문에서는 디자인 리서치 단계에 POSA 방법론을 적용하였을 때 소비자 유형 분류가 가능하다고 보고, 창의적 디자인 컨셉의 도출에 어느 정도 역할을 하는지 알아보고자 함을 목적으로 하였다. 본 연구에서는 부분적 계층 분석법인 POSA 분석방법을 통하여 사용자의 계층을 세분화하는 방법을 고안하고, 이를 분석함으로써 소비자의 유형을 분류하여 디자인 포지셔닝과 방향을 제시하는 방법론을 제안하고자 하였다. 이를 위하여 설문조사를 통하여 POSA 기법을 이용한 소비자 유형 분류 방법이 고안되었고, 이를 기반으로 모바일 기기를 위한 프로젝트에 실제 디자인 사례로 적용되었으며, 이러한 소비자 유형 분석을 통하여 타겟 유저의 시나리오 작성 단계에서 창의적 발상을 지원한다는 점을 발견할 수 있었다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2000.11a
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• pp.225-234
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• 2000

기존의 인터넷 비즈니스를 분류하는 분류법이 인터넷 비즈니스의 특성을 규명하고 새로운 인터넷 비즈니스를 고안하는 데는 적합한 방법이지만 기업들에게 의미 있는 경영전략을 제시하는 데에는 어려움이 있다. 이에 새로운 분류기준으로 인터넷 기업들을 분류하고 경영 전략적인 측면에서 시사하는 바를 알아본 후, 성과모형을 개발하여 인터넷 기업들에게 바람직한 비즈니스 유형을 규명하였다. 또한 인터넷 비즈니스의 핵심 성공요인을 도출하여 향후 기업들이 본 연구 결과를 통해서 기업 성과 증진에 도움을 줄 것으로 기대한다.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.177-192
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• 2014

In this study, To identify the member of an organization can be affected use of information technology and support of information technology how business strategy affected business performance. Also, This study is considered to be the epitome of corporate strategy in the Miles & Snow of the 'adaptation strategy' and Michael E. Porter of the 'fundamental competitive strategy' at the same time, by applying the existing business management strategy that can be applied to target compared to the type of management performance measures are presented for the purpose. the results of the study can be summarized as follows. First, Business strategies affect the financial performance for the hypothesis that Miles & Snow of the 'adaptation strategy' honor type of defensive strategy and financial performance and strategy management and positive impact on non-financial performance was found. Second, Management strategies affect the financial performance for the hypothesis that Michael E. Porter of the 'fundamental competitive strategies' overall cost leadership strategy and differentiation strategy of management and financial performance and non-financial performance was found to positively impact. Also, Business performance management strategy significantly positive affect, Business strategies with the characteristics of the relationship between management and Information technology utilization showed that the moderating effects.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.651-654
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• 2010

본 연구는 국내사업체 수에서 87.9% 이상을 차지하고 있는 소상공인들의 창업과 경영애로 분야에서 가장 시너지효과가 크다고 보여지는 소상공인 조직화부분에 대하여 실증적 연구를 실시하였다. 본연구은 소상공인 조직화를 위하여 소상공인 조직화를 프랜차이즈, 공동브랜드, 업종별 협회, 시 군 구에 등록된 상인회로 구분하였다. 소상공인들의 내적인 면에서 경영전략 선정에 있어서 어떠한 가치관을 가지는 지에 대하여 국내 최초로 군집분석에 의한 실증적인 분석을 시도하였다. 연구결과 소상공인의 인구통계적인 유형에서 성별, 학력, 연령, 업종별로 유의한 조직화 인지와 조직화 효과 그리고 최종적인 경영성과에 차이가 있음을 밝혀냈다. 또한 소상공인들이 경영전략 가치관에 대하여 군집분석을 실시한 결과 가격경쟁지향과 마케팅경쟁지향, 무개념 경영등 3가지 유형의 프로파일을 도출할 수 있었다. 이러한 소상공인 조직화에 대한 프로파일 도출과 조직화 인식도에 따른 경영 성공과 실패의 상호관계에 대한 연구 결과가 의미하는 바는, 향후 정부에서는 소상공인에 대하여 시설 개선과 현대화 사업 추진 못지않게 조직화 개발과 같은 조직관리에 대한 경영현대화 사업에 더욱 많은 노력을 경주하여야 하는 필요성을 밝혀 주었다.

• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.