• Title/Summary/Keyword: 경영전략유형

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The impact of ESG management on the Corporate Performance of Shipping and Logistics Companies: The mediating effect of Organizational Culture (ESG 경영이 해운물류기업의 경영성과에 미치는 영향: 조직문화의 매개효과)

  • Kim, Young-Soo
    • Journal of Korea Port Economic Association
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    • v.39 no.3
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    • pp.75-90
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    • 2023
  • This study aims to examine the impact of ESG management on management performance based on the type of organizational culture in Korean shipping and logistics companies. An online survey was conducted among shipping lines (regular and irregular) and general logistics companies with sales of more than 500 billion won that are implementing ESG management. A total of 183 copies were returned, and PLS structural equation analysis was conducted using the Smart PLS 4.0 program. The results of the study are as follows First. Governance management activities have a significant effect on business performance, social management activities have a significant effect on innovation culture, governance management activities have a significant effect on innovation culture, environmental management activities have a significant effect on hierarchical culture, and governance management activities have a significant effect on hierarchical culture. Contributions of this study First, this study analyzes the impact of ESG management activities on management performance of Korean shipping and logistics companies. Second, this study collected data through a questionnaire survey. The data were analyzed to determine the effect of ESG management activities on management performance. The data was analyzed to determine the level of ESG-related activities and business performance of companies and used to analyze the correlation between ESG management activities and business performance. Third, the results of the study suggest that companies can recognize that ESG management can help them improve their business performance. This can help companies build sustainable management strategies and further strengthen their management orientation to consider ESG factors.

Establishing the Importance Weight Model of IT Investment Evaluation Criteria through AHP Analysis (AHP 기법을 적용한 IT프로젝트 사전타당성 평가항목의 가중치 산출)

  • Kwon, Min-Young;Koo, Bon-Jae;Lee, Kuk-Hie
    • Information Systems Review
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    • v.8 no.1
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    • pp.265-285
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    • 2006
  • The purpose of this research is to identify the major evaluation criteria of IT investment projects and establish the importance weights of criteria through AHP analysis. Seven evaluation criteria which have been drawn from prior studies and industry practices are direct costs, indirect costs, financial benefits, strategic value, risk, technical necessity, and political considerations. Data have been collected from 95 IT projects in 40 public organizations and private firms in Korea. After having applied the data reliability test, 79 projects have been selected. The results of AHP analysis show the importance weights and priorities of seven evaluation criteria as follows: financial benefits 25.2%, strategic value 22.36%, direct costs 14.34%, risk 12.10%, technical necessity 11.55%, political considerations 8.3%, and indirect costs 6.48%. And the weights of seven criteria shows considerable differences among three different IT project types such as transactional, informational, and infrastructural.

Evaluating and Categorizing Brand Assets of Full-Service Carriers and Low-Cost Carriers (대형항공사와 저비용항공사의 브랜드 자산 평가와 유형화)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.442-454
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    • 2021
  • Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

Do Organizational Factors Influence the Outcome of Social Enterprise? (조직요인은 사회적 기업의 성과에 영향을 미치는가?)

  • Cho, Sang-Mi;Kwon, So-Il;Kim, Su-Jeong
    • Korean Journal of Social Welfare
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    • v.64 no.3
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    • pp.29-50
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    • 2012
  • Recently, social enterprises are expanded quantitatively and continuously, so it is timely to suggest effective management for sustainability of social enterprises. Therefore, this study was conducted to explore various organizational factors which influence on social enterprises' economic and social outcomes. This study investigated the effects of strategic factors, management system, external environment and organizational culture on the outcomes. Strategic factors emerged as the most critical factors for both outcomes. Human resource management and innovative organizational culture affected economic outcomes. Among external environment, community support has significant effect on social outcomes. Based on the results, implications were suggested for effective management and further research.

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Factors Determining the Quality of Labor-Management Relations in Korea (우리나라 노사관계(勞使關係) 질적(質的) 수준(水準)의 결정요인(決定要因)과 과제(課題))

  • Won, Chang-Hee
    • Journal of Labour Economics
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    • v.23 no.1
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    • pp.27-45
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    • 2000
  • An analysis of factors determining the quality of labor-management realtions shows that they include the external environment factors, the agent factors representing spirits and strategies of unions and employers, and the process factors of interaction channels in bargaining, consultation, and participation. It is found from recent research results that the spirits and strategies of unions and employers is the most important factor and that communication, consultation and sincere bargainings between them are the next most important, while environment factors are rarely important. It is suggested that mutual trust and respects, information sharing, sufficient communication and consultation, joint workplace innovation, and industry-level labor-management consultation are effective tools for good industrial relations.

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공공기술을 활용한 '스케일업(Scale-up)' 유형별 사례연구

  • Kim, Yong-Uk;Han, Jeong-Ho
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.33-37
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    • 2019
  • 공공기술을 활용한 스케일업(Scale-up)이 기업의 새로운 성장 전략으로 주목받고 있다. 스케일업의 사전적 의미는 '규모 확대'다. 기술, 제품, 서비스, 경영 등 기업의 외형과 내실이 크게 개선되거나 그에 상응하는 성과 창출의 뜻이 담겨있다. 기업가치 10억 달러($1 billion) 이상, 설립된 지 10년 이하로 통칭되는 유니콘(Unicorn) 기업의 등장이 스케일업에 대한 관심으로 옮겨 붙은 양상이다. 스케일업은 이러한 차원에서 고성장 기업을 통칭하는 말로 쓰인다. 국가별로 차이는 있지만 직원 수 10명 이상, 최근 3년간 매출이나 연평균 고용 성장률이 20% 이상인 기업을 스케일업으로 정의한다. 문제는 미국과 같은 선진기업 환경에서는 핵심 기술이나 신성장 동력 확보차원에서 다양한 기업인수합병(M&A)이 추진되거나 오픈 이노베이션(Open Innovation, 개방형 혁신) 방식의 기업간 기술협력이 활발히 일어나고 있지만 우리나라는 상대적으로 그러하지 못하다는데 있다. 결과적으로 국내 기업 환경과 사회적 분위기를 감안해 공공연구기관으로부터 기술을 이전받거나 연구개발특구진흥재단이 추진하는 연구소기업 제도를 활용한 스케일업의 중요성이 커지고 있다. 4차산업 시대를 맞아 기업간 합종연횡이 더욱 빈번하고 일어나고 기술간 융복합이 가속화되는 지금의 상황에 비춰볼 때 공공기술을 활용한 연구소기업들의 다양한 스케일업 사례는 우리에게 많은 시사점을 안겨준다. 기업성장을 위한 새로운 전략적 도구로 활용될 소지가 충분하다고 판단된다.

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The Level of Customer Participation in Retailing Service (소매서비스업에서의 고객참여행동 수준에 관한 연구)

  • Ahn, Jin-Woo
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.191-215
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    • 2011
  • Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.

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A Study on the Determination Factors of Service QualitY for Local Nong-Hyup. (지역농협의 금융서비스 품질결정요인에 관한 연구)

  • Son, Jae-Young;Hong, Hyun-Mun;Go, Do-Young
    • Korean Business Review
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    • v.17
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    • pp.1-26
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    • 2004
  • After IMF crisis in late 1997, the environment of banking industry has become competitive. To survive in this circumstance, the Local Nong-Hyup is needed to understand the customer's needs and improve the service quality. To achive the purpose, two methods were employed in this study. The first corvered the review of related literature on service. The second adopted field survey approach for data. The study model was developed using Venkatakrishnan & Jagannathan's "An Enhanced Model for Measuring Service Quality" model and details of study as follows. 1. What is the determination factors of service quality for Local Nong-Hyup. 2. Are there differences between "service perception" and "service expectation" for Local Nong-Hyup. 3. Does banking service determination factor of Local Nong-hyup affects customer's satisfaction. 4. Does banking service determination factor of Local Nong-hyup affects customer's repurchase. 5. Does customer's satisfaction for Local Nong-hyup relates repurchase. The samples of this study were extracted at random from the customers of Local Nong-hyup. The results of the questionnaire were analyzed to do frequency analysis, factor analysis, t-test, regression analysis, cross sectional analysis using SPSS Win 10. The results are as follows, First, as determination factors of service quality for Local Nong-Hyup "Reliability, Empathy, Tangibles, Convenience" were extracted by factor analysis. Secondly, using t-test, it was found that there are factor's gap between service anticipation and service perception. Thirdly, using regression analysis, it was found that except Convenience factor, Reliability, Empathy and Tangibles factors affect customer's satisfaction. Forthly, using regression analysis, it was found that all the factors affect repurchase. Finally, using cross sectional analysis, it was found that customer's satisfaction and customer's repurchase correlate.

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A Study on the Social Exclusion Types of Middle-aged Single-person Households (중년1인가구의 사회적 배제 잠재집단 유형과 영향요인)

  • Chang, On Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.26 no.3
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    • pp.1-17
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    • 2022
  • This study focused on the heterogeneity of groups in single-person households, to identify how middle-aged single-person households is categorized by sub-groups and to come up with policy measures to overcome social exclusion by examining predictive factors for the type of social exclusion. Potential class analysis and multinomial logistic regression analysis were conducted on a total of 361 middle-aged single-person households using the 14th Korea Replication Panel data. The social exclusion index of these households was measured consisting of 10 six-dimensional indicators. The results showed that middle-aged single-person households had five different types: "non-exclusion"(29.6%), "health restriction"(14.3%), "interact restriction and middle-risk multiple-exclusion" (12.0%), "income and health exclusion"(14.1%), and "high-risk multiple-exclusion"(30.0%). More than 70% of the respondents experienced social exclusion, and most of the exclusion types were multiple exclusion. When examining the factors affecting each exclusion type, the 'subjective health level' was a common major predictor, and family interact, age and leisure activity satisfaction variables were significant predictors of the 'high-risk multiple exclusion type' and 'the interact restriction and middle-risk multiple-exclusion type'. Based on these results, a multidimensional intervention strategy is an effective measure to solve the social exclusion problem of middle-aged single-person households, and practical measures should be considered by strengthening 'health' and exchanges.