• Title/Summary/Keyword: 경영전략유형

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A Study of Corporate Benchmarking Process with Focus on the Characteristics of Korean Construction Industry (국내 건설산업 특성을 고려한 기업의 벤치마킹 프로세스)

  • Lee, Dong-Hoon;Kim, Sun-Kuk;Choi, Jea-Hwi;Lee, Won-Suk
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.6
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    • pp.24-34
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    • 2010
  • Benchmarking is an effective tool supporting improvement of corporate competitiveness and development of management strategy, however, its effectiveness may be compromised if its target and approach are not appropriate. Notably, the construction industry of Korea is unique in that it has a number of competitors sharing the same category and is significantly exposed to changes in external environment in terms of legal, regulatory and policy frameworks. Such characteristics make target corporate category rather than single company more suitable as benchmarking target and necessitate analysis of external environment. This study intends to analyze the characteristics of construction industry in Korea and conditions of domestic companies in order to propose a benchmarking process for construction industry differentiated from conventional ones.학교 건축공학과, 산학협력기술연구원;경희대학교 대학원;경희대학교 대학원;

The Evaluation of Effectiveness of Green Management Accreditation for Hospitals (의료기관의 녹색경영인증기준에 대한 유효성 평가)

  • Kim, Jang-Mook;Kang, Jung-Kyu
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.265-274
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    • 2014
  • We sought to derive an overall strategy for green business certification of medical institutions and to propose the improvement directions for green management evaluation systems through applying the criteria to medical institutions. A self-assessment survey was conducted at 44 targeted hospitals across the country, and the 2012 green management evaluation criteria for healthcare services were used as assessment tools. As a result, only 11 of the 44 hospitals were eligible for green business certification. By type, hospitals with more than 400 beds, hospitals in Seoul and the Gyeonggi area (${\geq}$ 400 beds) and private hospitals (${\geq}$ 400 beds) received relatively high scores. In an analysis of the mean score, only the difference between the hospitals with ${\geq}$ 400 beds and < 400 beds was statistically significant. When we analyzed the interviews of the hospitals with lower scores, it is important to change the awareness of executives and employees, to establish vision/strategy/objective, to promote relatively small-scale activities, and to establish long-term plans. To improve green management evaluation systems, it is necessary to reset the assessment area, to control scoring and weights, to create certification grades, and to adjust additional points.

The Comparative Study between Korean and Indian Students regarding Relationship among Self-leadership Types, Performance and Class Attendance Attitudes (학습태도를 매개변수로 한 셀프리더십 유형과 학업성과간 관계: 한국과 인도간 비교연구)

  • Park, Ki-Ho;Park, Sang-Hyeok
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.253-265
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    • 2011
  • A number of organizations have had big interests in studies concerning leadership and not only academia but also psychological areas do also. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on in practices and in academia. This study is to investigate the influence between self-leadership strategies as predictors and learning performance in IT classes as dependents variables mediated by attitude of attendance focused on the social science students in two universities (Korea(116 samples) and India(36 samples)). And this research tried to compare difference between two university students. As a result of empirical analysis, Korean learners making an effort by themselves show a tendency to think constructively. Namely, even though the level of difficulty may be high, by positive self-talk, respondents usually make an effort to get high academic performance. In case of Indian respondents, students who are in behavior-oriented show higher academic performance. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

An Empirical Study on the Effects of Alliance Strategy and National Culture Characteristics on Alliance Performance (제휴기업의 국가문화특성이 제휴 성과에 미치는 영향에 대한 실증분석)

  • Lee, Jungah;Kang, Nakjung
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.6
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    • pp.121-130
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    • 2018
  • The purpose of this study is to analyze the effect of partnership type (pre-competitive, competitive, pro - competitive, non - competitive partnership) and national cultural characteristics on partnership performance. In order to analyze this, we conducted questionnaires on companies that have conducted international management and affiliated companies. A total of 223 questionnaires were sent. A total of 121 inquiries were collected from 224 survey requests. Based on this, a structured questionnaire was sent back to the staff members listed in the survey request, and a total of 98 samples were collected. The results of the empirical analysis through the questionnaire showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. The results showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. This could be a very meaningful implication for companies that are able to achieve successful alliances in a way that enables them to achieve successful alliances.

Different Perceptions of Motivational Factors between Sharing Economy Service Types (공유경제 서비스 유형별 동기요인 분석)

  • Shim, Su-Jin
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.110-122
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    • 2019
  • IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

A Study on the Subjectivity of the Restaurant O2O Service Operation Behavior according to the Corona Pandemic (코로나 팬데믹에 따른 레스토랑O2O서비스 운영 행태에 관한 주관성 연구)

  • Jeon, Mi-Hyang;Kim, Ho-Seok
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.340-350
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    • 2021
  • This study was conducted by utilizing the Q research method, which is one of the qualitative analysis methods that can approach the in-depth and essential meaning of consumers' restaurant O2O service operation behavior. The purpose of this study is to classify the behavior of restaurant O2O services by type, to find out the characteristics of variables, and to suggest future improvement directions. An exploratory study was conducted using the Q-methodology to analyze the subjective perception of the restaurant O2O service behavior. To this end, positive and negative statement cards were prepared, P samples were selected, and Q-sort, which was subjected to classification, was analyzed using the PC QUANL program and Q factor analysis. As a result of the analysis, it was classified into three single types. Type 1 【(N= 7: Restaurant O2O Service Convenience Syndrome Type】, Type 2 【(N= 7): Restaurant O2O Service Benefit Pursuit Type】, Type 3 【(N= 6): Restaurant O2O Service Convenience Type】 The name of the factor was set as [Type], and it was found that each type has different characteristics. Through this analysis, the marketing strategy according to each factor detected is presented, and the point of supplementing the restaurant's O2O service and the direction of future operation. services in future studies.

Which types of the strategies diffused to the public through company's announcement do contribute to the long-term performance? (공시된 경영전략의 유형별 장기실적 기여도 분석)

  • Kang, Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.4
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    • pp.45-70
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    • 2009
  • This article investigates which types of the strategies announced by the listed firms contribute to enhancing the long-term performance of the companies. Since 2002, Korean Exchange adopted the "faire disclosure policy" which mandates that all publicly traded companies must disclose material information to all investors at the same time. Thanks to the policy, Korean investors can, now, easily access the board's decision on management strategies on the same day the decision is made. If the companies trustfully carry out their announced strategies, we can decide which types of strategies actually enhance or deteriorate the long-term performance, simply by comparing the announced strategies and the firm's performance. The sample companies are confined to 60 firms that became listed in the KOSDAQ market through back-door listing from 2003 to 2005. Using only the newly listed companies, we can avoid the interference on the long-term performance of the strategies pursued before the event date. This often holds true, for many companies radically modify their strategies after the listing. Furthermore, the back-door listing companies serve our purpose better than IPO companies do, because the former tend to have a variety of announcement within a given period of time beginning the listing date. Using these sample companies, this article analyzes the effect on one year buy-and-hold returns and abnormal buy-and-hold returns after the listing of the various types of strategies announced during the same period of time. The results show that those evidences of restructuring such as 'reduction of capital' and 'resignation of incumbent board members', actually contribute to the increase in adjusted long-term stock returns. Those strategies which can be view as evidence of new investment such as 'increase in tangible assets', 'acquisition of other companies', do also helps the stockholders better off. On the contrary, 'increase in bank loans', 'changes of CEO' and 'merger' deteriorate the equity value. The last findings let us to presume that the back-door listing companies appear to use the bank loans for value-reducing activities; the change in CEO is not a sign of restructuring, but rather a sign of failure of the restructuring; another merger carried out after back-door listing itself is also value-reducing activity. This article's findings on reduction of capital, merger and bank loans oppose the results of the former empirical studies which analyze only the short-term effect on stock price. Therefore, more long-term performance studies on public disclosures are in order.

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The Management Strategy Behind Achieving Internationalization Through Twinning Programs - Focused on the South Korean Maritime Universities - (트위닝을 활용한 국제화 경영전략 - 한국의 해양대학교를 중점으로 -)

  • Pyo, Hyun-Young
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.24 no.1
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    • pp.68-77
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    • 2018
  • South Korean universities have the common prevalent problem of significantly declining student populations. This study aims to explore the management strategy behind how the two South Korean maritime universities (Korea Maritime and Ocean University (KMOU) and Mokpo National Maritime University (MMU)) in particular, can solve the above problem by achieving internationalization through Twinning programs, taking advantage of their specialties in shipping and shipbuilding to export South Korean maritime education overseas. Twinning programs will also allow the universities to achieve the internationalization of their management, the globalization of their students, and the strengthening of the international competitiveness of the South Korean maritime industry. To achieve the above aim, this study will conduct a literature review on the internationalization background of general domestic and foreign universities. This study will also try to grasp the reality of, the obstacles to, and the factors that will accelerate the internationalization of the South Korean maritime universities. Finally, this study will research and propose directions the South Korean maritime universities can take to achieve pragmatic internationalization that comply with the current law on the export of higher education. This will be done by exploring the current status and trend of other universities' attraction of foreign international students, the legal feasibility and activation measures of the co-operation of curricula, and the researcher's own experiences.

The Effects of Ambidextrous Alliance on Firm Performance (양손잡이 제휴(Ambidextrous Alliance)가 기업 성과에 미치는 영향)

  • Chung, Do-Bum;Kwak, Joo-Young
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.17-43
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    • 2012
  • Alliance formation has been recognized as an important strategy for firms who seek to survive through acquisition of sustainable competitive advantages. Specifically in high-tech industries, firms may consider formation of strategic alliances in order to access valuable external knowledge. These firms tend to be situated in a dilemma that they should choose between exploration and exploitation, which are two types of strategic choices suggested by March (1991). Working out the dilemma has been extensively discussed in the area of strategy or organization learning. Recently, however, an increasing number of studies have stressed on a balance between exploration and exploitation. Regarded as 'ambidextrous organizations' (Lavie and Rosenkopf, 2006), these firms that simultaneously pursue exploration and exploitation have emerged in high-tech industries, and many studies have provided evidence of positive association between organizational ambidexterity and firm performance. In the strategic alliance research, accordingly, scholars began to pay attention to the balanced choice between exploration-and exploitation-oriented alliances. Given these backgrounds, this study examines the relationship between alliance ambidexterity and firm performance. While previous research approached alliance ambidexterity mainly from the number of alliances, our study suggests ambidexterity in terms of alliance portfolio and alliance partner. Our dataset consists of biotechnology or pharmaceutical firms in the United States, which spans time period between 1990 and 2005. We conduct panel data analysis. The results show the strong link between alliance ambidexterity and firm performance, highlighting the balance between exploration and exploitation when firms make strategic decisions.

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