• Title/Summary/Keyword: 경영다각화

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The Growth and Diversification of a Specialty Hospital - A Case Study of Bestian Group - (전문병원의 성장과 다각화 - 베스티안 병원 그룹을 중심으로 -)

  • Kim, Kwang-Jum;Park, Ji-Yun;Park, Michael Hyung-Jin;Lee, Hyun-Ju
    • Korea Journal of Hospital Management
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    • v.17 no.4
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    • pp.167-187
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    • 2012
  • Organizational growth is achieved through the process of finding opportunities in the environment and establishing a business model with internal and external resources. Bestian Hospital, which primarily focuses on saving the lives of patients with severe burns, has enlarged its business domain through deep understanding of burn patients' problems, including pain and complications during treatments, long-term treatments, skin reconstruction, and so on. Now Bestian is accelerating research for development of antipyretics and cosmetics for burn patients. The success of Bestian has been due to utilization of human and material resources that are essential to performance in the medical field. Also, Bestian properly used a management service organization(MSO) model and constructed an information technology(IT) system for supporting its businesses. However, previous successes do not guarantee continued success. Bestian is entering a new domain with different challenges than it has experienced so far, and how it deals with these challenges will decide its future.

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인터뷰 - (주)원캔네트웍스 홍평우 회장

  • 대한설비건설협회
    • 월간 기계설비
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    • s.290
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    • pp.48-52
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    • 2014
  • 설비건설업계에서 인터넷 상거래 개념조차 생소했던 지난 2001년 '이마켓 플레이스'라는 사이버 장터를 개설하여 설비재재 유통의 신기원을 연 (주)원캔네트웍스(대표 홍평우)가 지난 8월 B2C 소핑몰(www.sulbimall.com)을 오픈하고 사업 다각화에 나섰다. 대한민국 설비자재 유통업체 1위, 600여 설비자재 공급사와 긴밀한 네트워크 형성, 대한설비건설협회 5천여 회원사와 협력 제휴, 국내 최고 우량 설비사들로 구성된 주주(우진INS, 세일ENS, 세보MEC, 우양기건, 동산테크) 등 우수한 경영진과 탄탄한 배경을 가진 원캔네트웍스가 새로운 변신을 시도한 것이다. '설비넷'에서 2007년 원캔네트웍스로 상호를 변경하며 설비건설업계에 신선한 바람을 일으켜 온 원캔은 소량의 자재를 현금이나 카드로 쉽게 거래할 수 있으면 좋겠다는 고객들의 요청에 부응하여 일반 고객들과 중소 규모의 위생설비 시공자, 딜러들을 겨냥한 새 전자상거래 장터 설비몰을 오픈함으로써 B2B에 이어 B2C거래에서도 고객들의 전폭적인 사랑과 인기를 이어갈 것으로 기대된다. 원캔의 경영을 총괄하고 있는 김현회 총괄본 부장을 만났다.

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Analysis of Business Strategy for Korean Ethnic Media Companies based on Resource Based View (글로벌 한국어 방송사의 경영전략 연구 : 기업자원모델을 중심으로)

  • Kim, Jongha;Chung, Yoonkyung
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.147-170
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    • 2016
  • This study has identified the current status and challenges to development of Korean Ethnic Media Companies in North America, China, and Australia New Zealand and aimed to understand implication of cultural policy. It examines the media circumstances, business resources of Korean Ethnic Media Companies(KEMC), and Korean ethnic broadcasting aid project which is operated for 10 years, and interviewed nine CEOs' of KEMC. According to the analysis, KEMCs in North America are in the market which is fully exposed to competition. China's KEMCs are the "limitedly localized market" which is supported by the government's regulatory for minority media. Australia & New Zealande's KEMCs are the market which potential growth is expected. North American KEMCs are needed to upgrade the business structure and organizational resources for content differentiation. China's KEMCs have to diversify financial resources and to consolidate content power. and Australia & New Zealande's KEMCs need support & cooperatation from home country for ensuring high-quality content.

Impacts of Resource Attributes on Resource Sharing: An Approach from Resource-based View (경영자원의 속성이 자원공유에 미치는 영향: 자원기반관점을 중심으로)

  • Hwang, Jaewon;Park, Kyoungmi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.10
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    • pp.6004-6013
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    • 2014
  • The research on resource sharing in the diversification field is concerned mainly with sharing, but there has been little interest in resources. This research examined resource sharing with the main variables and logics of resource-based view. Based on a survey of 263 affiliates of 35 diversified firms, the impacts of resource quantity, resource quality, and resource exploitability on inter-affiliate resource sharing were hypothesized and verified. To confirm the performance implications of resource sharing, the impacts of the combination of resource quantity and resource sharing, the combination of resource quality and resource sharing, and the combination of resource exploitability and resource sharing on the affiliate performance were also hypothesized and verified. According to the empirical results from multiple regression analyses, resource sharing increases in the order of low resource quantity, high resource quality, and high resource exploitability. The performance was advanced in resource sharing under a low resource quantity and resource sharing under high resource exploitability, but it was not advanced in resource sharing under high resource quality. The results highlight the need for a further study on why the resource quality and resource exploitability affect resource sharing in the opposite directions, as expected in the hypotheses, why resource sharing under high resource quality does not lead to high performance, even though resource quality increases resource sharing, and what they would be if resources are subdivided by the types.

Competitive Strategy and Resource Sharing: Moderating Effects of Strategic Contexts (경쟁전략이 자원공유에 미치는 영향: 전략적 상황의 조절효과를 중심으로)

  • Hwang, Jaewon;Park, Kyoungmi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.138-148
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    • 2021
  • This study explores the factors that moderate the impact of competitive strategy on resource sharing in order to explain why existing empirical research has not shown statistically significant results. We test the hypothesis that competitive strategy pursuing low-cost rather than differentiation increases resource sharing and analyze how the relationship between competitive strategy and resource sharing changes when diversification, interconnectedness, centralization of authority, and resource level are entered into the equation as moderating variables. According to the results, competitive strategy doesn't affect resource sharing alone, but it has significant effects on resource sharing when it is combined with interconnectedness, centralization of authority, and resource level, except for diversification. This means that low-cost strategy increases resource sharing under the conditions of high interconnectedness, more centralized authority, and low resource level. The prior discussions have focused on the willingness or intentions of resource sharing without considering the abilities or possibilities. Our findings indicate that resource sharing could be better predicted by using moderating variables reflecting the abilities or possibilities. The contribution of the study is that we discover and complement the vulnerability in the logic of resource sharing.

A Study on Selection Standard for Long-Term Practical Field Training of Korea National College of Agriculture and Fisheries - Focused on Agriculture and Fisheries Business Major - (한국농수산대학 장기현장실습장 선정기준에 관한 기초연구 - 농수산비즈니스전공을 중심으로 -)

  • Lee, S.Y.;Shin, Y.K.;Kim, J.S.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.20 no.2
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    • pp.73-87
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    • 2018
  • The area of agriculture and fisheries business are expanding according to changes in the agriculture and fisheries environment. For the direction of long-term practical field training of department of Agriculture and Fisheries Business, which is a newly created department of Korea National College of Agriculture and Fisheries, production as well as other areas must be reviewed. The original long-term practical field training and the direction of selecting a long-term practical field training appropriate for the new department reviewed in this study are as follow. First, the original long-term practical field training can be summarized as single product-focused management, inadequate connection of production-processing-service areas, and individuality-focused management. However, a case management that sees new value creation as a basis of agricultural development can be summarized as diversification of value creation, horizontal integration, entrepreneurial management through corporate management, and leading management for regional revitalization through connecting local agricultural. Therefore, the direction of selecting the new department's long-term practical field training requires seeking of value creation management through horizontal integration, exploration of agricultural businessmen who have entrepreneurship needed to create added value in agriculture, and a way to connect to the original production-centered long-term practical field training.

An Analysis on Nonpatient Revenues in Hospitals (병원의 의료외수익 분석)

  • Yang, Jong-Hyun;Chang, Dong-Min
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.348-356
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    • 2013
  • This study examines nonpatient revenues of hospital in korea. The data source for this study was the 11 national university hospitals over the period 2008-2012. In this study, patient revenues, patient expenses, operating profit, nonpatient revenues, total revenues, ratio of the nonpatient revenues in the total revenues, operating margin, normal profit to gross revenues were analysed by the annual. The analysis of nonpatient revenue differences by management performance, bed size, location was performed. The results were as follows. Nonpatient revenues of national university hospitals were increased during the period 2008-2012. Nonpatient revenues were no significant differences by management performance. Nonpatient revenues in hospitals which are large bed size and located in big city were larger. Based on these results, this study suggests implications to diversify profitability for management performance in hospitals.

The Business Restructuring for Sell-Offs and Tobin's Q (사업구조조정을 위한 자산매각(資産賣却)(Sell-Offs)과 Tobin's Q)

  • Kim, Won-Ki;Park, Choon-Kwang
    • The Korean Journal of Financial Management
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    • v.16 no.2
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    • pp.27-51
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    • 1999
  • 본 연구는 사업구조조정을 위하여 기업이 자발적으로 자산을 매각할 때, 부채변제 목적으로 자산을 매각하는 경우를 제외한 재투자 목적으로 자산을 매각한 경우에 없어 자산매각에 따른 주가변동인 공시효과를 살펴보고 또한 이런 공시효과가 매각기업의 매각직전 경영성과인 Tobin's Q에 따라 달리 나타날 수 있으므로 이에 따른 공시효과의 차이를 비교해 본다. 그 다음에, 기업이 자산매각을 통하여 확보한 유동성을 새로 재투자할 기회를 갖는 자산매각의 경우에 있어, 이런 기회가 사업을 집중화할 목적인지 혹은 아닌지에 따라 장기간의 경영성과인 Tobin's Q와 어떤 영향관계를 갖는 지와, 또 매각자산의 상대적 매각규모가 장기간의 경영성과와 어떤 영향관계를 갖는 지를 분석한다. 분석결과, 자산매각에 대한 중시효과는 통계적으로 유의한 정의 비정상수익률을 실현하였으며, 자산매각직전의 경영성과를 나타내는 Tobin's Q값의 우열에 따리 분류한 4사분위별 집단의 비정상수익률은 Tobin's Q값이 낮거나 높은 기업일수록 정의 비정상수익률을 크게 실현하였다. 그리고 사업을 집중화할 목적으로 자산매각을 실시한 경우와 그렇지 않은 경우에 없어서 경영성과는 두 집단간에 유의적인 차이를 나타냈으나, 매각이후 각 연도기말의 Tobin's Q값들 사이에 대한 전년도와의 차이는 통계적인 유의성을 찾을 수가 없었다. 그렇지만 기업의 경영성과인 Tobin's Q는 집중화 집단이 비집중화 집단보다 크게 나타났었다. 또한 자산매각 이후에 없어, Tobin's Q와 집중화등기 및 상대적 매각규모는 유의적인 정의 관계를 나타냈다.었다.가 높은 한국, 영국, 독일에서는 환율이 주가에 비해 선행하여 변동한다고 볼 수 있다.하는 것이 필요할 것이다. 초과가치가 크게 나타나는 것으로 분석되어, 다각화 기업이 더 많은 부채부담능력을 가질 수 있고, 부채의 세금절감효과에 의해 기업가치를 증가시킬 수 있음을 알 수 있었다.있는 과정이므로 장기기대 주가의 미지성이 평균회귀 과정의 기각을 유도하게 된다. 우리나라의 투자자들은 무위험자산과 위험을 동시에 고려하여 투자활동을 전개하고 있음이 발견되었다. 선형의 효용함수를 갖는 위험중립적 태도의 투자자가 아니다. 위험기피형 효용함수 아래에서 투자활동을 수행하고 있는 합리적 투자자들이라 할 수 있다. 뿐 만 아니라 자신의 평생에 걸친 소비를 소비가 이루어지는 각 기마다 가급적 일정하게 하는 소비행동을 목표로 삼고 소비와 투자에 대한 의사결정을 내리고 있음이 실증분석을 통하여 밝혀졌다. 투자자들은 무위험 자산과 위험성 자산을 동시에 고려하여 포트폴리오를 구성하는 투자활동을 행동에 옮기고 있다.서, Loser포트폴리오를 매수보유하는 반전거래전략이 Winner포트폴리오를 매수보유하는 계속거래전략보다 적합한 전략임을 알 수 있었다. 다섯째, Loser포트폴리오와 Winner포트폴리오를 각각 투자대상종목으로써 매수보유한 반전거래전략과 계속거래 전략에 대한 유용성을 비교검증한 Loser포트폴리오와 Winner포트폴리오 각각의 1개월 평균초과수익률에 의하면, 반전거래전략의 Loser포트폴리오가 계속거래전략의 Winner포트폴리오보다 약 5배정도의 높은 1개월 평균초과수익률을 실현하였고, 반전거래전략의 유용성을

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하청형 중소기업의 전략적 기업혁신 -기술베이스의 동태적 다각화를 중심으로 -

  • 류태수
    • Journal of Technology Innovation
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    • v.8 no.2
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    • pp.97-117
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    • 2000
  • TOEM strategy is widely used in Japan and Korea because of the diverse advantages such as cost sharing, technology transfer, equipment lease and base technology acquisition between parent company and OEM supplier. There are, however, some disadvantages that (1)OEM suppliers are likely to be reactive to environmental changes and (2) may have difficulty in building competitive position and long-term growth. When the parent company relocates its plant to foreign countries to achieve lower labor cost or to enhance value added this change will affect directly the OEM supplier's outcome. The parent company's divestiture from existing businesses will also affect the OEM supplier. For the OEM supplier to survive in face of these strategic changes it must enter the new countries with the parent company. Alternatively, the OEM supplier must actively diversify its technologies based on its core capabilities of existing product and process technologies and seek new business arenas. The strategy of aligning its businesses with the parent company's new business strategy allows the OEM supplier to share the new market while it requires the OEM supplier to develop core capabilities. In Korea many small and medium sized OEM suppliers are dependent on a few large companies. For the industry structure in Korea where industry concentration is extremely high OEM suppliers should move away from the past strategy, where they are dependent on the parent company's low profitability businesses. They should actively enter new businesses for which parent companies enter to achieve long-term growth.

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Analysis of Mergers and Acquisitions Performance of Korean Construction Corporations by Using Economic Value Added(EVA) (EVA 기법을 활용한 한국 건설기업의 M&A 성과 분석)

  • Choi, Seok-Jin;Kim, Du-Yon;Han, Seung-Heon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.678-681
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    • 2007
  • There is an increment in Mergers and Acquisitions(M&A) case in international construction market. The world best construction corporations are now merging or acquiring with other companies in variety fields to increase their share of the market in diversified markets and boost their sales. Similarly, M&A cases of Korean construction corporations are now increasing. Although M&A cases are now rapidly increasing, performances of M&A cases haven't been measured. With Economic Value Added technique, the M&A performances of Korean construction corporations are measured in this study.

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