• Title/Summary/Keyword: 경영가치

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The Effect of VMD of Unmanned Stores and Affordance of Unmanned Systems on Customer Value and Revisit Intention (무인매장의 VMD와 무인시스템의 행동유도성이 고객가치 및 재방문의도에 미치는 영향)

  • Joung, Hyun Suk;Kim, Mi Sook;Hong, Kwan Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.6
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    • pp.143-158
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    • 2020
  • This study examines the effect of VMD (Visual merchandising) of unmanned stores and the affordance of unmanned systems on a customer's value and intention of revisit. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 297 customers with experience in unmanned stores. The results of the study confirm the positive effects of the unmanned system's affordance and unmanned stores' VMD on customer value. In addition, there is a positive relationship between a customer's value and intention of revisit. The study provides valuable insights into the sustainability of unmanned stores after post-COVID 19 and the importance of developing unmanned stores' VMD and affordance.

A Study on The Effect of Perceived Value and Innovation Resistance Factors on Adoption Intention of Artificial Intelligence Platform: Focused on Drug Discovery Fields (인공지능(AI) 플랫폼의 지각된 가치 및 혁신저항 요인이 수용의도에 미치는 영향: 신약 연구 분야를 중심으로)

  • Kim, Yeongdae;Kim, Ji-Young;Jeong, Wonkyung;Shin, Yongtae
    • KIPS Transactions on Computer and Communication Systems
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    • v.10 no.12
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    • pp.329-342
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    • 2021
  • The pharmaceutical industry is experiencing a productivity crisis with a low probability of success despite a long period of time and enormous cost. As a strategy to solve the productivity crisis, the use cases of Artificial Intelligence(AI) and Bigdata are increasing worldwide and tangible results are coming out. However, domestic pharmaceutical companies are taking a wait-and-see attitude to adopt AI platform for drug research. This study proposed a research model that combines the Value-based Adoption Model and the Innovation Resistance Model to empirically study the effect of value perception and resistance factors on adopting AI Platform. As a result of empirical verification, usefulness, knowledge richness, complexity, and algorithmic opacity were found to have a significant effect on perceived values. And, usefulness, knowledge richness, algorithmic opacity, trialability, technology support infrastructure were found to have a significant effect on the innovation resistance.

The Valuation of Army Tactical Command Information System(ATCIS) (지상전술 C4I체계(ATCIS) 가치평가 실증분석)

  • Kim, Chong-Hae;Jang, Won-Joon;Lee, Choon-Joo;Choi, Don-Oh
    • Journal of the military operations research society of Korea
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    • v.33 no.2
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    • pp.75-86
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    • 2007
  • This paper presents the overall valuation framework of the Army Tactical Command Information System(ATCIS) with its empirical data which is developed by the ROK Army in 2005 with its own R&D efforts over the past 10 years. The valuation with the appropriate methods is conducted through the full and relentless support of ROK Army HQs, defense agencies, and related firms. And the results include both qualitative and quantitative values of the ATCIS in perspectives of economic, technical, and defense strength effects. As a result, the development of ATCIS is valued over 1.7291 trillion Won which is over 6.55 times benefit and cost ratio comparing with other country's similar system. The worth of this paper includes the actual framework and methods to apply the valuation of other weapon systems and its preliminary research, defense offset valuation, performance evaluation and others.

The research on the enhancement of information ystem's practical use about farm management organization (농장경영체 조직의 정보시스템 활용도 향상에 관한 연구)

  • Seo, Bo Hwan;Shim, Keun-Seop;Ko, Hoon-Seok
    • Agribusiness and Information Management
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    • v.1 no.2
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    • pp.3-21
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    • 2009
  • 얼마나 빠른 환경의 변화에 잘 적응하느냐에 따라서 개인과 조직의 성패는 좌우된다. 이러한 환경의 변화에 잘 적응하기 위해서는 정보의 활용이 필수적이다. 본 연구에서는 농장경영체의 정보 활용도 향상을 위한 구체적인 방안을 제시하는데 있다. 이를 위해 설문과 인터뷰조사, 선행사례 조사 등을 실시하고 농장경영에 필요한 의사결정 단계별 정보를 도출하고 이를 제공하기 위한 데이터베이스와 모델 베이스를 제안하였다. 또한 구축된 정보를 잘 활용하는 정보 접근 방법을 병목정보 해결의 시각에서 정형검색과 비정형검색방법을 제시하였다. 이러한 가치사슬적 접근 방법은, 아직 농업분야에서는 보편적인 내용은 아니지만 여타 첨단정보산업과 서비스업에서는 경영체별로 구체화하여 비교적 유용하게 활용하고 있는 방법이다. 본 연구를 바탕으로 품목별로 의사결정 단계별 데이터베이스와 모델베이스가 구축되어 농장경영체가 잘 활용함으로서 불확실성 요인과 변동요인에 잘 대응하여 농업 생산성 향상에 기여할 수 있도록 국가 차원에서 구체적인 시스템적 접근이 필요하다고 본다.

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The Valuation of Art in the Online Art Market: Based on the Experience of the Selected Korean Artists on Saatchi Art (온라인 미술시장에서 신진 미술가 작품의 가치화과정에 관한 연구 - 사치아트(Saatchi Art) 선정 국내작가 경험을 중심으로 -)

  • Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.56
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    • pp.189-215
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    • 2020
  • This study aims to understand the process of valuing contemporary artworks by young and emerging artists via online art platforms. This paper conceptualizes Bourdieu's theory of cultural capital, which theoretically guides us for conducting a case study of Saatchi Art. This article mainly collected data by interviewing seven Korean artists who were selected by our case with the supplement information carried out direct observation and document reviews. By analyzing the gathered data, the key finding of this research is that the selection of artists in Saatchi Art's curatorial program implicitly admits and guarantees the value of their artworks. By doing so, it contributes to building symbolic capital for the selected artists. This article also contends that such construction of the artists' symbolic capital results from the accumulated symbolic capitals of the founder and curator of the online platform. The theoretical contribution of this paper is to expand previous research on valuing artworks in the offline art world into the online one.