• Title/Summary/Keyword: 결정적 사건기법

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Exploring University Student's Responses to Consumer Information in Personal Media Using Critical Incident Technique: Focusing on YouTube (결정적 사건기법을 적용한 대학생의 1인 미디어 소비자정보에 대한 반응 탐색: 유튜브를 중심으로)

  • Jang, Eun-Gyo;Liu, Qiaoling;Lee, Jin-Myong
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.127-139
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    • 2019
  • This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.

Analysis of Hotel Customer Complaint and Recovery Strategy Using Critical Incident Technique (결정적 사건기법을 이용한 호텔 고객불평과 복구전략 분석)

  • Yoon, Sung-Wook;Seo, Mi-Ok
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.1
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    • pp.61-79
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    • 2005
  • A critical incident technique(CIT) was employed to show the results of empirical findings regarding hotel services. The major purpose of this study was to describe and analyze service failures from the customers' point of view and thus suggest strategic implications for hotel service providers. Four-hundred sixteen service failure anecdotes from hotel customers were classified using Hoffman et al.'s(1995) approach. The CIT data showed the three major categories and eleven sub-categories and revealed that, in general, tangible recovery(e.g., upgrade, free meal, discount) was more effective than intangible one(e.g., explanation, canned apology, manager's apology). Interestingly, however, sincere apology seemed to be a better recovery strategy than other types of tangible recovery. Furthermore, the results showed that severity of service failure had its own impact on customers' perception regarding hotel's service recovery efforts. In particular, irrespective of service recovery, severity of service problem was negatively related to intention to repurchase. Managerial implications and future research agenda was also discussed.

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Understanding the Consumer Experience about Smart Clothing Using the Critical Incident Technique (결정적 사건기법(CIT)을 이용한 소비자의 스마트 의류 경험에 대한 연구)

  • Jaekyong Lee;Ha Kyung Lee
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.304-314
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    • 2023
  • The rapid development of digital technology is diversifying the fashion industry by influencing both the manufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are being developed as part of the government's technology development policy, the number of smart clothing products available to consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothing as expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were collected through an online survey. The study focuses on identifying potential factors that may influence the development direction or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positive and negative categories, it was found that positive responses to smart clothing were heavily influenced by expectations from technology and convenience. Participants' experience with smart technology has had a positive impact on their evaluation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new benefits resulting from technological development, and indicated that they would consider purchasing such clothing in the future when design and technology improve. Ultimately, this study provides a valuable reference for the development of smart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

Configuration of Premium Mobility Customer's Experience Using a Critical Incident Technique (결정적 사건기법을 이용한 프리미엄 모빌리티 고객의 이용경험 구성요인 분석)

  • Jeong, Hyein;Hong, Seokpyo;Chung, Namho
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.135-153
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    • 2024
  • With the recent emergence of smart tourist cities, premium mobility is being considered an important means of transportation in the tourism. However, there has been insufficient research conducted on the experience of premium mobility among its users. Accordingly, this study used CIT to analyze the components of the user experience of customers who used premium mobility. In order to specifically identify the factors that make up the premium mobility experience, 366 cases of satisfaction and 13 cases of dissatisfaction were collected through a total of 273 online surveys. As a result of the study, based on the customer's experience using premium mobility, CIT was applied to derive 6 categories and 9 sub-factors that constitute the perception of premium mobility. In particular, this study is different from existing studies in that convenience was added as a new category out of the 6 categories, and wide ride comfort and high price were derived as new sub-factors among the 9 sub-factors. Because of this, it has academic significance. Therefore, if scales suitable for quantitative research are developed based on the derived constructs, they could be widely applied to various topics related to premium mobility in the tourism field.

원자력발전소 비상상황 시 운전원의 부적절한 개입조치 사건의 분석 방법

  • 김재환;정원대;박진균
    • Proceedings of the Korean Institute of Industrial Safety Conference
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    • 2003.10a
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    • pp.225-230
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    • 2003
  • 원자력발전소의 안전성을 평가하는 확률론적 안전성평가(PSA) 기법 내에서 인간신뢰도분석(HRA: Human Reliability Analysis)은 파악된 사고경위 중 부적절한 인적행위사건에 대한 분석 및 평가를 담당하고 있다. 여러 HRA 전문가들이 제기하고 있는 기존 PSA HRA의 개선점 중 정성적 분석 관점에서 중요하게 고려되는 사항을 정리하면 다음과 같다. 첫째, 운전원의 진단 및 상황판단 또는 의사결정 단계에서의 특정한 오류 유발사항(error producing conditions or error forcing context)을 분석할 수 있는 방법이 필요하며, 둘째, 다양한 인적오류사건의 고려이다.(중략)

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Causal Replay for Cyclic Debugging of MPI Parallel Programs (MPI 병렬 프로그램의 순환 디버깅을 위한 인과관계 재실행)

  • Hong, Cheol-Eui;Kim, Yeong-Joon
    • Journal of KIISE:Computer Systems and Theory
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    • v.28 no.9
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    • pp.424-433
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    • 2001
  • The cyclic debugging approach often fails for message passing parallel programs because they non-deterministic characteristics due to message race conditions. This paper identifies the MPI events that affect non-deterministic executions, and then converts the concurrent execution to the sequential one that is controlled in order to make it equivalent to a reference execution by keeping their orders of events in two executions identical. This paper also presents an efficient algorithm for the causal distributed breakpoint which is initiated by any sequential breakpoint in one process, and restores each process to the earliest state that reflects all events that happened causally before the sequential breakpoint. So a cyclic debugging approach can be used in debugging MPI parallel programs as like as in debugging sequential programming environments.

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Analysis of Leaf Node Ranking Methods for Spatial Event Prediction (의사결정트리에서 공간사건 예측을 위한 리프노드 등급 결정 방법 분석)

  • Yeon, Young-Kwang
    • Journal of the Korean Association of Geographic Information Studies
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    • v.17 no.4
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    • pp.101-111
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    • 2014
  • Spatial events are predictable using data mining classification algorithms. Decision trees have been used as one of representative classification algorithms. And they were normally used in the classification tasks that have label class values. However since using rule ranking methods, spatial prediction have been applied in the spatial prediction problems. This paper compared rule ranking methods for the spatial prediction application using a decision tree. For the comparison experiment, C4.5 decision tree algorithm, and rule ranking methods such as Laplace, M-estimate and m-branch were implemented. As a spatial prediction case study, landslide which is one of representative spatial event occurs in the natural environment was applied. Among the rule ranking methods, in the results of accuracy evaluation, m-branch showed the better accuracy than other methods. However in case of m-brach and M-estimate required additional time-consuming procedure for searching optimal parameter values. Thus according to the application areas, the methods can be selectively used. The spatial prediction using a decision tree can be used not only for spatial predictions, but also for causal analysis in the specific event occurrence location.

Decision Making Model for Widening Bridges Using Decision Tree Technique (의사결정수 기법을 이용한 교량확폭에 관한 의사결정모델 개발)

  • Cho, Hyo Nam;Park, Jin-Hyung;Sun, Jong-Wan;Youn, Man-Keun
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.12 no.4
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    • pp.187-194
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    • 2008
  • Recently, the constructions of widening bridges or new bridges are often undergoing as a part of road widening because traffic volumes are rapidly increasing caused by fast-growing population and urbanization. But in general, there is no rational decision process and specification to justify the validity of the bridge widening. Moreover, there are also numerous events including various uncertainties involved in widening bridges. In this paper, therefore, a decision making model is proposed for widening bridges using decision tree based on quantitative LCC analysis considering a variety of uncertainties for the rational and practical approach to a quantitative decision making for alternatives.

Understanding the Consumer Experience in Retailing Channel Using Critical Incident Technique (결정적 사건기법(CIT)을 이용한 소비자의 유통채널 이용경험에 대한 연구)

  • Choi, A-Young;Rha, Ong-Youn
    • Korean Journal of Human Ecology
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    • v.20 no.6
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    • pp.1185-1198
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    • 2011
  • This research explores the consumers' experience in retailing channel(offline channel and online channel) using the critical incident technique. This research aims to clarify the common incidents within retailing channels which implies decisive factors over the channels, and to clarify the contrasts between channels to compare advantages and disadvantages. Therefore, the research is designed to collect the consumers' narrative of those who have used both channels in 3 months. Classifications are conducted with other researchers majoring consumer science. The results address how impressive experiences are constructed on each channel in three dimensions: product, information search, and the purchase-service dimension. These results are able to provide implications for offline and online retailers and directions for future research.

실시간 CRM을 위한 분류 기법과 연관성 규칙의 통합적 활용;신용카드 고객 이탈 예측에 활용

  • Lee, Ji-Yeong;Kim, Jong-U
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.135-140
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    • 2007
  • 이탈 고객 예측은 데이터 마이닝에서 다루는 주요한 문제 중에 하나이다. 이탈 고객 예측은 일종의 분류(classification) 문제로 의사결정나무추론, 로지스틱 회귀분석, 인공신경망 등의 기법이 많이 활용되어왔다. 일반적으로 이탈 고객 예측을 위한 모델은 고객의 인구통계학적 정보와 계약이나 거래 정보를 입력변수로 하여 이탈 여부를 목표변수로 보는 형태로 분류 모델을 생성하게 된다. 본 연구에서는 고객과의 지속적인 접촉으로 발생되는 추가적인 사건 정보를 활용하여 연관성 규칙을 생성하고 이 결과를 기존의 방식으로 생성된 분류 모델과 결합하는 이탈 고객 예측 방법을 제시한다. 제시한 방법의 유용성을 확인하기 위해서 특정 국내 신용카드사의 실제 데이터를 활용하여 실험을 수행하였다. 실험 결과 제시된 방법이 기존의 전통적인 분류 모델에 비해서 향상된 성능을 보이는 것을 확인할 수 있었다. 제시된 예측 방법의 장점은 기존의 이탈 예측을 위한 입력 변수들 이외에 고객과 회사간의 접촉을 통해서 생성된 동적 정보들을 통합적으로 활용하여 예측 정확도를 높이고 실시간으로 이탈 확률을 갱신할 수 있다는 점이다.

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