• Title/Summary/Keyword: 게임전략

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Forecasting Ecosystem Changes in Virtual Reality Game Industry using Scenario Network Mapping (가상현실게임 산업의 생태계 변화 예측 및 대응 전략)

  • Rhee, Chang Seop;Rhee, Hyunjung
    • Journal of Korea Game Society
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    • v.18 no.2
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    • pp.15-26
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    • 2018
  • Virtual Reality(VR) is one of the most remarkable technologies in the current game industry. Nevertheless, it is difficult for the game industry to actively invest in the VR technology because of the technical problems to overcome and the uncertainty about the market possibility. Therefore, this study attempts to estimate the future possibilities of the VR game market in various angles. For the purpose, we explore the domestic game market from the past to the present, and forecast the game industry ecosystem using the Scenario Network Mapping. Based on the result, we propose a short and long term future prospect and suggest the possible strategies for each stakeholder of the VR game market.

Design & development of e-learning game contents in elementary math class (초등 수학교과의 게임형 콘텐츠 설계 및 개발 사례)

  • Cho, Eun-Soon
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.35-38
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    • 2006
  • The purpose of this study is to design and develop internet-based game content in elementary mass class. The design of Internet-based learning game content should be different from general game contents in terms of achieving learning goal, challenging learning steps, and learning motivation. This study presents the design and development strategies in the second grade multiply mass class. This study concludes that internet-based game content should consider the importances of the process of game, accumulations of game results to remind learners of what to achieve during the internet class not to enjoy the game itself.

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The Strategy of Transmedia Storytelling using the Game IP (게임 IP를 활용한 트랜스미디어 스토리텔링 전략 연구 <워크래프트>를 중심으로 -)

  • Lee, Dong-Eun
    • Journal of Korea Game Society
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    • v.17 no.5
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    • pp.143-150
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    • 2017
  • As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.

An Exploratory Study For Online Game-Based Learning Theory (온라인 게임과 학습과의 관련성 분석 연구)

  • Jo, Il-Hyun
    • Journal of Korea Game Society
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    • v.7 no.1
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    • pp.59-68
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    • 2007
  • Online games are getting more popular among today's fun-seeking young students. The immersive power of these Internet-based games is so strong that many educators consider the integration of the games and learning to enhance learner motivation. However, the online games, which are primarily aiming g for 'fun', have cognitive, emotional, and social features and impacts that are different from the so-called 'educational' games. Therefore an interdisciplinary approach for better understanding of the online game in regard to its impact on learning and fun should be essential. In this study, the researcher will analyze relevant literature and theories from cognitive psychology, media and communication theory, and Ludology to grasp holistic understanding of online game phenomena, which will serve as basis of further research and development in this emerging area.

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The case study on 1'st online game software planning of Kingdom of Dorr (도르르 왕국의 1차 기획에 대한 사례 연구)

  • Lee, Myoun-Jae;Yoon, Sung-Jun
    • Journal of Korea Game Society
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    • v.3 no.1
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    • pp.24-36
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    • 2003
  • 게임 기획은 1차 기획과 2차 기획으로 나누어진다. 1차 기획은 게임이 제작될 경우 게임의 장르, 스토리, 타겟 게이머, 플랫폼, 인터페이스, 캐릭터 특징, 마켓팅 전략등을 고려해 게임 상품화와 게임 판매 성공 여부, 게임이 미치는 사회적 영향등을 판단하여 게임의 제작 여부를 결정하는 단계이므로 게임의 성공과 밀접한 관련이 있다. 그런데 현재 국내에서 제작되고 있는 게임들은 RPG 게임과 특정한 게임층에 편향된 경향이 있어 장기적으로 게임 시장의 축소를 가져올 수 있다. 그러므로 차별화된 게임을 제작하여 게임 시장의 확대를 이루는 것이 필요하다. 본 논문에서는 온라인 보드 게임에 속하고 인터페이스와 기존 게임에 익숙하지 않는 여성층과 초보 게이머들도 쉽게 게임을 즐길 수 있는 도르르 왕국의 1차 기획 사례 연구를 통해 온라인 게임의 1차 기획 과정을 논한다. 본 연구는 기존 게임과 차별화된 게임을 제작하려는 게임 제작업체에게 1차 기획의 좋은 예가 되어 경쟁력 있는 게임을 출하할 수 있도록 도움을 줄 수 있다.

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유쾌!상쾌!통쾌! 격투슈팅게임

  • Jeong, Dong-Jin
    • Digital Contents
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    • no.1 s.152
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    • pp.91-93
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    • 2006
  • 20대 여성층을 주 타깃으로 한 <빅샷 : 카스카 토너먼트(이하 빅샷)>는 넥슨이 개발, 서비스하는 액션슈팅 온라인게임이다. 흔히 액션슈팅을 소재로 한 게임은 건슈팅을 떠올린다. 빅샷은 건슈팅 뿐만 아니라 액션을 적절히 조합하여 다양한 캐릭터와 맵별로 공략이 필요한 전략까지 겸비한 게임이다. 지난해 10월 14일 오픈베타 테스트를 시작한 이후 겨울방학을 맞아 유저들에게 인기를 얻고 있는 빅샷에 대해서 살펴보도록 하자.

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젓가락 게임을 활용한 창의성 신장 방안 연구

  • Jeong, Mun-Ja
    • Communications of Mathematical Education
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    • v.19 no.3 s.23
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    • pp.503-516
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    • 2005
  • 이 논문에서는 창의성 신장을 위한 게임자료로서 수학적 개념을 익히고, 수학적 흥미를 진작시킬 수 있는 방안을 연구하였다. 그 일환으로 젓가락 게임에 대하여 연구하였는데, 이 게임의 수학적 규칙을 정리하고, 승리전략에 대하여 알아보고, 여러 가지로 변형하여 보았다.

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MMORPG Development Company's Successful Market Entry Strategy : A Case Study of NHNgames (MMORPG 산업에서의 성공적인 시장 진입 전략 : NHNgames 사례를 중심으로)

  • Yoo, Byung-Joon;Do, Hyun-Myung
    • Journal of Korea Game Society
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    • v.11 no.1
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    • pp.159-168
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    • 2011
  • Online game industry has achieved remarkable development not only in Korea, but also in the world with support from huge progress in information technology. By the way, there was calm period that top tier MMORPGs had held their ranks in oligopoly situation before Aion's appearance. At that time, NHNgames succeeded to penetrate into the market and settle down as a major player. In this context, this study will identify the factors of successful market entry strategy and draw helpful ideas by analyzing case of NHNgames which succeeded to enter the market of MMORPG through the basic strategic framework of Kalyanaram and Gurumurthy. This discussion will provide several implications for the solution of online game market penetration problem which might be never ended and for the way of industry's development.

A Study on Element Features and Research Frames of Game Trailers (게임 트레일러의 유형 및 산업적 연구 프레임에 관한 고찰)

  • Kwon, Jae-Woong
    • Cartoon and Animation Studies
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    • s.41
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    • pp.187-222
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    • 2015
  • The quantitave increase and qualitative development in the game industry leads to bitter competition and makes game companies struggle to find better ways promoting their own games. The game trailer is one of the critical ways to publicize diverse games by showing visual images directly. There are three reasons why the game trailer comes into the spotlight these days; the rapid growth of the Internet speed handling the large size of files, the remarkable development of visual image quality just like digital movies, and the advent of video websites such as You Tube that shows huge amount of videos regardless of the type and size. However, there are not enough amount of research on the game trailer because using game trailers as the marketing source is still at an early stage. Therefore, this research focuses on providing characteristics of game trailers that are available for practical market analysis. First, this research shows that game trailers can be divided by the category of display, style, and contents type. Second, this research provides the component parts of game trailers that are divided into contents factors such as characters, backgrounds, events and promotional factors such as title, production company name, distribution company name. Third, this research explores research frames that would be needed to analyze marketing strategies, effects of game trailers, production pipelines and so on. These categorizations would be useful for producing game trailers efficiently and utilizing them effectively.

The Effects of Clarification Training in Barrier Game on Conversational Breakdowns and Repair Strategies of Children with ASD (장벽게임을 사용한 명료화 중재가 자폐범주성장애 아동의 대화단절 및 발화수정 전략에 미치는 효과)

  • Yoo, Ju-Hyun;Hong, Gyung-Hun
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.374-384
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    • 2018
  • This study examined the effects of clarification training on conversational breakdowns and repair strategies of 3 school aged children with ASD. Clarification training provided to the participants during playing the barrier games. The results found that the occurrence of conversational breakdown was decreased in terms of overall and types. The occurrence and appropriateness rates of repair strategies were increased among all participants. Based on the results, 'clarification training' used in this study can be an effective method to train children with ASD for appropriate repair strategies in conversation.