• Journal of Korea Game Society
• /
• v.15 no.1
• /
• pp.89-100
• /
• 2015

This study aims to figure out the impact of cross-promotion strategy on flow experience to overcome the restrictions of social network game. Social network games faces tougher market competition and shorter product life-cycles. The results show that the less users play games, the more they feel flow experience led by interests and self-expression of SNG. On the contrary, the more they play games, self- expression and sense of competition factor are proved to be effective factor for flow. Also Users' cognition for usefulness and annoyingness of cross- promotion are different according to level of game uses and promotion uses. People who play games more and utilize promotion more appreciate the usefulness of promotion and indulge in flow experience of SNG.

• Journal of Korea Game Society
• /
• v.13 no.3
• /
• pp.55-68
• /
• 2013

This study examined the factors determining experience of flow in mobile social network games. Built upon the literature on flow experience in the Internet and online games, this study classified the determining factors into three categories. The first category is the content factor which includes graphic design, challenge, and incentive; the second is the device factor including ease of access and ease of control; the third is the social factor including social interaction and community activities. A correlation analysis was conducted to examine the association between each of the seven determining factors and flow experience. Additionally, a hierarchical regression analysis was performed to evaluate which of the selected factors would exert a relatively strong influence on experience of flow. Both analyses reached the same conclusions as follows: Graphic design, incentive, and community activities increase flow experience while challenge and ease of control exert little influence on flow experience. In addition, graphic design was the most influential element in determining flow experience, followed by community activities and incentive, respectively.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.24 no.2
• /
• pp.93-111
• /
• 2013

The purpose of the study is to prove the effectiveness of bibliotherapy program to overcome of the excessive absorption on games for children. A 12-week programs were developed and managed in 1-2 grade, 3-4 grade, 5-6 grade for the elementary school student. Also MGUS (Maladaptive Game Use Scale), Self-Esteem Inventory, Self-Control Inventory, and HTP(House, Tree, Person) Diagnosis Tool were measured prior to the bibliotherapy and post-tests were followed to the participants statistically by t-test. According to analysis results, the bibliotherapy program was effectiveness to overcome of the excessive absorption on games for children.

• 한국정보교육학회:학술대회논문집
• /
• 2005.08a
• /
• pp.395-400
• /
• 2005

이 연구는 현재 클로즈베타 성인 게임 중 많은 동시접속자수를 가지고 있는 ProjectA3를 대상으로 연구하였다. 게임중독이나 게임에 관련된 대부분의 연구들은 청소년을 대상으로 많이 연구가 되었는데 요즘은 성인들의 게임중독으로 인해서 자살, 폭행, 현금거래 등으로 많은 청소년들보다 훨씬 강도 높은 문제점이 발견이 된다. 본 연구는 성인 온라인 게임 중 ProjectA3를 초점으로 잡고 몰입하게 하는 요인 게임 내러티브와 실제 플레이어들의 커뮤니티를 분석하였다.

• Journal of the Korean Society for Computer Game
• /
• v.31 no.4
• /
• pp.91-99
• /
• 2018

A growing body of research has focused on the negative effects of Internet gaming. This issue has become an increased public health concern in Korea. However, little is known regarding the positive effect of Internet gaming and its etiology. This study examined the effects of gaming motivations on gaming behaviors based on self-determination theory. Specifically, we investigated the associations of intrinsic and extrinsic gaming motivations with adaptive and maladaptive game uses. A cross-sectional data collected from a sample of 3,000 young adults using 2016 Korean Video Gaming Survey was analyzed. Measurement model analysis and structural equation modeling were conducted as primary analyses. The findings highlight the different effects of intrinsic and extrinsic motivations on gaming behaviors, such as adaptive and maladaptive game uses. Intrinsic motivations, such as experience-seeking and achievement-seeking, were associated with adaptive game use. Meanwhile, extrinsic motivations, such as sensation-seeking and monetary reward-seeking, were associated with maladaptive game use. The findings provide a better understanding of video gaming in light of both adaptive and maladaptive game uses. The implications for practice and policy were discussed.

• Knowledge Management Research
• /
• v.16 no.4
• /
• pp.17-34
• /
• 2015

Mobile causal games have unique features differentiating itself with video or online games and a good understanding of user experience is important to save time, effort and money by focusing on key features. The purpose of this study is to empirically investigate relationships among flow experience, customer satisfaction, and customer loyalty in the context of mobile casual games. Fun, skillfulness, ease of use, instant connectivity, challenge were suggested as important characteristics of mobile casual games and included in the research model to see what factors might influence flow experience of mobile casual game users.

• Journal of Korea Game Society
• /
• v.17 no.2
• /
• pp.17-26
• /
• 2017

Excessive use of the internet and smart phones have become a social issue. The level of engagement has both positive and negative effects such as good performance or indulgence phenomenon, respectively. This study was to develop an algorithm to determine the engagement state based on cardiovascular response. The participants were asked to play a pattern matching game and the experimental design was divided into cooperation and competition task to provide the level of engagement. The correlation between heart rate and amplitude was analyzed according to each task. The regression equation and accuracy were verified by polynomial regression analysis. The results showed that heart rate and amplitude were positively correlated when the task was a game, and negatively correlated when there was a reference task. The accuracy of classifying between game and reference task was 89%. The accuracy between tasks was confirmed to be 76.5%. This study is expected to be used to quantitatively evaluate the level of engagement in real time.

• Journal of Korea Game Society
• /
• v.4 no.1
• /
• pp.14-25
• /
• 2004

Currently in South Korea, the online game market brings in revenues of around 4,522 hundred billion Won. Thus, it becomes obvious that the number of online gamers has been increasing over the years and will probably continue to increase. Often times, the success of online games is determined by the characteristics of the game. This includes anything from the action to the plot and story development of the game. This is a crucial element in determining how interested a gamer will be in the game, which in turn can also lead to more effective technology development and cost investment in the overall game market. Research is being conducted by 'Mu', 'Ragnarok' and 'Laghaim', on the game characteristics of successful MMORPG online games. 'Mu's' target research are females, while 'Ragnarok' and 'Laghaim' are targeting the male gamer. This study will aid game companies in developing more games with successful game characteristics that are attractive to garners.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.207-215
• /
• 2019

This study was attained to examine the relationship between the videogame players' motivation and loyalty, and to investigate the mediator effect of flow. We conducted a survey based on former researches and verified outcomes through empirical analysis. The results proposed that intrinsic and extrinsic motivation have positive influence on game loyalty, and flow has the mediating effect of this relationship. Additionally, extrinsic motivation has less impact on game loyalty and flow than intrinsic motivation does. The inherent value of game players from this paper will promote the development of VR(virtual reality) games or serious games.

• Journal of Korea Game Society
• /
• v.17 no.5
• /
• pp.71-80
• /
• 2017

In this study, the differences in flow and loyalty according to the type of online game players were analyzed. Game players spending more than two hours per week were found to have statistically significant higher degree of flow than players spending less than two hours a week. Players who play games for more than three hours a week were found to have higher degree of loyalty than players spending less than those who played for an hour a week. Players who played games for more than six months showed statistically significant higher degree of flow than players who played less than six months. Players who played games six to nine months showed higher degree of loyalty than players who played under three months. High-level/status game players showed higher degree of flow and loyalty than low-level/status game players.