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Cho, Kyoung-Rin;Hwang, Ug-Sun;Kim, Yong-Su
- Korean Journal of Construction Engineering and Management
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- v.8 no.4
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- pp.137-145
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- 2007
Purpose of this study is to analyze degrees of oral transmission, customer satisfaction, and subscription customer's re-visitation to grasp effectiveness of CRM of construction company. Brand recognition, customer satisfaction, and customer loyalty can be made to improve by CRM of construction company. Ultimately, this study is intended to improve management achievement by increasing total sales and reducing expense. 175 distribution customers and subscription customers participate in the final analysis for this study. In terms of service quality factors, state of facility, trust, response, conviction and sympathy are measured. In terms of effectiveness, customer satisfaction, oral transmission, and customer's re-visitation are measured. Considering these things, CRM of construction company can improve oral transmission, satisfaction, re-visitation of distribution customers and subscription customers. CRM of construction company can be utilized as a competitive means for management and contribute to improving management achievement in the long run. Through examining actual effectiveness of CRM of construction company in this study, it can be thought that necessity and possibility of CRM of construction company should be recognized and CRM of construction company should be developed further.
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Sung, Haeng-Nam;Cho, Dong-Hwan
- Management & Information Systems Review
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- v.32 no.2
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- pp.339-357
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- 2013
A purpose of this study is to examine the effects of job embeddedness on job satisfaction and turnover intention of construction IT worker and to verify the effects of job satisfaction as intervening variable on turnover intention. To achieve the purpose of this study, field survey was performed. To summarize the results of this study is as follows. First, if job embeddedness of construction IT worker (fit, links, sacrifice) in a workplace is high, turnover intention will be low; the result shows that there is a relation in relation level 0.00. Second, if job embeddedness of construction IT worker (fit, links, sacrifice) in a workplace is high, job satisfaction will be high it was excluded in working period links as there was no relation, but there was a statistical relation in service links, fit, and sacrifice for an organization. Third, if job satisfaction of construction IT worker in a workplace is high, turnover intention will be low this hypothesis can be adopted as there was a statistical relation. Fourth, job satisfaction works on the effect of job embeddedness (fit, links, sacrifice) on turnover intention as intervening variable.
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