• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.59-69
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• 2016

The goal of this study is to compare entrepreneurial orientation of both countries' students and to compare the effect of individualism on developing entrepreneurial orientation of both countries. In order to achieve this goal, this study will conduct two analysis. Firstly, the comparative study on entrepreneurial orientation of both students will be implemented by conducting F-test and t-test. Secondly, the regression analysis between an independent variable - individualism - and dependent variables - innovativeness, internal locus of control, and entrepreneurial orientation - will be conducted in order to compare the effect of individualism on developing entrepreneurial orientation. Prior to implementation of two analysis, this study has implemented the survey to Korean and Chinese university students to estimate entrepreneurial orientation and a cultural variable to influence entrepreneurial orientation. The question of survey is divided into two parts - individual entrepreneurial orientation including internal locus of control and innovativeness and a cultural variable, individualism. As other precedent comparative studies of Chines and Korean potential entrepreneurship concluded, Chinese students have shown higher entrepreneurial orientation than Korean students. However, on the contrary to prior studies on cultural factors and entrepreneurship, only Chinese students' entrepreneurial orientation is influenced by individualism. Any dependent variables of Korean students were not affected by individualism variable.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1574-1585
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• 2007

This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.361-372
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• 2008

The purpose of this study was to verify the relationship between perfectionism and job stress of archery trainers. Participants of this study were 113 archery trainers who worked at the middle and high school's archery teams. Some of the archery trainers who participated in korea archery championship for junior in 2007 were selected using the purposive sampling method. The questionnaire was Multidimensional Perfectionism Scale developed by Hewitt and Flett(1991) which was revised by Lim(2005) into Korean and The Job Stress Scale developed by Jo(1998). Responses were made on 5-point and 7-point scale. The statistical methods for the analysis of this study were Pearson's correlation and multiple regression analysis. The results of this study were as follows. First, there was self perfectionism, person perfectionism, social perfectionism highly on the perfectionism of archery trainers and job condition stress, game stress, job load stress, support system stress, interpersonal relation stress highly on the job stress. Second, there was statistical significant relation between the job condition stress, game stress, job load stress and self perfectionism, between the game stress, job load stress and person perfectionism. Third, self perfectionism affect on job condition stress and self and person perfectionism affect on game stress, job load stress.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.595-610
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• 2016

This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.

• Korean Journal of Culture and Social Issue
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• v.22 no.4
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• pp.643-674
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• 2016

The purpose of present study is to discover the meaning of the Eogul(억울) which is known as a emotion from perceived unfairness. Even though Eogul has been mentioned as a cause of the Hwabyung in Korean culture there were few studies about it. Researchers designed two studies to provide clear understanding for this concept. In study 1, researchers conducted an open-ended questionnaire for 44 participants to deduce the cultural contexts and the whole experience on Eogul. Data were analyzed with grounded theory, the results were cross-checked by different evaluators. According to the analysis, Eogul is not only the negative feelings from the perceived unfairness, but also the motivations and behaviors to resolve the feelings. Especially, what makes Eogul culture-bounded could be related display rules on expressing emotions. We conducted study 2 to clarify the cultural attributes of Eogul in Korean culture. Variables that explain cultural differences were chosen and 123 participants were surveyed with them including the items developed for measuring Eogul. Cultural meanings and implications of Eogul were discussed with the results.

• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.61-81
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• 2013

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.711-720
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• 2010

This study is aimed to compare choices on interaction problems, and to consider the reason of the choices. It was expected that the interaction problems are influenced from national culture, age, gender and so on. The first interaction problem in this study is default answer button when user operates to delete all messages on SMS in-box. Second one is action when pop-p window warning dangerousness of install showed on web browsing. The third one is type(analog/digital) and information expression of control panel on soup maker. 639 Korean data and 784 data from China, Japan and the Netherlands are analyzed through cross-tabulation and chi-square test. In the results, many Japanese choose 'No' answer at SMS delete problem, while many Dutch choose 'Yes'. The result suggests that uncertainty avoidance effect on interaction problems. On warning pop-up, Younger generation and men choose actively 'install' than older one and women. On type of control panel, Dutch subjects preferred analog type than other countries' subjects. On expression of control panel, older generation and individualistic subjects relatively preferred text style than other style.

• Korean Journal of Culture and Social Issue
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• v.23 no.4
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• pp.475-495
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• 2017

The present study aimed to understand young adult women's disordered eating symptoms with materialism and pathological celebrity worship. Specifically, we hypothesized that pathological celebrity worship and internalization of sociocultural attitudes towards appearance would mediate the relationship between materialism and disordered eating symptoms among young adult women. A total of 601 female college students participated in this study. As hypothesized, we found that materialism predicted pathological celebrity worship and increased internalization of sociocultural attitudes towards appearance, which in turn, led to a higher level of disordered eating symptoms. Our findings suggest that young adult women's disordered eating behaviors should be understood as a sociocultural phenomenon rather than as an individual woman's personal issue.

• Korean Journal of Culture and Social Issue
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• v.16 no.2
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• pp.165-178
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• 2010

The present study was to explore the suicide from the perspective of cultural psychology. The result was that: First, the main reason to commit the familial suicide in korea is due to cultural characteristic. Korean people does not think the relationship of parents and children is separate or independent. So, When they can not bring up their child, Korean parents commit the familial suicide. Second, many people commit suicide not individual problems but interpersonal problems. This result reveal that Korean people think relationship between the people is very important. Third, there art too many alcohol problem in korea. The reason is generous attitude about alcohol problem. Fourth, suicide of man due to economic problem on the other hand, women due to personal health problem. The reason of this is cultural characteristics of korea. In traditional Korean culture, the family responsibility rest with man and the household affairs responsibility rest with women. Also, it is suggested that further psychological researches must be performed in the serious consideration of the indigeneous characteristics of Korean culture.

• International Commerce and Information Review
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• v.19 no.3
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• pp.153-174
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• 2017

The cultural values of the traditional way and the current cultural values of young people are very different, and the rejection of cross-cultural contact is greatly reduced because Korean young people easily accommodate other cultures of the US, Europe or Asia. At present, the cultural values of the traditional way and the current cultural values of young people are very different, and the youthfulness of Korean young people easily accepts other cultures of the US, Europe or Asia, so the resistance to cross - cultural contact is greatly reduced. The purpose of this study is to find out how the younger Korean youths are forming the change of the foreign culture and how the negotiation will proceed according to the formation of these cultures. The results of the analysis show that Korean young people have collectivism cultural rights and that they are consistent with the previous research that there is tendency to avoid uncertainty. On the other hand, there is a tendency of opposition as a result of the empirical analysis that the Koreans have a strong orientation, a high power interval, and strong masculinity. Also, as a result of analyzing the changes in Korean culture that belongs to the high background culture, Korean young people tend to be centered in the past and decision makers tend to decide by the chief executive. On the other hand, Korean young people were denied all the verifiable cultural attributes that cultural properties and communication that maintain openness to share space exposures and office space are non - verbal, tacit communication and time observation are very long and uncertain.