• Journal of Digital Convergence
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• v.16 no.5
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• pp.407-417
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• 2018

The purpose of this study was to investigate the motives for using emoticons on mobile messengers and determine whether an individual's character (extrovert/introvert) played a moderating role in the relationship between the motives and purchase intention. To achieve that, this study had 198 users in their 10s to 60s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using emoticons on mobile messengers were enjoyment, utility, simplicity, and general utility. It was also found that only enjoyment among all the motives had a significant effect on purchase intention. Finally, the analysis showed that the extrovert character of the individual using emoticons on mobile messengers played a moderating role in the effect on purchasing intention.

• Korea Trade Review
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• v.43 no.5
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• pp.67-91
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• 2018

A number of studies have been conducted on the evaluation of bi-national products, but studies that may be applied in practice are lacking. This study suggests several implications for bi-national products in the sub-market using a more specific approach than previous studies. To this end, this comprehensive comparative study reflects the purchasing routes, product category, and consumers' personal characteristics (regulatory focus, prior knowledge) of bi-national products. Results found the evaluation of bi-national products according to purchase routes showed that consumers in offline stores were more favorable than consumers in online stores. In comparison with product categories, necessities were more positive than luxury goods. On the other hand, according to consumer's personal characteristics, consumers with promotion focus tendency perceived brand preference more highly than consumers with preference focus tendency. Also, it was found that groups with high prior knowledge had a positive evaluation of products compared to low knowledge groups.

• Journal of Gifted/Talented Education
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• v.23 no.5
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• pp.697-713
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• 2013

The research aimed to investigate characteristics of middle school students enrolled in a science gifted education center affiliated with university in terms of multiple intelligence, self-regulated learning and personality traits. The 89 subjects in the study responded to questionnaires of multiple intelligence, self-regulated learning ability and a personality trait in October, 2011. It was found that both science and math gifted students presented intrapersonal intelligence as strength and logical-mathematical intelligence as weakness. While physics and earth science gifted ones showed spatial intelligence as strength, chemistry and biology gifted ones did intrapersonal intelligence. For self-regulated learning ability, both science and mathematics gifted students tend to show higher levels than general students, in particular, cognitive and motivation strategies comparatively higher than meta-cognition and environment condition strategies. Characteristics of personal traits widely distributed across science and mathematics gifted students, showing that each gifted student presented distinct characteristics individually. Those gifted students showing certain intelligence such as spatial, intrapersonal, or natural intelligences as strength also showed different characteristics of self-regulated learning ability and personal traits among students showing same intelligence as strength. It was concluded that science and mathematics gifted students showed various characteristics of multiple intelligences, self-regulated learning ability, and personal traits across science and mathematics areas.

• Management & Information Systems Review
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• v.32 no.4
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• pp.81-101
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• 2013

The purpose of this study was to examine the effects of mental similarity and internal locus of control, which are the characteristics of an organizational member, and individualism and power distance, which are an individual's sense of value, on mentoring function in an informal mentoring relationship of ROK army. For corroborative analysis, the sample was collected from 547 questionnaires, which contain validate data out of 1,000 questionnaires distributed to junior officers working at ROK army's division level unit. The data proved that, First, mental similarity and internal locus of control positively effected upon mentoring function. Second, individualism positively effected upon mentoring function while power distance had a negative effect on it. Thus in an informal mentoring relationship of ROK army, a mentee perceived as he or she gains more support from mentoring function when a mentee recognizes higher mental similarity, individualism, and is in an internal locus of control. On the other hand, a mentee who perceived higher power distance felt as he or she gets less support from mentoring function. Through this investigation, the significance of influential components of mentoring function in a mentoring relationship of ROK army was demonstrated, and these research results could be highly supportive for a future research based on mentoring relationship.

• Environmental and Resource Economics Review
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• v.21 no.3
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• pp.717-741
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• 2012

This paper investigates the role of perceived income hierarchy and political affiliation in individual attitudes toward environmental protection. Estimation results show that rises in perceived income hierarchy increase the possibility of agreement to an increase in taxes to prevent environmental pollution in general, but not linearly increase it. As individuals are more satisfied with the financial situation of their household, they are more likely to agree to an increase in taxes. These results imply that individual attitudes toward environmental protection can be deteriorated even though average household income level increases, if either the degree of financial satisfaction decreases or income inequality worsens. We find that there is no difference between the liberals and the conservatives on the likelihood of paying additional tax to prevent environmental pollution. This result differs from the cases of Western society, which indicate that the liberals are more likely to pay for environmental protection.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1502-1504
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• 2011

최근 소셜 네트워크를 이용한 학습 방법이 활발하게 연구되고 있다. 동일한 영역에 지식을 공유하고 새로운 정보를 웹에서 생성하는 등 집단지성 학습자들이 계속적으로 늘어가고 있으며, 특히 IT 학습을 위한 온라인기반 교육은 관심도와 직군에 따른 집단지성을 통한 효과적인 학습 성취도를 높일 수 있다. 따라서 본 연구는 웹 기반을 중심으로 한 IT집단지성 학습자들의 개인차를 파악하고, 각 특성에 따른 다양성을 적용하여 학습과정 중 자신에게 적합한 학습경로를 파악하여 학습의 지속적인 진행에 있어 정확한 자료를 제공하고 효율적인 학습의 진행이 이루어져 성취도를 높일 수 있도록 학습 성취도 예측 시스템을 연구 개발하는 데 그 목적이 있다. 이를 위해 먼저 IT습자들이 자신의 개인차를 파악하기 위해 학습의 유형, 학습몰입, 인지적 능력, 개인적 성향, 창의적 성향 등을 활용한 검사도구의 개발이 선행되어야 한다. 다음으로, IT 전공자 혹은 비전공자를 대상으로 예비조사를 실시하고 그 결과를 바탕으로 학습 성취도 예측을 가능하게 하기위한 시스템을 설계하고자 한다. 향후 본 연구의 결과로 학습자의 학습 성취도를 향상시키고, 예측 결과에 의한 집단지성 그룹을 좀 더 효과적으로 운영 할 수 있는 시스템을 구축할 수 있을 것으로 기대한다.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10b
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• pp.142-144
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• 2001

최근 E-Business가 활성화됨에 따라 고객의 특성을 파악해서 고객 개인의 관심에 부합되는 개인화 된 정보나 서비스를 제공할 것이 요구되고 있다. 무선 인터넷을 이용한 서비스가 증가하고 있지만 대부분의 서비스 시스템들은 사용자 개인의 성향은 고려하지 않고 모든 사용자에게 획일적인 서비스를 제공한다. 무선 환경일수록 이러한 무분별한 광고는 오히려 고객의 만족도를 감소시킬 수 있다. 따라서 각각의 고객에게 취향과 관심 분야에 따른 차별화 된 서비스가 필요하다. 기존의 e-mail 시스템들은 모든 사용자들에게 단지 질의한 응답만을 제공하거나 똑같은 광고성 메일을 전달한다. 즉, 개인의 성향은 고려하지 않은 응답 결과를 보여주었다. 이에 본 논문에서는 휴대하기 편리한 이동 단말기의 특성을 이용하여 시,공간적 제약을 극복하고 작은 단말기 액정화면을 통해 정보를 일일이 검색해야 하는 번거로움을 덜어줄 수 있는 XML 기반의 무선단말기용 맞춤 서비스 시스템을 설계하였다. 이를 위해 e-mail 헤더 정보를 이용하여 사용자별로 분류하였고 텍스트마이닝 기법을 적용해 추출된 토픽과 사용자 프로파일 정보를 통해 예측된 사용자의 관심분야에 따른 카테고리를 계산하여 템플릿에 매정함으로써 맞춤 서비스를 제공하는 시스템을 설계한다. 이로 인해 무선에서 제공하는 서비스의 질을 향상시키고 사용자에게 편리함과 흥미를 유발할 수 있다.

• Journal of Korea Technology Innovation Society
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• v.11 no.4
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• pp.450-475
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• 2008

The successful diffusion of innovation depends on an understanding of the consumer innovators, although they represent a small group of consumers. Researchers have studied the personalities of innovators to explain how these are associated with innovativeness. This paper examined the relationships of need for uniqueness, susceptibility to interpersonal influence, attention to social comparison information, and role-relaxed consumption to individual innovativeness. Data were collected from 319 students in Seoul. The results supported by large hypothesized relationships among these variables. Based on the results of the analysis, practical implications were discussed.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.24-40
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• 2023

As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.49-52
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• 2023

최근 첨단기술의 발달로 인해 기존의 생산업들보다 고 부가 가치를 이끌어 낼 수 있는 아이디어의 중요성이 대두되고 있다. 이러한 점에서 창업은 참신한 아이디어로 고 부가 가치를 이끌어 낼 수 있다는 점에서 중요하다 할 수 있고 국가의 정책적으로도 많은 창업을 이끌어 내려는 노력이 이어지고 있다. 본 연구는 이러한 창업 중 스포츠 창업의 분야에서 체육동호인의 개인적 특성 요인이 창업의지에 미치는 영향에 대해 알아보고자 하며, 이러한 관계에 창업에 대한 자기효능감 요인의 조절효과 영향에 대하여 밝히고자 한다. 창업의지의 결정 요인으로서 개인적 특성 요인과 네트워크 요인, 창업지원 인식 요인이 창업의지에 미치는 영향에 대해 알아보고자 하였으며, 이 요인들은 창업효능감의 조절로 인하여 더욱 활동력이 강화될 것으로 보고 창업효능감의 조절효과를 살펴보고자 하였다. 독립변수로 잠재적 창업자의 개인적 특성 요인(성취욕구, 위험감수성향, 혁신성), 네트워크 요인(온라인 교류, 오프라인교류), 창업지원 인식 요인(동호회 창업지원 인식, 정부 창업지원 인식), 조절변수로는 창업효능감, 종속변수로는 창업의지의 내용으로 연구모형을 구성하였다.