• Korean Journal of Culture and Social Issue
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• v.13 no.3
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• pp.89-109
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• 2007

This study is an exploratory study on stock investment behaviors of individual investors in psychological perspective. The study is based on many behavioral finance studies which overconfidence of individual investors has an effect on irrational investment decision making and investment behaviors such as excessive trading. Accordingly, this study was to investigate the factors of self-enhancement perception on confidence of investment of individual investors and to find whether these psychological biases lead to irrational investment behaviors. The results indicated that there were sex differences in the factors of self-enhancement perception on individual investors' confidence of investment. In case of male investors, they were confident of their ability of investment but in case of female investors, they were confident of optimistic expectation of return. Also, male investors were more confident of investment than female investors. In addition, the result showed that risky investment behaviors of individual investors were influenced by psychological factors such as favorable self-evaluation, confidence of self-controllability, optimistic expectation of return and confidence of investment in part. This study suggests that further researches need to search after other variables which can mediate between psychological factors and investment behaviors of individual investors.

• Korea Real Estate Review
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• v.27 no.1
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• pp.7-16
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• 2017

In this study, we examine whether there are prospect theory investment patterns for individual investors in the real estate market. We use the maximum potential profit rate and the maximum potential loss rate of individual investors as a research method and additionally analyze it using the Jeong and Park(2015) model. As a result of the analysis, it was found that the investment pattern according to the prospect theory and disposition effect for individual investors. And we find the difference between zoning areas. This difference in investment behavior is believed to be due to the purpose of the real estate and the existence of rent fee, which creates a difference in investment behavior depending on the purpose. The limitations of this study are the analysis measurement of potential profit and potential loss using the land price index like the study of jeong and Park(2015). This implies that a new property price index needs to be developed or a benchmark for real estate assets is needed for deeper study of real estate investment sentiment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.180-189
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• 2019

The purpose of this study is to analyze the factors that affect the entrepreneurial satisfaction of entrepreneurs, based on the characteristics of entrepreneurial firms. For this purpose, we tried to derive the psychological factors besides the personal characteristics of the entrepreneurs as the factors affecting the entrepreneurial satisfaction, which is the result of much research. Psychological factors were empirically analyzed by satisfaction with job and work environment through entrepreneurship, satisfaction with economic employment stability and income factors, and individual development potential, autonomy, and social reputation. The results of this study are as follows: First, the sample consists of entrepreneurs who have been engaged in entrepreneurship activity in Busan for 3 years. Through technical statistical analysis, correlation analysis and multiple regression analysis, The hypotheses about entrepreneurship satisfaction were verified and meaningful results and implications could be derived. Based on this, it can be extended to include research on firm capacity variables such as financial indicators and technological power that were not reflected in this study in the future.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.595-596
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• 2009

정보화의 발전에 비례하여 정보보호의 중요성도 높아지고 있다. 최근까지 정보보호에 대한 관심과 주요 연구의 흐름은 기술적인 보호조치(예: 암호화, 접근제어, 방화벽 등)와 관리적 관점의 행동연구였다. 최근에 들어서야 국내외적으로 정보보호 투자효과에 대한 연구가 활성화되기 시작했다. 정보보호 투자효과에 대한 계량적 산정이 필요한 이유는 정보보호의 중요성을 정확하게 인식할 수 있어 적정규모의 예산을 책정하고 효율적으로 예산을 투입할 수 있는 기초를 마련할 수 있기 때문이다. 정보보호 투자효과를 측정하기 위한 선행연구로 보안사고의 피해규모를 산정하는 연구가 필수적이다. 보안사고의 피해규모는 가시적 손실(피해복구, 생산성 저하, 손해배상 등)과, 비가시적 손실(고객 충성도 저하, 회사의 브랜드 이미지 하락 등) 규모의 합으로 구성된다. 그 동안 가시적 손실규모 측정에 관한 연구는 상대적으로 많았으나, 비가시적 손실규모 측정에 관한 연구는 상대적으로 미흡하였던 것이 사실이다. 이는 현실적으로 비가시적 손실규모를 측정할 수 있는 접근방법을 고안해내는 것이 어려웠기 때문이다. 이로 인해 막연히 비가시적 손실규모가 가시적 손실규모에 비해 대단히 클 것이라고 짐작해 올 수 밖에 없었다. 본 논문에서는 보안사고의 비가시적 손실규모를 측정하기 위해 대규모 개인정보 보안 사고가 발생한 기업의 매출액 증가율을 경쟁기업과 분석하는 연구방법을 제안한다. 매출액은 영업이익 및 순이익과는 달리 회사 내부적인 회계방침에 의해 규모의 조절이 불가능한 재무요소이면서 회사가 고객 충성도 저하와 회사의 브랜드 이미지 하락으로 인해 받게 되는 영향을 가장 정확하게 반영하는 재무요소이기도 하다. 연구방법에 따라 2008년 대규모 개인정보 보안사고가 발생한 국내기업을 선정하고 그 경쟁사와 매출액 변화추이를 비교 분석하였다. 분석결과 보안사고가 발생한 기업의 평균 매출액 증가율이 경쟁사 평균 매출액 증가율 보다 0.0225% 높다는 사실을 발견했다. 이 결과는 국내의 보안 사고가 기업 가치에 미치는 비가시적 영향이 거의 없거나 또는 발생하더라도 그 영향력이 미미하여 가격정책 및 광고 홍보를 통해 충분히 극복할 수 있다는 점을 대변한다. 본 논문의 결과는 역설적으로 국내 보안사고의 피해규모를 측정하는데 있어 가시적 손실규모의 정확한 측정이 무엇보다 중요함을 의미한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.548-553
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• 2016

This study analyzed the effect of the operation system of human resource management. First, the primary operating direction of the goal, talent selection system, and personnel management personnel management affected almost all the performance variables. More than one primary goal of personnel management in the loyalty inspired workers more than the fixed labor costs, and external recruitment of short-term hiring favored internal training scheme for long-term employment, employee training, and development in the long term more than short-term performance improvement the more weight to quality and innovation in the productivity of labor, product and services, employee-driven innovation, reduce turnover, had a positive impact on labor relations. On the other hand, the primary goal of personnel management and personnel selection methods had a positive impact on financial performance. Personnel management operating direction did not significantly affect the financial results. Second, the main type of employee utilization affected the quality of products and services, and labor relations. Trying to take advantage of temporary workers more than regular workers had a positive impact on the quality of products and services, and labor relations. Third, the operating unit of Personnel Management had an impact on the degree of innovation of products and services. Both personal achievements and the performance of the operating units had a positive impact on the degree of innovation of products and services, more than teamwork and personnel management. This study provided practical implications for verifying the effect of detailed characteristics of human resource management on financial/non-financial business performance.

• Journal of Industrial Convergence
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• v.21 no.11
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• pp.13-27
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• 2023

This study aims to contribute to the reduction of the failure rate and social costs resulting from business failures by analyzing factors that affect the insolvency of social enterprises, as the role of social enterprises is increasing in our economy. The data used in this study were classified as normal and insolvent companies among social enterprises (including prospective social enterprises) that were established between 2009 and 2018 and received credit guarantees from credit guarantee institutions as of the end of June 2022. Among the collected data, 439 social enterprises with available financial information were targeted; 406 (92.5%) were normal enterprises, and 33 (7.5%) were insolvent enterprises. Through a literature review, eight non-financial factors commonly used for insolvency prediction were selected. The cross-analysis results showed that four of these factors were significant. Logistic regression analysis revealed that two variables, including corporate credit rating and the personal credit rating of the representative, were significant. Financial factors such as debt ratio, sales operating profit rate, and total asset turnover were used as control variables. The empirical analysis confirmed that the two independent variables maintained their influence even after controlling for financial factors. Given that government-led support and development policies have limitations, there is a need to shift policy direction so that various companies aspiring to create social value can enter the social enterprise sector through private and regional initiatives. This would enable the social economy to create an environment where local residents can collaborate to realize social value, and the government should actively support this.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2054-2062
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• 2012

The performance of organizational culture effectiveness has been supported by several researchers. Since Peters & Waterman acclaimed that the excellent companies have their unique culture type, the effectiveness of organization culture have been practically supported. Organization culture is closely related to employees' satisfaction and commitment and contributed to the subjective performance and financial performance in terms of individual and organizational level. Organizational culture is a valuable resources and competitive advantage for the successful growth. Thefore, I have proposed some proposition regarding the type and strength of organization culture and the interaction effect of internal consistency which should be studied for more fundamental study of the effectiveness of organizational culture.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.39-43
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• 2019

우리나라 중소기업을 '9988'이라는 숫자에 대입해 비유하기도 한다. 기업 숫자로 보면 전체기업의 99%가 중소기업이고, 전체 근로자의 약 88%가 중소기업에 종사하고 있다(중소기업 중앙회, 2015년 중소기업위상지표, 2015. 5)는 의미이다. 하지만 대부분의 중소기업은 대기업에 비해 취약한 재무구조, 기술 또는 인적 경쟁력을 확보하지 못함으로써 발생되는 생산성 저하, 비효율적 업무처리 방식에 기인한 고비용, 저효율의 구조적 문제를 지니고 있다. 더욱이 21세기 시장경제 흐름에 따른 환경변화에 빠르게 대처하지 못하는 현실이 앞으로의 미래를 더 암울하게 바라보는 이유이기도 하다. 중소기업은 이러한 구조적 문제 외에 창업주나 CEO 관련된 인적 리스크에도 미래를 담보할 수 없으며, 지속가능 경영을 할 수도 없다. 특히 회사가 어려움에 봉착했을 때 중소기업의 구성원들은 소진(Burnout, 번아웃)을 경험하게 되며, 이를 업무와 관련해서는 직무소진이라 말한다. 직무만족을 저하시키는 이 직무소진은 개인에게 부정적 개념을 가지게 하여 직무수행 능력을 저하시키며, 개인적 측면에서도 신체적, 심리적으로 부정적 영향을 미치게 한다. 본 연구는 긍정심리자본이 직무소진에 미치는 영향에 관해 초점을 맞추고자 한다. 긍정심리자본이 중소기업 구성원의 직무소진에 긍정적 영향을 끼쳐 회사의 성장과 번영을 위한 조직유효성을 이끌어 낼 수 있다고 보기 때문이다. 이 연구는 중소기업 구성원의 긍정심리자본을 높여 직무소진을 줄이게 함으로써 향후 지속가능한 경영을 달성하게 만드는 단초가 될 것으로 본다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.197-211
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• 2021

In the service industry the types are diversifying and the scale of service companies is greatly improving. Such a phenomenon is caused by economic growth and technological development diversifying consumer needs creating demand for new services maturing the service industry and intensifying competition among companies in the form of global competition. It can be said that this is because it is necessary to improve competitiveness by utilizing the economy of scale. Research is needed on the impact of entrepreneurship on various outcome variables in order for service organization managers to respond quickly to diverse and rapidly changing environments and achieve organizational outcomes and corporate goals of management outcomes. The purpose of this study was to empirically analyze the relationship in which the entrepreneurial spirit of a manager influences the relationship between customer orientation, which is an organizational result, customer satisfaction, and financial result, which is a management result. In order to verify such research, the questionnaire was composed of one business owner questionnaire, two employee questionnaires, and two customer questionnaires. The questionnaire was distributed to a total of 400 companies, and the questionnaires of 340 companies were collected. Of these, 303 companies, excluding the questionnaires of 37 companies with many dishonest or missing values, were used for hypothesis testing. The results of this study can be summarized as follows. First, entrepreneurship had a positive (+) effect on customer orientation, supporting the hypothesis. Second, customer orientation showed a positive (+) effect on customer satisfaction, supporting the hypothesis. Third, customer satisfaction showed a positive (+) effect on financial outcomes, supporting the hypothesis. Fourth, it was found that entrepreneurship influences customer satisfaction through customer orientation, and customer satisfaction affects financial outcomes. It turns out that customer orientation between entrepreneurship and customer satisfaction is completely mediated, and customer satisfaction is completely mediated by customer orientation and financial outcomes. The relationship between entrepreneurship and management improved employee behavior and attitudes, which is an individual outcome, and this change was found to improve customer satisfaction, which is an organizational outcome. It makes frequent contact with customers in the process of servicing them. Employee roles are important at service contacts and influence service purchases. Employees facing customers through service contacts act as a decisive factor in maintaining a continuous relationship with customers. Within a beauty service company, it is necessary to create a customer-oriented environment among workers. It suggests that customer-oriented companies and employees can anticipate their desires and provide products or services of superior value to achieve greater customer satisfaction and a competitive advantage. In addition, it was clarified that customer satisfaction has an aspect relationship with financial management, which is a management result. Therefore, it is suggested that the entrepreneurial spirit is an important factor for the management of a beauty service company to secure competitiveness and improve results.

• Proceedings of the KAIS Fall Conference
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• 2008.11a
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• pp.138-143
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• 2008

지식경영을 위한 기업의 투자는 지속되고 있다. 그러나 기업의 규모, 업종, 시스템에 대한 이해도 등 여러 가지 분류에 따라 도입 방법, 규모가 상이하다. 지식경영에 대한 이해는 경제의 권력이 지식인에게 소유될 것이라는 피터 드럭커의 주장과 함께 관심이 극대화되었다. 그러나 지식경영이 경영성과와 상관성이 높지 않다는 연구결과도 있다. 본 연구는 이러한 현상을 실증적으로 분석하기 위해 한국의 중부권 내 제조업 중심으로 지식경영실천유형의 부호화 및 개인화의 수준을 분석하고 이러한 유형이 경영성과와 어떤 상관성이 있는지 평균분석, 상관분석을 통해 연구하였다. 경영성과의 측정 변수는 BSC의 재무적 관점, 고객 관점, 직무 관점, 학습 및 성장관점의 측정 변수를 활용하였다.