• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.452-469
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• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.1-8
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• 2013

Rapidly increasing internet use has brought beneficial development in many aspect and provide us with abundance and comfort as well as enhancement of quality of life. But Cyber space is giving rise to some negative result such as violence and delinquent conduct. It bring about more serious social problems than real life. We try to provide the desirable direction for Internet ethics by mobile SNS. SNS has not only economical values but also social communication toll to exchange and share views of specific issues with other users. Social influential and personal emotion factor is a factor of community relation. Thus SNS contribute to self-construction, interpersonal relations and public sphere. This internet ethics of mobile Era will makes people recognize the correct internet ethics information and do it, suggest the solution for interpersonal internet environment.

• Archives of design research
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• v.12 no.3
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• pp.129-140
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• 1999

Few would disagree with the idea that product aesthetics can be a powerful design tool, because it is important strategic variable not only for design research but also for product design. Surprisingly, however, academic literatures in design field are relatively silent of empirical research on how product aesthetics may be assessed and how its influence measured on consumer response. This study explores the role of the aesthetic elements of product design in influencing consumer response. Specifically, The study reports a psychometric scale to measure consumer perceptions of the aesthetic dimensions of a specific class of product. (the perfume bottle) Although the present effort focused on perfume products, the role of aesthetics in the design of various product and packaging extends beyond the studied product categories.

• Journal of Korean Library and Information Science Society
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• v.45 no.4
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• pp.391-408
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• 2014

The purpose of this study is to investigate the effects of a new bibliotherapy program on the happiness index of University students. The results were as follows: Firstly, we can raise the happiness index through the new bibliotherapy program. More specifically, we can reduce negative emotions to a great extent, and raising the level of satisfaction with life is effective. But increasing positive emotions is not easy. Secondly, Effect of bibliotherapy program on the factors of Happiness is different by various situations. Thirdly, reaction of participants of bibliotherapy program to religeous and spiritual media is different.

• Journal of the Institute of Convergence Signal Processing
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• v.20 no.1
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• pp.24-30
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• 2019

Modern people argue that mental health care is necessary because of various factors such as unstable income and conflict with others. Recently, equipments capable of measuring electrocardiogram (ECG) in wearable equipment have been widely used. In the case of overseas, it can be seen as a medical assistant [14]. By using such functions, studies are being conducted to distinguish representative emotions (joy, sadness, anger, etc.) with objective values. However, most studies are increasing accuracy by collecting complex bio-signals in a limited environment. Therefore, we examine the factors that have the greatest influence on the change and discrimination of biometric information on each stimulus.

• Journal of Software Assessment and Valuation
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• v.15 no.1
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• pp.79-86
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• 2019

Software dimension reduction identifies the commonality of elements and extracts important feature elements. So it reduces complexity by simplify and solves multi-collinearity problems. And it reduces redundancy by performing redundancy and noise detection. In this study, we proposed defect severity-based dimension reduction model. Proposed model is applied defect severity-based NASA dataset. And it is verified the number of dimensions in the column that affect the severity of the defect. Then it is compares and analyzes the dimensions of the data before and after reduction. In this study experiment result, the number of dimensions of PC4's dataset is 2 to 3. It was possible to reduce the dimension.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.661-669
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• 2006

인간과 컴퓨터의 상호작용에서 사용성 (usability)은 사용 의도 (usage intention)를 결정짓는 중요한 요소로 주목을 받아 왔다. 하지만 최근에는 사용 의도 (usage intention)를 결정짓는 새로운 요소로서 재미 (fun to use)가 주목을 받고 있으며, 'Funology'라는 새로운 개념도 제시되었다. 재미에 대한 다양한 연구가 진행되고 있지만, 기존 연구들은 재미가 무엇인지는 여전히 명확히 정의하지 못하고 다른 감정들과 차이점을 살펴보거나 재미를 유발하는 몇몇 요소들을 제시하는데 그치고 있다. 따라서 본 연구에는 재미란 무엇인지 정의를 내리고, 사용자들이 재미를 느끼는 요소들에 대해서 살펴보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.869-872
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• 2018

온라인 뉴스 소비의 확산과 함께 댓글은 여론 형성에 큰 역할을 담당한다. 그러나 아직 댓글에 영향을 미치는 형식 요소에 대한 실증 데이터 기반의 연구는 미흡하다. 본 연구는 이의 시작으로 온라인 뉴스 기사 소비의 두 가지 중요 요소 즉, 헤드라인과 댓글의 관계에 대해 다루고자 한다. 이를 위해, 헤드라인의 논조 유무에 따른 댓글의 논쟁 활성화 정도 차를 확인하고자 댓글의 수와 길이를 분석하였다. '이세돌, 알파고 바둑대결', '최저임금', '북미회담' 기사로 총 537건의 해드라인과 약 85만개의 댓글을 수집하였다. 그 결과 논쟁 활성화 측면에서 논조가 있는 헤드라인일때 댓글의 수가 많고 길이가 길어 논쟁이 더 활발한 것을 할 수 있었다. 또, 댓글의 논쟁 주제도 차이가 있어 헤드라인의 논조가 있는 경우에 의견이나 감정을 표출하는 토픽이 더 많았다. 본 연구는 실증 데이터를 통해, 헤드라인의 논조 유무가 댓글의 논쟁의 활성화 정도와 주제에 영향을 주는 요소임을 밝힘으로써 댓글 소비에 대한 새로운 관점을 제시하고, 헤드라인의 형식 요소의 연구의 중요성을 확인한 데 그 의의가 있다.

• Annual Conference on Human and Language Technology
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• 2014.10a
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• pp.73-77
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• 2014

문장을 대상으로 특정 응용 분야에 필요한 요소를 자동으로 추출하는 정보 추출(information extraction) 과제는 자연어 처리 및 텍스트 마이닝의 중요한 과제 중 하나이다. 특히 추출해야할 요소가 한 단어가 아닌 여러 단어로 구성된 경우 추출 과정에서 고려되어야할 부분이 크게 증가한다. 또한 추출 대상이 되는 요소의 유형 또한 여러 가지인데, 감정 분석 분야를 예로 들면 화자, 객체, 속성 등 여러 유형의 요소에 대한 분석이 필요하며, 비교 마이닝 분야를 예로 들면 비교 주체, 비교 상대, 비교 술어 등의 요소에 대한 분석이 필요하다. 본 논문에서는 각각 여러 단어로 구성될 수 있는 여러 유형의 요소를 동시에 추출하는 방법을 제안한다. 제안 방법은 구현이 매우 간단하다는 장점을 가지는데, 필요한 과정은 형태소 부착과 변환 기반 학습(transformation-based learning) 두 가지이며, 파싱 혹은 청킹 같은 별도의 전처리 과정도 거치지 않는다. 평가를 위해 제안 방법을 적용하여 비교 마이닝을 수행하였는데, 비교 문장으로부터 각자 여러 단어로 구성될 수 있는 세 가지 유형의 비교 요소를 자동 추출하였으며, 실험 결과 정확도 84.33%의 우수한 성능을 산출하였다.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.157-170
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• 2014

Professional coffee shops are trying to increase customers' satisfaction and to invite more customers by providing the differentiated services. The existing researches show that the effects which the physical environment in shops has on customers' satisfaction and word of mouth intention are appealing to people's attention. In comprehensively examining the studies related to the physical environment, they can be summarized into two main perspectives, that is, the direct effect that the physical environment has on customers' satisfaction, quality perception, and other customers' responses (purchase desire, revisit intention, etc.) and the indirect effect that the physical environment has on customers' responses by means of customers' emotion or value perception. This research established 4 hypotheses by sampling 321 customers of those who have visited professional coffee shops, and empirically analyzed them. The empirical analysis carried out the structure analysis of covariance by using SPSS 17.0 statistics package and AMOS 17.0. As a result of the hypothesis qualification, the other hypotheses excluding one little hypothesis were adopted. The one refused hypothesis is that the only symbolism of the environmental elements in shops doesn't influence the customers' emotion positively (+). This is considered as a very unexpected result, and yet many customers who visit coffee shops express the symbols of professional coffee shops using the expressions such as 'bean coffee shop' or 'star coffee shop', but these expressions seem not to influence customers' mind positively in practice.