• Korean Business Review
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• v.13
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• pp.67-87
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• 2000

There has been remarkable growth in the study of the role played by affect in advertising in the past 16 year. The research of the role in advertising has studied in different perspectives, provide guidelines for practicers. But the evidence of these research have limits to service advertising creative strategy, because of no integrated framework. The goal is to provide broad assessment and insight of the role played by affect in advertising from academic literature. This article are discussed the concept relating affect, the type of advertising appeal, affect and context effects, affect and individual different in reponses, affect and attitude toward the ad in advertising. Finally, from a critical analysis of state knowledge, this article suggested 5 directions for future research in the recommended areas.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.1
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• pp.51-55
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• 2010

Tele-marketing service has been provided through voice media in a several places such as modern call centers. In modern call centers, they are trying to measure their service quality, and one of the measuring method is a extracting speaker's feeling information in their voice. In this study, it is proposed to analyze speaker's voice in order to extract their feeling information. For this purpose, a person's feeling is categorized by analyzing several types of signal parameters in the voice signal. A person's feeling can be categorized in four different states: joy, sorrow, excitement, and normality. In a normal condition, excited or angry state can be major factor of service quality. In this paper, it is proposed to select a conversation with problems by extracting the speaker's feeling information based on pitches and amplitudes of voice.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.2140-2141
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• 2011

본 논문에서는 생활공간에서 발생하는 모발건조기로 인한 전기화재의 화재 감정 기법에 관하여 알아보았다. 모발건조기의 전원장치, 제어장치, 발열장치, 송풍장치 등의 구조분석과 화재 재현 실험을 통한 각 요소의 화제 위험성 분석으로 모발건조기의 화재 현장 조사 및 감정 포인트에 대해 알아보았다. 그래서 모발건조기에서 발생하는 전기 화재의 정확한 조사 및 감정을 통해 앞으로 일어날 수 있는 전기화재를 예방하고자 한다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.12a
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• pp.321-324
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• 2002

본 논문에서는 다양한 환경하에서 인간의 식별과 감정을 인식할 수 있는 감정 인식 알고리즘을 제안한다. 제안된 알고리즘을 구현하기 위해, 먼저, CCD 칼라 카메라에 의해 획득한 원 영상으로부터 피부색을 이용해 얼굴영상을 얻는 과정을 거친다. 그 다음, 주요 요소분석을 기본으로 하는 얼굴인식기술인 Eigenface를 사용하여 이미지들을 고차원의 픽셀공간으로부터 저차원공간으로의 변환하는 파정을 거친다. 제안된 개인에 대한 식별과 감성인식은 사용한 특징벡터들의 추출로 인한 Eigenface의 가중치와 상관관계를 통해 이루어진다 즉, 영상의 가중치로부터 개인에 대한 식별과 감성정보를 찾는 방법을 제안한다. 마지막으로, 실험을 통해 제안된 방법의 응용가능성을 보인다.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.876-878
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• 2014

인터넷 사용량이 급증하고 사용자들이 생성하는 데이터의 양이 증가함에 따라 사용자 데이터 분석은 객관적인 정보 탐색과 분석을 넘어 주관적인 감정을 분석하는 데까지 시도되고 있다. 이러한 감정 분석은 사업, 행정, 외교 등의 다양한 분야에 걸쳐 용용 될 수 있다. 본 연구에서는 텍스트 데이터를 주요 분석 대상으로 하여 문장 구성의 다양한 요소를 특징화하고, 특징화된 문장에 대해 다양한 서포트 벡터머신을 통한 학습을 시도함으로써 텍스트가 내포한 감정을 추측한다. 다양한 특징화 방법을 적용하되, 낮은 밀도가 될 것으로 추측되는 데이터 매트릭스의 차원 감쇄를 위해 정보엔트로피 기반의 특징 선택기법을 적용한다.

• Journal of Distribution Research
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• v.16 no.4
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• pp.95-127
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• 2011

Developing our understanding of retail employee job satisfaction is important, especially given its impact in reducing employee turnover intentions and increasing employee job performance. While developing our understanding of job satisfaction is important, the vast majority of studies examine job satisfaction as a global or single-faceted construct. However, extant research provides evidence that to properly measure job satisfaction, multi-faceted scales are required (e.g. Churchill et al., 1974; Boles et al., 2007; Rutherford et al., 2009). Using the literature on multi-faceted job satisfaction, this study examines retail employees' satisfaction with supervision, job, company policy, promotion, pay, fellow workers, and customers. Specifically, emotional exhaustion, need for emotion, and personal traits (strong, independent, and warm) are examined as antecedents. This study finds that emotional exhaustion is negatively related to all seven facets of job satisfaction.

• Archives of design research
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• v.20 no.1 s.69
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• pp.133-142
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• 2007

Unlike face-to-face communication, text-based communication by digital media has limitations that non-verbal elements are eliminated and social presence decrease. To overcome this problem, people try to find solutions which visualize emotion and situation by using emoticons, icons, computer language and so on. As most SMS users experience the failure of using emotions on the mobile phone, they need to make up for this point. In this study, we conducted research on the recent mobile fonts situations and surveyed users' perception on SMS fonts as to suggest solutions of expressing and visualizing emotions on the mobile phone, a representative media of personal communication. As a solution of reducing the failure, we conducted a survey on users' perception about fonts and the capability of the expressing emotions by fonts. The survey found that mobile fonts can be used as a method to express human emotion. As a finding, the shape of the font can be used as a method to visualize the emotion through text messaging. In future studies, such a method can be applied to variety of different personal media with the communication method based on text. Those studies can propose different usage for fonts in communication.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.89-98
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• 2014

This study was accomplished to examine the relationship between the videogame player's perceived congruity and intention to game use, and to investigate the mediating effect of emotion as the psychological factor. Games for the research subject are confined to single player games on console or PC not online or mobile games to rule out human interaction. The results proposed that self and functional congruity have positive impact on intention to game use, and emotion is in the mediating effect of these relationships. Based on the results of the analysis, game producers have some implications for the game which is appropriate for the quality, the gamer's image, and the emotional aspect.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.1-9
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• 2009

In virtual environments, such as computer game and animation, we need to enhance naturalness of crowd simulation. So, we propose a method to generate dynamically moving crowd patterns by applying emotional factors to the individual characters of a crowd in the determination of their behavior. The proposed method mimics human behavior and controls each character in a group to decide its own path according to its individual status. And it is able to generate various moving patterns as a result of letting the individuals go to another group depending upon their conditions. In this paper, some temperament and feeling factors are defined and determination rules for calculating the emotional status are also proposed. Moreover we use a fuzzy theory for accurate representation of the ambiguous expressions such as feeling bad, feeling good and so on. Our experiments show that the suggested method can simulate virtual crowd in more natural and diverse ways.

• Journal of Music and Human Behavior
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• v.13 no.2
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• pp.67-83
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• 2016

This study investigated the tonal characteristics in Korean emotion words by analyzing the pitch patterns transformed from word utterance. Participants were 30 women, ages 19-23. Each participant was instructed to talk about their emotional experiences using 4-syllable target words. A total of 180 utterances were analyzed in terms of the frequency of each syllable using the Praat. The data were transformed into meantones based on the semi-tone scale. When emotion words were used in the middle of a sentence, the pitch pattern was transformed to A3-A3-G3-G3 for '즐거워서(joyful)', C4-D4-B3-A3 for '행복해서(happy)', G3-A3-G3-G3 for '억울해서(resentful)', A3-A3-G3-A3 for '불안해서(anxious)', and C4-C4-A3-G3 for '침울해서(frustrated)'. When the emotion words were used at the end of a sentence, the pitch pattern was transformed to G4-G4-F4-F4 for '즐거워요(joyful)', D4-D4-A3-G3 for '행복해요(happy)', G3-G3-G3-A3 and F3-G3-E3-D3 for '억울해요(resentful)', A3-G3-F3-F3 for '불안해요(anxious)', and A3-A3-F3-F3 for '침울해요(frustrated)'. These results indicate the differences in pitch patterns depending on the conveyed emotions and the position of words in a sentence. This study presents the baseline data on the tonal characteristics of emotion words, thereby suggesting how pitch patterns could be utilized when creating a melody during songwriting for emotional expression.