• Title/Summary/Keyword: 감성 유도

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The effect of emotional priming on the product perceived usability (정서 점화가 제품의 지각된 사용성에 미치는 영향)

  • Kim, Myung Shik;Kim, Hyo Sun;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.15 no.4
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    • pp.575-584
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    • 2012
  • Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

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A Study on Perceptions of Virtual Influencers through YouTube Comments -Focusing on Positive and Negative Emotional Responses Toward Character Design- (유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구 -캐릭터 디자인에 대한 긍부정 감성 반응을 중심으로-)

  • Hyosun An;Jiyoung Kim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.873-890
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    • 2023
  • This study analyzed users' emotional responses to VI character design through YouTube comments. The researchers applied text-mining to analyze 116,375 comments, focusing on terms related to character design and characteristics of VI. Using the BERT model in sentiment analysis, we classified comments into extremely negative, negative, neutral, positive, or extremely positive sentiments. Next, we conducted a co-occurrence frequency analysis on comments with extremely negative and extremely positive responses to examine the semantic relationships between character design and emotional characteristic terms. We also performed a content analysis of comments about Miquela and Shudu to analyze the perception differences regarding the two character designs. The results indicate that form elements (e.g., voice, face, and skin) and behavioral elements (e.g., speaking, interviewing, and reacting) are vital in eliciting users' emotional responses. Notably, in the negative responses, users focused on the humanization aspect of voice and the authenticity aspect of behavior in speaking, interviewing, and reacting. Furthermore, we found differences in the character design elements and characteristics that users expect based on the VI's field of activity. As a result, this study suggests applications to character design to accommodate these variations.

The Study on the Relationships between Team Leader's Emotional Intelligence and Subordinate's Organizational Attitude, Behavior Focused on Examining the Mediated Effect of Leader Trust (상사신뢰의 매개효과에 따른 팀장의 감성지능이 부하의 태도 및 행동에 미치는 영향력 분석)

  • Kim, Sung-Eun
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.199-230
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    • 2012
  • This study introduced trust dimension as a mediating variable and analyzed in order to investigate the empirical mechanism on the process of leader's emotional intelligence which is a emotional factor to produce organizational effectiveness. Based on the empirical analysis, first of all, this study found whether the team leader's emotional intelligence gives an influence on the subordinate's trust in leader. Secondly, this study examined the multidimensionality of trust by selecting subordinate's cognition-based trust and affect-based trust on the team leader as mediating variables between team leaders's emotional intelligence and subordinate's affective commitment, organizational citizenship behavior. I found the theoretical implications based on this study; first, from the view on cognition-based and emotion-based trust, the integrated verification of the process of the trust in leader as a mediating role, second, verification of the relationship between leader's emotional intelligence and trust in leader which was not studied before, third, the methodological try to prevent from the common method bias problem through the evaluation of a team leader on a subordinate's organizational citizenship behavior. This study also suggested the ways to apply those theoretical implications to human resource management.

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A study on the emotional identification lighting of AtoN facility by LED (LED에 의한 항로표지 시설의 감성식별 조명에 대한 연구)

  • Oh, Jin-Seong;Choi, Jo-Cheon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2010.04a
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    • pp.145-147
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    • 2010
  • This study is the visually emotional identification lighting for easy to distinguish using 3colors LED on AtoN facility in shore and harbor, which have realized a controller for certainly express the mouth of a harbor by red light and green light of both sides a harbor and for synchronization at a time of right and left or serial sequential the harbor guidance light through synchronizer or timer by GPS. There is expectation effect that is prevent a confusion about distinguish of facility by ship's operator and to beautify a night scene of harbor, which is expressed to emotional identification lighting differ from great many lighting of harbor with variable color lighting the lighthouse body and vertical layer color lighting using LED. The function of AtoN is adapted that guidance light through synchronization or serial sequential lighting and display of harbor safety message by CW lighting, and this system is the power consumption greatly reduce by candle alternated high light LED.

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Effect of Color Overlay on Reading Comprehension Depending on Emotional State (감정 상태에 따라 색 오버레이가 언어 인지 기능에 미치는 영향)

  • Park, Yoon;Yang, Janghoon
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.332-343
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    • 2016
  • With the advance of digital technology, new methods which acquire color information and combine it with various contents are emerging. Color has some effect on emotion while it gives some information as component of an image. In addition, change in emotion and sensation from color stimulus makes some change in cognition. This research investigate the effect of color overlay on cognition depending on emotional state. With this goal, subjects consisting of 10 men and 10 women solved some problems with color overlay of red, orange, and green after watching short video clips which intend to induce target emotion. Experimental results show that red color overlay under positive emotion significantly reduces the average score of solving problems, while green overlay under negative emotion significantly increases it. It is also analyzed that there is not statistically significant difference in cognitive function with color overlay while it is significantly better under positive emotion than negative emotion without color overlay.

An Empirical Study on the Effect of Humor Sense of Leader on Innovative Behavior and the Moderating Effects of Empowerment (리더의 유머감각이 구성원의 혁신행동에 미치는 영향 및 임파워먼트의 조절효과에 관한 연구)

  • Jung, Hyun-Woo
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.89-114
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    • 2012
  • The purposes of this research are to examine the effect of humor sense of leader on innovative behavior and to examine the moderating effects of empowerment on the relationship between humor sense of leader and innovative behavior. For these purposes, literature review and survey research were conducted. The 350 questionnaires were sent to the 10 manufactural firms in the Pusan and Kyungsang Nam-Do region for empirical analysis. Total 276 usable responses were collected(effective response rate : 78.86%). The major findings of the empirical research are as follows ; First, generation of humor, use of humor, attitude of humor and evaluation of humor which are composed factors of humor sense of leader have positive influence innovative behavior. Second, composed factors of humor sense of leader have differential influence on innovative behavior by empowerment. In conclusion, humor sense of leader is expected to improve innovative behavior which is individual behavior in an organization. Therefore, managers have to develop innovative behavior by exhibiting humor sense, considering empowerment.

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Active Rule System Based on User's Emotional Margin for Power Saving Control (절전제어를 위한 사용자 감성마진 적용 능동규칙시스템)

  • Lee, Yonsik;Jang, Minseok;Kang, Sunkyung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.119-124
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    • 2014
  • In this paper, we propose the active rule system applying with emotional margin for power saving control. The proposed system in this paper is a part of the system which derives smart power saving by adjusting the illuminance using active rules within compromising the user's emotion. For this, we set the specific range of standard illuminance and the lower bound of user's emotional margin of illuminance based on measurements and analysis, and use these data in design of active rules. And then, we design and implement the active rule system using mobile agent. The mobile agent in the proposed system migrates to the destination sensor nodes, acquires and transmits sensor data according to the purpose and needs through the active rules, and directly executes the actions corresponding to the optional events(changed sensor data and/or time etc.). And then, we show the potential applicability of the proposed active rule system in various active sensor network applications through the interaction with the rule base and mobile sensor network middleware system.

A Verification on the Effectiveness of Middle Managers' Emotional Leadership in Food Service Management Companies (위탁급식업체 중간관리자의 감성리더십 효과성 검증)

  • Kim, Hyun-Ah;Jung, Hyun-Young
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.36 no.4
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    • pp.488-498
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    • 2007
  • The purposes of this study were to: a) provide evidences concerning the effects of emotional leadership b) examine the impacts of emotional leadership on employee-related variables, 'job satisfaction', 'organizational commitment', 'organizational performance' and 'turnover intention', and c) identify a conceptual framework underlying emotional leadership. A survey was conducted from August 23 to November 3, 2005 to collect data from mid-level managers in food service company headquarters (N=219). Statistical analyses were completed using SPSS Win (12.0) for descriptive, reliability, factor and correlation analyses and AMOS (5.0) for confirmatory factor analysis and structural equation modeling. The main results of this study were as follows. First, the managers gave the highest point to their leaders in the emotional leadership competence 'organizational awareness : reading the currents, decision networks, and politics at the organizational level' and gave the lowest point in the emotional leadership competence 'influence: wielding effective tactics for persuasion'. Second, the means of job satisfaction was above the midpoint (3 points). Employees' job satisfaction with 'coworkers' was relatively high. However, the extents of satisfaction with 'payroll' 'promotion', and 'work environment' were relatively low. Third, the organizational commitment was above the midpoint (3 points). In the organizational commitment, 'loyalty' factor was higher than 'commitment' factor. Fourth, the means of organizational performance was above the midpoint. The highest organizational performance variable was 'internal efficiency; trying to reduce cost' and the lowest organizational performance variable was 'internal fairness ; equitable treatment and all are treated with respect with no regard to status and grade'. Fifth, most respondents intended on 'thinking of quitting ; towards turnover process'. Sixth, the test of hypothesis using structural equation modeling found that emotional leadership produced p[Isitive effects on job attitude and job performance. Emotional leadership enhanced job satisfaction and organizational commitment, and in turn, employees' attitude positive effects on organizational performance; emotional leadership also had a direct impact on organizational performance

Aspect Based Sentiment Analysis System of Hotel Review, Reflecting User's Preference (감성분석 기반 호텔 리뷰의 특성별 극성 분석 및 유저의 선호도 반영 시스템)

  • Shim, Hayeong;OH, Sujin;Kim, Ung-Mo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2018.05a
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    • pp.281-284
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    • 2018
  • 인터넷을 통해 정보를 쉽게 공유하게 되면서 소비자는 제품이나 서비스를 이용하기 전 효율적인 의사 결정을 위해 먼저 작성된 다른 사람의 의견을 참고한다. 또한 기업은 이러한 소비자의 의견을 수집하여 제품의 피드백이나 마케팅 등 비즈니스적인 측면으로 활용한다. 수많은 상품평과 후기에서 특정 제품 또는 서비스에 대한 감성을 식별할 수 있다는 점에서, 감성분석은 소비자와 기업 모두에게 주목받고 있는 기술이다. 합리적인 결정을 위해, 소비자는 해당 웹사이트에서 제공하는 데이터를 참고하며, 이 데이터는 웹사이트마다의 기준에 따라 필터링된다. 하지만 제품/서비스에 따라 개인이 중시하는 부분이 다르기 때문에, 실질적으로는 다른 사용자의 의견을 참고하여 합리적인 결정을 내린다. 본 논문은 호텔의 리뷰를 여덟 가지 특성으로 구분하고, 각 특성별로 극성을 분석한다. 또한 사용자가 선호하는 특성에 가중치를 부여하여 순위를 나타내는 시스템을 제안한다. 극성분석 단계에서는 주어진 리뷰를 여덟 가지 특성으로 분류하고, 긍정/부정의 극성으로 분류하는 기계학습 알고리즘을 사용한다. 각각의 특성에 대해 가중치를 적용하여 얻을 수 있는 순서는 기존에 제공되는 순서보다 사용자의 선호도를 정확히 반영한다, 또한 본 논문의 제안을 호텔뿐만 아니라 다양한 제품/서비스에 적용하여 선호도를 반영한 순위 정보를 제공한다면 소비자의 합리적인 의사 결정에 도움을 줄 것이다.

Study of Brain Activity using Eye Movement to Visual Stimuli (시각 자극에 따른 안구 운동 시 뇌 활성화에의 연구)

  • Yu, M.;Lee, S.J.;Lee, J.O.;Park, Y.G.;Kim, S.H.;Kim, K.;Hong, C.U.;Kim, N.G.
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.11a
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    • pp.181-184
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    • 2003
  • 본 연구에서는 시각자극에 의하여 안구 운동 시 뇌의 학습, 인지, 집중력을 활성화시키기 위하여 무한대 회로($\infty$)를 이용하여 연구를 수행하였다. 뇌파 유도를 하기 위한 무한대 회로($\infty$)는 LED 모양을 하고 있으며 이것을 실행시키기 위하여 LabView 프로그램을 사용하였다. 시각자극을 제시하기 위하여 LED의 수를 각각 26, 51, 101개로 구분하였고 점멸 시간은 50, 150, 250㎳로 하였다. 시각 자극 제시 조건의 변화에 의하여 유도되는 뇌파를 Fz, Cz, Pz, Fpl, O1, O2 부위에서 측정한 결과 LED의 수가 적고 점멸 시간이 길어질수록 $\beta$파의 비율이 증가하는 경향을 보였다. 이 결과는 LED의 점멸 움직임의 불연속적인 요인에 의하여 $\beta$파의 비율이 증가했을 것이라 생각한다. 본 연구를 통하여 얻어진 결론을 역이용하여 원하는 뇌파를 유도할 수 있는 시각 제시 방법이 완성되어 진다면, 이는 뇌기능 장애 환자의 재활이나 학습 장애의 아동에게 있어 효과적인 방법이 될 것이다.

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