• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.121-126
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• 1998

인간이 쾌적하다고 느끼게 되는 것에는 인간과 환경간의 상호작용이 포함되어 있다. 쾌적한 환경을 만든다고 할 때에는 인간과 환경을 하나의 시스템으로 두고 관련되는 여러 요소들이 계속적으로 피이드백 되는 것으로 생각하여야 한다. 쾌적감이란 여러 가지 감성 요소가 복합적으로 조합되어 하나의 이미지와 합치되는 것으로 표현되는 고도의 심리적인 체험감이다. 그러므로 쾌적환경에 대하여 인간의 특성을 중심으로 설계하려고 하면 인간이 쾌적환경을 인지하는 과정이 어떤 과정을 거치게 되는가를 알고 그 특성을 고려하여야 한다. 본 연구는 쾌적감을 구성하고 있는 요소이미지가 어떻게 구성되어 있으며, 환경요소에 대한 감각이미지와는 어떤 구조로서 이루어져 있는 지를 실험적으로 알아보고 퍼지 추론을 이용하여 표현하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.536-542
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• 2012

This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

• Culinary science and hospitality research
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• v.19 no.3
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• pp.173-193
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• 2013

This study was conducted to investigate the effects of servicescape factors(space, convenience, aesthetics, comfortableness, cleanliness), brand reputation and experiences factors(feel, think, act, relate) on emotional and cognitive reactions of visitors to Korean restaurants. It also investigated the relationship between emotional and cognitive reactions and brand loyalty. A total of 353 questionnaires were analyzed using the factor analysis, a reliability test, and structural equation modeling analysis. The results revealed that space, aesthetics and comfortableness were positively related to emotional reaction, and convenience and cleanliness were related to cognitive reaction. This study also found that brand reputation was positively related to emotional and cognitive reactions. Moreover, it was found that think was positively related to emotional reaction, and feel, think, act and relate were positively related to cognitive reaction. Finally, cognitive reaction was positively related to loyalty. Therefore, Korean restaurant marketers should introduce or strengthen servicescape, brand reputation and experiences, which increases brand attitude or loyalty.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.307-317
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• 2017

This study was to identify the factors influencing college life adjustment and sub-scales of nursing students. Self- report questionnaire surveys were conducted toward 282 freshman nursing students to measure college life adjustment, psychological well-being, emotional intelligence, and self-efficacy. Data were collected from September 22 through October 7, 2016. This study was analyzed using SPSS Win 18.0. The average mean of college life adjustment was 3.36 and academic activity was the highest, followed by individual psychology, social experience, Interpersonal relationship, and career preparation. A correlation of psychological well-being, emotional intelligence, self-efficacy, college life adjustment and sub-scales showed positive correlation. The strongest predictor of college life adjustment was a self-efficacy. And sub-scales, the strongest predictor of academic activity was academic achievement, career preparation was self-efficacy, individual psychology and social experience was emotional intelligence, and Interpersonal relationship was psychological well-being. An intervention program which includes these significant variables of subjects is essential to improve of college life adjustment.

• Science of Emotion and Sensibility
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• v.10 no.2
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• pp.209-220
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• 2007

The purpose of this study is to investigate the words that represent the human sensibility for the water space. The selection of certain words for human sensibility valuation is very important things because of make standard for human sensibility valuation in water bodies. At the first step of the research, 129 words were collected from the subjects by imagination in group of specialist, studies on water space, studies on landscape valuation and studies on human sensibility valuation in out door environmental. At the second step, the suitability test was done and 39 words collected over an average 3.5 point. This words test was 5 point measure to similarity water bodies. At the third step, the factor analysis, cluster analysis, Multi Dimensional Scaling was performed on data, and 9 words were selected from the analysis. Finally, selected comfortable words for human sensibility valuation in water space is hands-on experience, natural, sensibility, harmony, clear, good-feeling, dynamic, free-heart, romantic. The significance of the present study is that it contributes the progress of uncovering the axis of the human sensibility by carefully selecting the words that represent the human sensibility.

• Digital Contents
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• no.11 s.138
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• pp.108-111
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• 2004

30,40대 세대들에게 무협에 대한 향수는 짙다. 때문에 무협은 게임에 있어서도 영원한 소재가 되고 있고, 무협게임 마니아층도 생각보다 두텁다. 전통의 게임사 엠게임이 야심차게 준비하고 있는‘영웅 온라인’은 어린 시절 무협에 품었던 감성을 적절하게 담아내고 있다. 물이 날아 오르고, 검기와 검강이 난무하고, 내공으로 검을 움직이는‘이기어검술’등 우리가 상상했던 무협을 게임상에서 체험할 수 있는 것이 다. 최근 클로즈베타 서비스에 들어간 영웅 온라인을 살펴봤다.

• Archives of design research
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• v.15 no.4
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• pp.139-148
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• 2002

This study deals with the occurrence and application of 'Fun' as a linguistic function through form-giving. As a linguistic function, Fun could be defined, in a broad sense, as an emotion of desire when in relation to artifacts, and, in a narrow sense, as a physical or mental response when a person discovers unexpected information or artifacts. Hence, the occurrence of 'Fun' could be an analogy of a removal of a 'mental block' from using (or perceiving) artifacts. As an aspect of cognitive psychology, the context of form-giving, which has meanings in both artifact and design activity, will deal with an important factor of form-giving. From that, the elements of the context and the transformation of the elements are suggestive of 'Fun-oriented form-giving'. Hence, this study will show how to deal with that elements, what is required condition on it, 'Fun' in form-giving, and the Mechanism of Occurrence of 'FUN' based on this study, will be expected to apply them for product-concept effectively and Form-Giving fashionably.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.33-44
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• 2012

The purpose of this study is to investigate the impact of experiential marketing on brand personality in the hotel restaurant. Especially, it verifies the relationship between experiential marketing and brand personality factors in hotel restaurants. Research methods targeting customers with deluxe hotel dining experience draw detailed brand personality factors and hotel restaurant experiences, along with an investigation of relationship between brand personality and strategic experience. As a result, among five factors of sense, emotions, perception, behavior, and relationship, only action and relationship influence competence, good feelings, activity, sophistication among five factors of competence, good feelings, activity, sophistication and strength. Therefore, future research should include the comparison of brand personality dimensions and the development of criteria for brand personality.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.137-140
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• 2012

본 연구는 갤럭시 폰을 선호하는 사용자의 감성경험디자인 요소의 주관적 관점을 밝히는데 초점을 두었으며 주관성 연구를 위해 Q 방법론을 통해 3개의 유형을 발견할 수 있었다. 제 1 유형은 합리적 행동 추구 유형으로 갤럭시 폰에 대한 직 간접 체험을 통해 감성품질에 대한 높은 기대치를 가지고 있으며 휴대성과 사용성을 중요시 하고 외형의 형태와 재질에 관해서는 낮은 선호도를 가지고 있음을 알 수 있었다. 제 2 유형은 계획된 행동 추구 유형으로 주관적인 개인의 지각을 중요시하며 기능, 물리적 느낌 그리고 사용성 모두를 중요하게 생각하고 사용함으로써 얻어지는 즐거움과 효율을 선호하는 유형으로 구분되었다. 제 3 유형은 차별적 개성 추구 유형으로 개인이 소유한 제품을 통해 다른 이에게 전달하고자 하는 메시지를 중요하게 여기며 심미적 요소의 차별을 통한 개성 표출을 중요시하는 유형으로 파악되었다.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.108-115
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• 2018

The atmosphere is a popular word in everyday life. There is often an atmosphere when we enter a particular place. As if to say, The mood is perceived as an emotional and subjective word. Atmosphere is subjective and there are different feelings, but there are definitely certain feelings that people can relate to. The researcher examines the question in the paper and analyzes how the atmosphere in the space could be explained. So I will research about $B{\ddot{o}}hme^{\prime}s$ aesthetics which is called atmosphere. and analysis how his atmosphere is applied in nowadays art. So this study has two purposes. First is the notion of the atmosphere, not the atmosphere of rational perspective, it's about emotional and perceptual experiences. Therefore a connection about audience and arts is the most important focus in atmosphere. So the other purpose is Olafur Eliasson's Atmosphere. he is an artist about this perception. His work requires spectator intervention and participation to make it a perfect art. There is also a element in Eliasson's philosophy, in which the perceptual experiences of visitor's relationship between the work and the viewer, and eliminates the boundary as a perceptual expression.