• Journal of the Korea Computer Graphics Society
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• v.23 no.5
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• pp.51-56
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• 2017

In this paper, we define "presence" as a physiological and emotional feeling which feels that he or she is immerged in a specific artworks when he/she is very interested in the artwork. To measure the presence, we use a combined approach of subjective survey and brain signals (EEG). Subjective survey includes PQS (presence questionnaire survey) and IDQS (individual differences questionnaire survey). We experimented with 30 random populations, and we performed Cronbach's ${\alpha}$ test to verify the validity of the survey results. We also cross-checked the survey with EEG test for the populations. From our experimentation, we conclude that opponent color (e.g. yellow and blue) makes strong excitation on presence. In this paper, we believe that there are strong presence even in the abstract images, and it can be stronger than photo-realistic images if we well-design color, forms on the artwork.

• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.69-77
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• 2013

This research validates the correlation between usability and functional attributes whilst comparing the degree of satisfaction of information framework used in museum mobile apps via usability evaluation in pre-visit setting. In cases of Bilbao Guggenheim and American Natural History Museum apps, the degree of satisfaction measured for information service, functional attributes, motivation for actual museum visit and during-visit usability of the apps were all highly evaluated. Such evaluation data indicates the increased usability of apps when mobile applications take user-friendly design that intuitively reflect users' interests and needs. After thorough analysis of correlation between usability and fictional attributes, data pointed to more meaning relationships existed in non-intrusiveness and personalization than other functional attributes. In conclusion, we were able to acknowledge the usability of museum mobile apps depends upon the interaction between content and functional attributes rather than entertainment factor and technology.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.479-486
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• 2017

The purpose of this study is to analyze the preference and value of consumers through the package design of cosmetics with the concept of cause branding, and to propose a package design that can satisfy consumers' needs. I have recruited an experimental group that emphasizes the importance of package design in purchasing cosmetics. And Survey and in-depth interviews were conducted by comparing cause brand's product with general brand's product. In the first experiment, the items were classified into cognitive, emotional, and behavioral responses and a total of 31 subjects were surveyed. In the second experiment, six interviewees were interviewed through a questionnaire prepared by extracting 4 items from Sheth 's consumption value standard. As a result of the experiment, consumers preferred a design that can quickly and accurately grasp the information of the product. Especially, it is not easy to know whether it is a cause brand's product. So It should be stated in the package how it will be socially beneficial.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1034-1044
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• 2016

This study seeks a method to objectively evaluate sensibility based on Big Data in the field of design. In order to do so, this study examined the sensibility responses on design factors for the public through a network analysis of texts displayed in social media. 'Hanbok', a formal clothing that represents Korea, was selected as the subject for the research methodology. We then collected 47,677 keywords related to Hanbok from 12,000 posts on Naver blogs from January $1^{st}$ to December $31^{st}$ 2015 and that analyzed using social matrix (a Big Data analysis software) rather than using previous survey methods. We also derived 56 key-words related to design elements and sensibility responses of Hanbok. Centrality analysis and CONCOR analysis were conducted using Ucinet6. The visualization of the network text analysis allowed the categorization of the main design factors of Hanbok with evaluation terms that mean positive, negative, and neutral sensibility responses. We also derived key evaluation factors for Hanbok as fitting, rationality, trend, and uniqueness. The evaluation terms extracted based on natural language processing technologies of atypical data have validity as a scale for evaluation and are expected to be suitable for utilization in an index for sensibility evaluation that supplements the limits of previous surveys and statistical analysis methods. The network text analysis method used in this study provides new guidelines for the use of Big Data involving sensibility evaluation methods in the field of design.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.4
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• pp.101-115
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• 2020

It is very important for companies to form a strong brand resonance to maximize profits, attract new customers, and prevent them from leaving existing customers. In this study, we examined the relationship between brand awareness factors and brand attachment leading to brand identity cognition, brand performance, and brand emotion, and verified how brand attachment plays a role in shaping brand resonance. As a result, it was confirmed that brand emotion among brand awareness factors is a key factor affecting brand attachment and forming brand resonance. In addition, if the perception of brand identity is established until the true brand resonance of consumers is established, they will experience the true value of the brand through differential performance on the brand, and further increase the emotional response of consumers. This led to deep solidarity with the brand and consumers through attachment to the brand, interacting with the brand and showing high brand empathy behavior.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.79-84
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• 2019

Based on the assumption that the environmental color of the general hospital would affect the psychological and emotional aspects of the users, this study conducted an emotional evaluation of the environmental color of the lobby of the general hospital. The purpose of the research is to examine the requirements of environmental colors that are more positive and give psychological satisfaction when planning the general hospital's environmental color. For this, eight major general hospitals in Korea were directly inspected for environmental colors, and based on this, color palette was created to conduct an emotional vocabulary evaluation. As a result, it was found that the effects of brightness among the color factors affecting the environmental color sensitivity evaluation were greater, and that the greater the variation in the range of degrees and colors, the more negatively it was found to affect the emotional response.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.80-88
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• 2019

With more emphasis on emotional communication with users in product design field, designers' clear and prompt grasp of user's emotion has become the core activity in product design research. To increase the flexibility applying emotion measurement in the process of product design, this study has used Facial Action Coding System (FACS) of behavioral emotion measurement method in product design evaluation. To select specimens, it has flexibly used the emotional product Image Map. Then this study has selected six product irritants inducing positive, negative and neutral emotions, and conducted FACS experiment with ordinary product users of 20 generations as the experimental subject, and analyzed users' emotional state in response to the irritants through their facial expressions. It also analyzes the advantages and disadvantages of FACS in the process of product design, such as "recording users' unconscious facial expressions" and puts forward some applicable schemes, such as "choosing a product stimulus with high user response". It is expected that this paper can be helpful to the flexibility of FACS as a method to predict user's emotion in advance at the trial stage of product design before launching them to the market.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.401-412
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• 2022

Children will present phobic psychology in the special environment in hospital. Therefore, children's psychological emotions should be taken into account in the construction of the hospital environment. After that, the three stages and seven emotional factors which stimulate children's emotions will be summarized and applied to the graphic performance in children's hospitals, so as to alleviate children's fear. Plus, through the analysis of domestic and foreign cases, the graphic representation types of children's hospitals are divided into modern design, illustration design, three-dimensional design, interactive design, and these emotional factors are integrated into the graphic representation for evaluation. Here comes the evaluation results: there are little or no emotional factors in modern design; there are less emotional factors in illustration design and three-dimensional design due to less feelings and experiences. However, the results show that children feel much better from all aspects because there are more emotional factors with the help of interactive design. Based on the above evaluation results, here comes the graphic design guidelines for children's hospital waiting room.

• Archives of design research
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• v.18 no.4 s.62
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• pp.139-146
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• 2005

Animation works have been peformed by the objective sensitivity and experience so far. Software designs have been also manufactured based on intelligent data because they are easy to objectify and digitalize. In contrast, there are many elements, which human senses are hard to objectify and digitalize. This study investigates how to digitalize and objectify human senses and how to use them as the quantitative data and its subject is a flying path. In the experiment, this study collects some sensitive words for how human beings express the living path. The evaluation words for sensitivity through the collected sensitive words are extracted and the sketch images for the flying path are collected from the extracted evaluation words for sensitivity. Based on the collected sketch images, the samples of real moving image, which are the core of this study, are manufactured. Then, quantification theory III and I are used in order to analyze the correlation between the sensitive words representing the flying path and the samples of moving image. As a result, this study can figure out the structure of sensitive words and the samples of moving image and analyze the physical stimulating elements for the flying path. The flying path corresponds to the path that the object has passed. Some unique sensitive words are expressed by means of interacting some sensitive stimulating elements after looking at such a path. There are some elements that stimulate the senses and they include the physical elements such as speed, rotation, pattern and length of arc. The purpose of this study is to objectify and quantify the animation works that are created by animators' subjective thought and experience and to use them in animation works in the future.

• Journal of the Korean Applied Science and Technology
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• v.35 no.4
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• pp.1120-1133
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• 2018

The purpose of this study is to validate the failure attribution factors affecting emotional changes after a failed service by local restaurant users, and the relapse effects of the perceived failure of a customer's brand relationship. In this study, the implications of this study can be divided into the null theory and the homogenous theory, in which the study of the relationship between individual belief that influences the null theory and the post-gender emotional response is minimal. The independence of the crash response (angerous VS compassion) has been equally validated as building a belief-gathering-emotion three-step model. First, emotional BRQ (intimate and love) has a reduction effect on controllable geeks, and behavioral BRQ (relative existence) has an extended effect on controllable geeks. From a management perspective, restaurant managers should be less aware of the repeatability of a customer's service failure and call for customer sympathy. Integratedly, restaurant managers must control the customer's perception of service failure and restore the impact of the customer's BRQ on emotional reactions. A variety of service recovery measures should be established and the cerumen should be controlled. In addition, since BRQs have different effects on anger and sympathy (extended VS), different service failure recovery plans should be presented depending on the characteristics of the customer BRQ. For example, measures such as monetary compensation or fair dealing, emotional distribution to close and loving customers, and persuasion of reciprocal benefits to interdependent customers should be developed according to circumstances. This study explored the effectiveness of the geeks after a service failure and has limitations that do not take into account the various regulatory factors in the BRQ-return-Empression process. Thus, in further studies, the effects of adjusting service failure strength should be considered and a more complete model should be built.