• Management & Information Systems Review
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• v.35 no.3
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• pp.23-36
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• 2016

As a new alternative to cash and credit-cards, mobile payment has been attracting world's attention. Although fin-tech, a mobile payment system provider, has been a rising issue, mobile payment systems is not yet widely used domestically. Because trust is the most important element in revitalizing the mobile payment system, we hoped to develop a hierarchical trust model to analyze the multi-dimensional trust factor. In this study, surveys were conducted to identify the components that affect the overall trust of a mobile payment system. It has been concluded that cognitive trust, affective trust, trust in system quality affect the overall trust of the system, and this trust affects the continuance intention of users.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.67-92
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• 2005

This study investigates the influence of the mother brand's product types on the consumers' brand evaluations on consistent and inconsistent brand extensions. The study shows that brand extensions consistent with the mother brand's product type have better brand evaluations than inconsistent brand extensions. The study also shows that brand extensions consistent with utilitarian mother products are much more important than consistent brand extensions with hedonic mother brands. Furthermore, results show that the types of consumer involvement influence the consumers' brand evaluations by interacting with types of mother brands and consistency of brand extensions.

• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.111-120
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• 2014

The purpose of this study was to find out how a canoe leader's revolutionary leadership affects his trust and how a leader's trust affects the organizational commitment. 350 participants were selected out of male and female registered as canoeists by the Korea Canoe Federation in 2011 through the random sampling. Except for 26 data with those not seriously taken, 324 responses were taken as valid samples. Frequency analysis, reliability analysis, factor analysis, correlation analysis, and multi-regression analysis have been conducted. The conclusion is as follows: First, a leader's revolutionary leadership positively affects his trust. Secondly, a leader's revolutionary leadership has a positive effect on his organizational commitment. Lastly, a leader's trust positively affect the organizational commitment.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.334-339
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• 2008

요즈음 각종 미디어를 통해 '디지로그' 라는 신조어가 주목 받고 있다. 디지로그의 핵심은 디지털 기반의 이분법적인 사고의 틀을 보완하기 위해 아날로그적인 감성의 도입을 의미한다. 이는 기능중심적인사고로 해결할 수 없는 인간과 컴퓨터의 간극을 새롭게 조명할 수 있는 기회를 제공함으로서 HCI 문제의 새로운 대안으로 떠오르고 있다. 기존 생활가전제품 인터페이스의 중요한 목적은 사용성, 유용성과 같은 기능적인 측면 이었다. 이는 제품자체의 목적을 그 기능에 국한하였기 때문이다. 하지만 현재 에어컨, 냉장고와 같은 생활 가전제품들의 위상은 기능을 넘어 집안의 인테리어의 요소로써의 역할 뿐만 아니라 자신을 대변 할 수 있는 혹은 과시하고 싶은 명품 이미지로써 점차 자리잡기 시작하였다. 또한 TFT Color LCD의 도입은 제품의 상태를 단순히 전달해 주는 단계를 벗어나 심미적인 표현까지 가능하게 해주었다. 이를 계기로 수채화 표현기법과 같은 아날로그 메타포를 활용한 감성적 인터페이스가 시도될 수 있었다. 아날로그 메다포를 활용한 디지털 가전 인터페이스의 첫 번째 단계는 스타일이다. 아날로그적인 스타일을 가장 대표적으로 보여주는 것은 바로 회화영역이다. 에어컨 공기청정기능의 프로그레시브 영역에 수채화로 표현된 산과 들을 보여줌으로서 인터페이스가 하나의 풍경화로서의 접근이 가능하게 된다. 이는 소비자들에게 정신적인 만족감과 더불어 제품의 프리미엄의 이미지를 각인시킨다. 두 번째 단계는 스토리이다. 기능을 디지털의 On/Off에 의거하여 나열 하기보다 기능과 기능사이의 문맥을 스토리로 연결함으로서 아날로그적인 접근이 가능하다. 이러한 스토리의 기준은 사용자의 경험에 기인하여 만들어지게 된다. 마지막으로 활용할 수 있는 단계는 컨텐츠이다. 이제는 한가지로 집중된 기능만으로는 사용자를 만족 시킬 수 없다. 사용자에게 인간적인 체온이 느껴지는 아날로그적인 컨텐츠를 제공함으로서 인터페이스 자체로 감동을 줄 수 있게 된다. 이와 같은 변화는 디지털제품의 궁극적인 목표가 사용자에게 있다는 것을 다시 한번 확인시켜준다. 이제는 똑똑하고 편리한 인터페이스를 넘어 사용자체가 감성적 만족감을 주는 매력적인 인터페이스로 진화 하고 있는 것이다.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.163-175
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• 2018

The age of the $4^{th}$ Industrial revolution characterized with artificial intelligence leads to increased interest in emotional aspects representing humanity as counterpart competence to the digital literacy, As the educational model to foster emotional intelligence, noticed is 'maker education based on design thinking process,' since it cultivates the spirits of empathy, intuitive thinking, collaboration, communication, sharing, and openness. In this context, this study aimed to examine relationship between the educational model and emotional intelligence. For this purpose, a case study has been conducted with 37 undergraduate students in an University general education class, and the results of data collection and analysis confirmed positive influences of the program in enhancing most components of the emotional intelligence.

• The Research Journal of the Costume Culture
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• v.23 no.6
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• pp.1004-1020
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• 2015

The purpose of this study is to assess whether the emotional leadership of the CEO of a fashion company has a significant influence on corporate performance. In this study, a survey was conducten on employees of fashion companies from August 1 to 30, 2015, and 350 copies of questionnaires were collected and used for analysis. Factor analysis, reliability analysis, and regression analysis were employed to analyze the data using SPSS software (ver. 21.0). According to the study results, if a fashion company CEO has higher emotional leadership, it leads to an increase in the job satisfaction and performance of the staff members, and an improvement in new product performance thanks to more investment and development and an expanded R&D staff. Additionally, the higher emotional leadership of the CEO contributes to an increase in operating profits, sales, and market share. Therefore, the importance of organizational culture was confirmed by its regulation effect on the emotional leadership and management performance of a fashion company. According to the results of this study, the emotional leadership of a CEO plays an important role in improving the performance of a fashion company, and future studies are needed to identify how to enhance the corporate performance of a fashion company from various perspectives.

• The Journal of Korean Association of Computer Education
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• v.14 no.1
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• pp.91-109
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• 2011

This study describes the design and development of personalized e-Tutor to facilitate e-Learning. An e-Tutor was developed to provide personalized cognitive, emotional, and social learning supports automatically and integrated into an e-learning system. Fourteen learning supports selected in this study were consisted of eight cognitive, three emotional, and three social factors respectively. Participants were 202 adult learners in corporate training environments. The result indicated that e-Tutor was perceived useful in general. Amongst three, cognitive support was perceived as the most useful. Emotional and social supports of encouraging learners and facilitating interactions among learners were also reported useful to facilitate the desired learning outcomes.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.23-28
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• 2004

In this paper, we investigated the affective components of facial beauty. In study 1, we did factor analysis of affective evaluations of the faces, and about 65% of the variances are explained by only two factors. Two factors were named 'sharp' and 'soft', respectively. In study 2, the correlation between facial beauty and affective evaluations was analyzed, and the correlation between facial beauty and sharp factor was significant. In study 3, we made the new images by morphing and warping the faces: 'average', 'high-ranked', and 'exaggerated'. The participants evaluated the 'high-ranked' face more beautiful than the 'average' face, and the 'exaggerated' face more beautiful than the 'high-ranked' face. The rating of affective words on the faces showed that the 'average' face was related to 'soft' impression, the 'high-ranked' image to 'sharp' impression, and the 'exaggerated' face might have double impression. These results might support the directional hypothesis for the facial beauty.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.789-796
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• 2010

The purpose of this study was to test a large screen and rear-projected virtual reality (VR) interface in color choice for environmental design. The study piloted a single three-dimensional model of a bedroom including furniture in different color combinations. Using a mouse with an $8'{\times}6'$ rear-projector screen, participants could move 360 degree motion in each room. The study used 34 college students who viewed and interacted with virtual rooms projected on a large screen, then filled out a survey. This study aimed to understand the interaction between the users and the VR interface through measurable dimensions of the interaction: interest and user perceptions of presence and emotion. Specifically, the study focused on spatial presence, topic involvement, and enjoyment. Findings should inform design researchers how empirical evidence involving environmental effects can be obtained using a VR interface and how users experience the interaction with the interface.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.371-378
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• 2018

The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.