• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.421-422
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• 2018

가상 현실을 이용한 게임 환경은 하드웨어의 한계로 게임 속의 가상현실 공간에 비해 실제 유저가 활동하는 게임공간은 한정되어져 있다. 이러한 물리적인 한계는 게임의 내용을 제한시키게 되고, 공간 안에서 반복된 패턴을 느끼게 해 게임 레벨 디자인에 한계를 가져오게 된다. 이에 물리적으로 한정된 공간에 대해 게임 속에 다양한 공간 디자인을 설계하고 실험을 통해 통해 공간의 감성적 한계를 극복해보려 하였다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.22-23
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• 1999

제품이 가지는 감성적이고 사회적인 기능이 디자이너가 고려해야 할 중요한 요소로 대두되면서, 제품 디자인은 제품 자체를 분석하고 개선한다는 소극적인 관점에서 벗어나 사용자의 제품 사용상황을 이해하고 그 안에서 숨겨진 니즈를 파악하여 새로운 사용상황을 제안하는 적극적인 관점으로 그 범위를 넓혀가고 있다. (중략)

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1040-1042
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• 2012

본 논문에서는 SNS 플랫폼 기반의 버티컬가든 관리시스템을 개발하였다. SNS 플랫폼 기반의 버티컬 가든 관리시스템은 트위트나 페이스 북과 같은 모바일을 지원하는 SNS 플랫폼을 활용하여 재배할 식물(작물)과 사용자가 감성적인 소통을 수행할 수 있도록 하고, 그 소통되는 감성 정보를 이용하여 식물의 생장을 효과적으로 관리할 수 있도록 해준다.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.589-598
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• 2008

The purpose of this study was to compare the emotional responses of people with visual disability with those of normal people and to understand their similarity or differences in order to apply the new understandings into the future research on Web Accessibility Guidelines. For this purpose, a Web survey system was developed using 15 auditorial stimuli prepared based on the Media Taxonomy and 11 emotion measuring criteria selected from the literature review. After developing the system, emotional responses of 31 people with visual disability and 53 normal people were collected through the Web. The results of the survey showed that the emotional responses of people with visual disability were similar to those of normal people, although there were some exceptional cases. Therefore, it is clear that emotional needs of people with disability should be taken count of in the Web accessibility discussions and further in-depth studies on the emotional characteristics of people with disability are necessary.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.166-182
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• 2016

This study intended to verify the impact of non-verbal communication of servers in the service industry on the affective path among customer's positive emotion, self-identification, and loyalty(behavioral and attitudinal loyalty). The data of 397 customers of typical fast food restaurants in Busan and Gyeongsangbuk-do area were analyzed with SPSS and AMOS, and the hypotheses were verified through structural equation model after frequency analysis, as well as exploratory and confirmatory factor analysis. According to the empirical analysis, all three components of server non-verbal communication in the service industry, body language, pseudo language, and body appearance, in respective order, had positive (+) influences on the positive emotion of customers. In addition, customer emotion had a positive (+) influence on brand self-identification. Finally, self-identification had a positive (+) influence on behavior loyalty and attitudinal loyalty. This study suggested practical implications and logical implications in the course of developing emotional loyalty for restaurant companies.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.109-118
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• 2013

Fashion icons of 21st century are not only the fashion leaders that show fashion trend but also the typical fashion signs or symbols that show visually changes in sensibility trends. The purpose of this study was to analyze the framework of 21st century fashion by the public to recognize through these changes. In this study, the background of the occurrence of various 21st century fashion icons and their characteristics were investigated and the changes of revealed features and symbolic meanings were examined compared with them of 20th century. The 24 celebrities which have been called as the bests of fashion icons since year 2000 were selected by searching the most popular search engines such as daum, yahoo and google, and 13 of them were picked as the highest in preference and awareness by surveying 50 students majoring in fashion. And then their fashion styles, backgrounds, and influence on the public fashion were studied. As a result, the 21st century fashion icons reflecting the cultural characteristics such as convergence and exaggeration and the sensitivities of fusion, collaboration, hybrid sensibility in art were powerful enough to create innovative styles destroying the era and the standard. Their styles have constantly created new looks. The exposed new individual sensitivities on media-fusion of two or more sensibility and coordination techniques without being tied to the existing anchorage system-were as influential as high fashion and leaded the imitation and reproduction by dazzling the public. As the media become more powerful, the influence of fashion icons interacted more closely with the public and has been evolved through the sensitivity of the reversal, cultural, economic, visual, or temporal fusions. To sum up, it is shown that the outstanding fashion styles suggested by the leading fashion designers have approach to the public more closely by the fashion icons.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.7
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• pp.1317-1324
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• 2016

Utilizing the Arduino platform to express the emotions that reflect the colors expressed the jewelry. Emotional color expression utilizes Plutchik's Wheel of Emotions model was applied to the similarity of emotions and colors. It receives the recognized value from the temperature, lighting, sound, pulse sensor and gyro sensor of a smart jewelery that can be easily accessible from your smartphone processes that recognize and process the emotion applied the rules of inference based on ontology. The emotional feelings color depending on the color looking for the emotion seen in context and applied to the smart LED jewelry. The emotion and the color combination of contextual information extracted from the recognition sensors are reflected in the built-in smart LED Jewelry depending on the emotions of the wearer. Take a light plus the emotion in a smart jewelery can represent the emotions of the situation, the doctor will be able to be a tool of representation.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.103-112
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• 2009

With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.493-500
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• 2010

The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.