• The Journal of Society for e-Business Studies
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• v.20 no.2
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• pp.73-91
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• 2015

Nowadays, 'books' are not limited to tangible items no longer, but can be intangible digital contents, along with advancement in e-Book technology and the growth of the markets. However, the role of e-Book viewers that links digital contents and readers has been rarely studied. In this study, therefore, we examined the effects of e-Book viewer's system quality (ease-of-use, functional diversity, interactivity) and design quality (convenient design, intuitive design, emotional design) on user satisfaction, and also tested if these relations are different by the content types (cartoon, novel, and learning contents). Research findings show that all the independent variables, except for interactivity, affect user satisfaction in overall groups. In viewing cartoon content, ease-of-use, convenient design, and emotional design were significant antecedents, and intuitive design and emotional design were found important factors in novel content, while functional diversity and interactivity affect user satisfaction in learning content. We expect these findings can provide useful insights to the providers of e-Book viewers.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.69-80
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• 2016

Cognitive and emotional product design is becoming crucial because the technology gap decreases more and more. Product design guidelines and the corresponding database are therefore needed to support sensing (e.g. sight, hearing, touch), cognition (e.g. attention, memory) and emotion (e.g. aesthetics, functionality) which users feel differently according to their genders and ages. The user property information which is extracted from various experiments can be used as critical criteria in product design and evaluation, and it is necessary to develop the integrated database of cognition and emotion where to store the user property information. In this research, we design the user property metadata for supporting cognitive and emotional product design and then develop a prototype system. The metadata is designed to reflect the classification of cognition and emotion by investigating and classifying the previous studies related to sensing, cognition and emotion. The user property information is designed in RDF (Resource Description Framework), and a prototype system is developed to store user property information of cognition and emotion based on the designed metadata.

• Journal of Gifted/Talented Education
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• v.19 no.3
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• pp.585-602
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• 2009

The purpose of this study was to compare the 5 OEs of Korean gifted elementary students and non-gifted and to find out the gender difference in gifted and non-gifted to clarify the best predictor of giftedness in gender group. The total subjects of this study were 372 Korean third, fourth, and fifth grade elementary school children. One hundred sixty six children of them belonged to a gifted group, and 206 were non-gifted group. Two hundreds one out of 372 subjects were boys and 171 were girls. The Overexcitability Questionnaire II(OEQII) used in this study was developed by Falk, Lind, Miller, Piechowski, & Silverman in 1999. The OEQ II is consisted of 50 Likert-type items, classified into five subscale: psychomotor, sensual, imaginational, intellectual, and emotional. And it was translated into Korean. It was administered in group sessions during the winter of 2008. Data were analyzed with SPSSWin 12.0. MANOVA was conducted to determine statistical differences by giftedness and by gender. The results revealed that the level of 5 OEs of gifted elementary children was higher than non-gifted(normal) children. The intellectual OE showed the most powerful explanation among the 5 forms of OEs. This study also found the gender difference within the gifted group as well as with the whole subjects. The mean scores of sensual, imaginational and emotional OEs were higher in girls than in boys. Based on the gender difference within the gifted group and the whole group, it is assumed that imaginational OE may be the best predictor of gifted girls among school-age children.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.34 no.11
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• pp.1581-1586
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• 2010

Haptic-aided design (HAD) involves the use of a haptic simulator in place of physical prototypes in the design and development of products with which human beings interact physically. The development time and cost can be significantly reduced by adopting this HAD scheme. Although both physical and emotional factors are equally important, only the emotional factors were taken into consideration in the previous HAD process. Consequently, the design of the products was sometimes unsatisfactory from the viewpoint of ergonomics, even though users were emotionally satisfied with the products. To overcome this problem, in this study, we propose a new human-oriented design methodology that is enhanced by taking the physical factors into consideration. The HAD scheme was verified by using a haptic chair simulator to design a tilt mechanism of an office chair for which the stiffness of the backrest can be adjusted; then, the design was simulated using MADYMO. The results show that the proposed method can reflect both the physical and emotional factors to modify the design in real-time.

• Korean Business Review
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• v.17 no.2
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• pp.161-183
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• 2004

This research is to examine the effect of specific Sports On-line membership characteristics on Customer loyalty, the role of the important concept of the three degree of commitment(Continuance commitment, Normative commitment, Affective commitment) in relation marketing. First, discover whether professional team's customer loyalty is influenced by Sports on-line membership through the three degrees of commitment, which is an important parameter in customer relation. Second, find out the effect of currently used online membership characteristics of an off-line company on the three degrees of commitment. To achieve this aim our research team carried out an empirical study by creating an experimental hypothesis and model. The research was conducted by an online survey by 211 supporters of professional football teams. Out of the total 23 were judged untrustworthy by double answers, the empirical study was drawn out from the remaining 188. The empirical study was done by statistical analysis programs SPSS 10.0 and AMOS 4.0. The conclusion of this research is that specific characteristics of Sports on-line membership, Continuance commitment, Normative commitment, Affective commitment plays an important role as a medium in Customer loyalty.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.255-263
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• 2017

The purpose of this study is to study the service physical environment, customer satisfaction and returning intention of beauty shop. Structured questionnaires and interviews were conducted to investigate these correlations and analyzed by IPA method. The physical environment in the beauty shop was analyzed as an important factor in creating an environment that can stimulate the emotional part of the customers. It is found that the atmosphere, the emotional atmosphere and the installation of the auxiliary facilities are important factors in the physical environment. Customer satisfaction was found to increase satisfaction with employees' intention, such as satisfaction with employees. The customer 's revisit intention shows that they are trying to communicate and share their experiences through customer satisfaction. It was found that it is important to meet customers' emotional needs through improving the physical environment of the stores and to improve the emotional satisfaction of customers based on this. Strategic implications for attracting customers in the beauty shop suggest that increasing satisfaction with existing customers is an important strategy in securing not only existing customers but also prospective customers.

• Journal of Korea Entertainment Industry Association
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• v.13 no.2
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• pp.57-65
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• 2019

This study is a scientific approach to psychological factors such as emotional stability among various effects of forest resources. In order to carry out this study, the experiment was conducted on the subjects by setting the forest healing space as various spaces. The subjects who participated in this experiment were the students in their twenties and the average age was 22±1.25 years. The subjects were assessed for emotional words through subjective sequence evaluation in different designated forest healing spot. In addition, the emotional states that they actually perceived were measured by measuring the bio-signals to their perceived emotions. BMP, SDNN, VLF, LF, HF, Amplitude, and PPI were used for the bio-signal reaction experiment applied to this study. The results of this experiment were measured by Friedman test and Wilcoxon test for statistical analysis. n this study, 'good', 'clear', and 'uncomfortable' words were found statistically significant at the spot of forest healing space for subjective emotional vocabulary. In addition, SDNN, HF and Amplitude were statistically significant in the results of quantitative bio-signal measurement at each spot in the forest healing space. Based on the results of this study, we can suggest the application direction and strategic utilization plan of forest healing spot and forest resource utilization field. This is not only a guide for the users who use the facility through the spatial facilities and physical requirements for the emotion based forest-healing, but also can be used as a personalized emotional space design aspect.

• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• Proceedings of the Korean Fiber Society Conference
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• 2003.04a
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• pp.407-409
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• 2003

직물의 질감을 객관화시키는 연구는 고부가가치의 의류제품을 생산하고 판매하는데 매우 중요한 요소이다. 섬유제품의 표면 거칠기에 대한 연구를 통해, 인간이 섬유제품에서 느끼는 촉감과 그러한 촉각을 느끼게 하는 여러 물리적, 기계적 요인들과의 관계를 조사하고, 인간이 제품을 만질 때 느끼는 감성을 객관화 하여 감성적인 제품의 생산에 응용할 수 있는 자료를 마련해 보고자 한다. 질감은 직물의 역학적 성질과 표면 상태에 따라 좌우되는데 직물은 경사와 위사가 서로 엮어지고 짜여져 표면굴곡과 이방성을 가지게 된다. (중략)