• Title/Summary/Keyword: 감성의 시대

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The Effects of Emotional Sensibilities Using MTBL Approach in a College-Level Liberal Arts Class (대학 교양과목 수업에서 음악테크놀로지 기반학습 (Music Technology-Based Learning : MTBL)이 감성의 활성화에 미치는 효과)

  • Kim, Eun-Jin;Kang, In-Ae
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.513-524
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    • 2011
  • Digital Technology actively utilized in all spheres by rapid changes in information and knowledge demands transformations not only in the sociocultural and educational spheres but also specifically in the field of arts education. Digital Technology becomes a challenging factor for the field of arts education. In this study purposed a new teaching-learning approach method in arts education, called "Music Technology-Based Learning"(hereafter, MTBL), which is to, first, take interdisciplinary approaches combining various subjects in the field of arts education. In the case study was conducted to examine the educational effects of the MTBL approach to the liberal arts course in university: mind maps derived from 2 sessions (pre-class and post-class), evaluation sheets regarding self-directed learning and in-depth interviews with ten voluntary learners after the class were used as methods for data collection. The result of case study shows positive changes in the terms of the degrees of emotional sensibilities of the learners. Moreover, the research confirmed the potential of MTBL as a new teaching and learning methodology in art education.

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Analysis of the key Factors that Influence Emotional Web Design and its Effects on Brand Attitude - focus on Fastfood WebSites - (웹에서의 감성디자인이 브랜드태도에 미치는 효과와 영향요인 분석 - 패스트푸드 사이트를 중심으로 -)

  • 윤다연;이현주
    • Archives of design research
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    • v.17 no.1
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    • pp.153-162
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    • 2004
  • This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

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A Study on the Usage and Improvement of the Color Image Scale (색채감성척도의 사용현황 분석 및 개선에 대한 연구)

  • Kim, Miry;Park, Yun-Sun
    • Science of Emotion and Sensibility
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    • v.25 no.3
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    • pp.117-126
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    • 2022
  • This study seeks to identify usage behaviors and improvement factors to increase the academic and practical application of value the of color image scales. For this purpose, the authors discuss the positive and negative perspectives on the evaluation of previous studies on color image scales. Furthermore, a survey was conducted with 25 color experts who have been working in the field for over five years, and in-depth interviews were conducted with five of them. The contents of the survey are usage behaviors, evaluation, and the improvement of Kobayashi and IRI color image scales. In this process, emotional adjectives that need improvement were derived, and the opinions of experts related to improvements were collected. The analysis results are as follows. 1) As a result of the usage behaviors, 92% were aware of both color image scales. Moreover, 44% used both, and 56% used only one. 2) Regarding familiarity and trust, IRI was higher than Kobayashi. 3) A total of 88% of respondents stated that color image scales were necessary. A total of 43.6% of respondents, the largest group of respondents, indicated that color image scales are necessary in the field of practice. 4) Regarding the need for improvement, 88% responded that IRI color image scales need improvement. 5) The highest response to the factors requiring improvement was the reflection of the times, which was 31.9% for Kobayashi and 30.9% for IRI. 6) When improving color image scales, the adjectives that need to be treated as the most important were shown to be modern (15.8%) → natural, romantic, wild (8.8%) → dynamic (7.0%) → classic, casual, chic (5.3%). In conclusion, limitations were identified in the use of color image scales in practice and in the research areas, and there was a demand for correction and supplementation. The results of this study will serve as a foundational study related to color image scales, and it is expected that subsequent research related to color image scales will follow.

Search for the Education of High-Tech Emotional Textile and Fashion (하이테크 감성 섬유패션의 교육 방향에 대한 모색)

  • Youn Hee Kim;Chunjeong Kim;Youngjoo Na
    • Science of Emotion and Sensibility
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    • v.26 no.3
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    • pp.69-82
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    • 2023
  • High-tech sensibility textile and fashion, in which consumers' emotions and various textile and fashion technologies are converged, is an important industrial group. It is important to develop the ability to apply in practice by gathering the creative by understanding other fields and exchanging ideas through interdisciplinary collaboration in the field of emotional engineering. Through interdisciplinary research and collaboration, talent must be nurtured of individuals who would lead the era of the 4th Industrial Revolution with the ability to empathize with others as well as the creative convergence-type intellectual ability necessary for the rapidly changing society. To determine content-creation methods, basic research is conducted. Additionally, this study investigates on the current status and educational process of the emotional textile-fashion industry worldwide. To nurture talents in the textile and fashion sensibility science, the basic contents are created to manage the knowledge that delivers sensibility science and the ICT related to this field, as well as in the intensive, PB-style conceptual design based on sensibility. The process from derivation of consumer emotion analysis and product development can be experienced through smart kit practice. Moreover, various methods are developed to set up intellectual property rights generated while developing ICT convergence products as start-ups. The study also covers new knowledge rights to develop emotional textile fashion.

‘벤처 재도약’릴레이 기고문(3)-문화콘텐츠 강국의 해답'여성인력 활용'

  • Lee, Yeong-Nam
    • Venture DIGEST
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    • s.61
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    • pp.18-19
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    • 2004
  • ‘문화의 시대’라 말하는 21세기를 맞아 다양한 문화콘텐츠가 경제적 가치를 창출하고 있다. 150만대의 자동차를 수출해서 얻는 이익보다 스티븐 스필버그의‘쥬라기공원’이 벌어들인 액수가 많다는 것은 이미 널리 알려진 이야기이다. 최근 여성의 사회진출이 확대되면서 감성을 필요로 하는 이 문화콘텐츠분야가 새로운 전기를 맞고 있다. 한국여성벤처협회 이영남 회장에게서 여성인력의 활용방안과 문화콘텐츠 강국으로 가는 해답을 들어보자.

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한국디자인진흥원

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.82
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    • pp.18-19
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    • 2005
  • 디자인 진흥을 통한 수출 구조의 개선을 목표로 설립된 한국디자인진흥원은 책임과 신뢰를 바탕으로 국내 디자인 산업 발전의 선도적 역할을 수행하고 있다. 디지털 시대를 맞아 감성과 문화가 중요한 국가 경쟁력이 되고 있는 가운데 벤처기업의 디자인 혁신에 힘을 실어 수출 경쟁력을 높이고 있는 한국디자인진흥원의 이모저모를 살펴본다.

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The Study of making Visual Media for Public Relations by the Extraction of Emotional vocabulary from City Images (지역이미지 감성어휘 추출을 통한 효과적인 지방자치단체 홍보영상제작에 관한 연구)

  • Won, Kang-Sik;Cho, Dong-Min
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.475-482
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    • 2012
  • In recent years, visual media for Public Relations has become an important means to improve or change city images. The purpose of this study is to examine the relations between city images and images in visual media for PR. The results of this study would be provided as the fundamental data for making city's promotional video effectively.

A Desigin of real sound service based-on object in Smart mobile devices (스마트 모바일 기기에서의 객체 기반 실감 음원 서비스 구현)

  • Jung, Jong-Jin;Lim, Tae-Beom;Lee, Seok-Pil
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.685-688
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    • 2011
  • 앞으로의 멀티미디어 기기시장은 기존의 단순 복합 디지털 기기들이 아닌 사용자 감성 및 취향 제어가 가능한 인간 친화적 지능형 멀티미디어 기기가 주류를 이룰 것이다. 이미 IT 기능이 기존의 '정보의 소통'에서 '감성의 소통'으로 진화 중에 있으며, 미래시대에는 느낌까지 디지털 신호로 전달 가능한 기술이 발달 될 것이다. 이에 맞추어 사람의 감성, 주변 분위기, 섬세한 공간 정보를 전달하는 사실적인 오디오 개발 및 인프라가 구축되어 모든 멀티미디어 제품에 적용된다면, 사용자는 보다 현장감 있게 멀티미디어를 즐길 수 있을 것이다. 최근 스마트폰의 확산과 더불어 각종 다양한 음악서비스를 제고하는 웹/앱 형태의 어플리케이션이 증대되고 있는 바, 본 논문에서는 안드로이드 기반 스마트 모바일 기기에서 다양한 오디오 정보를 청취자에게 제공하고 이를 활용하여 청취자가 다양하게 오디오 재생 / 제어하여, 일방적으로 청취자가 오디오를 듣는 수준이 아니라 청취자 취향에 따라 다양하게 오디오를 감상 할 수 있는 서비스를 구현하였다.

A Design of Reliability Analysis System for Review Videos using the Integrated Analysis of Verbal and Nonverbal Sentiment (언어와 비언어 표현의 통합 분석을 통한 리뷰 동영상의 신뢰성 분석 시스템 설계)

  • Shin, Hee-Won;Lee, So-Jeong;Son, Gyu-Jin;Kim, Hye-Rin;Gwak, Seo-Hyun;Kim, Yeong-Min;Kim, Yoonhee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.515-518
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    • 2020
  • 영상 콘텐츠 생산 간편화와 방송 채널 운영의 편리화에 따른 '영상의 시대'가 도래함에 따라 여러 제품에 대한 리뷰 영상이 관심을 받고 있다. 본 연구에서는 리뷰 영상의 언어와 비언어적 감성 분석을 토대로 통합 신뢰도 분석 시스템을 제안한다. 이를 위해, 영상 속 음성의 언어 감성 분석과 리뷰어의 표정 분석을 통해 얻은 각 감성값을 추출하고 정량화한다. 이후 표준화된 언어, 비언어적 감성 값에 대한 통합 신뢰도 분석을 진행한다. 결과적으로, 리뷰 영상에 대한 신뢰도를 객관화된 지표로써 평가할 수 있다.

Research on the Applicability of Experientially Emotional Measurement Method in Product Design - Centred on Self-report Taking Seaside Seat Users- (경험적 감성 측정 방법의 제품 디자인 적용성에 관한 연구 -해변 벤치 이용자 대상의 자기-보고법을 중심으로-)

  • Huang, Chao;Go, Jung-Wook
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.658-665
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    • 2019
  • In the era of the rapid development of a tremendous number of new technologies and products, the emotional communication between products and users has become an important research topic. However, the user's emotional measurement methods have not been widely used in the field of product design. Besides, as an important space that can improve people's life quality and urban entertainment at the emotional level, seaside space also creates an atmosphere of frequent emotional communication among tourists, landscape and environmental facilities. To deduce the applicability and advantages and disadvantages of the experiential emotional measurement method in product design, this paper took the seaside seat users of Haeundae as the object and carried out the Self-report of the experiential emotional measurement method. Specifically, the experiment of Self-report was divided into two stages: prior survey and subsequent main investigation. Then the hypothesis was verified by using Bivariate Regression and Multiple Regression through SPSS. Furthermore, through the experiment of the Self-report, the applicability and advantages and disadvantages of experiential emotional measurement method in product design were derived. In the future, based on the applicability, advantages and disadvantages of the experiential emotional measurement method derived in this study, it is expected to become the fundamental and reliable data for the development of emotional measurement methods that can be suitable for product design.