• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.1047-1050
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• 2015

Wearable device, along with IoT(Internet of Things), is considered the core of upcoming generation's convergence technology. Companies are intensely competing one another for prior occupation in the smartwatch market. Consumers that use smartwatch express their preferences by sharing their opinions through SNS(Social Networking Service). Through this study, emotions dictionary is built, which consists of attributes and emotional words related to smartwatch. Based on the emotions dictionary, SNS data has been categorized according to the attributes through opinion data model. Afterwards, overall polarity and attribute polarity of collected data are distinguished through natural language parsing, followed by an analysis of smartwatch reviews. This study will contribute to determination of which attributes of smartwatch to be improved, to arise consumer's interest for individual smartwatch.

• Asia Marketing Journal
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• v.8 no.2
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• pp.93-99
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• 2006

최근 국내외로 각광을 많이 받은 마케팅 개념 중 하나가 바로 체험마케팅이다. 특히 업계에서는 체험마케팅에 대한 많은 관심이 있었기에 체험마케팅의 여러 개념과 적용사례가 부각되고 있다. 본 글에서는 체험마케팅에 관련된 주요 오해가 무엇이고 그 실상이 또한 무엇인지 설명하고자 한다. 체험마케팅의 첫째 오해는 체험마케팅이 획기적인 개념이라는 것인데 사실 체험마케팅의 근원이 되는 소비자 반응의 계층, 감성 마케팅, 그리고 통합마케팅 등은 다른 선행 이론에서 잘 정립되었다. 하지만 체험마케팅의 공헌은 이처럼 분할된 여러 개념을 한 틀 속에 응용할 수 있게끔 체계화시켰다는 점이다. 둘째 오해는 체험마케팅의 뜻이 감각마케팅과 통용된다는 것이다. 체험마케팅의 유수 사례 중에는 오감마케팅만을 강조하는 경우가 많은데 성공적인 체험마케팅을 꾀하는 기업은 소비자의 전체적인 체험의 향상을 지향해야 한다. 셋째 오해는 체험마케팅이 감성마케팅만을 강조하고 이성적 마케팅을 간과한다는 생각이다. 체험마케팅은 실제로 소비자의 상황분석에 근거하여 이성과 감성적 마케팅을 둘 다 포괄하는 접근방식이다. 넷째 오해는 체험마케팅의 개념이 너무 추상적이어서 실무에는 큰 도움이 되지 않는다는 주장이다. 하지만 체험마케팅의 실무적인 프로세스를 충실히 따르면 여러 가지의 마케팅 및 조직상의 긍정효과가 나타난다.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.783-785
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• 2010

최근 세계적으로 소셜 네트워킹에 대한 관심과 스마트폰의 기술이 발전함에 따라 사용자를 위한 다양한 인터페이스가 요구되고 있다. 항상 사용자의 손이 닿는 곳, 바로 옆에 위치한 모바일 단말기에서 다양한 센서를 집약하여 감정을 인식하고 인식된 정보와 위치 정보를 결합하여 세계적으로 관심이 높은 소셜 네트워킹의 인터페이스를 설계하고 구현하였다.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.513-524
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• 2011

Digital Technology actively utilized in all spheres by rapid changes in information and knowledge demands transformations not only in the sociocultural and educational spheres but also specifically in the field of arts education. Digital Technology becomes a challenging factor for the field of arts education. In this study purposed a new teaching-learning approach method in arts education, called "Music Technology-Based Learning"(hereafter, MTBL), which is to, first, take interdisciplinary approaches combining various subjects in the field of arts education. In the case study was conducted to examine the educational effects of the MTBL approach to the liberal arts course in university: mind maps derived from 2 sessions (pre-class and post-class), evaluation sheets regarding self-directed learning and in-depth interviews with ten voluntary learners after the class were used as methods for data collection. The result of case study shows positive changes in the terms of the degrees of emotional sensibilities of the learners. Moreover, the research confirmed the potential of MTBL as a new teaching and learning methodology in art education.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.49-56
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• 2014

This study aims at providing basic data for product planning to design smart clothing and to develop applications, focusing on consumers by satisfying their emotions through analyzing emotional factors on smart clothing, comparing emotional differences between conventional clothing and it, reviewing changes of consumers' emotion by integrating the product and clothing and researching differences of preference and purchase intention between smart clothing and traditional one. As the results of the study, emotional factors for smart clothing were analyzed with total 6 including 'technical', 'comfort', 'aesthetic', 'modern', 'fun' and 'multiple' factors. Among them, except for 'comport', five emotional factors showed emotional factors between conventional sport-casual clothing and smart clothing. That is, emotional factors of 'technical', 'aesthetic', 'modern', 'fun' and 'multiple' were emphasized more in smart clothing than conventional ones, indicating that they should be considered in planning products of smart clothing. Though there was no significant difference of preference between smart clothing and conventional clothing, in case of comparison of averages, that of smart clothing was a little higher. For purchase intention, smart clothing was lower than the conventional clothing. So preference seems to be not directly related to consumers' immediate purchase. To make consumers' interests and preference to result in purchase, it is necessary to develop smart clothing with more various applications and to prepare commercializing strategies. As the results of the analysis on free-descriptive questionnaire survey, consumers were interested in development of smart clothing to help diet with functions including energy harvesting from body motion, calorification and perspiration, measurement of motion and calory consumption as well as health-care type smart clothing to measure heartbeat and ECG. Reflecting these requirements from the consumers, they should be utilized as guidance to develop smart clothing in the future.

• Archives of design research
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• v.18 no.2 s.60
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• pp.211-218
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• 2005

As digital Information equipment is new arrival, new paradigm such as 'function exist but form don't' is needed in the field of design. Therefore, the activity of design is focused on the relationship of human and machine against visual form. For that reason, it is involved emotional factor in the relationship and studied on new field, the emotional interlace. The goal of this paper is to suggest the way of emotional interface on searching multimedia data. The main target of paper is effect sound and human's step and the main way of research is visualization after measuring and analyzing numerically similarity level among emotion-words. This paper suggests the theoretical bad(ground such as personal opinion, the character of auditory information and human's step and case studies on the emotion research. The experimental content about sound is fueled from my previous research and the main experimental content about human's step is made with regression-expression to substitute Quantification method 1 for value about stimulation. The realistic prototype to apply the research result will is suggested on the next research after studying the search environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.3
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• pp.558-566
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• 2015

LED, the next-generation light source, rapidly develops and has advantages of low power, high efficiency, and long life. Accordingly, an interest in lightings by using LED rises. If emotional lighting is implemented by using LED, all colors can be represented by using 3 primary colors of light, differently from the conventional single-color lighting. LED emotional lightings which can control human emotions continue to be developed thanks to these advantages. This study was conducted to design an algorithm for expressing LED emotional lighting in line with the situation and temperature by extracting colors for concentration and resting situations in indoor environment and mixing them with colors of the temperature felt by user. The LED emotional lighting designed with a neuro-fuzzy system was found to have effects on user's emotions during concentration and resting.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.541-548
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• 2020

Interest in emotions continues to rise around the world, including Korea, and in recent years, new styles such as new-tro, a new term referring to 'gaem-seong' of the social networking service generation, have emerged. Considering the strong influence of emotion on time and the environment, it is necessary to recognize the public's emotion about the current new style. Thus, in this study, 12 emotional vocabulary words were selected from the nine products applied with the new-tro style: want, cute, happy, pleasure, unique, cool, stylish, pretty, fun, like, joy, and special. According to the analysis of the survey, men's emotions were higher in order of "funny-cute-happy," and women's emotions were higher in order of 40s, 30s, 50s and 20s. Emotional vocabulary extracted from this study can be used to evaluate the sensitivity of objects to which the new-tro style is applied and will be utilized as specific emotional evaluation data through the analysis methods presented.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.515-518
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• 2020

영상 콘텐츠 생산 간편화와 방송 채널 운영의 편리화에 따른 '영상의 시대'가 도래함에 따라 여러 제품에 대한 리뷰 영상이 관심을 받고 있다. 본 연구에서는 리뷰 영상의 언어와 비언어적 감성 분석을 토대로 통합 신뢰도 분석 시스템을 제안한다. 이를 위해, 영상 속 음성의 언어 감성 분석과 리뷰어의 표정 분석을 통해 얻은 각 감성값을 추출하고 정량화한다. 이후 표준화된 언어, 비언어적 감성 값에 대한 통합 신뢰도 분석을 진행한다. 결과적으로, 리뷰 영상에 대한 신뢰도를 객관화된 지표로써 평가할 수 있다.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.49-62
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• 2015

This study investigates the interactive effects of guilt appeal level and empathic disposition (personal distress/empathic concern) on responses over the international relief messages. Guilt appeal level refers to the high or low degree of a message eliciting guilty feeling from the recipient. Empathic disposition is defined as personal tendency to assimilate and concern about the experience of others and we used two sub-dimensions, empathic concern and personal distress. The experiment was composed of two steps. At the first step, the participants rated the personal disposition measures and at the second step, they were shown one of the relief messages with different guilt level. Thus, the whole experiment was guilt appeal level ${\times}$ personal traits factorial design on guilty feeling, attitudes and behavioral intention. The results showed that guilt appeal level interacted with the personal distress disposition on the responses. The interaction was induced mainly from the differences of personal distress in the condition of high guilt appeal. High empathic concern individuals showed more favorable attitudes and behavioral intention regardless of the appeal conditions compared to low empathic concern individuals.