• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.5
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• pp.931-938
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• 2020

Recently, with the expansion of the use of cross media, the public is not just watching the broadcast, but is also consuming various information about actor, stories, products, etc. that appears during the broadcast. However, the devices used for viewing and the devices used for searching are different, which is inconveniences, and due to the differences between the point in time when the desired information is provided through the search, the public has difficulty in obtaining detailed information of the target product after encountering product placement advertisement. In addition, it is difficult for advertisers to confirm the effect of product placement advertising through the reaction of viewers who have encountered product placement advertising. In this paper, we intend to propose an interactive streaming platform that supports the instant retrieval of product information to users by including product placement advertisement information in broadcasting. Through this, viewers can quickly receive detailed information of products on the screen by giving an event when a product of interest comes out while watching the broadcast, and advertisers can check the effectiveness of product placement advertisements by receiving interactive responses from viewers.

• Journal of Convergence for Information Technology
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• v.10 no.7
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• pp.108-115
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• 2020

The purpose of this study is to identify the double mediating the effects of social support and self-esteem in the relationship between the subjective social class and the suicide thoughts of middle aged men and women. The subjective social class was analyzed in a parallel double-mediated model to check the mediating effect of self-esteem and social support on the idea of suicide. Social support and self-respect, which are mediating variables of subjective social class on suicide idea, both were a statistically significant. Putting the results of this study together, it is essential to establish a living-based social support system for middle-aged adults. This will contribute to improving self-esteem among middle-aged adults.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.393-402
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• 2017

This is a study path analysis for relationship among multicultural perception(MP), cultural competence(CC) and professional self-concept(PSC). The survey was performed on 245 nursing students in one university. Data was collected using structured questionnaire and analysed with PASW 18.0, AMOS 18.0. Model fit indices were in good agreement with recommended level($x^2/df=1.170$, GFI=.992, AGFI=.970, RMSEA=.027, CFI=.995, NFI=.967). Based on path model CC showed a direct effect on PSC while MP, satisfaction in major(SM), and interpersonal relationship(IR) showed a indirect effect. The MP and SM showed a direct effect on CC while IR showed a indirect effect and SM and IR showed a direct effec on MP. The findings indicate the necessity of developing educational programs to enhance nursing student's MP and CC for increasing of PSC.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.323-329
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• 2018

This study aimed to investigate the mediating effects of stress coping strategies in the relationship between emotional empathy and smartphone addiction. To get the results, a survey was conducted, targeting university students. Key outcomes of the analysis were as follows. First, it was verified that emotional empathy and smartphone addiction, stress coping strategies and smartphone addiction had statistically meaningful direct relationships. Second, it was analyzed that stress coping strategies had partial mediating effects in the relationship between emotional empathy and smartphone addiction. Third, difference analysis according to gender, female students showed higher smartphone addiction and lower active stress coping strategy in comparison with male students. Based in these results, comprehensive interventions for preventing smartphone addiction were proposed.

• Journal of Korea Technology Innovation Society
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• v.15 no.4
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• pp.837-861
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• 2012

In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.265-273
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• 2021

The purpose of this study is to analyze the structural relationship between emotional labor, job stress, perceived organizational support and job satisfaction for the health promotion program personnel. The subjects were 126 in charge of the health promotion program. Data were analyzed using SPSS 26.0 and AMOS 23.0 for the independent t-test, ANOVA, Pearson correlation coefficients and structural equation modeling. There were significant differences in emotional labor by age and marital status (p<.05), job stress by religion (p<.01) and job satisfaction by career, religion and marital status (p<.01). The indirect effect of emotional labor on job satisfaction was -0.315, and no direct effect was found. The indirect effect of job stress on job satisfaction was -0.288, and the direct effect was -0.228. The direct effect of perceived organizational support on job satisfaction was -0.507. These results can be used as baseline data to develop alternatives and intervention programs to enhance job satisfaction.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.363-375
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• 2020

This study attempted to verify the structural model of the influence of parental intimacy, parental supervision, peer pressure, and TV alcohol advertising on drinking behavior for adolescents. It was conducted through a self-written questionnaire from May 1 to 28, 2019, targeting 602 students in grades 1 to 3 of 8 middle schools in G city. Results First, The direct effect on drinking behavior was in the order of peer pressure and TV alcohol advertisement, and they explained the degree of drinking behavior by 14.4%. second, Parental intimacy has an indirect effect on peer pressure and drinking behavior through TV alcohol advertising. Parental supervision has an indirect effect on drinking alcohol through TV alcohol advertisements. In multiple groups, there is a difference between the groups in the parental supervision and peer pressure, and the parental supervision and the channel coefficient of TV alcohol advertisement. In order to reduce drinking behavior, a realistic light that can cope with peer pressure is needed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.51-56
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• 2023

This paper analyzes the relationship between organizational development culture, intra-organizational trust, and communication and their influence on corporate competitiveness. The research model is composed that development culture has a positive effect on trust and communication, and that trust and communication have a positive effect on corporate competitiveness. The data for the analysis were integrated at the company level (510 companies) and used the data of 9,053 employees collected in the 1st survey of the Human Capital Company Panel(HCCP II) of the Korea Research Institute for Vocational Education and Training(KRIVET). For corporate competitiveness, responses to 10 factors for internal process capability and customer service capability were used. The structural equation model was employed to analyze the research model. As a result of the analysis, development culture had a positive effect on organizational trust and communication. And trust and communication were found to have a positively effect on corporate competitiveness. In the indirect effect analysis through bootstrapping, the development culture did not show indirect effects through trust and communication, so only direct effects between development culture, trust and communication, and corporate competitiveness could be confirmed.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.3-8
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• 2007

본 논문에서는 사무 간접부서의 효율성 문제를 해결하고자 한다. 먼저 도요다 경쟁력의 원천인 유연생산 시스템의 아이디어를 응용하고자 하였다. 도요타의 유연생산시스템을 살펴보고, 프로세스 분석을 위해서 SIPOC 분석 기법을 살펴보았다. 도요타의 유연생산 방식을 사무 부서에 적용을 시도하였다. 실제 현장에 적용하여 효과를 보았다. 본 개선 기법은 인적 물적 제약이 많은 중소기업 및 공공부문의 경영혁신 방안으로 효과가 있을 것으로 제안한다.

• Proceedings of the Korea Air Pollution Research Association Conference
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• 2003.11a
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• pp.514-515
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• 2003

대기 중에 부유하는 에어러솔은 태양복사와 지구복사를 흡수 또는 산란 시키는 직접효과나 구름응결 핵으로 작용하여 구름의 생성과 수명에 영향을 주는 간접효과를 통하여 대기의 복사 평형에 불균형을 초래하고, 궁극적으로는 온실기체와 더불어 기후변화를 야기할 수 있는 중요한 원인물질로 알려져 있다(Ramanathan et al., 2001). (중략)