• Title/Summary/Keyword: 가치 자산

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On the Images of Fast-food brands' identity: B.B.Q, Burger King, KFC, Lotteria, McDonald, Pizza Hut, Popeye's (패스트푸드(fast-food)브랜드 아이덴티티를 통한 이미지 연구 - KFC, 롯데리아, 맥도날드, 버거킹, B.B.Q, 파파이스, 피자헛 -)

  • 박규원;윤홍열
    • Archives of design research
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    • v.16 no.1
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    • pp.169-180
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    • 2003
  • Multinational brands have rapidly penetrated into the domestic dining business and their brands are increasingly recognized by Koreans. Considering fast-food as a kind of brand product, we attempt to investigate recognition of brands and association by images with the focus on visual identity. The economic value has been reevaluated with more attention on brand images and brand identity. The purpose of the current paper is to find out the meaning of brand association in the fast-food industry. Fast-food business has been rapidly increasing thanks to quick sonics, convenience, relatively low price, equalized quality of food and service. Most fast-food restaurants are run under franchised system. This helps enhance the recognition of brands among customers. We intend to see whether there is significant relationship between customers' preference of brands and brand images. We also aim to seek for their problems of identity in the merchandising process for brand colors. We hope to help develop Korean franchise industry by asking how association by visual Images such as colors and figures of such brands takes place.

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3D Restoration of Cultural Remains for Exhibiting Augmented Reality (증강현실 활용 전시를 위한 문화 유물 디지털 3D 복원)

  • Zheng, mei-ying;Ryu, Seuc-Ho
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.549-554
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    • 2017
  • In recent years, as the importance of history has increased through various social issues, media, and journalists in Korea, it has led to the value of 'right history' and 'teaching history that is right. History of a country is also a core asset in a country 's cultural contents industry, and historical relics are important to prove its value. As the interest in the historical and cultural heritage has increased, researches to develop it as cultural contents by restoring it as information and communication technology such as multimedia and virtual reality are active. In this paper, we propose convergence device and contents that can provide rich experience and various learning opportunities in artifact experience through restoration of artifacts using augmented reality. The study on the application effect of educational game contents which can add fun can be continued.

Impact on AIS Process and Firm Performance of Accounting Information System Based on Dynamic Capabilities Framework (DCF에 근거한 회계정보시스템이 AIS프로세스와 기업성과에 미치는 영향)

  • Kim, Kyung Ihl
    • Journal of Convergence for Information Technology
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    • v.7 no.5
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    • pp.169-175
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    • 2017
  • Accounting information systems (AIS) capture and process accounting data and provide valuable information for decision makers. However, in a rapidly changing environment, continual management of the AIS is necessary for organizations to optimize performance outcomes. I suggest that building a dynamic AIS capability enables accounting process and organizational performance. Using the dynamic capabilities framework (Teece 2007). I propose that a dynamic AIS capability can bedeveloped through the synergy of three competencies: having (1) a flexible AIS, (2) a complementary business intelligence system, and (3) accounting professionals with IT technical competency. Using survey data, I find evidence of a positive association between a dynamic AIS capability, accounting process performance, and overall firm performance. The results suggest that developing a dynamic AIS resource can add value to an organization. This study provides guidance for organizations looking to leverage the performance outcomes of their environment.

A Study on the Accumulation and Use of Corporate Records: Corporate Records Management as a Big Data Platform (기업의 현용기록 축적과 이용 방안 연구: 빅데이터 플랫폼으로서의 기업기록관리)

  • Kim, Sung-woo;Rieh, Hae-young
    • Journal of Korean Society of Archives and Records Management
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    • v.20 no.3
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    • pp.99-118
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    • 2020
  • The creation of value and the enhancement of benefits through records management by enterprises are comparable to those by public institutions. However, Korea has yet to establish guidelines on corporate records management. Global companies are strengthening their competitiveness by reducing trial and error in their work through the accumulation and use of records as information assets, which serve as the output of their work processes. While Korean companies agree on the necessity of corporate records management, most of them are concerned with archival (noncurrent records) management, such as historical compilation and historical data management, rather than records (current record) management. Therefore, through a case study of a K-company with effective records management, this study identifies methods to promote the accumulation, use, and management of corporate records in line with the search of value and benefits. Moreover, the company emphasizes the management of corporate records as a big data platform that accumulates and uses data, which is an important resource in the era of the Fourth Industrial Revolution, and proposes measures for their revitalization.

A Study on Information Resource Management in Corporate Library and Information Units (기업체(企業體) 정보자료실(情報資料室)의 정보자원관리(情報資源管理) 방안(方案)에 관한 연구(硏究))

  • Kim, Kyung
    • Journal of Information Management
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    • v.26 no.1
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    • pp.52-79
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    • 1995
  • The objective of this study is to apply Information Resource Management(IRM) methodology to corporate library and information units. The focus of the study fixes how to start, develop and establish IRM in corporations. The methodology of IRM is based on the way of integrating information contents and systems by information technology. The body of this study consists of three parts. Part 1 surveys the review of IRM progress, its definitions, its components, IRM policy, and IRM human resource. Part 2 suggests a modeling for IRM methodology, which includes the inventory for pinpointing each information resource entity(IRE), the analysis of information needs, the measuring cost of IRE, and the evaluation of information value. Part 3 investigates internal and external information resources of certain corporations and analyses the users' information needs.

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Empirical Study on the Determinants of Debt Maturity Structure in the Korean Shipping Industry (우리나라 해운물류기업의 부채만기 결정요인에 관한 연구 - 국적외항선사를 중심으로 -)

  • Lee, Sung-Yhun
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.181-186
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    • 2013
  • In a corporate financing, the decision of optimal capital structure is becoming more critical issues and still remaining a problem to be solved though many of researcher have studied. Particularly, shipping companies need a huge amount of capital finance for new vessel's capacity and then they are considering what is the best capital structure. In this point of view, this study tries to investigate the determinants of debit maturity structure focused on the Korean shipping industry. As results of panel regression analysis, firm size, liquidity, chance of growth, good cash flow are major determinants of debit expiration structure in the Korean shipping companies.

Culture-Driven City Brand Communications via the Strategic Visuals

  • Kim, Seo Young;Hands, David
    • Review of Culture and Economy
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    • v.21 no.2
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    • pp.89-109
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    • 2018
  • This paper aims to offer a conceptual framework in the context of culture-driven city branding through strategic design from a cross-disciplinary approach. The key findings identified the followings: Firstly, the phenomenon of culture-driven city brand creation and the use of design value of primary attractions. Secondly, the impact of the design contents of new media in supporting city brand creation. Lastly, the importance of image/text relationships through applying coding theory to enhance city brand communications.

Relationships between SRI disclosure and business performance (사회책임투자지수(SRI)편입 공시와 경영성과 사이의 관련성에 관한 연구)

  • Hwang, Seong-Jun;Ryu, Su-Jeon
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.137-145
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    • 2018
  • The purpose of this study is to identify the CSR activities and to investigate the relationship between CSR activities and business performance. Specifically, we analyzed the companies that were included in the SRI index as CSR activity companies, and analyzed how they affect the business performance of the companies according to SRI index incorporation disclosure. As a result of the analysis, the SRI index incorporation announcement has a significant positive effect on the corporate value(Tobin's Q) but it has not significant effect on the financial performance(ROA). This suggests that CSR activities are offered to companies' managers and stakeholders as a basis for investment rather than expense. In the future research, it will be more meaningful if the study on the intention to participate in CSR activities is conducted based on this study and previous studies.

Record, Information, Knowledge : A Preliminary Study for Knowledge & Information Resources of Records (기록과 지식·정보 기록의 지식·정보 자원화를 위한 시론적 분석)

  • Kim, Myoung-hun
    • The Korean Journal of Archival Studies
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    • no.54
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    • pp.45-79
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    • 2017
  • This paper examines the significance of records as knowledge information resources that are illuminated by the electronic record environment nowadays based on existing research results and examples. As the production mode of records changes, it is possible to avoid the tendency to prioritize historical and cultural values when keeping records. In addition, according to the change of the operating mode and the work pattern of an organization, the value of knowledge information resource is also important. For this purpose, this paper reviews the recent changes in the work environment in Chapter 2 and then examines attributes not only as evidence but also as information. Based on these discussions, the paper explores the relationship between the records and the information that has been discussed in western academic circles since the 1980s in Chapter 3. With this, it also analyzes the correlation between record management and knowledge management. In Chapter 4, it reviews recent trends to link records management and knowledge management in Australia, the United Kingdom, and the United States. In addition to the current state of public records management in Korea, this paper presents the direction of institutional improvement in three aspects.

Utilizing On-Chain Data to Predict Bitcoin Prices based on LSTM (On-Chain Data를 활용한 LSTM 기반 비트코인 가격 예측)

  • An, Yu-Jin;Oh, Ha-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.10
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    • pp.1287-1295
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    • 2021
  • During the past decade, it seems apparent that Bitcoin has been the best performing asset class. Even without a centralized authority that takes control over, Bitcoin, which started off with basically no value at all, reached around 65000 dollars in 2021, showing a movement that will definitely go down in history. Thus, even those who were skeptical of Bitcoin's intangible nature are stacking bitcoin as a huge part of their portfolios. Bitcoin's exponential growth in value also caught the attention of traditional banking and investment firms. Along with the spotlight Bitcoin is getting from the investment world, research using macro-economic variables and investor sentiment to explain Bitcoin's price movement has shown progress. However, previous studies do not make use of On-Chain Data, which are data processed using transaction data in Bitcoin's blockchain network. Therefore, in this paper, we will be utilizing LSTM, a method widely used for time-series data prediction, with On-Chain Data to predict the price of Bitcoin.