• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.442-454
• /
• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• KDI Journal of Economic Policy
• /
• v.29 no.1
• /
• pp.113-136
• /
• 2007

Korean house prices have risen rapidly since year 2001 and there have been some worries that the recent house price hikes are too excessive. This paper empirically analyzes the movement of Korean house prices and derives some implications from it, based on three different theoretical asset pricing models; long-run supply demand model, present value model and general asset pricing model. The results from the analyses show that recent house prices are overall higher than the theoretical prices, thus requiring measures to stabilize house prices hikes.

• The Korean Journal of Financial Studies
• /
• v.1 no.2
• /
• pp.119-152
• /
• 1994

본 연구는 한국기업들이 기업자산을 제 3자 혹은 신설기업으로 탈퇴시키므로써, 즉 자산, 제품생산라인, 자회사, 사업부 등을 현금, 증권 등으로 교환하므로써 발생된사건, 특히 자산중 영업일부를 양도한 기업에 있어 주가수익율의 영향을 분석하고자 한다. 분석결과 영업일부를 양도한 기업들은 (+)의 평균초과수익율을 얻는 것으로 나타났다. 이것은 한국증권시장에서 영업(營業) 일부양도(一部讓渡)가 양도기업 株主(주주)의 부(富), 즉 주식(株式)의 시장가치에 정(+)의 영향을 미친다는 것을 의미한다. 그리고 영업 일부양도 후 후속 재무구조 개선집단과 악화 집단간의 시장반응에 있어 악화집단이 오히려 더 큰 정(+)의 시장반응을 보이며 유의적인 큰 차이가 존재했으며, 또한 후속 EPS 증가집단과 EPS 감소집단에 있어서 후속 EPS 증가기업이 더 큰 정(+)의 시장반응을 보이며 유의적인 차이가 존재했다. 이러한 사실로 미루어 볼때 영업(營業) 일부양도(一部讓渡)는 투자자들에 의해 재무구조개선 및 비수익성 영업일부의 양도를 통한 기업수익성(企業收益性)의 증대라는 관점에서 크게 받아들여 지고 있다는 것을 암시해 준다.

• The Korean Journal of Financial Studies
• /
• v.7 no.1
• /
• pp.171-195
• /
• 2001

본 연구의 목적은 실물옵션이론을 바탕으로 정유회사의 가치평가기법을 제공하는 것이다. 정유회사는 가치평가를 위해서 회계적 가치외에 관리적 유연성(managerial flexibility)을 고려해야 하기 때문에 기존의 DCF방법을 적용하기 보다는 실물옵션방법을 이용하여야 한다. 관리적 유연성은 회사관리자가 적용가능한 생산관리적 기법으로서 회사의 미래현금흐름에 영향을 주고 따라서 회사의 가치에 영향을 미친다. DCF방법은 이러한 관리적 유연성을 적절히 고려하지 못하여 회사의 가치를 저평가하는 오류를 발생시킨다. 반면 실물옵션방법은 관리적 유연성을 가치평가에 있어서 주요 변수를 인식하기 때문에 정확한 가치평가의 수단이 된다. 옵션가격결정을 위한 기초자산은 크랙스프레드(crack Spread)이다. 크랙스프레드는 경유(heating oil)와 무연휘발유(unleaded gasoline)의 가격과 원유(crude oil) 가격의 차이를 나타내며 정유회사의 정유순익(gross refining margin)을 대표한다. 실물옵션방법에 의한 정유회사의 가치는 DCF방법에 의한 가치보다 두 배가 크다는 결론을 제시한다. 즉 관리적 유연성이 존재하는 회사의 경우는 가치평가에 있어서 실물옵션방법을 이용하여 가치를 저평가하는 오류를 범하지 않아야 한다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• autumn
• /
• pp.529-532
• /
• 2003

Efficiency and efficient management on maintenance/repair/operation (MRO) phase is getting important with advance in technologies and complex functionalities of building and facility. Using software systems as well as advanced hardware systems in MRO area is spreading along with this trend to take advantage of information technology. Information of building and facility for MRO phase is derived from engineering/procurement/construction (EPC) phase. But most current commercial software systems in EPC and MRO are focusing on their own phase, which arise lack of consistency of information from EPC to MRO phase. But, the information system now used at the MRO phase stop flowing the building and the facilities information and then newly create. Moreover, from all asset management point of view, asset particulars such as the structures and equipments are different the value fluctuation. In order to reflect these information rationally, the construction costs are correctly distributed and the initial price of the asset particulars have to be estimated. In this study, develop the information model which can apply the cost information at the EPC phase to the MRO phase.

• Journal of the Korea Society of Computer and Information
• /
• v.17 no.6
• /
• pp.191-199
• /
• 2012

By the way, in light of the knowledge, even public institutions are paying much attention to the management of IT assets for achieving organizational goals. Recently, some public institutions adopt balanced scorecard for enhancing efficiency in operations and management of total administrations. To be interested, some key performance indicators(KPI) of the balanced scorecard reflect the three aspects of IT assets and their possible outcomes. The main focus of this study is to investigate whether there is positive effects of IT asset management through balanced scorecard at public institutions. Specifically, we selected and classified KPIs into different categories depending on three aspects of IT assets, internal process change, and organizational outcomes. To address relationships of KPIs among the categories, we specified each category and developed as a variable respectively. A middle-sized city provided us with 138 KPIs for the development of scales.

• Journal of the Economic Geographical Society of Korea
• /
• v.17 no.1
• /
• pp.28-44
• /
• 2014

As the era of glocalization arrives, each area of the world with the uniqueness trying to enhance competitive advantage. In this context, the 'Art asset' should be understood as an independent 'Content' in terms of place marketing & creative regional regeneration. Especially in a place as a component of assets 'art' is recognized as an independent content & as a means for new areas of creative regeneration and the local economy will be discussed. To do this, place the property on the basis of a review of existing research on the concept of a new arrangement of art assets were classified by type and each of the cases examined. Ultimately, through the review of creative play area as a place of art assets and utilize the potential value of plce asset is the goal of this article.

• 프린팅코리아
• /
• s.23
• /
• pp.82-85
• /
• 2004

현존하는 세계 최고의 금속활자본인 직지심체요절의 문화적 자산가치는 8694억원이라는 조사결과가 나왔다. 충북개발연구원(원장 이태열)은 최근 '직지의 가치추정 및 활용방안'이라는 연구보고서를 통해 "비시장 재화에 대한 화폐가치를 평가하는 조건부 가치측정(CVM) 방식으로 직지의 가치를 조사한 결과 이같이 추정됐다"고 밝혔다. 조건부 가치측정이란 환경과 문화, 관광자원 등 거래가 되지 않는 재화에 대한 가치를 평가하는 방법 중 하나로, 이번 조사에 제시된 조건은 '직지의 보전 및 세계화에 부담금을 낸다면 얼마를 낼 용의가 있는가'였다. 전국 340여명의 표본조사 응답자들은 이 질문에 44.4%(151명)가 '부담 의사있다'고 답변했고, 부담금은 5년간 매년 1만840원이 적정할 것이라고 말했다. 연구원 측은 이를 근거로 전국 가구 수에 적용할 경우 직지의 문화적 총자산가치는 8694억원에 달할 것으로 추정했다. 다음은 이번 보고서의 주요 내용을 요약한 것이다.

• The Journal of Society for e-Business Studies
• /
• v.9 no.4
• /
• pp.103-116
• /
• 2004

It is needed to transfer the technology actively which has already developed to improve a up-to-date technology and foster the technological innovation. The technology transfer also can bring about a commercial success. To promote the technology transfer, it is needed to develop a new technology valuation model for a specific technology from a objective point of view, as well as to equip an institution such as the technology transfer center. The technology valuation from a objective point of view is of importance as the basic information for the price negotiation between a technology-buyer and a technology-seller. This paper takes aim at investigating a new technology valuation model and developing a technology valuation system for promoting the technology transfer. A new technology valuation system is developed as a web-enabling base. Using this users are able to estimate the value of specific technology on a real time efficiently.

• International Area Studies Review
• /
• v.12 no.2
• /
• pp.149-173
• /
• 2008

This paper empirically studies the relationship between R&D expenditures and firms value. First, we can conjecture that R&D expenditures are enhancing the firms value. Such findings depend on an existing research, which R&D expenditures are intangible asset rather than expenses. Although, under U.S. accounting standards, financial statements do not report intangible assets but costs. Second, we can conjecture that short-term, the rate of increase in R&D expenditures had negative influence on firms valuation, because such findings indicates that R&D spending of costs incur mis-pricing. But long-term, consistently R&D expenditures may attract investors on the stock market. Third, lately firms focus on capital efficiency management, such a firms R&D expenditures incur high ROE. Generally investors put too much confidence in capital efficiency management and high ROE may attract investors on the stock market. Finally, High-Tech through the R&D investment improve firms competitive advantage, by competitive advantage, firms have reduced cost and raised productivity in the end improve firms value.