• The Journal of the Korea Contents Association
• /
• v.19 no.4
• /
• pp.413-422
• /
• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

• The Korean Journal of Financial Studies
• /
• v.6 no.1
• /
• pp.117-140
• /
• 2000

본 연구는 그간 실무계와 학계에서 주목을 받고 있는 EVA 모형과 기업가치모형간의 상호 관계를 보여주고 실증적으로 예측치 경상이익과 순이익을 이용하여 EVA와 기업가치를 측정하고 이러한 예측가치와 실제가치와의 관계를 살펴보았다. 1990년부터 5년간 모두 535 기업을 대상으로 분석한 결과 강효석과 남명수 (1998)의 연구와 같이 모든 연도에 부의 EVA를 보여 주고 있으며 1년 예측치보다 2년 예측치를 기초로 산정한 기업가치가 실제가치에 근접하였다. 각 연도 별로 보면 예상경상이익을 사용한 경우 70%부터 94%까지의 높은 설명력을 보여주며, 5년 누계는 83%의 설명력을 나타냈다. 경상이익 대신 순이익을 사용한 경우도 유사한 결과를 보여주고 있다. 끝으로 가치평가오차를 원천별로 그리고 유형별로 분석하였는데 기업가치 예측오차 중 경제전반이 설명하는 부분은 10%정도, 산업은 $13{\sim}15%$, 그리고 개별기업이 $75{\sim}77%$를 차지하고 있어 개별기업의 중요도가 미국에 비하여 낮은 수준을 보여주고 있다. 유형별로도 편의비율이나 회귀비율이 $5{\sim}8%$수준인데 비하여 무작위 비율이 86%수준을 보여 주고있다.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.744-752
• /
• 2006

사이버 공간이 현실 생활의 일부분으로 통합되어가고 사이버 공간에서의 대인간 의사소통이 보편적인 현상으로 나타남에 따라 사이버 공간에서의 의사소통과 경험 그리고 그것의 영향력에 대한 논의는 그 동안 많이 있어왔다. 그러나 기존의 연구들은 사용자의 행동 특성에 따라 사이버 공간에서의 활동과 영향력, 그리고 그 의미가 달라진다는 점을 간과하였다. 따라서 본 연구에서는 동일한 커뮤니케이션 공간인 싸이월드도 그것에 부여하는 가치와 의미는 사람마다 다르고 따라서 행동도 다를 것이라는 가정하에, 싸이월드에서 나타나는 다양한 이용행동과 활동들을 유형으로 분류하고 그 유형에 따라 싸이월드에서의 의사소통 패턴과 경험, 활동에서의 차이를 살펴보고자 했다. 사전 연구로 진행되었던 사용자 인터뷰를 통해 정리된 행동문항을 전체 설문을 통해 분석한 결과 싸이월드에서 보이는 개인의 행동적 특성을 의미하는 5 개 요인(적극성.몰입, 낯선 사람과의 연결과 정보 추구, 사생활 보호, 단순한 연락 수단, 폐쇄성)이 확인되었고, 이렇게 추출된 행동 요인을 토대로 싸이월드에서 나타나는 3 개의 행동 유형(적극적 활용형, 폐쇄적. 다이어리 추구형, 새로운 관계.정보 추구형)이 구분되었다. 행동 요인의 차이로 표현되는 3 개의 행동 유형에 따른 싸이월드에서의 의사소통 패턴과 싸이월드에서의 활동 그리고 싸이월드 경험에 대한 평가를 분석한 결과 행동 유형간에 유의미한 차이가 있는 것으로 나타났다. 본 연구는 동일한 싸이월드라는 공간이 사용자가 추구하는 가치와 목적에 따라 각기 다른 공간으로 기능하고 있음을 보여주었다는 데에 의의가 있으며, 가치의 차이로 나타나는 행동 유형에 따라 싸이월드에서 소통하는 대상과 방식이 달라지고 경험의 의미 또한 달라질 수 있음을 시사하고 있다.

• Journal of Industrial Convergence
• /
• v.21 no.1
• /
• pp.33-42
• /
• 2023

This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.154-163
• /
• 2009

A new advertising, unlike traditional advertising, has a unique characteristics as a consumer's life styles are changed. This study explores consumer attitude affected by personal value disposition of each advertising creative appeal types. Personal value disposition implies directions of creative and determines advertising effect. So, personal value disposition deserves special consideration of not only print media, but broadcast media and internet media. In the present study, Research has been performed for a diffusion analysis based upon a survey of 338 individuals who were selected randomly. Test advertisement of MP3 Player has been used because involvement of products takes a neutral attitude comparatively. Result from the experiment show that, individualism-rational appeal is the most effective for consumers attitude. Groupism-rational appeals affects consumer's attitude, either. Groupism-emotional appeal has a partial effect and individualism-emotional appeal has no statistical significance. This experiment can be a foundation stone of personal value disposition studies.

• Korean Journal of Heritage: History & Science
• /
• v.49 no.4
• /
• pp.218-227
• /
• 2016

Protected Flora are natural heritage that involve a wide variety of valuable natural values and cultural values. Over time, "Cultural Properties Preservation Law" has been changing the definition and the criteria of Protected Flora. In addition to the academic value and the rarity of the plant, historical, ethnic and landscape values have become increasingly important. For that reason the declaration and management processes of the Protected Flora need to be improved. However, the current statute has focused on the morphological characteristics of the plants which have a limit to encompass various values of the plant. It also does not correspond to the definition of Protected Flora and its declaration criteria stated on the "Cultural Properties Preservation Law." For this reason, the main purpose of this study is to develop new types of Protected Flora so that various Protected Flora can be discovered in the future.

• Korean journal of communication and information
• /
• v.38
• /
• pp.7-39
• /
• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• Journal of The Korean Association For Science Education
• /
• v.33 no.1
• /
• pp.79-93
• /
• 2013

This study examined value-judgement and decision-making process of middle school students on three biotechnology related socioscientific issues (SSI) (i.e. designer baby, amniotic fluid test, and embryonic stem cell research). In particular, it focused on the level of consistency in their value application to the decisions. Twenty 8th grade students participated in the SSI program. The participants were asked to mark their positions on each issue before and after the debates. All classroom and sub-group debates were audio-recorded. The researcher conducted individual interviews with 10 students after the program. The results show three patterns emerging. First, five students applied their personal values in a consistent manner when making decisions on the three consecutive issues. Second, three students demonstrated incremental resoluteness in their value application as the sessions proceeded and had tendency to be oriented towards a specific value, more so towards the end of the program than the beginning. And third, four students gradually showed ambivalence in their decisions as they participate in the program. The results suggest that science teachers addressing SSI need to encourage students to be aware of their own values and to engage in internalized decision-making in light of those values. They also need to be aware of the possible challenges that students might feel in their decision-making process caused by the complexity of SSI.

• Journal of the Korean Society for information Management
• /
• v.29 no.2
• /
• pp.173-191
• /
• 2012

CVM (Contingent Valuation Method) has been most widely used for valuation of public libraries. However, there have been a debate on the validity of CVM in that many kind of biases could exist due to its hypothetical nature, the type of questions, payment vehicles and so on. To ensure the validity and reliability of public library valuation, this study analyzed the effects of payment vehicles to valuation using CVM. Three types of payment vehicle, tax, donation, fee were used to pay in hypothetical market. As a result, these payment vehicles estimated the different WTP and donation produced 14,542 won, which is the highest WTP.

• Korean Journal of Culture and Social Issue
• /
• v.22 no.3
• /
• pp.313-342
• /
• 2016

The purpose of the present study was to examine the relationship between individual values, nature-relatedness, and happiness in a sample of Korean university students(N=224). Specially, we used Schwartz's PVQ, life satisfaction, positive affect, psychological well-being, social well-being, and Korean Happiness scale to measure values and happiness. According to the bivariate correlational analysis, generally, there were positive correlation between benevolence, self-direction, universalism, stimulation and one of 5 happiness measurements and there was negative correlation between achievement and life satisfaction. Nature-relatedness were positively related with five types of happiness measurements. According to the hierarchical regression, demographic variables(sex, religion, economic levels), value types, and nature-relatedness explained 25%~36% of variance in happiness. Value was more related with psychological well-being than life satisfaction, positive affect, social well being, Korean happiness scale. This results emphasize the importance of healthy value(benevolence, self-direction) and provision of opportunities contact with nature to promote human happiness.