• Management & Information Systems Review
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• v.32 no.5
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• pp.135-155
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• 2013

Corporate primary goal has shifted from profit-orientation toward broader socially motivated perspectives, over the recent year. According to this phenomena, extensive research have been conducted to assess the empirical association between CSR and firm value. However, the results of previous studies are largely indeterminate which are attributed to the ignoring various indeterminate variables between CSR and firm value. Specifically, the purpose of this paper verifies the empirical association between CSR and firm value with considering capital constraint as core moderator variable by using structural equation modeling(SEM). Main results of this paper are as follows. We find that firms with better CSR performance face lower capital constraint and capital constraint is significantly related to firm value in negative direction, also. The result suggest that better CSR performance is associated with superior stakeholder engagement, in turn, CSR initiatives leads to firm value creation. Also, the capital constraint still remain positive to firm value even if capital constraint is considered moderator variables. Our findings implicated that CSR literatures should consider moderator variables, such as capital constraint, which could be affected firm value.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.71-97
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• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.455-462
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• 2015

This paper examines the effect of corporate social responsosibility(CSR) on the firm value. Based on the argument that CSR would play the role of mitigating conflicts between firms and society, I hypothesized that CSR would enhance the firm value. This study used regression analysis with a data set of 733 from 2009 to 2012 using KEJI(Korean Economic Justice Institute) Index. An Index published by KEJI was used as the measure of CSR performance. The results of this study are summarized as follows: First, there is a significant positive relation between CSR and firm value. Second, in the seven-rating items consist of the KEJI Index, most items have the positive relationship with the firm value. These results suggest that firm with higher CSR activities exhibit better financial performance as measured by Tobin's Q.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.86-92
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• 2008

With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.327-332
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• 2003

This paper is to outline a methodology for establishing the fair market value of knowledge assets that may be associated with a going-concern business enterprise and identify the elements of knowledge assets and provide the basic concepts for valuing thorn Within this contort we will identify the nature of some of the more common or well-know forms of knowledge assets, discuss the normal relationship of these forms of knowledge assets to the monetary and tangible assets of a business enterprise from an investor's perspective.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.1-17
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• 2021

Existing research on the investment relationship between venture capital and start-up companies has mainly focused on choosing a startup from the perspective of venture capital, an investor. However, as competition among venture capital has increased recently, excellent start-ups with proven technology are choosing venture capital in reversely. This study investigated key elements that affect the selection of the venture capital by a startup. To this end, we looked at which venture capital company was selected as the final investor for startups that have received investment proposals from multiple venture capitals at the same time. Six early start-ups(pre-series A/Series A) and five mid-term (Series B/C) start-ups were interviewed to focus on the influence of the three elements regarding venture capital - 1) venture capital reputation, 2) relationship between cofounders and investors, and 3) value adding service provided by venture capital - on choice. As a result of the research, the investment portfolio among the reputations of venture capital was a very important element in selecting venture capital. However, it has been shown that the age and asset under management of venture capital are not important. Relationships have emerged as a very important element. Finally, as for venture capital's value-adding services, start-ups in this study did not consider it important. In particular, consulting and monitoring by venture capital has been found to be a burdening attribute for startups. This study suggests implications that can increase the probability of successful investment by venture capital in the investment market where investment competition is fierce, and enhance mutual understanding between venture capital and startups.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.321-334
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• 2007

Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.327-330
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• 2004

고객의 만족도와 충성도 제고는 기업활동 중 가장 중요한 기능으로 인식되고 있다. 따라서, 고객 이탈율이 높고 신규 고객 확보 경쟁이 치열한 초고속 인터넷 서비스 산업에서는 고객 만족도와 충성도의 증대를 통하여 고객 유지율을 제고하고 이를 통한 장기적인 수익성 증대를 위한 노력의 일환으로 막대한 경영자원을 투입하고 있다. 하지만 실제 서비스에 만족하고 충성도가 높은 고객이 기업의 수익성 확보에 기여하는 지에 관련해서는 그 실증 연구가 거의 이루어지고 있지 않다. 본 연구에서는 국내 한 초고속 인터넷 서비스 회사의 고객을 대상으로, 생존분석(survival analysis)을 이용한 개별 고객의 총 서비스 가입기간 추정을 통해 각 개별 고객의 가치를 산출하고, 이를 기반으로 고객의 만족도와 충성도, 수익성간의 연관 관계를 파악하였다. 분석 결과, 일반적인 예상과는 달리 높은 만족도와 충성도가 고객 서비스 이용 기간의 증대에 기여하지는 않는 것으로 밝혀졌다. 또한, 만족도 및 충성도와 수익성 간에 정(+)의 관계가 존재하지 않는 것으로 나타났다.

• Proceedings of the ESK Conference
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• 1993.10a
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• pp.100-110
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• 1993

인간은 도구를 만드는 동물인 동시에 이동을 하면서 사회적 생활을 영위하는 동물이다. 인류는 초기, 도보중심으로 이동이 이루어졌기 때문에 그 생활활동 범위도 좁았었다. 그러나 인류는 여러가지 이동의 도구를 만들어 생활권을 확대시켜 나갔다. 그중 보다 빠르고, 보다 멀리, 대량의 사람이나 화물 을 이동시키기 위해 바퀴를 발명하게 되었다. 그래서 수레가 출현하게 되었고 그 후 발전을 거듭하여 오늘날의 자전거가 만들어지게 되었다. 최근에는 과학기술의 급속한 발전과 생산기술의 고도화로 산업의 발전은 물론, 경제성장도 급속히 향상되고 국민의 소득증대도 향상되었다. 이에 따라 여가시간의 활용빈 도도 많아지고 건강증진을 위한 레저나 스포츠용품에 대한 관심과 수요가 급증하게 되었다. 그중 자전거는 레저 스포츠로서 즐길 뿐만 아니라, 건강증진으로서 비만증, 성인병의 예방, 지구력, 폐활량 증대 및 인내심 을 길러준다. 또한 현재 대도시가 안고 있는 교통체증 문제, 환경오염, 에너지절약 측면에서도 자전거는 많은 관심의 대상이 되고 있다. 이러한 시대의 상황 속에서 자전거 선호도도 Casual style에서 Seports style로의 변화를 가져오고 더욱 더 고급화, 개성화, 다양화의 모델이 요구되고 있다. 이에 따라 새로운 고객층을 위한 풍요로움과 건전한 건강생활문화를 창출하고 새로운 고부가가치 상품의 연구로 제품의 경쟁력 을 높여 수출을 증대시킬 수 있는 데 목적을 두었다.

• Journal of the Korean Society for information Management
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• v.23 no.3 s.61
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• pp.187-204
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• 2006

The main purpose of the archives is to maintain a history of the organization's functions and activities. Selecting valuable records for the permanent archives through objective appraisal from among many records that reflects the activities of organization is very important but also very difficult. The quantity and complexity of comtemporary records has rapidly expanded because of electronic storage, and with the information environment, and it is now possible to manage and control the records an entire lifetime. In this study, it is proposed the appraisal methods based on a business analysis that is combined the macro-appraisal factor and micro-appraisal factor; The former is functions and organizations as the objective guideline of selecting valuable records from the beginning and the latter is a contents appraisal (evidential value) of the individual records.