• 프린팅코리아
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• v.13 no.1
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• pp.126-127
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• 2014

긴 역사를 갖고 있으며 기술력에 자신이 있는 기업이라면 고객에게 새로운 가치를 제공할 수 있을 것이다. 특히 고부가가치를 얻을 수 있는 인쇄나 특수 가공을 제공함으로써 사업의 영역과 기회를 확장해 나갈 수 있을 것이다. 일본의 고부가가치 특수인쇄 동향에 대해 알아본다.

• Journal of Distribution Research
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• v.5 no.2
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• pp.20-48
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• 2001

As the quality movement is beginning to take shape in the service sector, the shift to a quality focus becomes essential to the competitive survival of service business. The purpose of this paper is to analyze the effect of interaction between customer and service provider on perceived service value in service encounter using service delivery model, which is based on two key factors such as customer participation and service provider's control. Support is found for a number of the hypothesized structural relations. Some implications for service marketing practice are discussed briefly.

• The Journal of Information Systems
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• v.19 no.3
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• pp.127-147
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• 2010

전자상거래의 급속한 발전 속에서 기업들은 세계적 시장에서 경쟁력을 지니기 위해 전자상거래를 이용하여 상품판매, 서비스 제공, 고객과 소통하고자 한다. 그러나, 기존의 연구들은 TAM 모형을 통한 상호관계나 선행관계에만 초점을 맞추고 있기 때문에 좀 더 확장한 모형이 필요하다. 본 연구에서는 상품정보와 서비스 제공수준은 소비자 행동에 영향을 미치는 중요한 요인이지만 연구가 충분치 못한 실정이다. 따라서 본 연구의 목적은 첫째, 상품정보제공수준과 서비스제공수준에 따른 소비자 태도 차이를 조망하고자 한다. 둘째, 기존에 연구가 미약하였던 상품정보제공수준 및 서비스제공수준과 기존에 인지된 가치, 인지된 위험, 구매의도와 구전의도간의 상호인과관계를 조망하고자 한다. 본 연구의 결과는 다음과 같다. 첫째, 상품정보제공수준과 서비스제공수준에 따라 소비자 태도 차이에는 차이가 있었다. 둘째, 상품정보제공수준과 서비스제공수준에 따라 소비자들이 인지된 가치, 인지된 위험, 구매의도, 구전효과에는 차이가 있었다. 셋째, 변수들간에 상호인과관계와 선행관계가 존재하였다. 상품정보제공수준과 서비스 제공수준은 인지된 가치와 인지된 위험에 각각 직접적인 영향을 미쳤다. 뿐만 아니라, 인지된 가치는 인지된 위험, 구매의도, 구전효과에, 인지된 위험은 구매의도와 구전효과에 직접적인 영향을 나타내었다.

• Journal of the Korean Society for information Management
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• v.17 no.2
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• pp.7-18
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• 2000

In this paper, we have tried to evaluate the economic value of technological information. Toward this aim, we have adopted the newly emerging method of contingent valuation which capitalizes on the direct survey through users. The estimated result indicates the strong support for the public activities to provide and diffuse technological information. We also tried to shed light on the implications of the research finding for government technology policy.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.187-198
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• 2021

This study aims to understand the current status of the use of IoT-based products and services from the perspective of consumers and analyze the role and consumption value of each service-generated from the products and services. Their features and generated consumption value have been identified The decision-making process was divided into based on three stages (pre-purchase, purchase, and post-purchase) stages, and IoT services were classified in stages. In the pre-purchase stage, the IoT service provides information and alternatives, and is used for interaction and automatic payment systems in the purchasing stage. In the post-purchase stage, repetitive purchases are encouraged and after-sale services are provided. Throughout the decision-making process, smart retai application and servicel provides epistemic and functional value. In addition, it provides conditional and social value in the pre-purchase stage, and conditional value in the post-purchase stage. This study aims to provideprovides marketers and retailers an insight advice for the enhanced satisfaction of consumersimproving the satisfaction of consumers and the development of smart retail by examining the consumer-centered consumption value.

• 정보화사회
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• s.122
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• pp.29-33
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• 1998

상거래의 본질은 어떤 특정 상품이나 서비스의 제공과 이에 상응하는 경제적 가치의 교환이라 볼 수 있으며 따라서 전자상거래의 경우에도 제공받는 서비스나 재화에 상응하는 경제적 가치를 전자적으로 제공할 수 있는 전자지불/결제시스템의 구축은 전자상거래의 중요한 하부구조 중의 하나라 볼 수 있다.

• Proceedings of the Korean DIstribution Association Conference
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• 2001.02a
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• pp.67-101
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• 2001

As the quality movement is beginning to take shape in the service sector, the shift to a quality focus becomes essential to the competitive survival of service business. The purpose of this paper is to analyze the effect of interaction between customer and service provider on perceived service value in service encounter using service delivery model, which is based on two key factors such as customer participation and service provider's control. Support is found for a number of the hypothesized structural relations. Some implications for service marketing practice are discussed briefly.

• Spatial Information Research
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• v.19 no.2
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• pp.1-7
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• 2011

For desirable ubiquitous web environments, one of the R&D projects by Korean Land Spatialization Group, has been done to develop a geospatial platform for custom ized land information and geospatial services. To make a better judgement for the investment in the project, analyses for evaluating value of the platform technology and others are done to propose better strategies for the future project management and commercialization of the platform technology. Wiith review of theories and evaluation methods for the technological values, this study suggests 3 evaluating methods: cost approach methods, market approach methods, and income approach methods with focusing on the customized geospatial information platform technology. Results of the evaluation are as follows: the value(over 3,600 million won) estimated by using cost approach methods is larger than the value(over 2,200 million won) using income approach method. Based on evaluation time and methods, the estimated value of geospatial platform technology can be different. This study is performed in relatively early stage of technology developments and results of it will be a reference for commercialization of customized geospatial information platform technology.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.5 no.2 s.10
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• pp.29-43
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• 2006

Highway ARS service made several times handling of cellular phone for accept the one information. But, use the cellular phone while driving is against the law that 'Road Traffic Act' and wield influence on safety by degrade driver's attention that causes reduced section of concentration. On this study, propose a new type service that more useful and safer witch improved of existing ARS service to it served for cellular phone. For the analyze problem in existing ARS service, collect and analysis that ARS using status data and highway overall speed data, and then offer a better service type which based on improvements to that. Also, make a comparative analysis including measure of degree about easy to use and safety between two services by using the Stated Preference method, as a result of verifies the effect of new type service Finally, for measure of the effect the value of improved ARS service type that used willingness to pay in CVM method.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.