• Title/Summary/Keyword: 가치수용모델

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Explicating Motivations & Attitudes Affecting the Persistent Intention to Adopt Binge-Watching (수용자의 몰아보기 이용동기와 지속적 이용의도에 영향을 미치는 영향 요인에 대한 연구)

  • Han, Sun Sang;Yu, Hongsik;Shin, Dong-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.521-534
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    • 2017
  • In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

A Study on the Agile-based Information System Audit Model (애자일에 기반한 정보시스템 감리 모델에 관한 연구)

  • Kim, Dong Hyup;Chan, Koh;Kim, Dong Soo;Kim, Hee Wan
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.95-108
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    • 2013
  • Agile development methods regards an interaction among software developers, operating softwares, and cooperation with customers as its main value. Most of the developing processes undergo a procedure called tailoring to meet the relevant project. Yet, in reality, projects run in disorder due to their overlap with other methods and management processes. As a result, the advantages of agile process cannot be fully used. So, the information system audit has an important role to detect these problems and improve the qualities of agile application projects. Also, researches should be conducted on Agile-based Iformation System Audit Model in order to enhance the effectiveness of agile projects. This paper suggests a model for an information system audit that applied agile developing methods. This model proposes audit domains and check lists for agile-based information system. In order to verify the suitability of the suggested model, more than 89.3% of the checklists were verified as suitable in all domains.

A Study on Consumer's Word-of-Mouth Intention of Off-line Mobile Payment Service: Focused on the Comparison between Korean and Chinese Consumer (오프라인 모바일 결제 서비스에 대한 소비자의 구전의도에 관한 연구: 한·중 소 비자의 비교를 중심으로)

  • Jung, Mi-Ra;Lim, Sung-Jin;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.18 no.6
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    • pp.1109-1118
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    • 2017
  • With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.

Influence of The Multimedia Function on Continue Using Intention of Smartphone Based SEM (구조방정식 기반 스마트폰의 멀티미디어 기능이 지속사용의도에 미치는 영향)

  • Nam, Soo-Tai;Lee, Hyun-Chang;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1347-1352
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    • 2015
  • Smartphone users, opinion experts more than 99 percent of the economically active population is using, it has reached the saturation past the early stages of formation. In this research, we aim to analyze factors influencing of the multimedia function on continue using intention of Smartphone. Predictor factors were selected perceived usefulness, perceived ease of use and perceived enjoyment suggested on extended the technology acceptance model. Participants of this study were 106 Smartphone users in Busan city and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths from perceived value to continue using intention are significant. This study suggests practical and theoretical implications based on the results.

The Characteristics and Determinants of Welfare Attitudes (복지태도의 미시적 결정구조와 특성)

  • Ryu, Jin-Seok
    • Korean Journal of Social Welfare
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    • v.56 no.4
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    • pp.79-101
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    • 2004
  • This paper examines the characteristics and determinants of welfare attitudes in Korea. Based on Survey data, this study focuses mainly on how social-economic position variables, welfare status and welfare compliances influence attitudes towards welfare. Welfare attitudes can be classified by five areas as follows: legitimacy of welfare functions, affordability of welfare costs, need-based welfare principles, responsibility of welfare provision and adequacy of welfare spending. There are the major findings. First, attitudes towards welfare is identified state-friendly or pro-welfare attitudes. Second, among the social-economic position variables, welfare status and welfare norms variables, welfare compliance has statistically the most significant effects on welfare attitudes. Third, the level of pro-welfare attitudes is largely determined by welfare norms and images espoused by individuals. These findings suggest that we can not apply cleavages thesis which are developed by studies on the support for welfare state.

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시대적 압박에 따른 응용기술 수용 정도의 조절 효과에 대한 실증 연구 : 대화형 인공지능 스피커의 확산 방안을 중심으로

  • Lee, Ji-Hui;Jeon, So-Won;Lee, Jong-Tae
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.1297-1297
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    • 2017
  • 본 연구는 대화형 인공지능 스피커의 수요 증진을 위한 새로운 비즈니스 전략 제시를 위해 수행되었다. 이를 위해 해당 IoT기기 소비자의 사용의도에 영향을 미치는 요인들을 선정하여 집중적으로 고찰하고 각 요인 사이에 어떤 상관관계가 존재하는지 실증적으로 분석하고자 하였다. 사용 의도에 영향을 미치는 요인으로는 기기 사용에 대한 안전성이 확보 되었음을 의미하는 안전에 대한 신뢰도와 기술적 흐름에 따른 시대적 압박, 기기 사용으로부터 발생하는 쾌락적 동기와 실용적 동기, 기기의 혁신성으로부터 오는 차별적 동기를 고려하였다. 본 연구의 수행을 통해 모든 요인은 각각 소비자의 사용 의도에 긍정적인 영향을 미치며 특히 차별화 욕구와 쾌락적 동기, 실용적 동기 간에는 유의한 양의 상관관계가 있을 것으로 나타낼 것으로 기대된다. 더불어, 본 연구의 핵심 연구 요인인 시대적 압박 요인의 경우 안전에 대한 신뢰도와 사용 의도에 있어 정의 영향을 주지만 차별화 욕구와 실용적 동기와는 음의 상관관계를 보일 것으로 예상된다. 본 연구는 일반적인 연구 모델에서 취급되는 주요 요인들과 더불어 시대적 압박이라는 새로운 요인을 제시하고 그 영향력을 논증하여 융합형 기술에 기반한 새로운 비즈니스 전략을 제시할 수 있다는 점에서 가치를 갖는다

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Removal of phosphorus from solution using bark with polyallylamine hydrochloride (Polyallylamine hydrochloride로 처리한 수피를 이용한 수용액상의 인 제거)

  • Yang, Kyung-Min;Kim, Ha-Na;Kim, Yeong-Kwan
    • Journal of Industrial Technology
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    • v.27 no.A
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    • pp.203-209
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    • 2007
  • 본 연구는 목재로서 활용가치가 적은 수피(bark)를 활용하여 수질오염물질을 제거할 수 있는 여과 시스템에 대한 기초연구로서 소나무의 일종인 loblolly pine(Pinus taeda L.) 수피의 인 ($PO_4-P$) 흡착특성을 연구하였다. 실험에 사용된 수피는 입상형태로서 polyallylamine hydrochloride로 전처리하여 회분식 등온 흡착실험을 수행하였다. 회분식 등온흡착실험은 수용액 pH 3~pH 8범위에서, 인의 농도별(10, 20, 30, 40 mg/L)로 수행하였다. pH 5에서 가장 높은 인 제거 효율을 나타냈으며, 수용액의 pH는 실험 후 pH 3으로 감소하였다. 이러한 감소는 수피에 의한 phosphate의 흡착이 Lewis acid-base 반응으로서 이 과정에서 $H^+$의 방출로 인하여 나타난 현상인 것으로 여겨지며, 주된 반응 메카니즘은 더 연구할 필요성이 있다. 인 흡착은 초기에 빠른 속도로 진행되었으며 대략 200분 이후에 평형에 도달하였고, 시간이 지날수록 흡착양이 증가하는 경향을 보였다. 인의 흡착특성 결과는 Langmuir 등온흡착식과 Freundlich 등온흡착식으로 설명될 수 있으며, 등온흡착식 적용결과, 흡착제에 대한 최대 흡착능은 7.14 mg/g 이며 다른 흡착제와 비교하여 더 높았다. 실험결과와 모델에 의한 흡착능을 비교하고자 pseudo second-order model을 적용하여 흡착 동역학 상수를 구하였다. 또한 EDXA분석으로 회분식 흡착실험 후 수피와 인이 결합되어있는 것을 확인할 수 있었다.

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Factors Affecting the BIM Acceptance of Construction Managers (건설사업관리자의 BIM 수용에 영향을 미치는 요인 연구)

  • Chung, Yongche;Chin, Sangyoon
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.3
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    • pp.11-23
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    • 2015
  • Construction Management(CM) and Building Information Management(BIM) have a lot in common that they need to establish a cooperation system among different disciplines and promote smooth communication among project stakeholders throughout the project life-cycle. BIM can be an effective information management tool for CM's business and improve their service value. However, BIM uses by Construction Managers(CMr) are very limited. The objective of this study is to analyze the intention of CMrs to adopt BIM and establish effective BIM use strategy in the CMr's point of view. This study utilizes Technology Acceptance Model(TAM) as a research method, and the results show that 1) CMrs think it is more important whether BIM is required to be adopted in their business process at the social or industry level than that BIM can improve their personal competence, recognition, and impressions through their voluntary BIM adoption; 2) that CMrs think it is important to figure out business processes where BIM can be smoothly incorporated; and 3) that CMrs hesitate the use and trial of BIM in their realworld business although they agree that BIM needs to be eventually adopted in their business in the future. Based on these results, directions for establish a strategy for BIM adoption were proposed at the CMr's point of view

Design of Riparian Buffer Zone by Citizen's Participation for Ecosystem Service - Case Study of Purchased Land along Gyeongan-cheon in Han River Basin - (생태계 서비스를 위한 주민 참여형 수변완충녹지 설계 고찰 - 한강수계 경안천변 매수토지 사례 연구 -)

  • Bahn, Gwon-Soo
    • Journal of Wetlands Research
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    • v.24 no.3
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    • pp.170-184
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    • 2022
  • The Riparian Buffer Zone(RBZ) is a sustainable social-ecological system created in the middle zone between water and land. For the RBZ, close communication with the local community is important, and it is necessary to promote it as a communicative environmental planning process. In this study, for the RBZ project, three strategies are presented as a communicative act to understand and implement planning. First, government-led projects were avoided and improved to a process in which citizens and stakeholders participated together, centered on local partnership. Second, it was intended to introduce design criterias in terms of enhancing the function of ecosystem services that citizens can sympathize with, and to increase acceptance and awareness through the planning of preferred spaces and facilities. Third, after a balanced plan for habitats, water cycle-based ecological environment, ecological experience and open space, citizens felt the restoration effect and value as an ecological resources, and a system was prepared to participate in the operation and management. This study will work as a process model based on citizens's participation. In addition, it will be possible to provide lessons for the change of the policy paradigm for the RBZ and the implementation of similar projects in the future.

Motivating Factors for Providing Personal Data in MyData Services: The Moderating Effect of Perceived Personal Information Self-Determination (마이데이터 서비스 이용을 위한 개인정보제공 동기 요인: 개인정보자기결정권 인지 수준의 조절효과)

  • Hyeonjeong Kim;Soohyun Kwon;Jeongu Choi;Beomsoo Kim
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.219-243
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    • 2024
  • This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.