• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.464-476
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• 2016

The purpose of this research was conducted to provide an implication on the practical strategy method to enhance the awareness of University competitiveness. This research examined the various relations among emotional, social, functional values along with Brand attitude and intentioned action of University Tae-Kwon-Do Competition. Samples were 314 attendees of student and parents at the 2015 University Tae-Kwon-Do competition in Busan area. Collected data was first analysed by exploratory factor analysis then proposed conceptual framework was tested via confirmatory factor analysis and structural equation modelling. The results were as follows: First, emotional and social values of University Tae-Kwon-Do competition had a significant effect on the Brand attitude, however, functional value showed no effect on intended action. Second, emotional, social, functional values of University Tae-Kwon-Do Competition had a significant effect on the intended action. Third, Brand attitude of University Tae-Kwon-Do Competition showed statistical relativeness with intended action.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.8
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• pp.945-953
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• 2014

This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

• Review of KIISC
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• v.13 no.4
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• pp.88-101
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• 2003

인터넷과 전자상거래의 발전에 따라 전자적 수단으로 화폐 가치를 이전하는 수단이 마그네틱 카드에서 IC카드로 대체될 것으로 기대되고 있다. IC카드는 마그네틱 카드보다 많은 데이터를 저장할 수 있고, 물리적인 보안(Tamper-resistance)과 암호기법(Cryptographic Technique)을 통해 외부와의 통신을 엄격히 통제 및 보호할 수 있는 장점이 있다. 본 고에서는 IC카드의 안전성에 대해 알아보기 위해 먼저 IC카드를 정의하고 분류한다. 그리고, IC카드의 안전성 관련기능으로 카드에서의 사용자 인증, 카드와 카드단말사이의 실체인증, 접근통제 및 데이터의 기밀성/무결성, 키관리에 대해 알아보고, IC카드와 관련된 공격모델 및 공격기법들을 조사하여 정리하고자 한다.

• Korean small business review
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• v.43 no.3
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• pp.75-90
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• 2021

Organization and management scholars have researched social enterprises as hybrid organizations. However, research on the organizational uniqueness of social enterprises as hybrids is limited, especially comparing their organizational characteristics with other traditional types of organizations. Thus, this study attempted to compare social enterprises with traditional for-profit and not-for-profit organizations in the aspect of their organizational hybridity by using the data of the Social Value Survey. The results showed that the orientation of social enterprises in pursuing dual values is weaker than the other two types of organizations. Meanwhile, the results revealed that the extent to which an organization operates for realizing dual values is strongest in social enterprises among the three types of organizations. These findings add to the understanding of social enterprises' organizational hybridity in organization and management studies.

• Management & Information Systems Review
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• v.29 no.4
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• pp.23-44
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• 2010

This study examines the value-relevance of accruals and discretionary accruals. Also, by examining the effects of the corporate life-cycle on these relationship, this study is able to provide evidence of the value-relevance of accruals and discretionary accruals measures in the economic context of life-cycle theory. This study uses results based on life-cycle classification methods developed by Anthony and Ramesh(1992), adjust Jones model and Dechow Dechev(2002) model. We classify firms using individuals variables(sales growth, capital expenditure growth, employee growth) and then use a composite score obtained from all variables for classification. Our sample consists of 272 firms listed in the Korean Stock Exchange during 14 years(1996-2009). Our final sample for regression variables consists of 2,448 firm-year observations. This evidence implies that the value-relevance of accruals and discretionary accruals in the growth and mature stage can have positive impact on the price but in the decline the value-relevance of accruals and discretionary accruals can have negative impact on the price. The results mean that discretionary accruals communicate managements' private information in the growth stage, but. earnings management in the decline stage. The results of this study suggest that corporate life cycle stages influence the value-relevance of accruals and discretionary accruals measures.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.11a
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• pp.197-207
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• 2002

최근 들어 정보통신산업의 발달과 더불어 벤처기업 및 소규모 중소기업이 가지고 있는 기술의 가치평가 및 이를 바탕으로 한 기업의 가치평가에 관한 요구가 많이 늘어나고 있다. 하지만 이러한 기업들이 가지고 있는 기술들은 생명공학, 정보통신, 나노관련기술 등 미래의 불확실한 상황에 따라 쉽게 변화할 수 있기 때문에, 기존의 전통적인 가치평가기법으로 가치를 평가하기 어려운 기술들이다. 따라서 이러한 첨단 기술들 혹은 불확실한 미래를 가지는 기술들에 대한 가치평가는 새로운 접근방법 및 시각이 필요하게 되었다. 본 연구에서는 전통적으로 널리 사용되어지고 있는 기술가치평가방법을 기초로 좀 더 미래상황에 영업적으로나 전략적으로 유연성이 있는 가치평가시스템에 대한 툴을 제시하고자 한다.

• Journal of Environmental Policy
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• v.10 no.2
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• pp.61-92
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• 2011

We analyzed the efficiency of environment investments by taking examples of central government's environmental investment (CGEI hereafter) and investment in prevention of environmental pollution (IPEP hereafter). We expanded the scope of existing studies by decomposing the internal rate of return (IRR hereafter) and present value of benefit (Bpv hereafter) into variable cost (VC hereafter) reduction, investment cost reduction (STC-VC hereafter), and rent. And we found that Bpv checks only the magnitude of benefit, while IRR indicates the existence of efficiency by investigating short-run total cost (STC hereafter) reduction and rent. Finally, by analyzing investment efficiency and changing benefit with respect to CGEI and IPEP through the investment efficiency methodology that compares IRR with market interest rate, we executed retrospective benefit-cost analysis. Accordingly, CGEI and IPEP are not efficient. However, IPEP is even more inefficient than CGEI.

• Information Systems Review
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• v.8 no.2
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• pp.29-49
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• 2006

The introduction of the Digital Economy has formed a new market producing and trading information. Depending on the current contexts, each user evaluates identical information differently. It is difficult, even though important, to create and deliver the information customized to individual users by using some factors as time, location, and their personal characteristics. Information value, therefore, could be influenced by the capability of information systems to delivery useful information based on individual contexts to the right user immediately at the right time. From this point of view, we argue mobile systems which are able to be aware of individual contexts and deliver contextual information in real time can improve information value easily than other systems can. This research presents the results of an empirical test about antecedents to mobile advertising value. Though context relevance doesn't influence directly mobile advertising value, it plays an important role enhancing information usefulness which has great influence on mobile advertising value. Moreover, to supply information connected with users' context overcomes the effect of irritation. Lastly, entertainment can improve mobile advertising value as satisfying user's hedonic desire beyond the information source supporting decision making.

• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.353-361
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• 2018

The purpose of this study is to analyze how Corporate Real Estate Ratio affects Firm's Value for KOSPI Companies and KOSDAQ Companies. The period of analysis is the period of the Financial Crisis (2007-2008), the period immediately after the Financial Crisis (2009-2011), and the period following the introduction of IFRS (2012-2016). The samples of 2761 KOSPI Companies years and 3719 KOSDAQ Companies years are used in this study. The result of Regression Analysis shows that the higher Corporate Real Estate Ratio is, the more negative Firm's Value is. In the comparison of markets, both KOSPI Companies and KOSDAQ Companies had no statistically significant effects during the Financial Crisis. Although KOSDAQ Companies had a greater negative effect on the Firm's Value than KOSPI Companies right after the Financial Crisis, KOSPI Companies have had a greater negative influence on the Firm's Value than KOSDAQ Companies since the introduction of IFRS. Therefore, each corporation should pay more attention to identifying the appropriate amount of their Corporate Real Estate Ratio and should continue to analyze and make decisions on the most efficient use of real estate which is owned by each company. This study shows speciality in dividing into three period, such as the period of the Financial Crisis, the period immediately after the Financial Crisis, and the period following the introduction of IFRS and comparing the degree of influence on the KOSPI Companies and KOSDAQ Companies for the each period. I hope to study the factors that affect the company's real estate policy.

• Environmental and Resource Economics Review
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• v.29 no.1
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• pp.1-22
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• 2020

While contingent valuation method (CVM) has been widely used for non-market valuations, it has been argued that it may suffer from hypothetical bias. However, if CVM respondents believe that their responses could affect the real consequence, the method could satisfy consequentiality. If a CVM satisfies a sufficiently high consequentiality, hypothetical bias could disappear as shown by some previous studies. In this study, we experimentally compare the willingness to pay (WTP) for donation of a relatively high consequentiality group with that of a relatively low consequentiality group for Korean university students. We find that both the existence probability and the size of hypothetical bias are lower for the high consequentiality group. This result implies that a CVM for a real policy including environmental policies could be free from hypothetical bias because its consequentiality would be relatively high, and warrants a future field study investigating the effect of consequentiality on hypothetical bias.