• 제목/요약/키워드: 가정 주부

검색결과 495건 처리시간 0.024초

추구혜택에 의한 유통시장의 시장세분화 : 순차적 접근 (Segmentation by Benefit Sought in Marketing Channel : A Sequential Approach)

  • 이성근;김재욱;이서구
    • 한국유통학회지:유통연구
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    • 제10권3호
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    • pp.87-101
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    • 2005
  • 본 연구에서는 시장세분화의 기준들이 가질 수 있는 다차원적인 특성들을 고려하여 시장 세분화를 순차적으로 접근하였다. 소비자들이 유통형태를 선택할 때 추구하는 해택을 중심으로 순차적 세분화를 분석하기 위하여 서울시내의 20세 이상 55세 미만의 가정주부들이 모집단으로 정의되고, 이 중에서 할당추출방법에 의해 수집된 1000명의 표본이 이용되었다. 애프터서비스 추구혜택 세분시장 이외에 4개의 세분시장을 각 세분시장의 1차 추구혜택변수에 부가된 2차적 혜택변수를 기준으로 군집분석을 실시한 결과, 각 세분시장은 2개의 또 다른 하위세분시장으로 나누어졌다. 끝으로 이러한 결과의 시사점이 논의되고 연구의 한계점과 미래의 연구방향이 제시되었다.

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텔레서비스가 교통수요에 미치는 영향 (A Study on the Effects of Teleservice on Travel Demand)

  • 이선하
    • 대한교통학회지
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    • 제17권5호
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    • pp.7-18
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    • 1999
  • 이 연구는 텔레서비스가 개인의 통행행태 및 교통수요에 미치는 영향을 분석하기 위한 것이다. 먼저 개별행태 모형에 기초한 가구원별 통행통신행태조사를 실시하고, 이 분석결과를 바탕으로 서로 상이한 업무행태를 보이고 있는 9개의 군집이 분류되었다. 다음으로 "가설 시나리오"기법을 이용하여 텔레서비스에 의한 교통수단의 대체 가능성을 추정하였다. 개별 군집 중 "가정주부"와 "노년/무직자"의 경우 향후 텔레서비스의 활용에 어려움 등, 정보화사회에서 소외될 가능성이 높을 것으로 예측되었다. 텔레서비스로의 전이확률을 추정한 결과 은행이나 관공서업무와 같이 교류되는 정보종류가 텍스트나 데이터와 같이 단순한 형태일 경우 높게 나타났다. 이러한 연구결과를 근거로 서울시의 경우 텔레서비스에 의하여 향후 일일 약 7.6%의 통행수요가 대체될 수 있을 것으로 예측되었다.

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효율적인 예측 SBR 구현 (An Efficient Predictive-SBR Implementation)

  • 허소영;김인철
    • 한국방송∙미디어공학회:학술대회논문집
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    • 한국방송공학회 2008년도 동계학술대회
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    • pp.109-112
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    • 2008
  • 본 논문에서는 MPEG-4 HE-AAC의 SBR 부호기의 효율을 개선하기 위해 예측 SBR(Predictive-SBR)을 제안한다. SBR 부호기는 주부호기(core encoder)와 결합하여 적은 비트량으로 고주파 성분을 복원할 수 있게 한다. 본 논문에서는 SBR 데이터의 약 70%를 차지하는 포락선 정보를 부호화하는 방법을 개선하여 효율성을 높이고자 한다. 기존 SBR은 포락선 정보의 전송을 위해 다음과 같은 방법을 이용한다. 먼저 고주파 대역의 에너지를 스케일팩터 밴드 단위로 계산한다. 다음으로, 전송정보량의 감소를 위해 델타 코딩 방식을 이용하여 에너지 정보를 부호화한다. 본 논문에서는 SBR의 포락선 정보를 효과적으로 감축하기 위하여 고주파 대역의 에너지를 예측하는 방법을 이용한다. SBR 부호기의 입력 데이터가 SBR 복호기의 입력데이터와 동일하다는 가정 하에 선형 회귀(linear-regression) 기법을 이용하여 고주파 대역의 에너지를 추정한다. 그 후에 추정된 에너지와 원래의 고주파 대역 에너지의 오차를 델타 코딩을 이용하여 부호화한다. 정보를 전송할 때는 고주파 대역 에너지의 델타 코드와 예측 SBR에서 계산한 오차의 델타 코드 중 부호화에 필요한 비트량이 적은 방식을 선택하여 부호화하도록 한다. 그 결과 약 10% 정도의 정보량 감축 효과를 얻을 수 있다.

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농가주부의 경제문제 경험과 재정만족도 - 생활수준이 중류층인 가정을 중심으로 - (A Study on the Financial Problems and Satisfaction of rural Housewives - Focused on middle-class households -)

  • 최윤지;고정숙;최현자
    • 한국지역사회생활과학회지
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    • 제12권2호
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    • pp.47-59
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    • 2001
  • The purpose of this study was to examine the factors affecting financial satisfaction of rural housewives. Data for this study were collected from 202 households living in 8 provinces. The results were as follows; 1) The most frequent financial problems experienced from expenditures on clothes(82.1%), lack of expense for social intercourse (61.47), and difficulty in purchasing durable goods(60.1%) in the order. 2) 44.6% of the respondents said they were satisfied with their net worth, and 21.6% of them confessed they had difficulties in debt redemption while 52.5% of them said they felt pressure about monthly payments of installments, which reveals that farm households find it hard to pay back short-term debt. 3) The path analysis was adopted to see the causal relations among the variables influenced the financial satisfaction. The variables of experiences of economic problems, educational background(graduated from middle school), saving, income, and age appeared to be important in the order of effectiveness. Among them, the variables of saying and experiences of economic problems showed a direct effect, and those of age and saving displayed an indirect effect with the experiences of economic problems as the parameter. From this findings, it is suggested that rural extension workers and educators should emphasize the importance of the financial plan in their educational programs.

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가정폭력과 자아분화가 특성불안에 미치는 영향 - 도시지역 남편폭력에 의한 피해주부를 중심으로 - (The Effect of Spousal Abuse by Husbands on Self-differentiation and Trait-anxiety Levels of Urban Housewives)

  • 손현숙
    • 한국지역사회생활과학회지
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    • 제15권1호
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    • pp.3-16
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    • 2004
  • The purpose of this study is to provide basic data for studying contemporary family violence, and to examine self-differentiation and trait-anxiety levels of urban-area housewives. The 207 subjects were married and living in urban areas. The statistical analyses used for this data were frequency, percentile, ANOVA, correlation, and multiple-regression. The main results obtained from this study were as follows: 1) Period of the family violence is 6-10 years, the main forms of violent behavior are kicking and punching, and the most violently abused wives want to divorce their husbands. 2) The self-differentiation level is 2.78, the verbal violence level is 2.06, the physical violence level is 2.06, and the trait-anxiety level is 2.49. 3) The degree of self-differentiation differed according to level of wife's education, husband's education, type of residence, income, wife's occupation, and husband's occupation. 4) The degree of violence differed according to level of wife's education, husband's education, type of residence, income, wife's occupation, and husband's occupation. 5) The degree of trait-anxiety differed according to level of husband's education, income, wife's occupation, and husband's occupation. 6) Wife's occupation, intellectual function vs. emotional function, family projection, verbal aggression behavior influenced on trait- anxiety.

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의복의 신분상징성과 사회심리학적 변인과의 상관연구 -서울의 가정주부를 중심으로- (A Study of the Relationship between the Status Symbol of Clothing and Social-Psychological Variables)

  • 이금실;강혜원
    • 한국의류학회지
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    • 제2권2호
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    • pp.287-294
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    • 1978
  • The purpose of this study was to investigate the relationship between clothing interests in the status symbol and the exhibition need and status inconsistency. The exhibition need was measured by Murray's statements on need and some items selected from The Need Diagnosis Scale of Jaung-Kyu Whang. Status inconsistency was measured by the same criteria of Lenski. Three aspects of clothing interests-the status symbol, the fashion and the exhibitionism-were assessed. The questionnaires were distributed to the housewives in Seoul. Data from 511 respondents were analyzed by correlations and $x^2$-tests. The results were: 1) The exhibition need was positively related to interests in the status symbol and exhibitionism of clothing. 2) Status inconsistency was positively related to clothing interests in the status symbol and fashion. 3) The degree of clothing interests in the status symbol and fashion were also positively related to the clothing expenditure and the socioeconomic status of the sample.

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사회계층과 의복행태 -서울 시내 가정주부를 중심으로- (Social Stratification and Clothing behavior -A study of housewives in Seoul-)

  • 김정호
    • 한국의류학회지
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    • 제2권2호
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    • pp.253-260
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    • 1978
  • The purpose of this study was to investigate whether or not the clothing behavior of house-wives in Seoul vary depending on their socioeconomic status. The null hypotheses tested in this study were as follows: 1) There are no differences in housewives' attitudes toward the importance of clothing according to their socioeconomic status. 2) There are no differences in housewives' criteria of clothing choice according to their socioeconomic status. 3) There are no differences in housewives' clothing taste according to their socioeconomic status. 4) There are no differences in the pattern of housewives' clothing purchase according to their socioeconomic status. In order to test these null hypotheses, questionnaires on clothing behavior and socioeconomic status were distributed to a sample of 243 purposively selected housewives in Seoul, Korea. The factor analysis, correlation and analysis of variance techniques were employed for the statistical analysis of data. The results indicated that: 1) The attitudes toward the importance of clothing was related to socioeconomic status. 2) The criteria of clothing choice (aesthetics-practicality), clothing taste (individuality-conformity), and the pattern of clothing purchase (a degree of rationality) were not related to socioeconomic status. 3) The criteria of clothing selection was related to housewives' level of education. 4) Clothing taste was related to housewives' age.

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생태학적 관점에서 본 도시 중년기 주부의 의사결정 및 가정생활만족 (Urban middle-aged housewives도 decision-making and their family life satisfaction in ecological approach)

  • 이정우;정진희
    • 가족자원경영과 정책
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    • 제2권2호
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    • pp.53-65
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    • 1998
  • This study was designed to examine the decision-making and family life satisfaction of the urban middle-aged housewives from the ecological perspective. The main purpose of this study was to investigate the effects of ecological enviornment variables(ie, natural physical-biological environment·social-cultural environment·human-built environment) and their dicision-making on their family life satisfaction. Also, it is to provide some fundamental information that helps to elevate the family life satisfaction of the unban middle-aged housewives. The subjects of this study were 305 housewives living in Seoul and Inchon area, whose age was from 40 to 59. The significant results were as follows: 1) Their decision-making was affected by the following variables in the order of health condition, fate-control orientation, husband’s support, monthly family income and the perception of the adequacy of household income. 2) The ecological environment variables which had an influence on family life satisfaction were the perception of the adequacy of household income, husband’s support, fate-control orientation, health condition and educational level. 3) From the regression analysis, the model was found to be highly significant, accounting for 44% of the variance. Thus, husband’s support was the strongest predictor variable.

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중년기 주부의 일상적 의복구매행동에 관한 질적 연구: 의복소비가치와 의복구매유형을 중심으로 (A Qualitative Study on Middle-Aged Homemakers' Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types)

  • 오현정
    • Human Ecology Research
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    • 제52권3호
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    • pp.243-253
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    • 2014
  • This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

농촌주부의 가정생활양식에 관한 연구 (A Study on Life Style of Rural Homemakers)

  • 박선화;채옥희
    • 한국농촌생활과학회지
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    • 제7권1호
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    • pp.69-80
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    • 1996
  • The purpose of this study is to offer basic data of education to improve farm lives though investigating rural homemakers' life style. The results of this study are as follows : 1. The life structure of rural homemakers was classified into two structures as a material resources and human resources. The life style of rural homemakers was classified into systematical life style, traditional value style, social active style, and progressive active style. 2. The life styles of rural homemakers according to social population variance were as follows. The lower of age, homemakers whose family incomes more 30 million won or below 10 million won, who has religions, who employed in livestock were showed at very systematical life style. The homemakers who live in mountain village, higher the much age becomes, and the education level become lower, have showed traditional value style. Rural homemakers the lower of age, the higher incomes, composed of single parent + children who remain single were appeared social active style. Rural homemakers the lower of age, the more shortened farm life periods, who employed in livestock were appeared progressive active style. 3. Systematical life style was more affected by material resources structure, traditional value style was affected by material resources. And social active style was more affected by human resources, progressive active style was affected by human resources.

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