• Knowledge Management Research
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• v.16 no.1
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• pp.193-208
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• 2015

With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05b
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• pp.1043-1046
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• 2003

정보화 사회가 도래하고 우편이나 통신체계도 물리적인 공간에서 인터넷(Internet)이라는 가상 공간으로 점차 옮겨져 광범위하게 사용되고 있다. 전자우편의 중요성이 대두되면서 스팸 메일 (Spam-Mail)로 인한 여러 가지 피해들이 속출하고 있다 특히, 많은 사람들이 성인광고 스팸메일로 인해 상당히 곤혹스러운 경우를 경험을 하고 있다. 본 논문에서는 PGP(Pretty Good Privacy)의 개념을 이용해서 사용자 인증(User Authentication) 기능을 수행하고, 인증되지 않는 사용자가 보낸 메일에 대해서는 텍스트 분석뿐만이 아니라 이미지와 동영상을 처리해서 성인광고 메일 여부를 판단하는 메일 시스템을 제안한다. 우리의 조사에 의하면, 성인광고메일을 차단하는 메일시스템에 관한 연구는 거의 발표되지 않고 있다.

• Electronics and Telecommunications Trends
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• v.32 no.1
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• pp.93-101
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• 2017

가상현실(VR: Virtual Reality)은 사람들이 일상적으로 경험하기 어려운 환경을 직접 체험하지 않고서도 실제 주변 상황과 상호작용을 하는 것처럼 만들어주는 과학기술이다. 가상현실 기술은 HMD 단말을 중심으로 현재 (1) 게임, 영화, 테마파크 등 오락/엔터테인먼트 분야, (2) 광고, 유통.쇼핑, 관광.여행, 의료/헬스케어 등 서비스업 분야, (3) 교육, 미디어, 시뮬레이션 등 교육/미디어 분야, (4) 자동차, 제조업, 부동산/건축 등 산업분야에서 다양하게 적용되고 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.549-550
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• 2014

21세기 현대사회는 다양한 가상현실 미디어에 둘러싸여있다. 영화, 드라마, 광고 등 대부분의 영상에 거의 필수적으로 컴퓨터 그래픽 작업이 들어가며, 가상현실의 대표적인 콘텐츠인 게임의 경우 100억 달러 규모의 거대 시장이 형성되어있다. 단순히 오락적 요소로만 여겨지던 이 가상현실이, 최근에는 교육과 연계되어 연구되기 시작했다. 한국인의 교육열은 세계적으로 유명하고, 특히 영어교육에는 한 해 평균 19조원을 투자할 정도로 영어 교육에 관심이 많다. 그러나 대부분의 한국인들은 여전히 영어를 어려워한다. 본 논문에서는 가상현실의 몰입감과 체험이라는 특징을 영어교육과 접목하여 교육의 효과를 높이기 위한 콘텐츠를 기획하고 Eon Studio툴을 이용하여 개발한 영어교육게임을 제안한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.8
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• pp.1015-1021
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• 2020

Mobile news users want news articles without advertising, meanwhile the news providers require advertisement displays in several types to attain advertising revenue. In this paper, we classified the types of advertisements on mobile news articles into fixed article type which is fixed on some areas of articles, fixed screen type which is fixed on mobile screens, and a combination type of them. In addition, we proposed a smart solution based on overlapping method which effectively organize advertisements to not distract the readers. The proposed method is similar to fixed article type and overlapping technique of advertisements on news article's photo or virtual area. The performance evaluation result shows that the proposed method provides more spaces for news articles effectively than the existing methods. Although only some areas of advertisements may be blocked according to the number or size of advertisements, the effect is not critical.

• Broadcasting and Media Magazine
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• v.15 no.3
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• pp.81-92
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• 2010

• Journal of Digital Convergence
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• v.14 no.3
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• pp.105-114
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• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.617-625
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• 2022

This study attempted to compare and analyze metaverse platforms according to their functions. The five metaverse platform was selected and comparatively analyzed through in-depth interviews with experts. As a result of the research, first, Roblox allows you to create and customize your own avatar, provides studio functions for free, and allows you to enjoy private games with friends. Second, Zepeto can create an avatar with one selfie and provides a creative studio function. Third, in Fortnite, it is possible to create in-game characters, purchase and wear items provided in the game, and play games with friends in Creative Mode. Fourth, in Gather Town, networking with users in virtual space is possible, and your own avatar customization and desired virtual space template are provided. Finally, Facebook Horizon participates in the virtual world Horizon with its own avatar that you decorate yourself, and it can function as a world builder, and you can set up a billboard in virtual reality or a virtual store. The value of this study provided a theoretical basis that can be applied to the future industry through the characteristics of the metaverse platform.

• Archives of design research
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• v.12 no.1
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• pp.51-60
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• 1999

Since the appearance of moving images, the expansion of mass media such as 1V or VCR has made the pace and range of spreading information to people faster and widely popular. Recendy, the development of digital image technique has resulted in solving the problem -great defect- of the display quality of analogue system; special effects by means of computer graphics have risen to a higher quality level; showed the new direction of digital image; and popular wi1h people all c:Ner the world. This paper reestablishes the notion of image up to now, and analyses the technical differences between analogue system and digital system on the basis of the SpecifIC property and skill of digital image editing; it also studies the special effects which can be applied to the image editing software. Moreover, in researdting 1V advertising, the special effects by digital system in use in 1his country today complies with the statistics in their own field. The special effects in 1V advertising is performed at a higher standard by a professional production. Accordingly, with the help of technology of digital moving image, the special effects are expected to continue developing into a level of high quality

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.299-306
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• 2010

According to development of Internet and computer graphics technology, Digital fashion technology makes virtual fitting service capable by reappearing of clothes in 3D. In this paper, We suggest that combined solution which you could use virtual fitting service with various device. For example, imaginary mirror(such as digital information display), pc, mobile in different situations such as store, internet shopping market, commercial. Users can experience imaginary mirror that is located in store or 3D virtual fitting service for digital fashion in internet shopping market, mobile application. In addition, We proposed the solution that user can send experienced virtual fitting service results to other person by image file form of MMS.