• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.536-544
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• 2020

Artists using exhibition spaces can select exhibition spaces considering marketing activities provided by operators or organizations of exhibition spaces, so it is necessary to study the relationship between marketing activities and satisfaction factors. This study examines marketing mix 7P factors, satisfaction, and prior studies as a theoretical background to demonstrate the decisive factors of the artist's exhibition hall satisfaction. As a result of analyzing the questionnaire collected from 144 artists used the exhibition hall, among the 7P factors of marketing mix, product, price, and progress process influenced the satisfaction of the exhibition hall, and the influence was in order of progress, product, and price. The suggestions are as follows. First, among the 7P factors in marketing mix, the fact that products, prices, and progress influencing the satisfaction of the exhibition place emphasizes factors related to the actual exhibition. Second, among the 7P factors in the marketing mix, the process had the greatest influence on the satisfaction of the exhibition hall, which means that the service delivery process is important.

• Journal of Consumption Culture
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• v.15 no.3
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• pp.67-90
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• 2012

When consumers choose healthy foods, they base their buying decisions on health-related food labeling and quality assessment of taste, health, and price. Moreover, both purchase experience and opinions of family and friends affect consumer choices. Focusing on these points, this study examined the effects of health-related food labeling on consumer choices by adding two variables-quality assessment of taste, health, and price and purchase experience-to the model of the theory of planned behavior. We also used structural equation modeling to test our hypotheses. In the study, health-related food labeling includes organic labeling, nutrient claims, and food additive labeling. We conducted a mail survey among 300 married women who buy cheese slices for their children more than once a month. It was discovered that health-related food labeling positively affected the level of quality assessment of taste, health, and price, and consequently led to positive attitudes and purchase intentions. Particularly, health-related food labeling positively influenced attitude toward using products without assessing the quality of taste, health, and price. The level of quality assessment of price positively affected attitude toward using and purchasing products, and purchase experience positively affected attitude toward using and purchasing products, and purchase intentions. The relationship between attitude to purchasing products and purchase intentions was the most positive, and the relationship between perceived behavioral control and purchase intentions was not significant. Overall, this study essentially contributes to the development of a theoretical framework of food labeling and consumer choices, which includes quality assessment of taste, health, and price and purchase experience, by using the theory of planned behavior.

• Journal of Distribution Science
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• v.10 no.3
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• pp.43-50
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• 2012

This study sets out to examine how a brand image that matches the advertising model has a positive impact on brand attitude and price fairness perceptions. We reviewed the constructs on the basis of previous studies and each of the concepts has been redefined. One such concept, "image congruence," refers to the harmony, fitness, and matching quality of images. For example, how well celebrity advertising model is matches the brand image shows image congruence. Results are summarized as follows: First, the congruence of brand image and sports advertising model has no significant impact on brand attitude certainty and persistence. Second, the individual's brand attitude certainty and brand attitude persistence has a positive impact on the perceptions of price fairness. Third, the congruence of brand image and sports advertising model has a positive impact on the perceptions of price fairness. The first and the third results suggest that the positive impact on the price fairness perceptions is temporary but it has insignificant effects on the formation of brand attitude causing ongoing purchases. In other words, in order to influence consumers' long-term confidence on the brand, improving the quality of products or services has to precede promotional strategies such as advertising. When an advertising model is inappropriate for the brand image, consumers perceive product price changes as a negative issue in the short term. However, in the long term, attitude formation such as consumers' repurchase intentions and word of mouth will be not affected. The second result suggests that an already existing positive brand attitude can contribute more positively to change the perceptions of price fairness. In particular, attitude persistence has greater influence than attitude certainty on the price fairness. It suggests that persistence issues such as the trading period and the frequency of transactions must be managed and controlled because they are more important than the certainty issues such as strength of belief or trust. For example, when a commercial model for expensive sporting goods matches up with the brand image, consumer feels less pressure on the price changes. However, it does not determine the consumer's repeated purchases or sustainable transactions and it also has no absolute impact on the brand trust. In other words, consumer brand attitude should be recognized and approached as a routine strategy in view of the result that it is of great value as a causal variable in the process of consumer decision-making.

• Annual Conference of KIPS
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• 2006.05a
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• pp.47-50
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• 2006

상용 DBMS 의 구입 비용은 IT 시스템을 구축할 때 소요되는 비용 중 큰 비중을 차지하고 있다. 하드웨어 시스템의 가격 대비 성능은 극적으로 개선되고 있으나 상용 DBMS 의 구입 비용은 서버의 CPU 당 license 등으로 오히려 전체 시스템 구성에서 증가하고 있다. 따라서 DB 서버의 효율적인 배치와 성능의 최적화는 이런 값비싼 자원의 효율적 이용이라는 측면에서 중요하다. 본 고에서는 메모리 상주 DMS 환경에서 DB 의 접근이 일어나기 전에 DB 에 대한 접근이 필요한지 판단할 수 있는 경우 이를 통해 얻을 수 있는 성능 향상에 대해 논의한다.

• Korean Management Science Review
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• v.29 no.2
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• pp.91-103
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• 2012

Revenue management problems originated in the 1970's in the context of the airline industry have been successfully introduced in airline industries. It has started on the capacity control by booking classes for available seats, and has been recognized as a powerful tool to maximize the total revenue. Changing customer behavior and airline market environments, however, has required a new mechanism for improving the revenue. Dynamic pricing is one of innovative tools which is to adjust prices according to the market status. In this paper, we consider a dynamic pricing and seat control problem for discrete time horizon. The problem can be modeled as a stochastic programming problem. Applying the linear approximation technique and given the price set for each time, we suggest a mixed Integer Programming model to solve our problem efficiently. From the simulation results, we can find our model makes good performance and can be expanded to other comprehensive problems.

• Electronics and Telecommunications Trends
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• v.24 no.2
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• pp.67-76
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• 2009

이동통신서비스를 중심으로 하는 무선서비스 시장의 급성장에 따른 주파수 수요의 폭발적 증대는 명령 통제에 의한 주파수 할당체계의 수정을 요구하게 되고, 전세계적으로 경쟁적 수요가 있는 주파수 자원에 대해서는 시장기반의 할당방식인 경매제 도입이 확산되고 있다. 국내에서도 주파수 할당시 시장기반의 할당방식을 적용하기 위하여 2008년 하반기 공청회와 2009년 상반기 입법 과정 등을 거쳐 기존 심사할당, 대가할당 방식에 가격경쟁 방식을 추가해 경매제 도입 근거를 만드려고 하고 있다. 이에 따라 주파수 경매제는 빠르면 2009년부터라도 적용이 가능할 전망이다. 그러나 주파수 경매제 도입 관련한 논의가 여전히 갑론을박 중이며, 해외의 실증 사례에서도 경매제 도입의 부작용이 많이 나타나고 있으며, 경매제 도입의 장점을 적극 살리기 위한 방향으로 개선되고 있다. 본 고에서는 주파수 경매제 도입과 관련한 주요 쟁점사항을 찬성입장과 반대입장으로 구분하여 고찰하도록 하였다. 그리고 해외의 주요 경매제 도입 사례를 살펴보고, 이를 통해 국내 경매제 도입시 시사점을 찾아보고자 하였다.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.2
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• pp.181-189
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• 2001

The proliferation of the Internet and related technologies and applications has led to a new form of market place known as the electronic store. In this paper, we study competition between two shopping channels, an electronic store and traditional retailers. Based on the circular spatial market model, we derive the Nash and Stackelberg equilibria as a function of the efficiency of the electronic store. The result shows that the Stackelberg equilibrium is always superior to the Nash equilibrium for both channels. It is also shown that, in some cases, the electronic store has incentive to decrease its efficiency to gain more profit.

• KDI북한경제리뷰
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• v.21 no.10
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• pp.73-93
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• 2019

본 연구는 2013년 북한 쌀가격 및 환율안정의 배경에 대하여 고찰하였다. 이를 위해 외국 이론 및 사례 분석을 참고하였다. 짐바브웨의 사례에서 볼 수 있듯이 하이퍼인플레이션으로 격화된 달러라이제이션이 그 자체로 하이퍼인플레이션을 중단시키지는 못한다고 보았다. 하이퍼인플레이션을 겪었던 모든 국가는 결국 화폐개혁을 단행하게 되었고 때늦은 개혁조치는 대부분 실패하였지만, 성공적인 경우에서 확인되는 중요한 필요조건은 재정통제와 통화남발 중단이라는 점이 발견되었다. 북한도 달러라이제이션을 더 이상 방치할 수 없었고, '조용한' 금융개혁들을 나름 성공적으로 추진하였다고 보았다. 한편, 인플레이션 완화에 불구하고 달러라이제이션이 지속되는 현상에 대해서도 살펴보았다. 외부성(externality) 개념을 도입한 히스테레시스(hysteresis) 이론에 의하면 북한도 '외화통용안정적정태'로의 새로운 균형에 이른 것으로 볼 수 있다. 이는 다른 표현으로 북한의 금융이 안정적인 다중통화체제(multiple monies system)로 변했다는 말이지만, 다중통화체제의 분석은 주류경제학에서도 이렇다할 모델이 없는 것이 실정이다. 다만, 북한 정부는 적극적으로 외화흡수를 시도하고 있으며 그런 의미에서 디달러라이제이션(de-dollarization)이 일정 부분 시작되었다고 보았다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.278-286
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• 2010

Until now, most of the studies about the impulse buying have focused mainly on the product of off-line shop, while there have relatively been very few studies about the product in internet shopping mall. The goal of this study was to understand Impulse Buying Behavior(IBB) for digital contents in the internet. Data has been collected from 278 respondents. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows: First, marketing stimulation factors, such as price, product, promotion was related positively to FLOW. Second, marketing stimulation factors was related partly positively to IBB. Third, FLOW has mediating effects in the relations between marketing stimulation factors and IBB. Finally, Self-Behavior Control and Sensation Seeking Tendancy has moderating effect in the IBB process. Thus, It also provides a core strategic Implication with Digital Contents Marketers.

• 한국정보교육학회:학술대회논문집
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• 2010.08a
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• pp.9-13
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• 2010

Supported by the Ministry of Knowledge Economy, this research explored the potentiality of the use of hands-on robots in elementary school curriculum. On the basis of the analysis of prior research, we defined the meaning and the characteristics of hands-on robots. The priority was given to the development of lesson plans in attempting to activate the use of robots in elementary school curriculum. Also considering the difficulties faced in schools and the characteristics of robot-based instruction, we classified hands-on robots according to the shape and the goal of use.