• Culinary science and hospitality research
• /
• v.9 no.4
• /
• pp.163-178
• /
• 2003

The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

• Journal of Environmental Policy
• /
• v.5 no.1
• /
• pp.25-43
• /
• 2006

This study is intended to develop an economic feasibility methodology of A/R CDM projects based on two project cases in China and Vietnam and to evaluate the project profitability from the view point of credit type selection between temporary CER (tCER) and long term CER (lCER) as well as from the aspect of CER prices by using indicators IRR, the year in which a single year profit is achieved and the year in which the accumulated deficit is cleared. For A/R CDM projects of industrial plantations, tCER is more suitable than lCER. Profitability of A/R CDM projects depend on the price of wood and CERs. In the case that the project participants take responsibility for replacement of credits to make the price of their CERs at higher levels, thus the project may not be feasible as a CDM project. However, minimum required tCER prices without replacement are 11US$/t $CO_2$, thus the project may be feasible under the future carbon market scheme.

• Land and Housing Review
• /
• v.5 no.4
• /
• pp.259-269
• /
• 2014

After global financial crisis, the ratio of household debt to GDP was decreasing in other advanced countries such as the U.S., and the U.K. and so on. But, in Korea, household debt (of which residential mortgage loan account for a large part) ratio is still increasing. This paper focuses on the scale and characteristics of households in negative housing equity (those are called House-poors in Korea), and also the socio-economic backgrounds of the formation process. In financial perspective, the problem of negative housing equity depends on financial debt repayment capability. We used DSR (Debt Service Ratio) and LTA (Loan to Asset ratio) as financial indicators to evaluate the debt repayment capability. The critical value of DSR is assumed as 40%, and LTA 100%. The socio-economic backgrounds of the House-poors are as follows : increasing households debt dependency, over lending competition of financial institutions and unreasonable loan in household economy, instability of real estate market, week regulation on mortgage loan. Finally, this paper suggests some implications about the range and the target of public intervention.

• 한국신재생에너지학회:학술대회논문집
• /
• 2010.06a
• /
• pp.151.2-151.2
• /
• 2010

우리나라는 "제 3차 신재생에너지 기술개발 및 이용 보급 기본계획"을 통해 2030년까지 111.5조 원을 투자하여 전체 에너지의 11%를 신재생에너지로 공급한다는 목표를 설정하였다. 그러나 신재생에너지는 기존의 원자력이나 화석에너지에 비하여 생산비용이 높아 보조나 융자 등의 정부지원에 의존하여 보급이 이루어져왔다. 신재생에너지 보급확대 및 산업발전을 위한 보급정책의 일환으로 정부는 2012년부터 RPS(Renewable Portfolio Standard, 신재생에너지 공급의 무화제도)를 도입키로 확정하였다. RPS의 도입은 일정규모 신재생에너지 시장수요를 창출함과 동시에 신재생에너지원간 가격경쟁 구도 형성의 유인이 될 수 있다. 이는 전력가격 일괄상승 및 녹색가격제도(Green Pricing) 등의 정책적 논의로 이어질 수 있다. 따라서 소비자 측면에서 신재생에너지 전력의 가치를 어떻게 평가하는지를 분석하여 RPS 시행제반의 정책적 논의의 기초자료를 마련할 필요가 있다. 특히 RPS는 신재생에너지원 간의 경쟁을 가능하게 하므로 개별 신재생에너지원에 따라 소비자 선호의 차이가 어떻게 나타나는지 연구되어야 한다. 이에 본 연구는 환경재 혹은 비시장재화의 가치추정에 가장 널리 활용되고 있는 조건부가치평가법(Contingent Valuation Method; CVM)을 적용하여 풍력, 태양광, 수력으로 생산한 전력에 대한 소비자의 지불의사액(Willingness to Pay; WTP)을 분석하는 모형을 수립하였다. 이를 위해 Zografakis et al.(2010), Yoo and Kwak(2009), 이창훈 황석준(2009), Nomura and Akai(2004), Bately et al.(2001) 등의 선행연구를 참조하여 신재생에너지 전력 가치의 설문에서 고려되어야 하는 요인들을 선정하였다. 이를 토대로 설문 시나리오를 작성하여 각 요인들이 신재생에너지 전력에 대한 지불의사액 결정에 어떠한 영향을 미치는지 분석가능한 모형을 설정하였다. 뿐만 아니라 기존 연구들이 신재생에너지로 생산된 일반적인 전력에 대한 지불의사액을 질문하는데 그쳤다면, 본 연구에서는 각 원별로 지불의사액의 차이를 도출할 수 있는 설문모형을 구축하는데 중점을 두었다. 본 연구결과는 향후 설문수행을 통하여 신재생에너지원별로 소비자의 선호를 분석할 수 있는 연구로 발전될 수 있으며, 이는 RPS 도입으로 인한 전력가격 정책 수립의 기초 연구자료로 활용될 수 있다 하겠다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.6
• /
• pp.1-14
• /
• 2018

As interest and consumption of luxury goods have become more popular, luxury goods market is growing rapidly. Consumers can acquire psychological satisfaction with material abundance by purchasing and using luxury goods. Also, from the view of corporations, luxury goods have price inelastic characteristics, so they can enjoy price premium and it is good to produce good performance. That is the reason why they should pay much attention to securing luxuriousness. This study examined the establishment of brands luxuriousness in Korean SMEs. First, it examined the world market of luxury goods industry and the present condition of Korean market. Then it identified the constituents of luxuriousness by examining the prior studies and related literatures, and designed a research model based on the theoretical grounds to suggest the methods of brand luxuriousness building of Korean SMEs. Luxuriousness can be defined as the attribute of product that distinguishes luxury goods from other products by consumers' perceptions, and the factor that provides situational benefits that motivate consumers' purchasing behavior. In this study, I identified the sub-dimensions of luxuriousness according to whether there are product related attributes and consumers' benefit in consideration of the problems of existing studies. Product related luxuriousness are classified into superiority(functional benefit) and scarcity(experiential benefit), while non-product related luxuriousness are classified into differentiation(symbolic benefit) and traditionality(exclusive benefit). The following are the ways to build brand luxuriousness. First, company can use product factors. High quality, excellent design, high recognized brand with strong, favorable and unique images can enhance the luxuriousness of brand. Second, company can use price factors. Consumers tend to perceive luxury goods as high-priced items, so lowering the price of product can undermine the luxuriousness of product. Third, company can use distribution factors. It is effective for making consumers to perceive the differentiation and scarcity of luxuriousness through limited distribution channel. In addition, store atmosphere suitable for luxury brands should be created. Fourth, company can use promotion factors. The more consumers are exposed to advertisements, the more positive attitudes toward luxury brands are made, and consumers recognize luxuriousness higher. Price promotion negatively affects consumers' perception of luxuriousness. Fifth, company can use corporate factors. Consumer evaluations of products are influenced not only by the product attributes but also by the corporate association and corporate image surrounding the product. Considering the existing researches, it is possible to enhance the brand luxuriousness through high corporate competence and good corporate reputation. In order to increase the competence of the enterprise, it is useful to approach multidimensionally in relation with the knowledge creation capability. In corporate reputation, the external stakeholders' reputation is important, but the internal members' reputation is also important. Korean SMEs will be able to build brand luxuriousness by establishing marketing strategies as above and/or mix(integrate) them according to the situation.

• Journal of Nutrition and Health
• /
• v.50 no.2
• /
• pp.192-200
• /
• 2017

Purpose: The purposes of this study were to analyze visitors' food needs and identify the Push-Pull factor in Jeonju Hanok Village. Methods: A questionnaire was developed based on previous research to survey Korean adults who visited Jeonju city. A total of 580 questionnaires were used for the analysis. Results: Most of the subjects who visited Jeonju Hanok Village had food purchase experiences in Jeonju Hanok Village (96.4%). 'Traditional Korean food (26.5%)' was the most purchased food, followed by 'foreign food (25.8%)' and 'Korean food combined with foreign food (16.8%)'. Satisfaction of food purchases (3.35 points) was higher than average. The primary reason for satisfaction was 'the food is delicious (23.0%)', and the reason for dissatisfaction was 'the food is expensive (48.1%)'. In the push and pull factor analysis for identifying visit motivation, 'local food seeking', 'experience seeking', 'relaxation seeking', and 'friendship seeking' were push factors while 'traditional culture', 'facility convenience', 'experience activity', and 'food experience' were pull factors. There was a significant correlation between the push and pull factors. Regression analysis showed that all push factors influenced satisfaction. However, among pull factors, only 'food experience' and 'traditional culture' influenced satisfaction. Conclusion: In conclusion, this study indicates that food-related factors are destination characteristics (Pull factor) influencing intrinsic visit motivation (Push factor) and satisfaction. It is necessary to develop various food tourism products to satisfy visitors' needs and continuous visits in Jeonju Hanok Village. This study suggests the importance of research on food factors and provides useful basic data to establish positioning strategies for food cultural development in Jeonju Hanok Village.

• Journal of Cadastre & Land InformatiX
• /
• v.45 no.2
• /
• pp.191-201
• /
• 2015

There has been few researches on the variables that influence on goodwill of the store. The purpose of this study is to identify the determined variables which affect goodwill of the store in seoul empirically by examining the interaction between goodwill and risk sharing in the commercial lease contract. We have analyzed 1,463 retail unite of goodwill over August, 2015. A regression analysis model is constructed to test the significance of the variables on the goodwill per $m^2$ in Seoul. The results indicate that rent to total start-up cost of ratio and retail property characteristics variables explain a significant portion of the variability of goodwill. The results suggest that retail rents is comparatively more important than size of store. The study suggests that monthly rents to total start-up cost of ratio is the key variable affecting the goodwill of the store.

• The Journal of the Korea Contents Association
• /
• v.16 no.3
• /
• pp.447-465
• /
• 2016

This paper investigated main determinants of paid-VOD user satisfaction and re-purchasing intention in IPTV platform. The findings showed that 'perceived system quality' was the significant antecedent variable influencing 'perceived usefulness' and 'perceived cost'. Meanwhile, 'perceived content quality' had the insignificant effect on 'perceived cost, while strongly and positively affecting 'perceived playfulness'. Regarding the relative size effect on the relationship between the belief variables and re-purchasing intention, content quality, cost, usefulness and playfulness were higher in the order, implying that functional benefits, like price and quality is the most crucial factor facilitating re-purchasing paid-VOD. Likewise, several variables associated with user characteristics and situation were employed as moderating variables to examine their impact on the process of formation of belief, satisfaction and intention. We found that there were distinct differences in value cognition and satisfaction level among users, depending on IPTV acceptance period, paid-VOD purchasing frequency, age and income level.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2019.11a
• /
• pp.193-194
• /
• 2019

Due to structural problems in the transportation market, such as fraudulent competition and multi-level transportation transactions, tariff are not properly refIected to the final trucker even if freight tariff are increased due to diesel price hikes and transportation cost increases. By Launched "standard tariff system" in 2017 based on the trucks, government would tried to guarantee the minimum tariff such that prevents overloading, speeding, and strain for trucker. However, It is necessary to analyze in advance the issue of the system and its impact on container freight. Thus, this study analyzes the issues and countermeasures related to the tariff system that is formed when the "Truck Safety Rates" is introduced, and also analyzes the influence factors of the expenditure cost on the container freight which is applied to the "Truck Safety Rates".

• Journal of Digital Convergence
• /
• v.18 no.12
• /
• pp.231-242
• /
• 2020

Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer's repurchase decision making in the context of Airbnb. This study posits customer satisfaction and brand image as the key factors in forming customer's repurchase intention toward Airbnb. It also investigates the effects of price fairness, authentic experience, enjoyment, Airbnb trust and host trust on customer's repurchase intention. This study validated the research hypothesis with 154 customers using Airbnb. The analysis results showed that both customer satisfaction and brand image have a significant impact on repurchase intention and explain 62.0% of its variance. Enjoyment, true experience, and Airbnb trust had significant effects on customer satisfaction, while price fairness and host trust had no significant impact on it. The results revealed that price fairness, authentic experience, enjoyment, and Airbnb trust are significantly associated with brand image, while host trust is not significantly related to it. The results of this study are expected to provide academic and practical implications by enhancing the understanding of customer's repurchasing decision in the context of sharing economic platform.