• Title/Summary/Keyword: 가격촉진

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경쟁측면에서 본 정보통신 분야의 규제개혁 문제점 및 개선방안

  • 홍동표
    • Journal of Korea Fair Competition Federation
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    • no.80
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    • pp.14-19
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    • 2002
  • 가격상한제가 효율적으로 시행될 경우 통신사업의 생산성 향상, 신규서비스 도입촉진 등으로 보수율 규제방식에 비하여 사회후생에 긍정적 효과가 기대된다. 즉 가격상한제는 규제대상의 사업자에게 제한된 범위내에서 요금설정의 자율성을 부여함으로써, 생산성 향상의 결과를 사업자가 일부 향유할 수 있어 원가절감의 유인을 제공할 수 있다. 또한 기술발전에 따른 신규서비스 도입과 수요행태에 부응하는 다양한 요금제도의 도입을 촉진할 수도 있다. 따라서 명시적인 규제기준과 합리적인 운용절차가 설정될 경우 경쟁활성화, 요금규제의 투명성 확보 및 공정경쟁 강화 등의 효과를 기대할 수 있다.

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The Effect of Value-added Promotion and Retailer Uncertainty on Customers' Perceived Value of the Product (부가가치 제공 유형별 판매촉진과 유통업체 불확실성이 제품 가치 평가에 미치는 영향 - 사은품(Freebie) 제공 판매촉진을 중심으로 -)

  • Kim, Hyang-Mi;Lee, So-Young;Kim, Jae-Wook
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.117-140
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    • 2011
  • The sales promotion strategy can be classified into two categories: cost-down and value-added promotions. Although many studies have been performed on sales promotion in the past, little attention has been given on cost-down promotion, and in particular on its strategy. Also there has been a renewed interest on value-added promotion strategy as means of attracting more customers and delivering value by providing a greater benefit. This study examines the effect of value-added promotion on the evaluation of promotional products. The topic is important because the value-added promotions are not always perceived as a benefit by consumers and they depend on the situational factors. We postulate three hypotheses on the basis of related literature. We conduct two studies: one employing experiment (study 1) and the other, quasi-experiment (study 2) to investigate the effect of two situational factors, namely the promotional package type and retailer uncertainty on the valuation of promotional products. Study 1 employs 2 promotional package types (bundled with freebie type vs. one-plus-one type) by 3 evaluation targets (overall package, a focal product and freebie) in experimental design. Also it is found that consumers devaluate the promotional product when the level of retailer uncertainty is high (t=-4.70, p=.000) as shown in Table 2. As depicted in Figure 2, the interaction effect of retailer uncertainty and package types on the evaluation of promotional product as a whole does not appear to be significant. However, when the level of retailer uncertainty is high, the focal product suffers from lower valuation if it is included in a bundle with freebie type package. The purpose of Study 2 is to cross-check the results of Study 1. The results of Study 2 also show that the consumers devaluate the promotional products as a whole when the level of retailer uncertainty is high. Furthermore, Study2 examines the consumers' willingness to purchase. The willingness to purchase of 2 different consumer groups divided by their reservation prices before and after exposure to a promotional stimuli shows no significant differences(t=1.911, p=.057). The results suggest that the consumers' reservation prices before the exposure to the promotion can be a reference prices of their's. But after the promotional events, the promotional price would become their reference prices. Furthermore, when the level of retailer uncertainty is high, consumers devaluate the promotional product as a whole. Because the promotional offerings activate the persuasion knowledge of consumers and make them incorporate negative inference about the firm's motives into their valuation and consequently, consumers tend to hesitate to purchase.

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The Determinants Influencing Residential Resettlement of Union Members by Real Estate Ownership Duration in Redevelopment Promotion Project (재정비촉진사업에서 조합원의 부동산 보유기간에 따른 재정착 결정요인 분석)

  • Yoon, Bang-Hyun;Kim, Hong-Bae
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.286-298
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    • 2018
  • This study presents determinants of resettlement considering population, economy, residential environment, policy characteristic, proposes implications for increase of resettlement. The research method deducted determinants of resettlement by union groups using logistic regression, union members are divided to more 10 years group and under 10 years group focused on real estate ownership duration. The analysis results are summarized as follows. More 10 years group has higher age, neighborship, satisfaction about pre-sale price, inside region in redevelopment promotion project, satisfaction about increase of real estate price, the higher resettlement decision probability. Under 10 years group has higher satisfaction about increase of real estate price, satisfaction about pre-sale price, satisfaction about floor area ratio incentive, the higher resettlement decision probability. the political implications must be customized financial support considering economic situations and increase of asset value by real estate ownership duration.

"정보화촉진 및 정보산업 진흥을 위한 건의"-"컴퓨터 CPU관세 낮추어야 한다"

  • Korean Associaton of Information & Telecommunication
    • 정보화사회
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    • s.94
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    • pp.66-67
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    • 1995
  • 우리협회는 정보통신사업 관련 4개 유관기관과 공동으로 "정보화촉진 및 정보산업 진흥을 위한 건의"를 재정경제원에 제출했다. 이번 우리 협회가 참여한 건의의 주제는 "컴퓨터 중앙처리장치(CPU)수입관세 인하를 통한 정보화촉진 및 정보산업 진흥"으로, 현재 컴퓨터 핵심부품인 CPU가 고관세 제도에 묶여 있어 국내 HW업계 가격 경쟁력이 저하되고, 밀수, 통상압력 등의 문제가 발생하고 있어 시정이 시급하다는 것을 골자로 하고 있다. 다음은 그 전문이다.

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육용종계의 성계관리 ( I )

  • 이병호
    • KOREAN POULTRY JOURNAL
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    • s.159
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    • pp.150-155
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    • 1983
  • 점등방법에 따라 성성숙의 촉진, 지연, 산란율의 증가, 난중 향상 등 계란가격에 있어 경영상의 이익을 최대한으로 올릴 수 있다.

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The political economy analysis of the mobile phone subsidy (이동통신 보조금의 정치 경제학적 분석)

  • Shin, Jin;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.933-936
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    • 2014
  • The government has the duty to prevent abuses of monopoly and promote competition in order to maximize consumer welfare. In order to promote competition we have to address the asymmetry in the information as possible and to ensure consumer choice. The subsidy seems to reduce the burden on the consumer service charges and handset prices but it virtually distort the market through price discrimination. The government caused the principal-agent problem by avoiding their appropriate role to prevent distortion of the mobile telecom market. The money used as subsidy could be transferred to down the price of cell phone and charges and it would be a benefit to consumers. Separate notice of subsidies by Mobile Communications Terminal Distribution Structure Improvement Act is a developed policy but it was too late. It, the market price close to that from perfect competition structure, is plausible, ultimately.

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