• Title/Summary/Keyword: 가격차별

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Antecedents to Improve Customer Satisfaction and Loyalty of Department Store (백화점의 고객만족 및 충성도 제고를 위한 선행요인에 관한 연구)

  • Kim, Youn-Hwan;Kang, Myong-Ju
    • Management & Information Systems Review
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    • v.31 no.1
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    • pp.65-88
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    • 2012
  • The reason customer satisfaction has been considered importantly in previous researches is that customer satisfaction can lead repurchase and loyalty. For a department store which tries to differentiate from other retailing stores by providing prestige services with customers, customer satisfaction is an essential element for keeping customer loyalty. Previous researches had mentioned only marketing mix to explain the customer satisfaction of department store. However, this paper would like to examine that differential services of department store can have an effect on the customer satisfaction, as well as marketing mix. As results, place(location) variable and promotion variable of four marketing mix influenced on the customer satisfaction significantly. The rest of marketing mix, product and price, were not confirmed statistically. Most of all, as an additional variable, service can have an strong effect on the customer satisfaction positively. Therefore, department store need to consider not only marketing mix but also service variable when building marketing strategies.

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An performance analysis on SSD caching mechanism in Linux (리눅스 SSD caching mechanism 의 성능 비교 및 분석)

  • Heo, Sang-Bok;Park, Jinhee;Jo, Heeseung
    • Smart Media Journal
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    • v.4 no.2
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    • pp.62-67
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    • 2015
  • During several decades, hard disk drive(HDD) has been used in most computer systems as secondary storage and, however, the performance enhancement of HDD is limited by its mechanical properties. On the other hand, although the flash memory based solid state drive (SSD) has more advantages over HDD such as high performance and low noise, SSD is still too expensive for common usage and expected to take several years to replace HDD completely. Therefore, SSD caching mechanism using the SSD as a cache of high capacity HDD has been highlighted lately. The representatives of SSD caching mechanisms are typically bcache, dm-cache, Flashcache, and EnhanceIO. Each of them has its own internal mechanism and implementation, and this makes them to show their own pros. and cons. In this paper, we analyze the characteristics of each SSD caching mechanisms and compare the performance of them under various workloads. We expect that our contribution will be useful to enhance the performance of SSD caching mechanisms.

Policy Issues for the Globalization of Korean Traditional Liquer (전통 우리술의 세계화를 위한 정책과제)

  • Lee, Dong-Phil
    • Food Industry And Nutrition
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    • v.11 no.2
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    • pp.1-9
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    • 2006
  • 우리 전통술산업의 육성은 원료농산물의 소비증대와 수입주류의 대체, 전통문화의 복원 등 다양한 의미를 가지고 있다. 즉 쌀과 잡곡, 과일, 약초 등 우리 농산물로 빛은 민속주의 재현을 통해 개방여파로 인해 남아도는 우리 농산물의 소비증대와 국민들의 건강 증진, 전통문화의 계승발전에도 기여할 수 있기 때문에 산업적 활성화의 필요성이 크다. 특히 술은 지역축제나 관광, 예술 등과 결합한 고부가가치 문화상품이 될 수 있는 만큼 그린투어리즘(green tourism)이나 농촌문화관광을 풍요롭게 하는 중요한 컨텐츠가 될 수 있을 것으로 기대된다. 우리술산업의 활성화를 위한 정책과제로는 다음을 제시할 수 있다. (1) 우리술의 맛과 향, 숙취제거 등 품질을 개선하되 특히, 젊은층과 서민들의 기호에 맞으면서도 건강기능성을 가미한 다양한 제품의 개발과 포장 및 디자인의 개선이 필요하며 이를 위해 전문연구기관을 설립하거나 한국식품개발연구원을 통한 연구개 발과 교육 훈련이 선행되어야 한다. (2) 우리술의 품질관리와 차별적 유통을 위한 브랜드화가 필요한데 이는 지방자치단체와 관련업체에서 지역에서 생산되는 술에 대해 원료나 제조방법, 생산지역 등 품질기준과 표기방법을 제도화하고, 이를 소비자들에게 알리는 방법을 강구해야 한다 (3) 시음회나 품평회, 우리술페스티벌 등 다양한 이벤트행사를 통해 우리술에 대한 부정적 이미지를 개선하고 소비를 촉진하기 위해서는 적극적인 홍보와 판매촉진이 필요하다. (4) 우리 전통술의 품질향상과 가격인하를 위해 시설현대화와 기술개발, 포장 및 디자인개선, 원료구입, 홍보 및 판매촉진 등에 소요되는 자금을 지원하고 주세 차등화 등 조세감면과 경영컨설팅 등의 지원이 필요하다. (5) 현재 국회에 계류 중인 [전통술산업육성 및 지원법(안)]를 통과시켜 제도를 정비하고, 여러 부처에 흩어져 방치되고 있는 농민주 및 민속주 관련 행정체계를 정비해야 한다.

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A Study on the Product Development and Strategy of New Generation Oriented (신세대 지향적 제품개발과 전략에 관한 연구)

  • 곽희준
    • Archives of design research
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    • v.15 no.4
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    • pp.25-32
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    • 2002
  • It has gone that the age of making the products focusing on only the capacity or efficiency, We face the age that only the products which fit the sensitivity of customers. Now, customers attach importance to impressive design, convenience, and satisfaction as well as the quality, cost, and capacity of the products. Under the much plentiful life, it has a limit of exciting customer's interest to pursue the quality, cost and capacity, so we need new design development which can produce more different, better, and newer mood. Recently, past synchronism and standardization have collapsed according to the change of sense of value, customers make much account of their own sensitivity comparing with at any time in much information and visual stimulus, and they would like to purchase the products which satisfy their sensitivity as a way of their image creation and settlement of wants.

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Plan of Jewelry Product Application Using Jewelry CAD and RP Equipment (주얼리CAD와 RP 장비를 이용한 주얼리제작 활용방안)

  • Kim, Moon-Bae
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.66-73
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    • 2007
  • The Jewelry-relation industry is being placed in the crises which are serious with depression of domestic market, design development and a major force absence also high labor cost charge. The consumers have the value of the price preparation maximum and product differentiation which they want. The Jewelry CAD and RP equipment shorten cost of production enterprise which depended hand-metal work provided for the various design and a rapid new product. But until now, it was necessary to the original work of best condition casting vacuum cycle as difficult with direct casting of synthetic resin from RP equipment. I intend to imply significance about through the CAD and RP equipment application result with it analyses, after jewelry CAD and RP work applicable to direct casting will be possible and able to through the casting vacuum cycle produce the product which is suitable in the original production. Through the this paper jewelry secures a quality improvement of the product and discrimination characteristic being various competitive power of design and provide a new base in product production.

The Ex-ante and Ex-post Effects of the Price Stabilization Policies on IPO underpricing in KOSDAQ Markets (유가증권 시장조성제도가 코스닥IPO시장의 사전적 및 사후적 저평가에 미친 영향)

  • Kim, Soo-Hyun;SonU, Suk-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.1
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    • pp.156-163
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    • 2012
  • The price stabilization policies which require the underwriters to maintain post-IPO prices at some level (stabilization duty) or give put-back options to investors, have survived for eight years until June, 2006. The purpose of this study is to analyze the effect of price stabilization policies upon IPO underpricing in KOSDAQ. The study decomposes the influence of the price stabilization policies on IPO underpricing into ex-ante and ex-post effect. The price stabilization policies have shown to increase the IPO underpricing both at ex-ante and ex post bases. And the ex-ante effect is greater than ex-post effect. Among policies, the price stabilization duty magnifies the underpricing more than put-back option. This study differentiate from the precedented studies by including the whole period in which those policies are in act and by decomposing the IPO underpricing effects into ex-ante and ex-post bases.

해운이슈 - 한국신용평가, '풍전등화 국내 해운업계, 본원적 대책 마련 시급' 발표

  • 한국선주협회
    • 해운
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    • s.103
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    • pp.8-21
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    • 2013
  • 발주잔량의 감소와 세계경기 회복기조 등을 감안할 때, 수급여건은 저점에 근접해 있다. 그러나, 해상물동량 증가율의 둔화, 대형선박 위주로 되살아난 발주 등을 감안할 때, 운임지수 등 시황회복은 상대적으로 느리게 진행될 전망이다. 2012년부터 상위선사의 뚜렷한 실적차별화가 나타나고 있으며, 국내선사는 상대적으로 취약한 선종다각화와 자본력, 계열 및 정부의 저조한 지원 등으로 금융위기 이후 재무구조가 가장 큰 폭으로 악화되었다. 상위선사의 실적우위는 일시적 차이가 아닌 선박의 대형화와 높은 연료효율성, 우수한 글로벌 네트워크 등 구조적 원가경쟁력의 차이에 기인하고 있다. 상위 3개 선사는 초대형선박의 추가인수와 P3 Network 구축으로 원가경쟁력이 더욱 향상될 전망이며, 재무여력을 갖춘 경쟁선사들도 선박가격이 낮은 상황에서 고효율의 대형선박을 발주, 원가경쟁력을 제고하고 있다. 반면에 호황기 고가에 선박을 확보한 국내선사는 과중한 재무부담으로 인해 선박대형화와 글로벌 네트워크 구축에 동침하지 못하고 있어 원가경쟁력의 차이는 더욱 심화될 전망이다. 더딘 시황회복과 상위선사의 단위당 운송비(Unit Cost) 하락 등을 감안할 때, 빠른 시일 내에 운임상승을 통한 큰 폭의 성과개선을 기대하기 어렵고, 과중한 재무부담은 투자여력의 위축으로 이어지고 있다. 여기에 중국 유럽선사가 정부로부터 대규모의 직접적 지원(대출, 지급보증)을 제공받고 있는데 반하여, 우리 정부는 장기적 관점의 지원이나 대책을 유보한 채, 제한된 유동성 지원만을 하고 있다. 재무부담에 따른 악순환을 깨고 원가경쟁력을 확보하기 위해선, 비핵심자산 매각, 자본유치 등 구조조정을 통한 재무구조 개선, 투자여력 확보를 통한 글로벌 경쟁력 회복, 정부차원의 지원과 조정 등 가능한 모든 방안을 총 동원하여 재무구조를 개선하고 투지에 나서는 것이 시급하다. 하지만, 불황으로 체력이 소진된 해운사의 자체적인 노력만으로는 한계가 있다. 기간산업의 국가경쟁력 차원에서 국내 선사의 자체노력은 물론, 정부 또는 금융기관 등 유관기관들의 확실한 지원이나 의사결정이 필요한 시점이다. 그렇지 않을 경우 국내 해운산업은 어두운 터널의 끝을 벗어나지 못하고 글로벌 경쟁사와의 격차는 더욱 벌어지게 될 것이다. 다음은 한국신용평가에서 발표한 "풍전등화 국내 해운업계, 본원적 대책 마련 시급"의 주요 내용을 요약 정리한 것이다.

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Estimation of lapse rate of variable annuities by using Cox proportional hazard model (Cox 비례위험모형을 이용한 변액연금 해지율의 추정)

  • Kim, Yumi;Lee, Hangsuck
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.4
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    • pp.723-736
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    • 2013
  • The importance of lapse rate is highly increasing due to the introduction of Cash Flow Pricing system, non-refund-of-reserve insurance policy, and IFRS (International Financial Reporting System) to the Korean insurance market. Researches on lapse rate have mainly focused on simple data analysis and regression analysis, etc. However, lapse rate can be analyzed by survival analysis and can be well explained in terms of several covariates with Cox proportional hazard model. Guaranteed minimum benefits embedded in variable annuities require more elegant statistical analysis of lapse rate. Hence, this paper analyzes data of policyholders with variable annuities by using Cox proportional hazard model. The key variables of policy holder that influences the lapse rate are payment method, premium, lapse insured to term insured, reserve-GMXB ratio, and age.

Reverse Skyline Query Processing for Region Objects (영역객체를 위한 리버스 스카이라인 질의 처리)

  • Han, Ah;Li, Zhong-He;Park, Young-Bae
    • Journal of KIISE:Databases
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    • v.37 no.4
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    • pp.185-196
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    • 2010
  • Existing methods to compute reverse skyline queries are not correct to process the queries in dataset with region objects which have conditions like a price is 5~7 dollars and a distance to beach is 1km~2km, since they consider datasets with only point objects. To solve the problem, we propose a novel method to process reverse skyline queries for region objects in this paper. It has advantages. First, it is expected to get a good performance, because it is extended from efficient reverse skyline (ERSL) algorithm which is a best algorithm to computing reverse skyline queries in datasets with point objects. Second, it can give a right of choice unlike the others to a person requesting the query. That is because results of reverse skyline have a difference preference according to proposed pruning methods and overlap relations. This algorithm is a first for supporting region objects. Therefore there are not any other algorithms to compare their performance. For that reason, our experiment to prove the efficiency of proposed algorithm is focused what conditions give an effect to its performance and result and how much time it needs to process the query.

A Study on Analysis of Differences, Purchase Intentions and Importance-Satisfaction According to the Recognition of Local Foods and Restaurants in Busan (부산시 향토음식과 음식점의 인지도에 따른 차이, 구매의도, 중요도-만족도의 분석)

  • Kim, Heon-Chul
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.45-52
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    • 2021
  • This study conducted t-test and ANOVA analysis, influence of importance-satisfaction, regression analysis to local food and restaurants to the purchase intention in Busan. The subjects of this study were tourists who visited local restaurants in Busan, and the final 392 copies were used for empirical analysis. As a result of the study, first, there will be a significant difference in the recognition of local foods in Busan according to the visitor's region. In all samples, the recognition was high in the order of pork stock, wheat noodle, sauteed·fired soft eel, grilled·ell sashmi. On the other hand, sansung bulgogi, Dongrae pajeon, and sansung makkŏlli were the lowest. Second, in the difference between importance and satisfaction of local restaurants in Busan, 'there is a different taste compared to other regions' showed high satisfaction and importance. Third, In the relationship between the awareness of local restaurants in Busan and the purchase intention, it was found to be effective in service, facilities, prices and locality and cleanliness were rejected.