• Title/Summary/Keyword: 가격결정

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한국과 미국 패션제품의 가격과 객관적 품질에 관한 비교 연구 - 1990년대를 중심으로 -

  • 백수경;황선진
    • Proceedings of the Korea Society of Costume Conference
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    • 2001.04a
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    • pp.50-51
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    • 2001
  • 많은 소비자들이 가치지향적인 의사결정을 할 때 제품의 품질을 매우 중요한 요소로 생각하며, 제품구매시 불완전한 정보 상황에서 빈번히 제품품질의 지표로서 가격을 이용한다고 한다(Peterson & Wilson. 1985). 이와 관련하여 시장에서의 실제 가격과 객관적 품질과의 관계를 분석하여 소비자의 효율성을 파악한 연구가 각국에서 이루어져 왔으나, 패션제품에 관한 가격과 객관적 품질과의 관계에 관한 연구는 국내 외적으로 매우 미흡한 실정이다. 따라서 본 연구의 목적은 1990년대 한국과 미국 패션시장의 가격과 객관적 품질간의 상관관계를 비교 분석함으로써 양국 패션제품의 품질수준을 비교해 보 는데 있다. 본 연구의 결과를 통해 가격이 제품품질의 지표가 될 수 있는가를 파악할 수 있을 것이다. 이를 위해 본 연구에서는 다음과 같은 연구문제를 설정하였다. 첫째, 한국과 미국 패션제품 시장의 가격과 품질의 상관관계는 전체적으로 어떠한 차이가 있는가\ulcorner 둘째, 한국과 미국 패션제품의 가격과 객관 적 품질의 상관관계가 패션산업범주에 따라 어떠한 차이가 있는가\ulcorner 마지막으로, 본 연구의 결과와 같은 제품의 품질에 대한 정보탐색으로부터 얻을 수 있는 한국과 미국 소비자의 구매이득은 어느 정도인가\ulcorner 본 연구를 위한 내용분석에 이용된 자료는 양국의 소비자의 권익보호를 위한 중립적 정보원에서 발간하고 있는, 한국의 <소비자 시대>와 미국의 에 개 재 된 1990년부터 1999년까지 의 상품비교테스트 정보중에서 패션제품군에 관련된 자료를 토대로 하였다. 수집된 자료는 한국의 36개 패션제품군, 470개 제품과, 미국의 40개 패션제품군. 692개의 패션 제품이었으며, 패션산업범주는 여성복, 남성복, 유니 섹스 의류, 스포츠 의류, 유.아동복, 언더웨어. 잡화. 제화류, 침장류, 섬유직물, 화장품. 학생복 등 11 가지 산업범주로 분류하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 한국과 미국 패션제품의 지난 십년간의 가격 과 품질의 상관관계는 매우 약한 정(+)의 상관을 가지고 있었다. 한국패션제품의 전체 서열상관계수의 평균은 0.091이었고, 미국의 상관계수 평균은 0.192였 다. 상관계수의 수치만으로 볼 때 한국보다는 미국 패션제품의 가격과 품질간의 상관관계가 조금 높게 나타났으나, 양국간 통계적인 차이는 없었다. 또한, 한국 패션제품의 경우에는 제품군의 가격대별 상관관계를 살펴보았는데, 그 결과 1만원 미만의 저가 제품군과 330만원이상의 고가의 제품군의 경우 부(-)의 상관계수를 나타냈다. 둘째. 1990년대 한국과 미국 패션시장의 가격과 품질간의 상관계수의 범위는 제품군별. 산업범주별 로 상이한 분포를 보이고 있었다. 패션제품군별로 보 면, 한국의 경우는 가장 높은 '여행용가방(r = 0.707)' 에서 가장 낮은 '자외선 차단화장품(r = -0.58)'까지, 그리고 미국 패션제품군의 상관계수의 범위는 '팬티 스타킹'의 0.820에서 '남성용 런닝슈즈'의 -0.472까지의 분포를 나타냈다. 마지막으로, 제품의 가격과 품질에 대한 정보를 소비자가 알 경우 얻을 수 있는 소비자의 구매이득 을 추산한 결과 패션제품시장에서 완전한 품질정보를 가지고 있다고 가정한 '현명한 사람'은, 최고가격의 제품만을 구입한다고 가정한 '부유한 사람들'의 구입방식에 비해 최고 좋은 품질의 상품을 총 지불액의 비율로 보아, 한국의 소비자는 약 50% 정도를, 미국의 소비자는 약 91%나 되는 액수를 절약하여 구매할 수 있는 것으로 나타났다. 이상의 본 연구의 결과를 종합하여 볼 때 한국과 미국 모두 제품군별, 그리고 산업범주별로 상관관계가 차이를 보이고 있어, 양국의 소비자들이 패션제품 의 품질을 평가함에 있어 오로지 가격에 대한 정보만을 이용하는 것은 위험하고 비합리적인 구매의사 결정이라고 볼 수 있다. 따라서 소비자가 좀 더 합리적인 구매의사결정을 하여 재정적 손실을 막기 위해서는 가격과 품질에 관한 신뢰있는 정보의 탐색이 반드시 필요하다고 본다.

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A Study on the Factors Determining Officetel Price in Busan (부산지역 오피스텔 가격 결정요인 분석)

  • Choi, Yeol;Kim, Hyeong Jun;Yeo, Jung Hoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.3
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    • pp.725-735
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    • 2015
  • The aim of this study is to specifically understand the officetel market by empirical analysis for the determining factors that affect determining the price of the officetel in Busan. In my opinion, it can help officetel providers to select the appropriate size and location that analysis for the factors determining officetel price with market price, and also it can help customers officetel to choice depending on the purpose. So I was conducting this study. In this study, I analyzes the factors determining the price of Officetel using a OLS linear regression, semi-log model, and a robust regression-Busan area Officetel Real Transaction Price as the dependent variable and factors representing the physical characteristics, locational characteristics and regional characteristics as independent variables.

A Causality Analysis of the Tangerine Market by Distribution Channel (감귤시장의 유통단계별 가격 인과성 분석)

  • Kang, Seok-Kyu;Ko, Bong-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.376-381
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    • 2018
  • The purpose of this study is to investigate price transmissions between wholesale and retail markets regarding Jeju tangerines by employing co-integration analysis and vector error correction model. The results of this study are summarized as follows: First, the long-run equilibrium relationship was found among wholesale and retail markets in time series for level by distribution channel. Second, a short-run causality relationship was observed between wholesale and retail markets. Third, the long-run causality relationship between wholesale market and retail markets was found bidirectional and feedback effect. These results imply that the wholesale price performs a central role in establishing price in the tangerine market, and the wholesale market influences tangerine price. In conclusion, for the development of a competitive tangerine industry, it is necessary to aggressively promote the policy of supply and demand control of tangerine production through organizing producers.

An Analysis on the pass-through of Korean export prices of Exchange rate changes (글로벌 금융위기 이후 환률변동과 수출가격)

  • Choi, Chang-Yeoul;Ham, Hyung-Bum
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.229-249
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    • 2011
  • The exchange rate change has been increased since the time when the floating exchange rate system was introduced in Korea. As a result, the increase of the exchange rate changes raised the risk in international trades in Korea. Also after Bretton Woods System broke down, the increasing exchange rate fluctuation raised the risk in international trade. The purpose of this dissertation is to study whether this incomplete pass-through exists in Korean export industry and furthermore to measure the markup rate of the export price using real data since Global Financial Crisis. The estimation results of the export price determination model by Error Correction Model shows that the export price of Korea has been greatly influenced by the export prices and exchange rates against U.S. Dollar of rival countries, domestic producer price as well as the Korean Won-U.S. Dollar exchange rate and also business coincidence index of U.S. in demand. Particularly, the pass-through rate of Korean Won-U.S. Dollar exchange rate to export price is estimated to be incomplete, which contrasts with the propositions of traditional exchange rate determination approach, e. g. elasticity approach, monetary approach, etc.

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An Analysis of Korean House Prices Movements with Asset Pricing Models (자산가격 결정모형을 이용한 우리나라 주택가격 분석)

  • Lee, Junhee;Song, Joonhyuk
    • KDI Journal of Economic Policy
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    • v.29 no.1
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    • pp.113-136
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    • 2007
  • Korean house prices have risen rapidly since year 2001 and there have been some worries that the recent house price hikes are too excessive. This paper empirically analyzes the movement of Korean house prices and derives some implications from it, based on three different theoretical asset pricing models; long-run supply demand model, present value model and general asset pricing model. The results from the analyses show that recent house prices are overall higher than the theoretical prices, thus requiring measures to stabilize house prices hikes.

A Study on Estimating Regional Water Demand and Water Management Policy (물 수요함수 추정과 지역 물 관리 정책 연구)

  • Lim, Dongsoon
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.1-8
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    • 2018
  • In Korea, water supply capacity and facility investments had been emphasized around the 1980s. The water pricing have gained focuses in water policy since the 1990s. This study analyzes a water demand and estimates the relation of water demand and other socio-economic variable, using econometric models on the city of Busan. Water price and income are two key elements to explain water demand. Modeling approach using translog function provides better results, and water demand responds positively to population and income. Energy and water prices are negative factors in deciding water demand. It is requested that water pricing needs to reflect more production costs. Alternative approaches such as water saving facilities by household and use of digital water information should be emphasized for efficient water management in a local community.

A study on the information effect of tracking error affecting the sector ETF pricing (산업별 ETF의 가격결정에 영향을 미치는 추적오차의 정보효과에 관한 연구)

  • Byun, Young Tae;Lee, Sang Goo
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.1
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    • pp.81-89
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    • 2013
  • The purpose of this study is to analyze the information effect about the pricing using the ETF price, the benchmark index, and the total tracking error between the ETF price and the benchmark index on the index ETF market and sector ETF markets. Furthermore, the total tracking error is distinguished between the market tracking error and the NAV tracking error. Summary of this study are as follows: First, While KODEX200 don't have impact factors on the price, the most sectors of ETF have the factors affecting the pricing decision. They are the day before the total tracking error or market tracking error. Second, for the ETF price of the most industry, we find that the day before the market tracking error have the price discovery function because it is a negative(-) coefficients. But NAV tracking error could not find such a feature. Finally, the sector ETF price of energy chemical, construction, IT, and semiconductor industries affected of the day before positive(+) impact by the benchmark index price.

PSM based Price Estimating for Local Mixed-Use Apartment Development (PSM기반 중소도시 주상복합 아파트의 분양가 추정에 관한 연구)

  • Park, Jaekyung;Cho, Yongkyung;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.4
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    • pp.86-94
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    • 2014
  • Since the late 1990s, mixed-use apartment, armed with high qualities and large scales with a high ratio of TFA(Total Floor Area) have been continuously provided accommodating exclusive community facilities along with high-tech securities, not to mention excellent skyline view. However, especially in mid-small cities, there have been only a few supplies. As a result, none of the mixed-use housing provided by high-end brands has ever been built in non-metropolitan area. But constructors couldn't plan the projects which aims to build the mixed-use apartment in local city, because they couldn't get the basic data or advanced research for feasibility analysis. Therefore, to suggest the useful price for mixed-use apartment supply project of local city, the PSM(Price Sensitivity Method) widely used for determining the price preferences as a market research tools has been applied. As analysis results, the estimated price of mixed-use apartment is 10.8% higher than general apartment, and mixed-use apartment has lower price sensitivity than general apartment. As price determinants, the age, education level and family size influence on UTP in significant level. It is expected that these research findings can be applied for establishing the solid marketing strategy of mixed-use apartment development project in local city.

Analysis of Determinant Factors of Apartment Price Considering the Spatial Distribution and Housing Attributes (공간지리적 요인과 주거특성을 고려한 공동주택 가격결정 분석)

  • Moon, Tae-Heon;Jeong, Yoon-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.1
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    • pp.68-79
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    • 2008
  • Because local cities are different from large cities, they need to reflect their own characteristics of housing market. Thus in order to obtain useful implications for the establishing sound housing market in Jinju City, this paper investigated the characteristics of spatial distribution and determinant factors that affect apartment price in Jinju City. GIS representation of the apartments showed that most of old and small apartments were built in 'land readjustment project' areas executed in 1970s. On the contrary, new and large scale apartment complexes were built quite recently and distributed in the western and southern parts of the city. Next, in order to examine the factors which affect apartment price, this paper subtracted firstly several variables from the related studies. However in order to avoid multi-colinearity, variables were summarized by means of factor analysis. Then, setting apartment price as a dependant variable, 12 hedonic price models were established with 33 independent variables. As results, building age, floor area, accessibility to university and hospital, accessibility to arterial road, and stair-type building were turned out to be significant. These results will be used in making the supply and allocation plan of urban facilities and housing. Finally as conclusions this paper emphasized the need of periodic analysis of local housing market and establishing detailed housing information systems.

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