• The Southeast Asian review
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• v.24 no.2
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• pp.167-206
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• 2014

메콩 경제권(GMS)의 다양한 개발 현장 속에서 고무 나무로부터 채취하는 라텍스는 캄보디아, 라오스를 포함한 인도 차이나 반도 국가들 사이에서 주요 농업 활동으로 주목 받고 있다. 그러나 캄보디아와 라오스의 대형 플랜테이션은 여러 부정적인 결과들을 낳고 있다. 토지 점유, 계약 농업을 통한 착취 등으로 인해 역설적으로 농촌의 빈곤은 증가하고 있고 해외 투자자에 대한 재정적, 기술적 의존이 심화되고 환경 파괴가 일어나고 있다. 이러한 점들로 인해 소규모 자작농들에 주목할 필요가 있다. 고무 자작농은 고용을 창출하며 토지 점유를 방지한다. 본 연구는 캄보디아와 라오스의 소규모 고무 자작농들의 생계를 비교하며 고무 호황으로 어떠한 이득을 얻고 어떠한 형태로 생계를 개선할 수 있는지를 연구한다. 본 연구는 캄보디아의 Tboung Khmum 구역과 Somsanouk 마을의 사례 연구를 바탕으로 하였다. 실증적인 분석은 세 가지의 이론적 틀을 바탕으로 하였다. 미시-생계 연구, 글로벌 가치사슬 그리고 GMS에 대한 연구들이다. 실증 분석의 초점은 생계의 변화상과 결과(고용 창출과 빈곤 탈출)이다. 전체적으로 소규모 고무 자작농은 전망이 밝았으나 앞서 언급 된 문제점들로 인해 농촌 문제를 모두 해결할 수 있는 수단은 아니다. 중요한 유사성은 소규모 고무 자작농의 사회경제적 공헌이다. 연구 지역 두 곳에서 자작농들은 고무 농사는 생계를 개선하는 데에 좋은 수단이라고 답하였다. 그럼에도 불구하고 낮은 교육 수준은 그들의 생계 전략을 불안정하게 하고 있다. 양쪽 지역에서 응답자들은 다른 주민을 따라 고무 농사를 시작했다고 대답했으며 경제, 환경적인 위험에 대해 충분히 인지하고 있지 못하였다. 이와 관련한 다른 유사점으로 소규모 자작농들을 지원할 수 있는 정부의 개입이 없었다는 것이다. 자금 조달은 고무 농사의 심각한 애로 사항 중 하나였다. 명확한 차이점으로 Tboung Khmum의 자작농들은 중개 상인에게 계약 관계를 맺지 않고 라텍스를 판매했으며 Somsanouk의 경우에는 고무 가격이 국제 시장의 영향을 받음에도 가장 높은 가격을 제시하는 상인에게 농민 전체가 같이 판매를 하였다. 이러한 현상은 GMS 내에서 이루어지고 있는 근대적인 경제 현상 에 농촌 공동체들이 다양하게 연결 되고 있음을 재확인한다. 게다가 Somsanouk 마을에서는 사이짓기를 하는 경우가 없었다. 이는 투자자들이 생산량을 극대화하기 위해 자작농들에게 사이짓기를 장려하지 않았기 때문이다. Tboung Khmum 마을의 경우 고무와 더불어 고무 이전의 주요 작물이던 카사바를 같이 재배했다. 요약하면, 자작농에 의한 소규모 고무농업은 (비록 농촌의 모든 어려움을 해결할 수는 없지만) 토지점유 등 부정적 현상이 나타나는 대규모 플렌테이션에 비해 유의미한 일자리를 창출하는 등 미래를 위한 보다 나은 대안이 될 수 있다. 농촌 생활의 질을 개선하기 위해서는 7년 간의 고무 생육기간 동안 농가가 감수해야 하는 사회-경제적 불안정성을 해결하고 대안적 소득원을 마련할 필요가 있다

• Journal of Digital Convergence
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• v.18 no.12
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• pp.243-249
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• 2020

This study analyzes the earnings management that can occur in the process of public offering in the process of SMEs reducing cost of capital, risks and seeking opportunities for direct financing. Since a company is subject to strict supervision during the IPO process, it is possible to prevent the phenomenon that the company value evaluated in the market is underestimated, or to perform earnings management in consideration of overestimation. This study attempted to verify the degree of earnings management through discretionary accruals and actual earnings management values that can affect the earnings ratio of the IPO of a company. For this study, total accruals were calculated and analyzed through discretionary accruals, sales, costs, and actual earnings management adjustments from production activities. As a result of the analysis, discretionary accruals, which are the countermeasures for earnings management during the listing process, have a positive(+) relationship in both the stock price return and the sales adjustment value, which can be viewed as a factor that induces high valuation. As a result of this, there may be a risk of adverse selection for the benefit amount, and information asymmetry may exist for public offering stocks. This study can provide useful guidelines for evaluating corporate value to domestic SMEs and investors that do business with Chinese companies as well as China through the current and type of earnings management of Chinese listed companies.

• Food Science and Industry
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• v.55 no.2
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• pp.128-139
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• 2022

Although edible insects are attracting attention as future alternative food because of their nutritional, eco-friendly, and economic advantages and functionality, consumption is low, so measures to promote consumption are needed. The problems in edible insect consumption were identified as the aversion to the edible insects, lack of publicity for edible insects newly registered in the Food Code, and difficulties in continuously supplying high-quality edible insects and selling products. To solve these problems, it is necessary to establish effective public relations plans for new edible insects and develop processing methods for improving their taste and flavor, education content about edible insects, and products interesting to the target age. In addition, it is necessary to establish a one-stop cluster that can perform quality control of harmful substances and nutrients, purchase raw materials, sell products, educate, and publicize.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.361-372
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• 2023

In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.55-69
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• 2021

For the national economic development, the participation of women in the social and economic activities is crucial. The popularization of start-ups, digital transformation, and WEconomy trends have lowered the barriers to opportunities for women to start a business and provide an environment in which women can grow faster. This paper examines the significance and process of success of women entrepreneurs and the characteristics of innovation strategies and achievements by linking the recently changing business environment of a company, factors influencing the success of women entrepreneurship, and innovation activities. To this end, four companies' cases were analyzed in the fields of distribution/service and consumer products/services, which are areas of large investment among female startups. The result shows that women entrepreneurs recognize the meaning of success as creating and continuing to create a 'corporate value through establishing a trust relationship with customers' within the 'balance between personal life and work.' In terms of the business ecosystem, women entrepreneurs strive for 'business activities based on the win-win growth of consumers, producers and sellers' for success, and rather 'focus on the process with a problem-solving approach' rather than achieving performance-oriented goals. Also through excellent power of observation, flexibility, and execution power, women entrepreneurs conduct business by adapting to changing trends. In terms of innovation activities, the innovation strategy of women-led companies puts priority on 'creating the value customers want' and focuses on innovation in the 'customer-centric business model' rather than technological innovation. As such, women-led companies show several differentiated characteristics, which enable them to create corporate value and achieve sustainable growth. The barriers to challenges and opportunities for women to start a business have been lowered, and an ecosystem has been created for female startups to grow. But why are there still so few women entrepreneurs, and the answer to where we need to close these gaps is ultimately a close analysis and investigation of the field. We must present milestones for growth steps through the accumulation of case studies of women startups that have exited. In addition, women can stand as economic agents only when the policy targets are subdivided and specific approaches to child-rearing and childcare for women entrepreneurs must be taken. This paper expects to serve as basic data for follow-up studies and become the basis of research for women entrepreneurs to grow as economic agents.

• Journal of Ginseng Culture
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• v.5
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• pp.52-76
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• 2023

This article focuses on changes in the ginseng industry in the 1930s in areas other than the Government Contract Cultivation (GCC) zones. A major characteristic of the ginseng industry in the 1930s was the rapid increase in the area covered by ginseng gardens: the area was about 212 ha in 1929 and 252 ha in 1930 and 1931 but soared to around 441 ha in 1938. This occurred because the non-GCC areas increased significantly during this period. Until the early 1930s, the ratio of GCC to non-GCC areas was 70:30. By the late 1930s, however, the ratio had changed to 53:47. The reason for this change was that the area of the newly established ginseng gardens in the GCC zones had decreased, while that of the non-GCC ginseng gardens had steadily increased. Due to the Japanese invasion of China, China boycotted red ginseng, and exports were sluggish, so the GCC areas were reduced. On the other hand, the non-GCC ginseng gardens were not affected, and the area they covered steadily increased. As a result, in the 1930s, the ginseng industry outside of the GCC areas grew rapidly. The region that led the growth of the ginseng industry outside of the GCC zone was Jeonbuk. By the late 1930s, Jeonbuk dominated the other provinces and accounted for more than 50% of the non-GCC farming zone. Gyeongbuk and Gangwon-do followed Jeonbuk in terms of ginseng cultivation areas. While Gyeonggi-do, Gyeongnam, and Chungbuk were also active in ginseng cultivation, Jeonnam and Chungnam were not active. In the 1930s, the growth of the ginseng industry outside of the GCC zones was driven by the efforts of ginseng farmers and the support of local governments. An examination of Yecheon-gun in Gyeongbuk, Ganghwa-gun in Gyeonggi, and Jecheon-gun in Chungcheongbuk-do showed that ginseng farmers organized cooperatives as the ginseng industry steadily developed in these regions, and these cooperatives worked systematically to cultivate and sell ginseng. In the case of Ganghwa-gun, activities were carried out to incorporate the GCC zone. The Deoksan Ginseng Association in Jecheon-gun determined that financing for cultivation was key and requested subsidies from the provincial government. Administrative authorities also supported the activities of the ginseng farmers. The activities of the farmers and the support of the administrative authorities together led to the growth of the ginseng industry during this period.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.113-145
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• 2008

Marketing for the distribution industry is making an ongoing progress in the changes of customers, the competitive environment, and the internal marketing environment. Integrated marketing communication activities are required for the enhancement of efficiency in the market.oriented activities. In this study, IMC is defined as "a notion that a market oriented business integrated marketing communication means, conducting and evaluating marketing activities with consistent messages in order to communicate with customers based on databases." In this study, an IMC planning model for the improvement of marketing efficiency in the distribution industry was derived from a pilot study. This model may be broken down into the following phases: IMC goals setting, situational analysis (customer analysis, competition analysis and company analysis), customer data analysis, contact management, budgeting, the establishment of an IMC strategy, the IMC mix and execution, an evaluation system, and feedback. In consideration of the characteristics of the distribution industry, this study was accompanied by a vocational study on IMC means employed by, in particular, department stores and other distributors such as: advertising, sales promotion, sales promotion advertising, direct marketing, public relations, personal selling, the Internet, mobile, visual merchandising, words of mouth. In addition, this study also covered the correlation among variables such as IMC activities of distributors, the process of forming customer's brand attitudes, brand loyalty and repurchase intention. This research would enhance the utilization of IMC. The analysis on customer's brand attitudes toward the IMC activities of distributors requires the simultaneous consideration of how they are linked to purchase as well as their attitudes toward both distributors and stores. The formation of brand loyalty and repurchase intention is related to the integration of marketing communication and the maintenance of consistency in contents, which requires integrated brand communication (IBC) strategies. IBC is a concept of using IMC means to manage the brand in a continuing and consistent manner and measuring their effect, which is a process to establish enterprise.level brand identity and maximize brand loyalty and repurchase intention by integrating IMC means. For an empirical analysis in this study, an online questionnaire survey was conducted among those department store customers from 20's to 50's who reside either in the Seoul and Gyeonggi areas and have made purchase at department stores. In this study, the research model consisted of four theoretical variables: IMC activities, IMC attitudes, brand loyalty, and repurchase intention, on which variables a pilot study was conducted. A number of hypotheses were constructed on the relations between IMC activities and IMC attitudes, between IMC attitudes and repurchase intention, and between brand loyalty and repurchase intention. The test of the hypotheses may be summarized as follows: Firstly, the test of the hypothesis concerning the relation between IMC attitudes and IMC activities - advertising, sales promotion, direct marketing, public relations, personal selling, the Web, mobile, visual merchandising, and word of mouth - indicates that advertising, sales promotion, direct marketing, public relations, personal selling, mobile, visual merchandising, and word of mouth have significant impact on IMC activities. In addition to the result similar to those of previous studies that such marketing communication means as word of mouth, advertising, personal selling and sales promotion, in particular, play very important roles, a notable finding of this study is that visual merchandising performed by department stores is shown to have very significant impact on IMC activities. On a separate note, it is also noteworthy that Internet marketing activities engaged by department stores are not shown to have significant impact on IMC attitudes. Secondly, the test of the hypothesis on the relation between IMC attitudes and brand loyalty attests that IMC attitudes for the distribution industry significantly affect brand loyalty. Thirdly, the test of the hypothesis concerning the relation between IMC attitudes and repurchase intention confirms that IMC attitudes for the distribution industry significantly affect repurchase intention. Fourthly, the test of the hypothesis concerning the relation between brand loyalty and repurchase intention indicates that brand loyalty significantly affect repurchase intention. A comprehensive view of these findings points to the conclusion that the IMC activities for the distribution industry do affect IMC attitudes, brand loyalty, and repurchase intention.

• Proceedings of the Korean Aquaculture Society Conference
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• 2003.10a
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• pp.15-16
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• 2003

이제 바다로부터 식량을 얻는 방법이 어선을 통해 포획하는데서 점점 연근해에서 양식을 통해 생산하는 쪽으로 선회를 하는 것이 세계적인 추세가 되어가고 있다. 이와 같은 양식업의 점진적 발전은 해수 환경을 보전하고 생산 비용을 절감할 수 있는 새로운 형태의 먹이(사료)를 요구하고 있다. 그러나 물고기의 먹이로 적합한 어분 및 잡어의 생산과 공급은 해마다 어족 자원의 고갈로 감소되고 있다. 이런 가운데 양식어종의 사료로 어분이나 잡어를 대체할 수 있는 단백질 공급원을 개발하고 활용하는 연구가 활발히 진행되고 있다. 역사적으로 대두는 약 5000년 전 중국에서 재배되기 시작했다. 사람들은 본격적으로 19세기 초부터 대두에 대한 연구를 시작하여 대두가 사람에게 중요한 단백질과 기름을 제공할 수 있다는 것을 깨달았다. 1950년대 초반에 이르러 대두박이 값싸지만 단백질이 풍부한 사료원료로서의 가치가 입증되면서, 축산업이 오늘의 전성기를 구가할 수 있는 계기가 마련되었다. 그렇지만 바다에서 식량을 생산하는데 있어서도 육지에서 가장 많이 재배되는 두류작물인 대두와 대두제품을 활용하기 시작한 것은 먼 오래전의 일이 아니다. 우리나라뿐만 아니라 세계 여러 나라에서도 담수어종인 잉어, 뱀장어 및 틸라피아등에서 대두박의 영양학적 우수성이나 경제성이 이미 입증된 바 있다. 앞으로 해산어 양식기술의 발달은 해산어용 전문 배합사료의 개발과 보급 없이는 불가능하기 때문에, 미국, 일본, 노르웨이등 해산어 양식 선진국들일수록 이 부문에 대한 연구 개발 노력이 특히 활발하다. 식생활은 물론이고 심지어는 친환경적 산업 제품에 이르기까지 대두와 대두제품이 우리의 각광을 받고 있는 것은 결코 콩이 지닌 물리적 성상, 영양학적 및 경제적 가치의 우수성 때문만은 아니다. 미국은 자국의 대두 생산자들이 생산해 낸 대두를 판매하면서 조성한 자조금을 모아 대두의 생산성을 향상시키기 위한 연구 개발과 국내외 시장을 확대하기 위한 마케팅 활동에 쓰고 있다. 이런 자조 노력은 비단 미국의 대두 농민들에게만 국한된 것이 아니다. 가깝게는 일본의 수산업과 해산어 양식산업의 발전은 중앙 및 지방 정부, 수협과 같은 어민 조합 및 연근해 수산업 종사자들이 출연한 기금을 통해 이루어지고 있음을 지난 8월 북해도의 양식산업을 시찰했을 때 확인할 수 있었던 사실이다. 이제 우리나라도 국민소득 1만불 시대를 넘어 2만불 시대를 열기 위한 청사진을 그릴 만큼 모든 경제의 규모가 확대되었을 뿐 아니라 질적으로 고도화되었다. 우리에게 필요한 것은 성숙된 산업사회에 걸맞는 각 산업 주체들의 의식이다. 한국의 양식산업도 자조 정신을 갖추어 생산성 향상에 초점을 맞춘 양식기술의 개발, 환경 보전을 고려한 양식장 관리 및 소비를 확대하기 위한 유통시스템의 선진화에 스스로 투자를 해야 할 시기에 와 있다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.11
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• pp.2359-2364
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• 2011

E-commerce is a kind of trade type between buyers and sellers rely on computer networks. Carried out according to certain standards of various business activities. e-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. E-commerce has brought to the traditional ways of trading a huge impact, led to changes in economic structures, is a business revolution in the way and is recognized internationally as the 21st century is an important driver of economic development compared to current traditional companies. In this material, we first consider the current problem, analyze particular characteristics of clothing shopping mall to increase the purchasing power of customer. For these reasons, we describe the process for building the clothing site.

• Information Systems Review
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• v.13 no.3
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• pp.27-46
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• 2011

Many business managers claim that treasury management is their leading concern. Managing cash flows is the center of treasury management. However, in reality, companies has experienced the difficulty in monitoring and controling this flow initiated by business transactions. To resolve this problem, Webcash Inc. developed an innovative systems called Branch Solution. Branch Solution stands in between banking systems and a company's ERP system to connect them. This system provides the company with an ability to control the financial flow in accordance with the physical flow of materials. Due to this solution many companies accomplish a high efficiency and visibility in their cash management. This study analyses a treasury management case from the perspective of supply-chain processes integration.