• The Journal of Information Technology
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• v.5 no.3
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• pp.19-34
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• 2002

The aim of this paper was to study the theoretical background of the convention industry firstly, in which will serve to seek for more efficient plan of promotion. As a result of it, it is found that the convention industry has the characteristics similar to service industry rather than manufacturing, as well as complicated, interdependent ones which are closely related to every field of industries. This paper also considers the advertising, human marketing, and public relations as measures of promoting the convention industry in order to maximize its promotion activities with the characteristics of service industry and establish the plan of promoting the industry. For the effective adoption of these measures in the convention industry, the measures is analyzed by considering the properties and degrees of some convention centers respectively after the strength and weakness of each measure shall be compared. As these measures are mostly shore-run projects, there will be necessary to keep in close touch with other complementary measures in adoption of measures of promotion.

• Journal of the Korean Society of Food Culture
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• v.4 no.3
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• pp.293-300
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• 1989

오늘날의 청주(淸酒)는 SAKE라는 이름으로 일본(日本)을 대표(代表)하는 술로 여겨지고 있으나 사실 일본식(日本式) 청주(淸酒)의 제법(製法)도 결국(結局)은 우리나라에 그 근원을 두고 있다. 오늘날의 청주(淸酒)는 우리의 술 빚는 법이 일본(日本)으로 전래된 후, 일본(日本)에서 잘 다듬어져 다시 우리나라에 상륙(上陸)한 것으로 現在의 청주(淸酒)의 근본도 그 뿌리는 백제를 비롯한 우리나라에 있음은 주지할 만한 사실이다. 그러나 우리 고유의 술빚는 법이 체계적으로 정리되지 못하고 사라져 버린데에는 우리의 전통사상의 일부인 과학, 기술 노동을 천시하는 풍조와 술빚는 일을 특히 여성의 전유물로 여겨 양조법의 정립이 이루어지지 못한 것도 큰 이유라 하겠다. 자가용(自家用)으로만 사용되던 주조(酒造)에서 탈피하여 공업적(工業的)인 규모의 청주생산은 1883년 1월 후꾸다라는 일본인이 부산에 세운 공장을 시초로, 1917년 현 백화양조의 전신이라 할 수 있는 조선주조주식회사 설립으로 본격화되었다. 우리의 전통청주(약주)는 곡류와 누룩을 이용하여 빚는데, 누룩은 밀기울을 잘 다져서 장기간에 걸쳐 제조하며, 누룩에는 당화효소를 분비하는 곰팡이류와 알콜발효를 할 수 있는 효모류가 함께 부착되어 있다. 따라서 호화시킨 곡류와 누룩을 함께 넣어서 술을 빚게되면 당화와 발효가 동시에 일어나게 된다. 일본식 청주도 Koji라 불리는 국(麴)을 제조하는 것을 달리할 뿐 우리 전통청주와 제법의 맥락은 같다. Koji는 찐쌀에 곰팡이류를 인위적으로 접종하여 배양한 것으로, 결국 당과용 효소를 얻는다는 것은 누룩과 같은 원리이나 곰팡이균을 분리하여 접종하는 것이 다르다. 한국의 청주판매 현황을 보면 80년대 초반 급격한 감소추세를 보였으나, 업계가 적극적인 판촉활동을 벌임과 동시에 새로운 TYPE의 냉청주(冷淸酒)를 개발하여 여름철이 비수기였던 시장 상황을 완전히 깨뜨려 사계절의 주류로 만드므로서 뚜렷한 회복, 증가추세로 바꾸었다. 앞으로 좀더 잘 다듬어지고 현대 이미지에 맞는 청주가 지속적으로 등장하여야 하며, 결국 이러한 민족고유의 맛이 가미된 청주 TYPE의 주류가 우리나라를 대표하는 국주로까지 발전할 수 있으리라 확신한다.

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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• 2003.10a
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• pp.143.1-143
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• 2003

본 논문은 브랜드 쌀 구매에 영향을 미치는 요인(factor)들이 소비자 특성에 따라 차이가 있는지를 분석하기 위한 목적으로 수행되었다. 분석을 위하여 서울시에 1,000명의 주부를 대상으로 설문조사를 실시하였으며, 그 주요 내용은 다음과 같다. 먼저 주부들이 쌀 구매에 영향을 미치는 11개 항목을 5점 리커르트 척도를 이용하여 분석하였다. 그 결과 소비자들이 가장 높은 점수를 부여하는 것은 쌀의 잔류 농약 정도로서 4.12점이 나왔으며, 영양가 높은 쌀(4.01점), 쌀알의 모양(3.96점) 및 쌀의 생산지(3.88점) 등의 순위가 높았다. 요인분석을 위해 고유치(eigen value) 값이 0.8 이상인 경우를 기준으로 요인 수를 분석한 결과 다섯가지의 요인이 추출되었으며, 그 특징은 유형적 차원과 무형적 차원으로 구분되었다. 전자인 유형적차원은 물리적 속성(완전미 여부, 도정일자, 잔류농약), 지역성(생산지), 외관성(크기, 모양) 및 가격성등의 가시적 차원으로 소비자가 쉽게 판단하거나 쌀간의 비교가 용이한 특성이며, 후자는 심리적 속성이나 상징성을 의미하는 것으로서 브랜드 상표와 품질 인증 마크가 가지는 신뢰성 등이 영향을 미치는 것으로 분석되었다. 무형적 차원인 식품의 안전성이 도시주부간 쌀 구매에 미치는 차별성을 알아보기 위하여 정규성 검정 결과에 따라 독립표본 T-검정을 실시하였다. 분석에서 도시주부가 특성별로 두 집단으로 구분되는 기준은 자의적 분류보다는 공통적인 기준을 이용하고자 평균값(나이, 학력, 소득, 동거가족 수)을 기준으로, 그 외의 경우는 더미변수(주부직업 유무, 주거형태 및 거주지역)를 이용하여 구분하였다. 식품의 안전성으로 추출된 요인 값의 평균에 대해 두 집단간 차이를 검정하였으며, 분석 결과 주거형태가 1％ 유의수준에서, 주부취업 여부 및 거주지역이 각각 5%유의수준에서 통계적 유의성이 있는 것으로 분석되었다. 반면 주부간 나이, 학력, 소득수준 및 동거가족 수에서는 유의미한 결과가 추정되지 못하였다. 본 연구결과를 볼 때, 식품의 안전성을 고려한 쌀의 마케팅 전략은 취업주부, 아파트 거주자 및 강남지역 주부들을 대상으로 한 판매활동 강화가 필요하다. 아울러 통계적으로 유의미한 결과를 나타내는 도시 주부의 특성 변수들을 세밀하게 구분해서 연구·분석하는 시장세분화 연구가 필요하다.

• International Area Studies Review
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• v.22 no.2
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• pp.93-119
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• 2018

During the period from 2004 to 2013, the China's automobile consumer protection policy-making reflected interest articulation and aggregation among consumers, manufacturers, car dealership and repair companies. In particular, consumers has succeeded in articulating their interests in spite of their dispersed situation by making the efforts to present regulation's revision agenda through the China Consumers Association. And the car dealers put the right to blame the car manufacturers for unexpected vehicle defects into the final regulation through the China Automobile Distribution Association. Finally, due to the active interest articulation of automobile companies, policy making process was delayed or policies that were expected to benefit consumers were promoted to some extend. Therefore, it can be seen that there is a limit to define state-society relations in China simply as state corporatism, and rather it is more important to understand state-society relations in China as between state corporatism and societal corporatism including bottom-up interest articulations and aggregations and policy modification activities of various private or societal organizations.

• Journal of the Korea Computer Industry Society
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• v.5 no.1
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• pp.131-146
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• 2004

As Electronic Commerce(EC) has been emerged and has developed, many researchers have tried to establish EC framework for automated contract and negotiation using agent technologies. Traditional researches, however, often had limitations. They often enforced the user's participations during the automated contract process of agents. They also could only consider a few of the user's requirements for a specific goods and did not have supported the procedures and methodologies for making the best contract. In this paper, we propose business model on EC based on multiagents to overcome the defects of the previous researches. We apply CSP techniques to brokerage process to satisfy various preferential requirements from the user. We also propose efficient negotiation mechanism using negotiation model of game theory. The contract candidates automatically negotiate and mediate in terms of their benefits through the proposed negotiation mechanism. For the optimal brokerage and automated negotiation, the agents process activities for contract on three layers, which are called competition layer, constraint satisfaction layer and negotiation layer in the proposed model. We also design the message driven communication protocol to support the automated contract among the agents. Finally, we have implemented prototype systems applying the proposed model and have shown the various experimental results for efficiency of the proposed model.

• Journal of Distribution Science
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• v.6 no.1
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• pp.117-128
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• 2008

The purpose of the research is to furnish basic data for efficient and effective marketing by examining the correlation how a certain element effects on customer's selection behavior, when they choose private label branded clothes at the store of giant discount store like E-.mart, Home-plus, Lotte-mart and 2001 outlet. We come to the following conclusions through such procedures; What we found on this study is that main factors of decision related purchasing garment of private brand in giant discount store is based on the sales price, quality of products and needs of customer's using. Further to this, in terms of choice activity in private brand clothes, we realized the price value is depend on the resonable price with the items because nowadays most customers can be compare to other discount store around their shopping place including trend of garment and quality of products. The order of the general inclination in selection behavior of private branded garment in giant discount store is as follows; Sales price > style & trend > quality of product and substantial convenience > display and prompt buying. Judging from the conclusion of the research we noted that customer's satisfaction comes from their target price to supply substantial needs and in terms of styling of clothes should be considered current trendy compared to national brand as well.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.45-53
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• 2012

This study is about the impact of a technology-based start-ups' patent-related activities on early stage company performance. Technology-based start-ups are closely related to the intellectual property rights, particularly patents that they aim the pursuit of new products or production methods and pioneer the introduction of market based on innovative technology, and that is a key role in such companies established and operating, hence the research of patent-related activities in technology-based start-ups has important implications. In most previous studies, the impact of the company's patent related activities on the performance of corporate management is determined by using quantitative patent indicators. Therefore, through this study, causal relationships leading to business performance through the development of new products, which includes technology performance and product performance, and the patent-related activities including the company's patented technology support activities, creating the right activities, infringement response activities, base activities validated as follows. First, the patent-related activities have a positive impact on technological and products achievements. In other words, the various activities involved in the acquisition and utilization of the patent have a positive impact on the performance of company's new product development, particularly developing new technologies or patent acquisition rate. Second, the technology have a positive impact on the performance of the products, not on the business performance. However, the empirical results shows that it has indirectly impacts on business performance through the product performance. Third, product performance have a positive impact on business performance. In conclusion, patent-related activities affects the performance of the company's management, and the maintenance of the company's business performance depends on the developing and selling product based on the customers needs, besides the technology performance such as the patents and the development of technology.

• Korea journal of population studies
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• v.31 no.3
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• pp.57-84
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• 2008

This study investigates the patterns of leisure in Korea and the effects of social class on the objective and subjective dimension of leisure activities and life satisfaction. A data set of 1376 Korean men and women over 18 years old is analyzed to yield five main results. First, Korean prefers domestic entertainment to outdoor activities as is exemplified by domestic audio-visual entertainment(TV/DVD/VCR) which ranks the highest in the favored leisure activity. Leisure activities are divided into four types; "activity-based", "relationship-based", "alcohol-based", "relaxation". Second, the function of leisure activity is to strengthen relationships. The main purpose of leisure activity is to relax and revitalize, while creating prospective social network ranks next to relax. But the effect of leisure time is often compromised by recurring thoughts related to work. Third, respondents with high educational and economic backgrounds are more likely to engage in "relationship-based," "activity-based", "alcohol-based" leisure type. However, such factors do not influence on "relaxation" type of leisure. While students and housewives rank highest in number of respondents, respondents with managerial/professional or white-collar/semi-professional occupations enjoy more diverse activities. Fourth, the effort to discern the significance of social class with respect to the leisure-activity-index revealed followings; the index scores elevate with higher education, younger age and higher income. Fifth, leisure-activity-index is the most important variable predicting leisure satisfaction. Leisure satisfaction is influenced by gender, age, income and occupation. The younger the age and higher the income, the higher it is the leisure satisfaction. Men are more satisfied with leisure activities than women. Students experience the highest satisfaction with leisure activities while service/sales workers, industrial/technical/blue-collar workers shows the least satisfaction. Also, the number of family members decreases significantly the leisure satisfaction. While "activity-based" leisure induces the highest satisfaction, "alcohol-based" leisure produces the least satisfaction. The frequency and diversity of leisure activities, and "activity-based" leisure incur the most positive effects on the life satisfaction.

• The KIPS Transactions:PartD
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• v.12D no.6 s.102
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• pp.869-874
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• 2005

In the recent years there has been an increase of service competition in the activity of product selling, especially in the extension of warranty coverage and qualify. The variables in connection with the service competition are not crisp, and required the expertise of the production line. It thus becomes all the more necessary to use subtler tools as decision supports. These problems are typical not only of product companies but also of financial organizations, credit institutions, insurance, which need predictions of credibility for firms or persons in which they have any kind of interest. A suitable approach for minimizing the risk is to use a knowledge-based system. Most often expert systems are not standalone programs, but are embedded into a larger application. The aim of this paper is to discuss an approach for developing an embedded fuzzy expert system with respect to the product selling policy, especially to present the decision system of automobile selling activity around the extension of warranty coverage and quality. We use the MATLAB tools which integrates computation, visualization, and programming in an easy-to-use environment where problems and solutions are expressed in familiar mathematical notation. Also, we present the API functions embedding into the existing application.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.103-114
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• 2020

On-arrival duty free will prevent Korean outbound passengers from keeping the duty free items they purchased at the departure during their travel. Most Korean tourists have requested the airport authority to install on-arrival duty free since the grand-opening of Incheon int'l airport. Considering the fierce hub airport competition in the North East Asian region, the Korean government's decision to install on-arrival duty free is regarded as a well-timed intervention. The purpose of the research was to analyze sales correlation based on a comparison of sales of both departure and on-arrival duty free and to propose an administrative implication. Compared to business conglomerates running departure duty free, on-arrival duty free operators, who are small or medium companies, have weakness in product composition, marketing, and merchandising capabilities. According to the analysis, outbound passengers, who purchased fashion accessories and leather products at the departure duty free, tended to purchase cosmetics/perfume or liquor on the arrival duty free. Such complementary purchasing behavior of passengers showed there is barely a negative correlation between departure and on-arrival duty free.