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Research on the touch points of city brand users based on M-ICT (M-ICT시대의 도시 브랜드 사용자의 터치포인트에 관한 연구)

  • Yao, Xiao-Dong;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.289-296
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    • 2019
  • In the era of M-ICT (mobile information communication technology), it is becoming more and more important to establish a city brand image that is "user-centered" and creates a new experience of "interaction between people, people and things, and people and space". The experience of city users on the brand image of a city is the key factor to determine the competitiveness of the city, among which the user's research on the touch point of the city brand is particularly important. The purpose of this study is to enhance the user's brand experience and enhance the city's brand competitiveness. The research methods of this paper are literature review and investigation. Firstly, the background and purpose of the study are expounded, then the characteristics and ways of user experience touch points are defined through the document review, and the multi-latitude composition model of city brand touch points is proposed. By means of user investigation, the structural characteristics of high frequency touch points between digital touch points and physical touch points are obtained. According to the problems found in the investigation, the optimal design strategy of touch point is put forward in combination with the case. The innovation of this study is to study the relationship between the city brand and the touch point of user experience from the perspective of user experience, and propose a multi-latitude model of the touch point of city brand.

A Study on the Product Planning Model based on Word2Vec using On-offline Comment Analysis: Focused on the Noiseless Vertical Mouse User (온·오프라인 댓글 분석이 활용된 Word2Vec 기반 상품기획 모델연구: 버티컬 무소음마우스 사용자를 중심으로)

  • Ahn, Yeong-Hwi
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.221-227
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    • 2021
  • In this paper, we conducted word-to-word similarity analysis of standardized datasets collected through web crawling for 10,000 Vertical Noise Mouses using Word2Vec, and made 92 students of computer engineering use the products presented for 5 days, and conducted self-report questionnaire analysis. The questionnaire analysis was conducted by collecting the words in the form of a narrative form and presenting and selecting the top 50 words extracted from the word frequency analysis and the word similarity analysis. As a result of analyzing the similarity of e-commerce user's product review, pain (.985) and design (.963) were analyzed as the advantages of click keywords, and the disadvantages were vertical (.985) and adaptation (.948). In the descriptive frequency analysis, the most frequently selected items were Vertical (123) and Pain (118). Vertical (83) and Pain (75) were selected for the advantages of selecting the long/demerit similar words, and adaptation (89) and buttons (72) were selected for the disadvantages. Therefore, it is expected that decision makers and product planners of medium and small enterprises can be used as important data for decision making when the method applied in this study is reflected as a new product development process and a review strategy of existing products.

Development of Self-practice Program for Core Nursing Skills for Undergraduate Nursing Students based on Mobile Application (모바일 앱 기반 간호대학생 핵심간호술 자가학습 프로그램 개발)

  • Kim, Sun Kyung;Eom, Mi-Ran;Lee, Youngho;Go, Younghye
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.343-352
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    • 2021
  • A convergence study was conducted to develop a smartphone application for self-practice of core nursing skills and evaluate its usefulness for undergraduate nursing students. Mobile Application Rating Scale and seven essay questionnaire were used to for usability evaluation among 22 undergraduate nursing students. The score of the information domain was the highest with 4.19(SD 0.79). The subjective quality domain showed the lowest score of 3.08(SD 0.87). Participants' performance confidence score was 8.23(SD 1.60), and learning satisfaction score was 7.89(SD 0.87). Participants reported that the convenience and repetitive self-learning were the strengths of the app. In addition, design and technical supplementation, and lecturer-feedback would improve effectiveness of the current educational app. Findings of this convergent study would be helpful to promote the application of mobile apps for effective self-learning of core nursing skills in undergraduate nursing education. Future resesarch is needed to examine effectiveness study of mobile app on the performance of core nursing skills.

A Study on the Effect of Osteoporosis Knowledge, Osteoporosis Preventive Behaviors and Self-Efficacy of Middle Aged Women on Health-Related Quality of Life (중년기 여성의 골다공증 지식 및 예방행위, 자기효능감이 건강관련 삶의 질에 미치는 영향)

  • Jeong, Yun Ju;Kim, Yun Ah;Kwon, Young Chae
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.107-116
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    • 2021
  • Purpose : To examine the relationship among osteoporosis knowledge, osteoporosis preventive behaviors, self-efficacy and health-related quality of life of middle aged women and to find out factors which influence health-related quality of life. Methods : For study subjects, female patients aged 40 to 64 and hospitalized at the surgical wards of two general hospitals in G city were conveniently sampled. The data have been collected from January 11 to March 10, 2018. Data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient, and multiple regression. Results : The average score of osteoporosis knowledge was 12.50±3.47, the average score of osteoporosis preventive behaviors was 44.96±8.16 and the average score of osteoporosis self-efficacy was 40.38±8.07. The factors influencing EQ-5D Index in health-related quality of life were comorbidity, osteoporosis preventive behaviors, osteoporosis knowledge and average monthly income, which could account for health-related quality of life at 18.0%. The factors influencing EQ-5D VAS were osteoporosis preventive behaviors, self-efficacy, osteoporosis knowledge and age of menarche, which could account for health-related : Higher osteoporosis knowledge, osteoporosis preventive behaviors and self-efficacy, the better the subjects health-related quality of life. Therefore, as a way to promote health-related quality of life of middle aged women, the constant development and the application of a program which may promote osteoporosis knowledge, osteoporosis preventive behaviors and self-efficacy are needed.

A Study on the Concept of Forgiveness in Paul Ricoeur's Eschatology (폴 리쾨르의 종말론적 지평 속에 나타난 '용서'(par-don) 개념 연구)

  • Kim, Hye-ryung
    • Cross-Cultural Studies
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    • v.52
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    • pp.79-110
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    • 2018
  • This purpose of this study was to address the issue of forgiving unforgivable crimes, inevitably raised in Paul Ricoeur's thoughts. He explores the possibility of righteous historical representation of tragic events in Western history. Being aware of injustices of amnesty indiscriminately extended by the government, he studied the process through in which a genuine pardon should unfold before granting amnesty. He believes that this process called the "odyssey of forgiveness" presupposes the process of "imputability," in which the perpetrator should acknowledge his/her wrongdoing as his/her act and take reasonable responsibilities for it in a modest position. However, such acknowledgement of wrongdoing cannot be any reason for the victim to necessarily grant forgiveness to the perpetrator. According to him, forgiveness is a gift and the power of love enabled by a complete forgiver only. The initiative of forgiveness is attributable to the forgiver only. To never relinquish tension between love and justice in the forgiving process, he devises a way of planning an equation of forgiveness in a vertical scheme. Finally, he explains the process of requesting and granting forgiveness in a form of a righteous historical representation against the oblivion of past tragic events. He contends that this event of forgiveness promises a new life and a new era to all seeking and granting forgiveness, and that write a righteous history in eschatological hope.

The Perceptions and Description Patterns of the History of Ancient Korean Literature in Two Books on the History of Korean Literature Written in Japanese (일본 '한국문학사'에서의 한국고전문학사 인식과 서술양상)

  • Ryu, Jung-sun
    • Cross-Cultural Studies
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    • v.48
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    • pp.1-30
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    • 2017
  • The purpose of this study is to review two books on the history of Korean literature written in Japanese, taking special interest in ancient Korean literature, examining transcultural patterns between the history of North and South Korean literature and that of Japanese literature, and thereby identifying perceptions and description patterns of the history of Korean literature from the perspective of comparative literature. This study analyzes two books with the same title The History of Joseon Literature written in Japanese by Kim Dongwook and Byeon Jaesoo. The two books are not translations of Korean books but were written in Japanese for Japanese and ethnic Korean readers in Japan. The History of Joseon Literature (1974) by Kim Dongwook mainly compares Joseon literature with Japanese literature. The History of Joseon Literature (1985) by Byeon Jaesoo, an ethnic North Korean in Japan, was written from socialistic perspectives. The two books have different standards for evaluating value of the history of Joseon literature and different perceptions about it. Due to the division between North and South Korea, the history of literature is unfolding in different ways in the two Koreas, and the two books reflect such differences. However, they have several common features. For example, they highly regard the value of literature written in Chinese characters and originality of hangga (a folk song of Silla), Hangeul (the Korean alphabet), and pansori (a form of Korean folk music in which a singer accompanied by a supportive drummer sings and chants an epic story). In addition, they both demonstrated that literature written in Hangeul and that written in Chinese characters interacted with each other as the same Korean literature. When the two books were written, the history of Korean literature had been considered a subunit of the history of East Asian or Chinese literature. However, as this study found, Kim and Byeon wrote the two books from a perspective of departing from this view based on nationalism, re-establishing the value of Korean literature, promoting Japanese people's understanding of the high quality of Korean literature, and imbuing ethnic Koreans in Japan with nationalistic pride.

The Impacts of Perceived Stress and Empathy Ability on Altruistic Behavior of Freshman Nursing Students (간호대학 신입생의 지각된 스트레스와 공감능력이 이타행동에 미치는 영향)

  • Nam, Jeong-Hui;Park, Hyun-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.653-661
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    • 2018
  • This study was conducted to determine the impacts of perceived stress and empathy ability on altruistic behavior of freshman nursing students. Data were collected from 160 freshman nursing students between 24 November and 9 December 2016. A total of 154 questionnaires were analyzed using descriptive statistics, t-tests, one-way ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression. The results showed that perceived stress had significant negative correlations with altruistic behavior (r=-0.178, p=0.028) as did positive perception, a subfactor of perceived stress (r=-0.347, p<0.001). However, empathy ability was significantly positively correlated with altruistic behavior (r=0.607, p<0.001). The factors influencing altruistic behavior included emotional empathy, cognitive empathy and positive perception, with emotional empathy being the most influential factor (${\beta}=0.320$), followed by cognitive empathy (${\beta}=0.312$), which together had an explanatory power of 41.6%. Moreover, there was a mediating effect of empathy ability in the relationship between positive perception and altruistic behavior. Overall, the results of this study indicate that the management of curricula for nursing college students should search for ways to reduce their perceived stress as well as increase their empathy ability in order to improve their altruistic behavior.

Satisfaction and Experience of the Elderly with Dementia for the Service Provided by the Dementia Day Care Center (치매주간보호센터에서 제공하는 서비스에 대한 치매노인의 만족도와 경험)

  • Kim, Hwasoon;Lee, Young-Whee;Jung, Da-Woe;Lee, Jee-Yeon
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.609-627
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    • 2019
  • The purpose of this study was to explore service satisfaction of the elderly using dementia day care center and the meaning of day care experience. The subjects for this methodological triangulation study were 67 dementia elderly for 1:1 interview and 15 dementia elderly for focus group interview. All subjects were using dementia day care center. The mean age was $79.95{\pm}5.90$ for quantitative study and $80.07{\pm}5.78$ for qualitative study subjects. The mean scores of service satisfaction were ranged from $2.86{\pm}0.41$ to $2.96{\pm}0.30$. The lowest score domain was 'help and assistance', and the highest score domain was 'food and environment'. In 14 questions, satisfaction score was 3 point. According to content analysis, the experiences of dementia day care center were described with 20 themes such as 'mutual respect and understanding', 'pleasure and upset feelings about participation', etc. and 35 sub-themes. The overall satisfaction scores were high and in most cases the positive experiences with dementia day care service were described. Therefore it is recommended for mild dementia elderly to use dementia day care service and to be expanded.

Exploring Job Stress, Job Satisfaction, and Turnover Intention of Nurses in the Comprehensive Nursing Service (상급종합병원의 간호·간병통합서비스 병동에 근무하는 간호사의 직무스트레스, 직무만족 및 이직의도)

  • Kwak, Sook Hee;Hyun, Sookyung
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.23-30
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    • 2019
  • The purpose of this study was to examine job stress, job satisfaction, and turnover intention of the nurses who work at the comprehensive nursing service units in two academic medical institutions that provide healthcare service at the tertiary care level in Korea. A descriptive study was conducted with the nurses by using self-reported questionnaires. We used descriptive statistics to summarize the data and Mann-Whitney U test for group comparison. The mean scores of job stress, job satisfaction, and turnover intention were $89.17{\pm}12.56$, $107.25{\pm}6.85$, $37.19{\pm}4.86$, respectively. Nurses with religion showed more job stress than those without. Nurses with their age below 30 years old had significantly less job satisfaction than those older than 30 years old. Monthly income was significantly associated with turnover intention in our data. The top three sub-category of the job stress were conflict with physicians, patients and their caregivers, and conflicts with others; and those of the job satisfaction were pay and promotion and task requirement. Job stress, job satisfaction, and turnover intention were significantly correlated. In order to reduce turnover intention of nursing professionals in the comprehensive nursing service, job stress related to issues on relationships with patients, their family, health care providers need to be taken into consideration. Policy and administrative support are needed to improve their work environment.

A Comparison of Science Disciplinary Reading's Meaning Contained in the Science Book Reviews of Earth Science Pre-service Teachers and Primary Pre-service Teachers (지구과학 예비교사와 초등 예비교사의 과학 독서감상문에 담긴 과학 교과독서의 의미 비교)

  • Lim, Sung-man
    • Journal of the Korean Society of Earth Science Education
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    • v.14 no.1
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    • pp.69-79
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    • 2021
  • The purpose of this study was to compare what meanings of earth science pre-service teachers and primary pre-service teachers about science books and reading through science disciplinary reading and how their thoughts on science education are reflected in the science disciplinary reading process. For the study, 24 third-year students majoring in earth science education and 25 second-year students majoring in primary education were selected as subjects for the study at a teacher training college located in the central part of Korea. As a result of the study, first, earth science pre-service teachers used disciplinary reading a lot to acquire knowledge of science content, but primary pre-service teachers used it for the purpose of using it in class, scientific interest, and curiosity solution. Second, earth science pre-service teachers and primary pre-service teachers showed differences in their thinking in using science related books for science education. While earth science pre-service teachers rarely described the use of science books in their classes, primary pre-service teachers actively described science classes. Third, from the perspective of science disciplinary reading, primary pre-service teachers were more actively emphasizing the meaning of disciplinary reading compared to earth science pre-service teachers. In light of the research results that the reading activity in science has a lot of effect, it is thought that a wide range of research on science disciplinary reading should be conducted as a teaching strategy in school field classes.