• CRM연구
• /
• v.4 no.1
• /
• pp.19-34
• /
• 2011

Recently, companies have interests in the adoption and diffusion of customer relationship management(CRM). And, as information and communication technologies and Internet technologies proliferate, they also have interests in e-CRM, which implements CRMusing online communication channels. Until now, many researchers have tried to identify the success factors of CRM and evaluate their relative importance. However, only a few studies have dealt with the success factors of e-CRM. For this reason, we aim at identifying and evaluating the success factors of e-CRM in order to provide the companies with the guideline for preparing the implementation of e-CRM. Our study adopts analytical hierarchy process(AHP) as a tool for evaluating these factors because it has been widely applied and validated for a long time. Whereas prior studies have analyzed the success factors from the organizational and technological perspective, our study analyzes them from the functional perspective. As a result, we found that the companies should manage all the CRM components including analytic-operational-collaborative CRM in good balance. Also, we found that the sufficient support from CEO, the acquisition of good quality customer data, and theonline processing capability for responding customers' requests effectively are important for the success of e-CRM.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.9
• /
• pp.5810-5818
• /
• 2015

The dissertation presents the portfolio construction method using the score sheet so that general investors can utilize it easily. This study draws the significant variables to contribute the enterprise value and suggests the combined models by applying the single methodology, which private investors can easily utilize. The results of the research can be classified into 2 areas. Firstly, the significantly affecting variables were selected for analyzing the enterprise value. The variables and the method for the enterprise value analysis were studied from the existing researches to choose the optimal variables. The variables were identified by using AHP method and the structure equation method from the investigation of the previous researches. And the critical variables were added extracted from the common denominator of variables which the 3 grue investors used for their investment. The final variables identified are dividend yield, PER, PBR, PCR, EV/EBITDA, ROE, net income, sales growth rate, net current asset, debt ratio, current ratio, rate of operating profits, ratio of operating profit to net sales, ratio of net income to net sales, net profit to total assets, EPS growth rate, inventory turnover ratio, and receivables turnover. Second, the new methodologies for forecasting enterprise value modifying the existing methods were developed. The result of the Logistic regression analysis for forecasting showed that the equation could not be suitable as the accuracy with 91.98%.

• Journal of Korea Port Economic Association
• /
• v.32 no.3
• /
• pp.155-175
• /
• 2016

The purpose of this paper is to find the success factors for a newly developed marine financial city of Busan. For this, in the paper, we did case studies about advanced marine financial cities such as Hamburg, Oslo, Pireus, Shanghai, Singapore and London. And we made the hierarchical questionnaire for this study from literature reviews and interviews with experts in the field of the marine finance. A hierarchy was made up of 4 factors as the first class and the each factor consisted of four elements as the second class. The results of AHP analysis are as follows. First, the most important factor in the priorities with respect to marine financial city of Busan is "development of marine finance(0.371)" within the four factors as the first class. Next came "business environment(0.248)", "infrastructure(0.206)" and "support of government(0.175)". Second, the most important things is a clustering for marine finance(0.134) within 16 elements as the second class. We also analysed the priorities by the each factor of the second class. The most important element is an industrial clustering of marine finance(0.400) for "development of marine finance" and a clustering of the shipbuilding & marine industry(0.175) for "business environment" factor. And the ICT & transportation(0.326) is the most important element for "infrastructure" and a support of the national government(0.423) for "support of government" factor.

• Korea Logistics Conference
• /
• v.12 no.1
• /
• pp.215-270
• /
• 2004

• Journal of the Korean Association of Geographic Information Studies
• /
• v.6 no.4
• /
• pp.16-23
• /
• 2003

In this study, for the application of land resource evaluation using GIS map overlay method, I have considered about the process that can draw out right results from the problems involving multiple hierarchical indicators and weights. The assumption of this research is that there are two processes in the application of analytic hierarchy process(AHP) and the different results will appear. The two processes are as follows; (1) calculate directly the comprehensive weights to the indicators and overlay the layers(Method I) and (2) repeat the process of map overlay and standardization(Method II). The two precesses are applied on the study site based on the envirosystem in Bong-Hwa, and then some differences were found in the results and it was suggested that the Method II is more reasonable.

• Journal of the Korean Society for information Management
• /
• v.29 no.4
• /
• pp.209-227
• /
• 2012

This study intends to develop R&D policy agendas that are required to prepare a smart library/smart society in Korea libraries. To the end, methodology was established to explore policy issues and agenda for library R&D, and the preliminary agendas were drawn from informetrics, subject analysis, and brainstorming techniques. Then, the preliminary agendas were revised through supplementary works, such as the comprehensive investigation into research papers and the recent research projects. Based on the results, evaluation for the R&D agendas was performed. The Analytic Hierarchy Process (AHP) method was used as a structured technique for analyzing the importance and the priority of the agendas. This study can be used for improving and/or expanding quality of information services in Korean libraries and for exploring the requirements to play a crucial role in the future society.

• Tunnel and Underground Space
• /
• v.18 no.6
• /
• pp.465-479
• /
• 2008

For the quantitative identification of rock behavior in shallow tunnels, we recommend using the rock behavior index (RBI) by the analytic hierarchy process (AHP) and the Rock Engineering Systems (RES). AHP and RES can aid engineers in effectively determining complex and un-structured rock behavior utilizing a structured pair-wise comparison matrix and an interaction matrix, respectively. Rock behavior types are categorized as rock fall, cave-in, and plastic deformation. Seven parameters influencing rock behavior for shallow depth rock tunnel are determined: uniaxial compressive strength, rock quality designation (RQD), joint surface condition, stress, pound water, earthquake, and tunnel span. They are classified into rock mass intrinsic, rock mass extrinsic, and design parameters. An advantage of this procedure is its ability to obtain each parameter's weight. We applied the proposed method to the basic design of Seoul Metro Line O and quantified the rock behavior into RBI on rock fall, cave-in, and plastic deformation. The study results demonstrate that AHP and RES can give engineers quantitative information on rock behavior.

• Journal of Korean Society of Transportation
• /
• v.29 no.6
• /
• pp.75-83
• /
• 2011

This research explores the relative importance of factors and service items that influence the air cargo service quality for provision services by the Skyteam Cargo in the Korean market. In general, the Skyteam Cargo provides a package of services which are different functions and operations of service such item as Equation Heavy (heavy and large express freight), Equation (small express freight), Variation (special freight), and Dimension (general freight). To carry out the research, the expert questionnaire survey, the Analytic Hierarchy Process (AHP) analysis had adopted to evaluate the level of quality for the provision air cargo operation services by the Skyteam Cargo at Incheon International Airport. Based on an expert survey and the AHP, five core service factors, namely, infrastructure as installed facilities, reliability, promptness, efficiency, and safety are defined.

• Journal of Navigation and Port Research
• /
• v.32 no.8
• /
• pp.675-683
• /
• 2008

This paper develops a framework of combining Balanced Scorecard (BSC) and Quality Function Deployment (QFD) using Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) and evaluates the performance factors of container terminals using the framework. This study designs a BSC of container terminals and then transforms this into QFD in order to determine the priority of performance factors. This paper provides a modified QFD model and shows a causal relationship among perspectives of BSC to find out critical performance factors of container terminals. This modified QFD model is different from traditional models in that a correlation and relation matrix is presented. This combination of BSC and QFD with AHP and ANP helps to create more realistic and accurate representation of QFD models.

• Journal of Energy Engineering
• /
• v.16 no.3
• /
• pp.93-102
• /
• 2007

This paper presents a scenario evaluation model of the AHP (Analytic Hierarchy Process) to evaluate dismantling scenarios considering quantitative and qualitative considerations. And decommissioning information producing modules which can obtain a dismantling schedule, quantify radioactive waste, visualize a radioactive inventory, estimate a decommissioning cost, and estimate a worker's exposure was developed to assess qualitatively decommissioning information. The digital mock-up (DMU) system was developed to verify dismantling processes and find error of scenarios in virtual space. It combines and manages the decommissioning information producing modules, the decommissioning DB, and the dismantling evaluation module synthetically. By using AHP model and DMU system, the thermal column in KRR-1 was evaluated on plasma arc cutting scenario and nibbler cutting scenario using the developed decommissioning DMU system.