• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.17 no.1
• /
• pp.237-252
• /
• 2017

This study suggests a strategy to provide effective mobile advertising marketed by identifying factors affecting the use and avoidance intention of mobile advertising on SNS. This article has three main findings. First, each factor of usefulness, novelty and irritation have a significant effect on satisfaction and usefulness, clutter and irritation factor have a significant effect on dissatisfaction. Second, satisfaction and dissatisfaction of mobile advertising exist at the same time, and it is confirmed that they are considered when consumers use mobile advertising. The third finding is that effective mobile advertising avoids the boredom of ads through moderating irritation and should be used in fresh form with more useful information than other ads' form. The result of this study should be an important criterion that mobile advertising providers make advertisements that consumers want in the future.

• Journal of the Korea Institute of Building Construction
• /
• v.15 no.4
• /
• pp.433-439
• /
• 2015

The aim of this study is to suggest basic data about efficient motivation plans for improving the image of the design and Construction Management (CM) field and enhancing professional consciousness of employees. The major findings and conclusions of this study are as follows. First, the employees in design firms had a relatively high level of dissatisfaction with the 'Reduction of work hours', and those in CM companies had a relatively high level of dissatisfaction with the 'Fringe benefit conditions'. Second, when the effects of the items of job satisfaction on overall job satisfaction were analyzed through factor analysis, job performance satisfaction had the biggest effect on the employees in design firms, and intrinsic reward and opportunity satisfaction had the biggest effect on those in CM companies.

• Journal of the Korean Society for Library and Information Science
• /
• v.55 no.4
• /
• pp.267-291
• /
• 2021

Due to the global pandemic caused by COVID-19 in 2020, there have been major changes in the education sites. Universities have fully introduced remote learning, which was considered as an auxiliary education, and non-face-to-face classes have become commonplace, and professors and students are making great efforts to adapt to the new educational environment. In order to improve the quality of non-face-to-face lectures amid these changes, it is necessary to study the factors affecting lecture satisfaction. Therefore, This paper presents a new methodology using big data to identify the factors affecting university lecture satisfaction changed before and after COVID-19. We use Topic Modeling method to analyze lecture reviews before and after COVID-19, and identify factors affecting lecture satisfaction. Through this, we suggest the direction for university education to move forward. In addition, we can identify the factors of satisfaction and dissatisfaction of lectures from multiangle by establishing a topic classification model with an F1-score of 0.84 based on KoBERT, a deep learning language model, and further contribute to continuous qualitative improvement of lecture satisfaction.

• Korean Business Review
• /
• v.16
• /
• pp.61-76
• /
• 2003

In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.11
• /
• pp.4354-4359
• /
• 2010

The study performed questionnaire to the patients receiving implant operation, who visited dental clinics and hospitals(2 hospitals and 5 clinics) from Jul. 1, 2009 to Sep. 12, 2009 in order to study the factors giving effects to patient's satisfaction in the selection of implant. 145 questionnaire papers collected from patients were analyzed with SPSS12.0 program. The result revealed that the satisfaction with implant operation was usually normal when implant was operated because of tooth extraction due to dental caries and periodontal disease and it was usually high when implant was operated because of wound(P<0.05). When considering each cause of tooth extraction, the satisfaction with pronunciation function was usually normal(P<0.001), the satisfaction with functional part including foreign body sense was very low when the cause of operation was periodontal disease(P<0.01). The satisfaction with hospital environment depending on the cause of hospital selection was usually high when hospital was selected because of doctor's fame. It was low when hospital was selected because it was close to home(P<0.001). The satisfaction with the number of hospital visits depending on the number of implanted teeth was usually low when many teeth were implanted(P<0.01). The analysis on the satisfaction with tooth shape and color showed that the satisfaction was high when '1~2' teeth and 'more than 6' teeth were implanted(P<0.05). In order to improve patient's satisfaction with implant, it is necessary to recognize individual's oral status and request correctly. It is determined that proposal of operation period, number of hospital visits, function and expected aesthetic satisfaction degree will contribute to the improvement of mutual reliance between doctor and patient and post-operation satisfaction degree.

• Korean Business Review
• /
• v.17
• /
• pp.1-26
• /
• 2004

After IMF crisis in late 1997, the environment of banking industry has become competitive. To survive in this circumstance, the Local Nong-Hyup is needed to understand the customer's needs and improve the service quality. To achive the purpose, two methods were employed in this study. The first corvered the review of related literature on service. The second adopted field survey approach for data. The study model was developed using Venkatakrishnan & Jagannathan's "An Enhanced Model for Measuring Service Quality" model and details of study as follows. 1. What is the determination factors of service quality for Local Nong-Hyup. 2. Are there differences between "service perception" and "service expectation" for Local Nong-Hyup. 3. Does banking service determination factor of Local Nong-hyup affects customer's satisfaction. 4. Does banking service determination factor of Local Nong-hyup affects customer's repurchase. 5. Does customer's satisfaction for Local Nong-hyup relates repurchase. The samples of this study were extracted at random from the customers of Local Nong-hyup. The results of the questionnaire were analyzed to do frequency analysis, factor analysis, t-test, regression analysis, cross sectional analysis using SPSS Win 10. The results are as follows, First, as determination factors of service quality for Local Nong-Hyup "Reliability, Empathy, Tangibles, Convenience" were extracted by factor analysis. Secondly, using t-test, it was found that there are factor's gap between service anticipation and service perception. Thirdly, using regression analysis, it was found that except Convenience factor, Reliability, Empathy and Tangibles factors affect customer's satisfaction. Forthly, using regression analysis, it was found that all the factors affect repurchase. Finally, using cross sectional analysis, it was found that customer's satisfaction and customer's repurchase correlate.

• Journal of Global Scholars of Marketing Science
• /
• v.4
• /
• pp.111-131
• /
• 1999

본 연구는 인터넷 쇼핑시이트의 웹디지인 구성형식에 띠른 소비자의 쇼핑 프로세스의 차이점을 밝히고, 인터넷 쇼핑 사이트에 대한 소비자 만족도와 그 차원을 규명하고, 인터넷 편의성, 만족도 및 구매의도와의 관계를 조사하였다. 본 연구는 설문지조사법과 관찰법을 이용히여 인터넷을 사용하는 소비자로, 남여 대학생 101명을 편의추출히여 조사를 실시하였고, 자료분석방법으로는 기술통계, paired t-test, 요인분석, 회귀분석을 실시하였다. 연구 결과 첫째, 대부분의 응답자들이 인터넷사용과 인터넷 쇼핑에 어려움을 느끼지 않았으며, 인터넷 정보의 질은 소비자들이 기대수준에 미치지 못하는 것으로 나타났다. 또한 상품정보 제공 시 사진과 설명을 동시에 사용하는 것을 선호하고 상품 홈페이지 구성의 중요도 중 속도와 정보의 질을 중요시 여기는 것으로 나타났다. 둘째, 인터넷 쇼핑 프로세스의 관찰 결과 처음 쇼핑을 시도할 경우 인석하기 쉬운 기능키나 단어로 된 메뉴를 이용하는 경우가 대부분이며, 쇼핑 과정은 대부분 10번의 클릭으로 이루어졌고, 쇼핑과정 동안 쇼핑에 재미를 느끼지 못하는 경우도 많았으며 마음에 들지 않거나 선호하는 상품이 없는 경우 쇼핑을 중단하는 것이 대부분이었다. 그리고 매장구성은 텍스트보다는 그림을 선호하는 경우가 많았다. 셋째, 인터넷 쇼핑에 대한 소비자 만족요소 중에 '직접 가지 않아도 되는 것'과 '시간, 장소에 구애받지 않는다'는 항목에 대한 만족도가 높게 나타났으나 상품의 구색이나 가격, 유통업자 및 상품의 신뢰도 요인에 대한 만족도가 낮게 나타났으며 만족/불만족 요인으로는 주문처리의 정확성/다양성, 인터넷 쇼핑의 편의성, 상품의 다양성/신뢰성, 주문 방법의 편의/경제성, 쇼핑 방법의 용이성의 5가지 요인으로 나타났다. 넷째, 인터넷 편의성은 소비자 만족에 영향을 미치지 않는 것으로 나타났으나, 인터넷 쇼핑의 만족은 구매의도에 영향을 주는 것으로 나타났다. 쇼핑의 만족도가 높을수록 구매의도가 높은 것으로 나타났고, 상품의 다양성/신뢰성 요인에 대한 만족도가 높을수록 구매의도가 가장 높아지는 것으로 조사되었다. 인터넷 쇼핑 사이트에서 소비자들은 전형적인 의복구매행동과 유사하거나 오히려 더 많은 정보와 서비스롤 요구하는 것으로 나타났다. 직접 보지 못하고 구매해야 한다는 데 대한 두려움과 거부감을 많이 나타내고 쇼핑 시 즐거움에 대한 중요도도 높게 나타났다.

• Journal of Digital Convergence
• /
• v.12 no.9
• /
• pp.387-406
• /
• 2014

The purpose of study is desirable and effective conflict management plan and professionally, to promote sustainable job skills beyond. Therefore, the public agency information security professionals to find the causes of conflict and the level of suffering, the relationship, says the help of a job withdrawal intention and job satisfaction relationship further. The results indicated that there are differences in the factors of job withdrawal intention, conflict levels, job satisfaction, according to socio-demographic characteristics. Awareness of conflict factor increases the higher level of conflict. Job satisfaction, negative impact on the job withdrawal intention. We expect to contribute to the field of information security training key personnel in the future as a result, leaving the job to conflict prevention and mitigation, and minimized by applying the improved policies and institutions.

• Korean Journal of Environment and Ecology
• /
• v.23 no.2
• /
• pp.169-176
• /
• 2009

The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Byeonsanbando National Park, Korea. In the evaluation of the satisfaction, variables of 'careless cooking'. 'collection of natural plants & animals', 'Noise and urination on the road' and 'Littering problem' at Naesosa and 'crowding', 'touting', 'Indiscreet use' and 'Illegal merchant' at Gyeokpo was most unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'user management' at Naesosa(65.1%) and 'business behavior management at Gyeokpo(68.4%) by the highest contribution degree. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'Injury of landscape resource', 'Lack of information facility', 'crowding' and 'Lack of employee's guidance or kindness' at Naesosa and 'Injury of landscape resource', 'Lack of information facility', 'Illegal merchant', Lack of facility to stay' and 'Lack of employee's guidance or kindness' at Gyeokpo. So, Mountain and marine National Parks needed different management policy and are required to institutional apparatus for user education.

• Journal of Nutrition and Health
• /
• v.50 no.2
• /
• pp.192-200
• /
• 2017

Purpose: The purposes of this study were to analyze visitors' food needs and identify the Push-Pull factor in Jeonju Hanok Village. Methods: A questionnaire was developed based on previous research to survey Korean adults who visited Jeonju city. A total of 580 questionnaires were used for the analysis. Results: Most of the subjects who visited Jeonju Hanok Village had food purchase experiences in Jeonju Hanok Village (96.4%). 'Traditional Korean food (26.5%)' was the most purchased food, followed by 'foreign food (25.8%)' and 'Korean food combined with foreign food (16.8%)'. Satisfaction of food purchases (3.35 points) was higher than average. The primary reason for satisfaction was 'the food is delicious (23.0%)', and the reason for dissatisfaction was 'the food is expensive (48.1%)'. In the push and pull factor analysis for identifying visit motivation, 'local food seeking', 'experience seeking', 'relaxation seeking', and 'friendship seeking' were push factors while 'traditional culture', 'facility convenience', 'experience activity', and 'food experience' were pull factors. There was a significant correlation between the push and pull factors. Regression analysis showed that all push factors influenced satisfaction. However, among pull factors, only 'food experience' and 'traditional culture' influenced satisfaction. Conclusion: In conclusion, this study indicates that food-related factors are destination characteristics (Pull factor) influencing intrinsic visit motivation (Push factor) and satisfaction. It is necessary to develop various food tourism products to satisfy visitors' needs and continuous visits in Jeonju Hanok Village. This study suggests the importance of research on food factors and provides useful basic data to establish positioning strategies for food cultural development in Jeonju Hanok Village.