• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.261-270
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• 2022

The changing nature of work suggests that people may face the prospect of a career choice including of paid employment, non-work and self-employment, of which the latter implies scope for entrepreneurial activity. The goal of this study is to view the impact of entrepreneurial competency, social support, entrepreneurial role model as an affect to increase the entrepreneurial intention of adult with the purpose of a second career choice. Also, the mediating effect of entrepreneurial mentor is verified. As research methodology, a research model and a hypothesis were set based on prior research and the research hypothesis was proven through a structured survey questionnaire. SPSS 24.0 was used for data analysis. Analysis results are as follows: First, out of entrepreneurial competency, job competency and funding capability had a positive effect on entrepreneurial intentions. Second, entrepreneurial role model had a positive effect on entrepreneurial intentions. Third, in the relationship between entrepreneurial competency, social support, entrepreneurial role model and entrepreneurship intentions, the mediating effect of mentor had significant job competency→mentor→entrepreneurship intention, funding capability→mentor→entrepreneurship intention, entrepreneurial role→mentor→entrepreneurship intention.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.4
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• pp.139-160
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• 2017

The purpose of this study is to find out the influence of reading role model (parents, teachers, and friends) and reading effectiveness (reading satisfaction, willingness to persistent reading, immersed reading) reflected on middle school students' academic achievement (Korean Language performance and middle school record). As a result of the analysis, the factors affecting the performance of Korean Language were father (1.9%) and mother (3.4%) among reading role models. Among reading effectiveness factors, willingness to persistent reading (8%) was the only effective factor. In the case of the middle school record, the mother (3.4%) had the only effect among the reading role models, and reading effectiveness was influenced all factors such willingness to persistent reading (10.4%), immersed reading (4.0%) and reading satisfaction (1.9%). However, except for the factor willingness to persistent reading, the it found the influence was insignificant.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.695-706
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• 2021

The purpose of this study was to establish entrepreneurship(risk taking, proactiveness, innovativeness), entrepreneurial self-efficacy, and entrepreneurial intention as a structural equation model to confirm the entrepreneurial intention of university students. In order to achieve the purpose of this study, 449 students from 3 university students in Gyeonggi-do were studied, and data analysis was conducted with SPSS 23.0 and AMOS 23.0 statistical programs. The results of the empirical analysis are as follows: First, Among university students' entrepreneurship, proactiveness was not statistically significant to entrepreneurial intention but, risk taking and innovativeness have been identified as having a direct impact. Second, University students' entrepreneurial self-efficacy directly affects entrepreneurial intention. Third, risk taking and innovativeness were statistically significant, but proactiveness was not affected. Finally, through the mediating of entrepreneurial self-efficacy, risk taking effects were fully sold to entrepreneurial intention, and innovativeness was partially sold to entrepreneurial intention. Based on the results of this study, the way to enhance university students' entrepreneurial intention is to develop programs that can improve their entrepreneurial self-efficacy and apply them actively to university education. In particular, university students need mentoring support from on-site entrepreneurial experts and internship education support to increase risk taking and innovativeness as prospective founders. The government can lead to entrepreneurial behavior when economic and institutional support precedes university students to recover from their initial entrepreneur.

• 한국벤처창업학회:학술대회논문집
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• 2017.11a
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• pp.53-61
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• 2017

최근 창업분야에서 나타나는 현상을 보면, 창업자에게 창업기회가 일생에 한번만 오는 것이 아니라 몇 차례의 창업을 시도한 창업자를 많이 볼 수 있게 된다. 이러한 경우에 창업자의 성공과 실패에 대한 과거의 창업 경험이 이후에 진행되는 창업의 성패에 중요한 요인으로 작용하는 것을 창업에 있어서 주된 현상으로 관찰하게 된다. 따라서, 본 연구는 이와 같은 현상에 주목하여 1차 창업을 한 독립창업자가 사업을 더욱 성장시키기 위한 전략으로 2차 창업을 계획하고 진행하는 현상에 대한 연구를 진행하고 한다. 연구를 통해 1차 창업을 진행한 독립창업자가 2차 창업이라고 할 수 있는 프랜차이즈 가맹본부의 창업을 성장전략으로 고려할 때, 어떤 요인이 영향을 주는지를 살펴보고, 이 요인들 사이에는 어떤 관계를 갖는지를 알아보고자 하는 것이 본 연구의 목적이다. 본 연구는 기존 선행연구를 바탕으로 한 이론적 배경으로 연구를 진행하고자 독립창업자의 기업가정신과 환경요인을 독립변수로, 프랜차이즈 가맹본부 창업의지를 종속변수로, 창업자의 창업경험과 프랜차이즈 가맹본부 창업교육을 매개변수로 설정한 이후에, 각 변수 간에 어떤 영향을 주고 있는지에 대한 연구를 진행하기 위해 설정한 연구모델에 대하여 크게 4가지의 가설을 설정하고 이에 대한 실증분석을 진행하였다. 본 연구의 결과를 바탕으로 살펴 보면, 독립창업자의 프랜차이즈 가맹본부 창업의지가 높아지기 위해서는 1)독립창업자의 기업가 정신이 높고, 환경요인이 우호적일수록 프랜차이즈 가맹본부 창업의지에 긍정적인 영향을 주게 되고, 2)독립창업자의 창업경험을 통해서 자기효능감이 높아짐으로써 프랜차이즈 가맹본부 창업의지에 긍정적인 영향을 주게 되고, 3)프랜차이즈 가맹본부 창업교육의 참여 기회를 통해 프랜차이즈 가맹본부 창업의지에 긍정적인 영향을 주게 됨을 제시하고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.79-93
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• 2021

The question of why do you want to start a "start?" Is the most basic step in trying to do something. In other words, previous studies have shown that the degree of confidence in an individual's decision affects the setting of a specific purpose. Based on this, this study aims to provide basic data for deriving the direction of entrepreneurship education in college students by analyzing the effects of goal-oriented behavioral model on college students' self-determination and intention to start a business through the 5 factor model. To achieve the purpose of the study, a self-report questionnaire was conducted from October 01 to November 11, 2019 for university students attending located in Gyeonggi-do, Seoul. A total of 150 questionnaires were distributed, and 125 parts were used for the final analysis, except 25 parts with insincere responses or errors. Data were analyzed using SPSS Win 24, and reliability, validity analysis, frequency analysis, One-way ANOVA and regression analysis were performed, and three-step regression analysis and Sobel verification were performed for mediating effects. The summary of the study is as follows. First, the influence of university students' goal-oriented behavioral model on self-determination showed that attitudes, subjective norms, and perceived behavioral controls had statistically significant positive effects, and positive and negative expectations were statistically significant. Did not affect. Therefore, the higher the attitude, subjective norms, and perceived behavioral control, the higher the university students' self-determination. Second, the influence of college students' goal-oriented behavioral model on the intention to start a business was as follows.). As a result, the higher the perceived behavioral control and positive expectation, the higher the intention to start up. Third, regression model 1 showed that the behavioral control and positive expectation sentiment among the goal-oriented behavioral model had a significant positive influence on the college students' intention to start a business. Affected. Regression model II added the parameters of the 5 factor model, which increased 2.5% of explanatory power than the first regression model. Perceived behavioral control and positive expectations had a statistically significant positive effect, negative expectations had a statistically significant negative effect, and among the 5 factor model, openness had a statistically significant positive (+) Affected. From these results, it can be seen that the Big Five personality factors have a mediating effect on the relationship between goal-oriented behavior model and intention to start up. This study confirmed that the goal-oriented behavioral model of college students is an important variable in implementing self-determination and intention to start a business. In addition, by using his Big 5 personality factors as positive feedback, he has proved to play an important role by identifying the mediation role that can be set, planned and utilized to plan and achieve his life. The result of this study is that college students are interested in the intention of individual start-ups, so they are not freed from difficult employment difficulties. It is intended to provide basic data useful in the age of creation of government.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.135-156
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• 2022

This study attempted to identify the factors affecting entrepreneurial intention and to confirm the moderating effect of social support that plays a positive role in increasing entrepreneurial intention. The subjects of the study were 419 ordinary people, and data were obtained online and analyzed. The analysis method of this study was based on the SPSS statistical program Ver. 24, and a hierarchical regression analysis method was conducted to analyze the moderating effect. The results of hypothesis verification analysis in this study are as follows. First, innovativeness, risk-taking, self-fulfillment, economic motivation, immersion in a drama, drama role model, and indirect experience, all had a significant positive(+) effect on entrepreneurial intention. Second, among the factors affecting entrepreneurial intention, self-fulfillment was found to have the greatest influence. Third, it was confirmed that the moderating effect of social support between various variables and entrepreneurial intention had a significant effect on innovativeness, self-fulfillment, drama role model, and indirect experience, and entrepreneurial intention. The academic value of this study is to confirm the effect of drama characteristic variables on entrepreneurial intention. In addition, it was possible to confirm the moderating effect of social support, which is the total of individual external support. The implication of this study is that the desire for achievement had the greatest influence on entrepreneurial intention. Therefore, it is necessary to develop a desire to achieve in start-up support policies and start-up education. In addition, in light of the ripple effect of TV dramas, drama role model and indirect experience increase entrepreneurial intention, so it was possible to predict its influence on changes in perception of start-ups and entrepreneurs.

• Management & Information Systems Review
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• v.34 no.3
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• pp.303-315
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• 2015

The objective of this study was to devise and empirically validate a model in which personal characteristic, infrastructure of business start-up, difficulties of business start-up influence the intention of business start-up. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SAS 9.13 and SMART-PLS 2.0. The results of this study can be summarized as follows. The results of this study can be summarized as follows. Firstly, personal characteristic had a significant impact on intention of business start-up. Secondly, infrastructure of business start-up also had a significant impact on intention of business start-up. Lastly, on the other hand, difficulties of business start-up had no direct impacts on intention of business start-up.

• Management & Information Systems Review
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• v.33 no.5
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• pp.233-247
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• 2014

The purpose of this study was to analyze the influence of teaching style on entrepreneurial intention of undergraduate. And this study was to analyze the influence of teaching style on study attitude of undergraduate. Additionally, this study was to analyze the influence of teaching style on self-esteem of undergraduate. The results of this study can be summarized as follows. Firstly, entrepreneurial intention of undergraduate showed a statistically significant difference based on teaching style. Secondly, study attitude of undergraduate showed a statistically significant difference based on teaching style. Lastly, Secondly, self-esteem of undergraduate showed a statistically significant difference based on teaching style.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.265-273
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• 2017

This research is conducted a study on the effect of startup mentoring and education satisfaction as well as startup intention on the individual characteristics of university students, therefore, to draw way to increase start up ability of university student as well as their outcome is a primary purpose. Statistics process of sample data for 237 students at the local university in Gwangju is performed an analysis of frequency, reliability, factor, and multiple regression utilized SPSS 2.0 For windows. Individual characteristics except for innovativeness have effected on startup mentoring as well as startup education satisfaction while start up mentoring has effected on start up intention. Only role model function among start up mentoring factors has effected on start up intention while startup education satisfaction has effected on start up intention. As a result, start up intention and its outcome in university will be increased through not only selection of start up mentors with a competence and a passion but also start up mentoring and systematic start up education program fit for individual personality of university student.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.27-36
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• 2015

The purpose of this study was to investigate the influence relationships among individual career orientation, preparation of old age, social networks, and the entrepreneurial intention of the potential entrepreneurs. 408 numbers of structured questionnaire were collected from the potential entrepreneurs who live in Seoul through the online Google survey method and offline face to face method. And the collected data was analyzed on frequency analysis, validity analysis, t-test, ANOVA, and regression analysis etc. using the SPSS WIN 21.0 program. The results are as follows. Firstly, innovation, entrepreneurial creativity, and autonomy orientation affect on entrepreneurial intention positively(+), but security orientation has a negative(-) effect on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Secondly, economical and emotional preparation have positive(+) influences on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Thirdly, the sub-variables of social networks, that is, assist and role models exert a positive(+) influence on entrepreneurial intention in the influence relationships between social networks and entrepreneurial intention. Fourthly, social networks plays a moderating role only on the relationship between security orientation and entrepreneurial intention in the analysis about the moderating effects of social networks on the influence relationships among individual career orientation, preparation of old age, and entrepreneurial intention. Fifth, a social network of relationships to help prepare the old establishment has been found to help regulate effective analysis of whether or not the results of adjustment.