The purpose of this study was to analyze the effect of customer perception of the pro-social behavior of hairdressers on service quality perception and customer satisfaction. To this end, a survey was conducted on customers in their 20s who are using beauty salons in the metropolitan area, and the SPSS 25.0 statistical program was used for data processing. The empirical analysis was verified through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis according to the purpose of the study. The research results showed that first, the customer perception of the pro-social behavior of hair stylists had a positive (+) effect on service quality perception and customer satisfaction. Second, service quality was found to have a positive (+) effect on customer satisfaction. Therefore, it can be seen that in the beauty service industry, which has a higher dependence on human resources than other industries, the pro-social behavior of hair stylists is very important, as it affects customer satisfaction. Therefore, it is necessary for companies to find a way to improve their revisit intention by increasing customer satisfaction by managing pro-social behavior and service quality.

This study developed and applied VR content for the theoretical course "History of Costume" for home economics education students in the College of Education, and analyzed differences in students' perceptions of VR-enhanced lessons. First, after experiencing VR-enhanced lessons, a survey was conducted to analyze students' perceptions of class participation, lesson difficulty, use of learning materials, expectations, and satisfaction. The results showed a highly positive perception of VR-enhanced lessons. Second, a comparative analysis of VR lesson perceptions by grade level revealed that fourth-year students participated more actively in VR-enhanced lessons and showed higher levels of understanding and utilization of the learning materials, expectations, and satisfaction compared to first-year students. Third, analysis of VR lesson perceptions by gender showed no significant differences across all variables. Fourth, in subjective evaluations, students mentioned increased interest in the subject and improved learning effectiveness as advantages of VR-enhanced lessons, while technical issues with VR devices and problems with VR programs were cited as disadvantages.

This study aims to investigate how key characteristics of conversational agents-enjoyment, effectiveness, immersion, anthropomorphism, and innovativeness-impact user experience (perceived ease of use and perceived usefulness) and continued use intention. Using the Technology Acceptance Model (TAM) as a theoretical framework, the study collected survey data from 407 users of fashion e-commerce platforms and analyzed the responses through structural equation modeling. The results reveal that effectiveness and anthropomorphism significantly enhance the perceived ease of use, while innovativeness strongly influences perceived usefulness. Perceived usefulness emerged as the most critical determinant of continued use intention, indicating that users prioritize practical value when deciding to engage with conversational agents. Although enjoyment positively impacts continued use intention, its effect was relatively weaker compared to other characteristics, highlighting the importance of balancing emotional engagement with functional utility. Innovativeness indirectly influences continued use intention through perceived usefulness, demonstrating its role in enhancing user satisfaction and loyalty. These findings emphasize the need for designing conversational agents that integrate user-friendly interfaces, innovative functionalities, and trust-building features. Practical implications include incorporating personalized services, emotion recognition, and multilingual support to improve usability and competitiveness. This study contributes to the literature by empirically examining the role of conversational agents in fashion e-commerce, providing actionable insight for optimizing user experiences and fostering sustainable engagement.

This study aims to develop specialized workwear for overhead (OH) welding, focusing on the ergonomic and safety challenges posed by the OH posture. The job posture involves working with the welding target positioned overhead, causing high physical strain and significant safety hazards, such as burns. A survey was conducted with 207 participants, assessing the current state of workwear use, worker preferences, and the perceived necessity for specialized welding workwear. The findings highlighted that workers prioritize 'safety against sparks and flames' and 'flexibility and ease of movement' as essential features. Additionally, the preferences for two-piece workwear and metallic zippers were predominant. Differences in requirements were observed between novice and experienced workers, with novices emphasizing safety and flame-resistant materials and experienced workers prioritizing lightweight and breathable designs for extended wear. Based on the results, this study recommends the development of workwear using fire-resistant and flame-retardant materials, incorporating convenient closure systems like metallic zippers, while integrating lightweight designs to minimize fatigue during prolonged use. Although this study provides foundational data through a survey-based approach, it is limited by the absence of real-world testing. Future research should involve field trials of the proposed designs and consider the diverse working environments to refine the development process. Ultimately, the study underscores the importance of combining safety and functionality in specialized welding workwear to reduce risks and enhance productivity in demanding work conditions.

Digital technology and visual expression have become key tools for strengthening the interaction between consumers and businesses in the modern consumer environment. Department stores have evolved beyond traditional shopping spaces to incorporate technologies like media facades, offering sensory-rich, immersive experiences and enhancing emotional connections with consumers. This study focuses on the case of Shinsegae department store's 2024 Christmas media facade, analyzing how its visual characteristics influenced the visit intentions of consumers in their 20s and 30s. Additionally, it aims to identify the mediating effects of consumer satisfaction and propose strategic insights to enhance visit intentions. To conduct this research, a survey was carried out with 312 male and female consumers aged 20 to 30 residing in the Seoul metropolitan area. Data analysis was performed using SPSS Statistics 25.0, employing frequency analysis, factor analysis, correlation analysis, multiple regression analysis, and three-step hierarchical regression analysis. The survey included items designed to measure the visual characteristics of the media facade, visit intentions, and consumer satisfaction. The results indicated that among the visual characteristics of media facades, transmissibility and empathy positively influenced visit intentions, with transmissibility having a stronger effect than empathy. In contrast, quality did not have a significant impact. Additionally, aesthetic satisfaction and content satisfaction demonstrated partial mediating effects in these relationships. These findings confirm that the transmissibility and empathy of media facades positively influence consumers' visit intentions. Based on this, developing content that delivers clear messages and evokes emotional engagement is crucial. Additionally, enhancing consumer satisfaction through aesthetic appeal and high-quality content is essential for strengthening visit intentions.

This study examines the patterns and transformations of attire and lifestyle during the Joseon Dynasty using advanced data mining techniques, including text mining, semantic network analysis, structural equivalence analysis, and QAP correlation analysis. Focusing on three historical periods-Early (Taejo to Seongjong), Middle (Yeonsangun to Injo), and Late (Hyojong to Gojong)-the research aims to uncover the socio-cultural significance of attire regulations and royal rituals. The analysis reveals that attire-related records are most concentrated during the reigns of Yeongjo and Gwanghaegun, reflecting periods of extended rule and significant socio-political reforms. The high frequency of attire records during these reigns suggests that attire served as a key policy tool. Conversely, reduced records during the reigns of Sukjong, Sunjo, and Cheoljong align with periods of political instability and diminished focus on attire-related policies. Text mining results highlight the centrality of attire regulations and royal rituals in maintaining social order and political authority. The Ministry of Rites (Yejo) played a critical role in implementing systematic dress codes that reinforced social hierarchies and royal authority. During the Middle period, military attire gained prominence due to political turmoil and foreign invasions, while the Late period saw the heightened regulation of ceremonial attire to assert political legitimacy. Network analysis showed an increasing density and interaction among keywords across periods, indicating an evolving complexity in attire-related discourse. Central institutions like the Ministry of Rites consistently mediated various topics, underscoring their pivotal role in shaping attire-related policies. Additionally, the Late period's focus on diplomatic attire reflects significant cultural exchange and adaptation. This study provides a nuanced understanding of Joseon attire as both a cultural artifact and a socio-political instrument, offering insights into its role in shaping and reflecting societal structures and values. It highlights the utility of integrating computational techniques into historical attire research.

The purpose of this study is to reestablish the characteristics of representative brands and product groups by the price zone of women's clothing fashion brands, to suggest a reasonable item classification system, and suggest the price range for each item pursued at six price zones. This study was conducted using content analysis methods to analyze data from literature, research papers, newspaper and magazine articles, and fashion brand websites. The research results are as follows: 1. The characteristics of women's clothing brands and product groups belonging to each price zone, such as Prestige, Bridge, Better, Volume Better, Volume, and Budget, were presented. 2. An item classification system was established based on various item category classification cases of fashion brands. 3. The 'price range' of each item for the six price zones is presented by generalizing it as 'low price ~ high price'. The results of this study are expected to be very useful data for women's clothing fashion brand practitioners and fashion majors who implement pricing strategies.

This study examines how the course "Environment and Fashion" influenced university students' eco-friendly behavioral intention and eco-friendly behavior. It aimed to identify the variables affecting eco-friendly behavior post-course and explore the mediating effect of eco-friendly behavioral intention. A survey with 26 questions was administered to 104 students enrolled in the course at C University, with 86 valid responses used for analysis after excluding unreliable ones. Using IBM SPSS Statistics 24.0, descriptive statistics and Pearson correlation analysis were conducted, along with independent t-tests to assess differences based on prior environmental education and gender. The results showed a high overall average (4.29) for the course-taking experience, eco-friendly behavioral intention, and eco-friendly behavior. Significant correlations were found among most variables, with eco-friendly behavioral intention strongly correlating with eco-friendly behavior (r=.80, p<.01), confirming its mediating effect. Additionally, female students reported a higher degree of knowledge acquisition with lecture-based classes and perceived the course difficulty as more appropriate, correlating with better academic achievement. Overall, the findings suggest that implementing environment-related courses can positively influence students' eco-friendly behavioral intention and eco-friendly behavior, highlighting the necessity of expanding such courses in university curricula related to clothing and fashion. Regression analysis was conducted to determine the impact of variables that encourage eco-friendly behavior through the course-taking experience. The results indicated that appropriate course content and knowledge acquisition among the course-taking experiences were found to affect eco-friendly behavior only through the mediation of eco-friendly behavioral intention. However, appropriate course content and team project interest were found to affect the overall course satisfaction but did not lead to eco-friendly behavior. The study results indicate that offering environment-related courses enhances environmental education and positively influences eco-friendly awareness and behavior. This suggests the necessity of introducing courses like Environment and Fashion as general education subjects in universities. Understanding the harmful elements of fashion on the environment and encouraging eco-friendly fashion practices at the consumer level are crucial.