This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

Based on the theory of planned behavior, this study aims to examine the structural equation model among consumers' concerns and purchase intentions for alternative meats. Data were collected from 300 adults living in Kyeonggi Province. Results show that animal welfare, environmental concern, and health concern all have a direct and significant effect on purchase intention of alternative meat, and the mediation effect is also significant, indicating a partial mediation effect. The image of a company as caring about animal welfare and contributing to public causes can help sell alternative meats. Media publicity focusing on animal welfare for alternative meats can improve the attitudes of domestic consumers as well as their intention to purchase alternative meat products.

This study aims to identify factors that affect the quality of life of rural residents. Data were collected from 4,000 rural residents living in rural areas. Raw data was procured from the 'Survey on Rural Well-being in 2022 in Rural Development Administration'. The main results of the ordinal logit regression analysis are as follows. First, in the case of non-farm households, female, immigrants, more educated, more healthy are more likely to be highly perceived quality of life. In the case of full-time farm households, more healthy are more likely to be highly perceived quality of life. In the case of part-time farm households, younger, married, more healthy are more likely to be highly perceived quality of life. Second, for all rural housholds(non-farmers, full-time farmers, and part-time farmers), local amenities and safety also had positive impact on perception of quality of life.