This study aims to identify the causal relationship among public technology transfer, technological performance, and research and development (R&D) productivity. Using the impulse-response function(IRF) of a panel vector autoregressive model (panel VAR), this study suggests the results of how long the factors such as technological performance (patent), public technology transfer, and R&D productivity takes and lasts if a one-unit shock of standard deviation occurs. As a result, first, the increase of public technology transfer activities has no power to increase the technology performance but improve the R&D productivity. If the public institute increases its technology transfer activities by one unit, the R&D productivity will increase within five years. Second, the impact of increasing technological performance on improvement of public technology transfer and R&D productivity is an insignificant. Third, the effect of R&D productivity on the public technology transfer creates a substantial reaction after a current time. Considering the structural relationships among public technology transfer, technological performance, and R&D productivity, if policy makers intend to construct the active R&D circumstance, technology suppliers should be motivated to run the active R&D mechanism because they achieve gains.

With the widespread use of smartphones and the development of information technology, an online service called SNS(social network service) has emerged, and as an increasing number of people began to use SNS, extensive research has been conducted on SNS. SNS is an important factor for adolescents who are developing social skills that help them to adapt to the society, and for adults who are stepping into the society. The present study investigates the effects of information search, self-disclosure, interaction, and playfulness, all of which are motivational factors for SNS use, on flow in SNS, and empirically analyzes the degree of these variables influence according to flow in SNS and individual's personal nature(extrovert, introvert). The analysis results showed that information search, self-disclosure, interaction, and playfulness were positively correlated with flow in SNS, and flow in SNS was positively correlated with social skills. The degree of influence varied depending on the individual's personal nature(extrovert, introvert). These findings may provide important insights for researchers studying SNS, SNS managers, and company officials using SNS.

Business environment is shifting from industrial economy to knowledge based economy. Enterprises go through numerous trials for successful management in changing environment. Along with trial tests, research area has been growing simultaneously. Unlike initial research which focused on basic concepts such as: form of business model and success points. Current research emphasizes on actualization of business that enterprises plan, which brought academic research with perplex form of knowledge structure. On the other hand, there is limitation in understanding business model systematically due to preceding research primarily centered on analyzing definition and case study. In order to analyze knowledge structure, this study utilized social network analysis based on "relationship". For the analysis, 13,412 keywords were extracted from 36years worth of article or research related to business model stored in SCOPUS database. From the analysis, it was shown core research subject was INNOVATION and the number of co-authors has increased due to the academic diversity. Business model research is divided into five sub-categories (E-commerce, SMEs, sustainability, open-source, and e-book). Through cognitive map analysis on each of research characteristics of sub-category, it has shown that E-commerce, SMEs, sustainability, and open-source are core categories.

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

This study mainly focused on measuring the impact of comments for a particular song on the number of streamings and downloads. We modeled multiple regression equations to perform this analysis. We chose digital music market for the object of analysis because of its inherent characteristics, such as experience goods, high bandwagon effect, and so on. We carefully utilized text mining technique in accordance with the algorithm of Naïve Bayes classifier to distinguish whether a comment for a piece of music be regarded as positive or negative. In addition, we used 'size of agency' and 'existence of hit song' as moderating variables. The reason for usage of those variables is that those are assumed to affect users' decision for selecting particular song especially when downloading or streaming via music sites. We found empirical evidences that positive comments for a particular song increase the number of both downloads and streamings. However, positive comments may decrease the number of downloads when the size of agency of the artist is big. As a result, we were able to say that a positive comment for a particular song functioned as 'word-of-mouth' effect, inducing other users' behavioral response. We also found that other features of an artist such as size of the agency that the artist belongs to functioned as an external factor along with feature of the song itself.

Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

To cope with the rapid changes in the corporate environment, the creation of innovative output through various forms of collaboration have been discussed. For open collaborations, contributors who distribute to various countries and cultures are able to share knowledge via the internet without physical rewards or responsibilities. In this study, we focused on the open source software project, which is a representative open collaboration. We investigated the factors that affect the knowledge contribution of developers of various countries within the open collaboration platform. Specifically, we investigated the open collaborative nature of multi-culture developers by dividing cultures according to collectivism and individualism. We collected data on 26,604 developers using a python based web crawler for GitHub which is an open source software development platform, and conducted cross-cultural study. This paper contributes to the field of knowledge management by suggesting various impacts of antecedents such as hireability, and information exposure on knowledge sharing according to culture.

Response surface methodology (RSM) is one of popular tools to support a systematic improvement of quality of design in the product and process development stages. It consists of statistical modeling and optimization tools. RSM can be viewed as a knowledge management tool in that it systemizes knowledge about a manufacturing process through a big data analysis on products and processes. The conventional RSM aims to optimize the mean of a response, whereas dual-response surface optimization (DRSO), a special case of RSM, considers not only the mean of a response but also its variability or standard deviation for optimization. Recently, a posterior preference articulation approach receives attention in the DRSO literature. The posterior approach first seeks all (or most) of the nondominated solutions with no articulation of a decision maker (DM)'s preference. The DM then selects the best one from the set of nondominated solutions a posteriori. This method has a strength that the DM can understand the trade-off between the mean and standard deviation well by looking around the nondominated solutions. A posterior method has been proposed for DRSO. It employs an interval selection strategy for the selection step. This strategy has a limitation increasing inefficiency and complexity due to too many iterations when handling a great number (e.g., thousands ~ tens of thousands) of nondominated solutions. In this paper, a TOPSIS-based method is proposed to support a simple and efficient selection of the most preferred solution. The proposed method is illustrated through a typical DRSO problem and compared with the existing posterior method.

In order to solve problems in an uncertain and complicated management environment of the modern world, a creative solution that combines diverse perspectives, knowledge, and effort based on diversity within an organization is required. Smart work environment provides an opportunity to express the potential diversity of an individual, extending the source of ideas to the organization, enhancing communication, and linking and sharing information and knowledge. So, this results in increased creative behavior. The purpose of this study is to investigate the effect of the process of connecting and sharing information and knowledge of organizational members on creative behavior and the effect of smart work environment in the process. The purpose of this study is to identify roles of job autonomy, self-efficacy, knowledge sharing and smart work environment in creative process. For the study, 353 surveys with work use group(156 people) and unused group(197 people). Statistical analysis included validity and reliability analysis, structural model analysis. The results showed that self-efficacy and job autonomy had positive effects on creative behavior and knowledge sharing, and job autonomy had a positive effect on self-efficacy. Knowledge sharing has a positive effect on creative behavior, and mediates the relationship between self-efficacy, job autonomy and creative behavior. Particularly, knowledge sharing has a more positive effect on smart work use group. In case of smart work use group, self-efficacy and job autonomy have a relatively high influence on knowledge sharing rather than direct influence on creative behavior appear. This result implies that the achievements of smart work are revealed in terms of knowledge sharing and creative behavior.

The purpose of this study was to investigate the perception about AI assistants and the differences between two groups, workers(secretaries) and supervisors(bosses), using the Q-methodology which has an advantage in understanding the types of subjective perceptions. Through literature reviews and interviews, 34 Q-samples were extracted, and then Q-sorting was conducted by P-samples(20 workers and 15 supervisors). As a result of Q-sorting, the types and characteristics of AI assistants perceived by each P-sample were explained. The perception of the workers divided into five distinct types, and the perception of the supervisors was divided into three distinct types. The most crucial factors in distinguishing between workers and supervisors' perceptions depend on whether they are capable of performing certain tasks and whether they can replace existing secretarial jobs. This study, as the primary research on AI assistants, can help to redefine the work that can be replaced by AI and the work that only people can do, and thus to establish education, recruitment, and training plans.