The purpose of this study is to suggest the framework for innovation policy that the approach to popularization, diffusion, and S&T culture through the science and technology(S&T) fair. The innovation policy has a role which suggests direction to do behavior and concerns to social members. According to, this point of the diffusion of the S&T culture emerges the reasonable and adoptable innovation policy. Korean S&T fair have many problems, for example, a short historical background, lack of the fund and special human resource, so on. In this aspect, this study provides theoretical reviews and several issues for publicity of the innovation policy and S&T popularization and culture through the representative case-Future Tech Korea2006. Also, this study argues that "How to build and improve S&T fair", and "What the figure of S&T is that communicate and approach to people". Finally, the research for the S&T fair gives detailed and realized strategies for improving them.